Localytics
BY: ABDUL KURDI
CS 4561
History
 Started in 2008 in Boston,

Massachusetts
 4 Co-Founders:







Raj Aggarwal (CEO)
Henry Cipolla (Chief
Te...
Comparison with similar tools
Localytics
• Only Web Dashboard,
CSV
• Data Visualizations
• Both Analytics and
Marketing
• ...
Sustainability, performance, pricing
 Trusted and used by The

New York Times, ESPN,
Microsoft, Soundcloud,
Ebay, Fox, CV...
Benefit/cost analysis
 Getting started with

Localytics is not very
straightforward
 Tutorial guide was
helpful
 If you...
Compatibility
 Web-based dashboard

 Supports:
 Android
 iOS
 Web

applications (HTML 5)
 Windows 8 JS
 Windows 8 C...
“Hello World”
Continued
Continued
Tutorial/training
 Sessions
 import com.localytics.android.*;
 private LocalyticsSession localyticSession; (inside clas...
Maintenance
References
 www.localytics.com
 http://www.giantbomb.com/android/3045-123/
 www.appannie.com
 http://www.magnetismsolu...
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Localytics

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This is a review of the popular tool Localytics.

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Localytics

  1. 1. Localytics BY: ABDUL KURDI CS 4561
  2. 2. History  Started in 2008 in Boston, Massachusetts  4 Co-Founders:     Raj Aggarwal (CEO) Henry Cipolla (Chief Technology Officer) Andrew Rollins (Chief Software Architect) Brian Suthoff (Chief Strategy Officer)
  3. 3. Comparison with similar tools Localytics • Only Web Dashboard, CSV • Data Visualizations • Both Analytics and Marketing • Event tracking • Session tracking • User tracking • Personalized In-App messaging, push messaging AppAnnie  Web Dashboard, Mobile App, Email reports, API, CSV  More Secure (SSL 256bit encryption)  Data Visualizations  Only mainly analytics  Downloads, revenue, expense tracking  Less expensive
  4. 4. Sustainability, performance, pricing  Trusted and used by The New York Times, ESPN, Microsoft, Soundcloud, Ebay, Fox, CVS, Vimeo, Air Canada, Enterprise, Avis, 2K games, etc.  5,000 companies, 20,000 applications, 1.4 Billion devices, 50 billion data points per month  30 day free trial, Free up to 10,000 users or 1 million data points
  5. 5. Benefit/cost analysis  Getting started with Localytics is not very straightforward  Tutorial guide was helpful  If your application doesn’t need more than 10,000 users, then I believe it is worth the try since it’s free  $5000/month for up to 100 million data points or 1 million users
  6. 6. Compatibility  Web-based dashboard  Supports:  Android  iOS  Web applications (HTML 5)  Windows 8 JS  Windows 8 C#  Windows Phone 7  BlackBerry 10/ Pre-BB 10
  7. 7. “Hello World”
  8. 8. Continued
  9. 9. Continued
  10. 10. Tutorial/training  Sessions  import com.localytics.android.*;  private LocalyticsSession localyticSession; (inside class)  this.localyticSession = new LocalyticsSession(this.getApplicationContext());  this.localyticsSession.open(); // open the session (inside onCreate)  this.localyticsSession.upload(); // upload any data (inside onCreate)  Events    private final static String TAG_FACEBOOK = “Facebook Login"; this.localyticSession.tagEvent(MyApp.TAG_FACEBOOK); //before the event // Perform facebook login here
  11. 11. Maintenance
  12. 12. References  www.localytics.com  http://www.giantbomb.com/android/3045-123/  www.appannie.com  http://www.magnetismsolutions.com/images/blog- images-8/Costbenefit_and_CRM_dev_1.jpg?sfvrsn=0

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