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Clean Your Brand
 

Clean Your Brand

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    Clean Your Brand Clean Your Brand Presentation Transcript

    • Copyright © 2010 .O Projects. For educational use only. No part of this presentation may be published, sold, or otherwise used for profit without the written permission of the author. BrandAx.Tantawy | .O Projects 1
    • The Most important Questions :WHAT IS BRAND ?WHY BRAND DEVELOPMENT ?BRAND DEVELOPMENT ELEMENTS• BRANDING STRATEGY• BRAND IDENTITYBRANDING PROCESS Ax.Tantawy | .O Projects 2
    • What is Branding ? 3 Ax.Tantawy | .O Projects
    • clean your specialbrand from signature to Brandingnot wonted make it shine 4 Ax.Tantawy | .O Projects
    • 5Ax.Tantawy | .O Projects
    • There are more than1,000,000,000 Brand around the would 6 Ax.Tantawy | .O Projects
    • You can count 10,000direct competitor for your lovely brand 7 Ax.Tantawy | .O Projects
    • Only Focused +Brand Brand Different Bran Brands Gets NoticedBrand Brand Brand BranBrand Brand Brand Bran 8 Ax.Tantawy | .O Projects
    • Branding Gives you Competitive Brand equity MarketGet Noticed edge and image share 9 Ax.Tantawy | .O Projects
    • We can say brands as a "name, term,sign, symbol or design, or a combinationof them intended to identify the goodsand services of one seller or group ofsellers and to differentiate them fromthose of other sellers. 10 Ax.Tantawy | .O Projects
    • Therefore it makes sense to understand thatbranding is not about getting your targetmarket to choose you over the competition,but it is about getting your prospects tosee you as the only one that provides asolution to their problem. 11 Ax.Tantawy | .O Projects
    • The objectives that a good brand will achieve include: Connects your Delivers the Confirms your target prospectsmessage clearly credibility emotionally Motivates the Concretes User buyer Loyalty 12 Ax.Tantawy | .O Projects
    • Branding Mania … VSArt Strategy 13 Ax.Tantawy | .O Projects
    • CREATIVE THINKERS Intuitive Emotional Spatial Visual PhysicalThe right brain control him
    • STRATEGIC THINKERS Analytical Logical Linear Numerical Verbal StrategyThe left brain works here Ax.Tantawy | .O Projects 15
    • Weneed Ax.Tantawy | .O Projects 16
    • 17Ax.Tantawy | .O Projects
    • 18Ax.Tantawy | .O Projects
    • 19Ax.Tantawy | .O Projects
    • could you make acharismatic brand ?!!But How ? 20 Ax.Tantawy | .O Projects
    • Use the“Five BrandDISCIPLINES”OF BRAND-BUILDING 21 Ax.Tantawy | .O Projects
    • DISCIPLINE 1:DIFFERENTIATE 22 Ax.Tantawy | .O Projects
    • The most importantwords in differentiating your brand: 23 Ax.Tantawy | .O Projects
    • 1 Focus 24 Ax.Tantawy | .O Projects
    • 2 Focus 25 Ax.Tantawy | .O Projects
    • 3 Focus 26 Ax.Tantawy | .O Projects
    • DISCIPLINE 2:COLLABORATE 27 Ax.Tantawy | .O Projects
    • Brand need a lot of hand to built 28 Ax.Tantawy | .O Projects
    • IDENTITY PAC K AG I N G P ROMOT I O N S A N N UA L R E P O RT S P RO D U C T D E S I G N P U B L I C R E L AT I O N S RESEARCH This is your P U B L I C AT I O N S brand A DV E RT I S I N GDeveloping Army WEB D E S I G N BRAND S T R AT E G Y NAMING EVENTS EXHIBITS C R E AT I V E S E RV I C E S SUPPLIERS DIRECT RESPONSE P O P D I S P L AY S 29 Ax.Tantawy | .O Projects
