Social Media: It's not all about you

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Presented to COMM 309: Introduction to Public Relations at the University of Delaware in October 2012

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Social Media: It's not all about you

  1. 1. An Introduction to Social Media: It’s not all about you. COMM309 Abby (Stollar) Ecker October 2012
  2. 2. But, for a second, it’s about me…
  3. 3. Feel free to “get social” with me! (Live tweeting encouraged.) @abbynicole1204 www.pinterest.com/abbynicole1204 www.linkedin.com/in/abbystollar “PR and Political Communication Commentary” www.abbystollar.com “Levels: A Journey through Food & Fitness” www.levelupfood.wordpress.com
  4. 4. Lesson objectives:- To define social media- To use social media in a professional setting- To develop your social media brand Tweet your questions or thoughts to @abbynicole1204
  5. 5. What is social media?
  6. 6. “Monologue has given way to dialogue.” – Social Media Manifesto, June 2007 “Digital word of mouth.” – Get a social media boost
  7. 7. “Social Media is the democratization of information, transforming people fromcontent readers into publishers. It is the shiftfrom a broadcast mechanism, one-to-many, to a many-to-many model, rooted inconversations between authors, people, and peers.” – Brian Solis @briansolis
  8. 8. @equalman
  9. 9. How do you chose?
  10. 10. It’s not about(insert your name here);it’s about your audience. @TheAntiMedia
  11. 11. Brand or organizational social media: @briansolis
  12. 12. What is the first step of social media? Listening! “It’s not something that you apply once at thebeginning of an engagement. It is something we do throughout the process ad infinitum.” – Chuck Hemann @D_and_E
  13. 13. New channel, same rules (Kind of.)
  14. 14. Strategic Social Media- Ask two questions… - Who are you communicating with? - Why are you communicating?- Develop goals & measureable objectives.- Differentiate goals for various networks. @ATIPT
  15. 15. Case Study: ATI’s Pinterest Page- Pre-planning - Understanding the core Pinterest audience - Understanding our ATI brand (education)- Strategic plan development- Flexibility/adaptability
  16. 16. Case Study: ATI’s Pinterest Page
  17. 17. Evaluation & Measurement- Social media ROI- Ask… - What are you trying to accomplish? - How can this be measured?
  18. 18. Best Practices (Brand Social Media)1. Be human. Have a personality.2. Two things play well on social media: humor & charity. (So do gratefulness and playfulness.)3. Ask questions.4. Use visuals. Photos get the most engagement, followed by video.5. Ask yourself this question before hitting send: Would I engage with this?
  19. 19. Best Practices: Brands@Zappos @DunkinDonuts @Starbucks @Chobani @tjmaxx @JetBlue
  20. 20. Developing your social media brand (Now it is about you.)
  21. 21. Learning Social Media- Be realistic.- Be proactive.- Be flexible.
  22. 22. Personal branding:
  23. 23. • Treat it like your 8 ½ x 11 resume – it matters more.• Claim your profile address. • Ex. www.linkedin.com/in/abbystollar VS. www.linkedin.com/in/3285876324781267864• Get at least two to three recommendations.• Utilize student-friendly features to highlight your accomplishments.• Challenge yourself to make connections (use Linkedin groups).
  24. 24. Books
  25. 25. Websites

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