Breakthrough Marketing    Presenting by                 ABDULLAH AWAIS
History Southwest Airlines entered the airline industry in 1971 with little money. More than 39 years ago, Rollin King a...
Whats LUV? Southwest has been in LUV with our Customers from the very beginning .  Therefore, its fitting that we began s...
Services
logoThe company featured a bright red   Now its logo is :heart as its first logo.
FacilitiesRefreshment in the plane   Major facility
 Served our customers with Love Bites ( peanuts ) & Love Potions( drinks )  during journey . After the 16 credits , we p...
Bags fly free
Mission
Why Breakthrough Southwest Airlines provides the Wi-Fi technology in their planes,  providing internet facility among the...
Variety Southwest Airlines have a lot of variety of planes such as :
Contactse-mail: swamedia@wnco.comorcall: 214-792-4847, option 1Southwest AirlinesP.O. Box 36611HDQ - 1PRDallas, TX 75235  ...
Breakthrough marketing by Abdullah shah.
Breakthrough marketing by Abdullah shah.
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Breakthrough marketing by Abdullah shah.

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Its about the breakthrough marketing of south West Airlines.

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Breakthrough marketing by Abdullah shah.

  1. 1. Breakthrough Marketing Presenting by ABDULLAH AWAIS
  2. 2. History Southwest Airlines entered the airline industry in 1971 with little money. More than 39 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make sure they have a good time doing it, people will fly your airline. And you know what? They were right. Marketing itself as the LUV airlines.
  3. 3. Whats LUV? Southwest has been in LUV with our Customers from the very beginning . Therefore, its fitting that we began service to San Antonio and Houston from Love Field in Dallas on June 18, 1971. As our Company and Customers grew, our LUV grew too! Then in 1977, our stock was listed on the New York Stock Exchange under the ticker symbol "LUV.“ Southwest currently serves 72 cities in 32 states.
  4. 4. Services
  5. 5. logoThe company featured a bright red Now its logo is :heart as its first logo.
  6. 6. FacilitiesRefreshment in the plane Major facility
  7. 7.  Served our customers with Love Bites ( peanuts ) & Love Potions( drinks ) during journey . After the 16 credits , we provide a free ticket to our customers . This facility is for everyone.
  8. 8. Bags fly free
  9. 9. Mission
  10. 10. Why Breakthrough Southwest Airlines provides the Wi-Fi technology in their planes, providing internet facility among the passengers of Southwest Airlines.
  11. 11. Variety Southwest Airlines have a lot of variety of planes such as :
  12. 12. Contactse-mail: swamedia@wnco.comorcall: 214-792-4847, option 1Southwest AirlinesP.O. Box 36611HDQ - 1PRDallas, TX 75235 THANKS
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