    • What about BrandDeveloping Plan? 30 Ax.Tantawy | .O Projects
    • It will combine all requirement for branding process and helps you in implementation IDENTITY PAC K AG I N G P ROMOT I O N S A N N UA L R E P O RT S P RO D U C T D E S I G N P U B L I C R E L AT I O N S RESEARCH P U B L I C AT I O N S Brand A DV E RT I S I N G Developing Plan WEB D E S I G N BRAND S T R AT E G Y NAMING EVENTS EXHIBITS C R E AT I V E S E RV I C E S SUPPLIERS DIRECT RESPONSE P O P D I S P L AY S 31 Ax.Tantawy | .O Projects
    • CreatingBrand Developing Plangives you Choice of Promise of teams consistency 32 Ax.Tantawy | .O Projects
    • DISCIPLINE 3:INNOVATE 33 Ax.Tantawy | .O Projects
    • It is all about 34 Ax.Tantawy | .O Projects
    • And that is the problem ?? 35 Ax.Tantawy | .O Projects
    • Branding need creativity strategyright-brained left-brained 36 Ax.Tantawy | .O Projects
    • How can we 37 Ax.Tantawy | .O Projects
    • To satisfy booth parties we just can follow special innovation Equation Which called … 38 Ax.Tantawy | .O Projects
    • You need to know what the innovation brand equation called ?? 39 Ax.Tantawy | .O Projects
    • Here it come 40 Ax.Tantawy | .O Projects
    • 3 41 Ax.Tantawy | .O Projects
    • 2 42 Ax.Tantawy | .O Projects
    • 1 43 Ax.Tantawy | .O Projects
    • TheInnovative Brand equation 44 Ax.Tantawy | .O Projects
    • D+B+A+E+L+E+P = Innovative Brand 45 Ax.Tantawy | .O Projects
    • +DISTINCTIVENESS+BREVITY+APPROPRIATENESS+EASY SPELLING = Innovative Brand+LIKABILITY+EXTENDABILITY+PROTECTABILITY 46 Ax.Tantawy | .O Projects
    • To Know More About Brand Creating Take alook @The Ultimate Brand http://www.slideshare.net/AbdulrhmanTanta wy/the-ultimate-brandax-tantawy | .O Projects 47 Ax.Tantawy
    • DISCIPLINE 4:VALIDATE 48 Ax.Tantawy | .O Projects
    • validate means 49 Ax.Tantawy | .O Projects
    • VALIDATIONmeans bringing the audience into the creative process. 50 Ax.Tantawy | .O Projects
    • MeansTest your brand 51 Ax.Tantawy | .O Projects
    • Even before brand release 52 Ax.Tantawy | .O Projects
    • See if it will mean what you planed to 53 Ax.Tantawy | .O Projects
    • DISCIPLINE 5:Adapt 54 Ax.Tantawy | .O Projects
    • People are different 55 Ax.Tantawy | .O Projects
    • Brand should be different 56 Ax.Tantawy | .O Projects
    • So the “five BrandDISCIPLINES”Will helps you in branddevelopment 57 Ax.Tantawy | .O Projects
    • DIFFERENTIATED,ADAPT. COLLABORATED, VALIDATED, INNOVATED, 58 Ax.Tantawy | .O Projects
    • This will solve left and right brain conflict VS Art Strategy 59 Ax.Tantawy | .O Projects
    • Art Strategy 60 Ax.Tantawy | .O Projects
    • ABOUT THE PRODUCERAbdel-Rhman Tantawy is Brand Development Specialist & Brand Manager in Egypt. MBA Holder pharmacist with wide experience in marketing and communication, Branding, Marketing, Business development and Designer. Visit www.eg.linkedin.com/in/axtantawy 61 Ax.Tantawy | .O Projects
    • Produced and a visual presentation by: NeedBranding? AbdelRhman Attia Tantawy Brand Development Specialist E-mail: ax.tantawy@gmail.com Mobile : (+2) 010 74 20 147Copyright © 2010 .O Projects. For educational use only. No part of this presentation may be 62published, sold, or otherwise used for profit without the written permission of the author. Ax.Tantawy | .O Projects