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Evidently
 

Evidently

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Evidently Evidently Presentation Transcript

  • Creative Communication Simple. Compelling. Poignant. Inventive. By Abby Ho
  • Creative Communication is... Abby Ho 5.26.09
  • information that sticks Abby Ho 5.26.09
  • content that engages & encourages consumer retention in an attention economy Abby Ho 5.26.09
  • communication for the right audience Abby Ho 5.26.09
  • a message that is simple & delivered through the appropriate media Abby Ho 5.26.09
  • hypertargeted to reach the desired audience Abby Ho 5.26.09
  • determined by research & detecting patterns Statistic link: internet consumption encourages TV consumption Abby Ho 5.26.09
  • created & delivered through diverse media favoriting rating linking uploading Web 2.0 sharing commenting Abby Ho 5.26.09
  • What is successful creative communication? Abby Ho 5.26.09
  • something that is memorable, inventive & organic Sound of Music dance in Belgium to promote Dutch reality series Abby Ho 5.26.09
  • they foster relationships between the consumer & the product, or content Abby Ho 5.26.09
  • something that can often be customized Abby Ho 5.26.09
  • content that inspires continuous innovation Abby Ho 5.26.09
  • it is celebrated Abby Ho 5.26.09
  • creates harmony between the message & its delivery Abby Ho 5.26.09
  • is something that unites people & ideas Abby Ho 5.26.09
  • Creative communication is... Abby Ho 5.26.09