Evidently

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  • Evidently

    1. 1. Creative Communication Simple. Compelling. Poignant. Inventive. By Abby Ho
    2. 2. Creative Communication is... Abby Ho 5.26.09
    3. 3. information that sticks Abby Ho 5.26.09
    4. 4. content that engages & encourages consumer retention in an attention economy Abby Ho 5.26.09
    5. 5. communication for the right audience Abby Ho 5.26.09
    6. 6. a message that is simple & delivered through the appropriate media Abby Ho 5.26.09
    7. 7. hypertargeted to reach the desired audience Abby Ho 5.26.09
    8. 8. determined by research & detecting patterns Statistic link: internet consumption encourages TV consumption Abby Ho 5.26.09
    9. 9. created & delivered through diverse media favoriting rating linking uploading Web 2.0 sharing commenting Abby Ho 5.26.09
    10. 10. What is successful creative communication? Abby Ho 5.26.09
    11. 11. something that is memorable, inventive & organic Sound of Music dance in Belgium to promote Dutch reality series Abby Ho 5.26.09
    12. 12. they foster relationships between the consumer & the product, or content Abby Ho 5.26.09
    13. 13. something that can often be customized Abby Ho 5.26.09
    14. 14. content that inspires continuous innovation Abby Ho 5.26.09
    15. 15. it is celebrated Abby Ho 5.26.09
    16. 16. creates harmony between the message & its delivery Abby Ho 5.26.09
    17. 17. is something that unites people & ideas Abby Ho 5.26.09
    18. 18. Creative communication is... Abby Ho 5.26.09

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