Breakthrough Marketing Presenting by ABDULLAH AWAIS
History Southwest Airlines entered the airline industry in 1971 with little money. More than 39 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make sure they have a good time doing it, people will fly your airline. And you know what? They were right. Marketing itself as the LUV airlines.
Whats LUV? Southwest has been in LUV with our Customers from the very beginning . Therefore, its fitting that we began service to San Antonio and Houston from Love Field in Dallas on June 18, 1971. As our Company and Customers grew, our LUV grew too! Then in 1977, our stock was listed on the New York Stock Exchange under the ticker symbol "LUV.“ Southwest currently serves 72 cities in 32 states.