DirectGov - c 120 seconds GOV.UK - c 80 seconds 100,000 days a year
Half the people Less than half the cost 7 x the output
We ’ re applying similar disciples to departmental sites - reducing costs by creating common templates and publishing tools. Departments still have effective and differentiated web presences, full of content they provide and control, but more consistent design and navigation will ensure users can easily get to the content they want. People shouldn ’ t have to know how government is structured to find the information they need, so we ’ re also playing close attention to how information is structured and tagged – making it easy to search across government. So, for instance, users can find out about a policy or service without having to know, before they start, which department is responsible.
1. Louise RussellProgramme Manager Local Directgov
3. How did we get here?
4. In 2004 thegovernment webwent from alooselycoordinatedcollection ofwebsites...
5. directgov businesslinkto somethinga bit simpler...
6. A tremendousachievement,which broughtenormous directgov businesslinkbenefits,but it’s time tomove on again
7. The web is now mainstreamUsers expect high quality serviceexperiencesAnd businesses know how todeliver them
10. Simpler, Clearer, Fasterservices for UsersSavings and Innovationfor Government
15. Common platform for hosting,fewer systems, less duplication ofeffort
17. We’re doing less
18. We’re doing less
19. We’re doing less
20. We’re focused on tasks - gettingto the ‘quick do’
21. We’re focused on tasks - getting to the‘quick do’
22. We’re focused on tasks - gettingto the ‘quick do’
23. We’re optimising for the common case but notignoring the edge case
25. What if a user goes to a page that won’t be on GOV.UK?If a user has followed a link to a page on Directgov that is not being reproduced on GOV.UK they will see a message that:• explains the changeover• introduces them to GOV.UK• offers them a link to the National Archives to see the information that used to be on the page• or, whenever possible, a link to information provided by trusted third parties specific to the page they are looking for.
26. Lets talk technical But not for long!
27. Small teams of world-classdevelopers, designers andmanagersTight control of experiencedesignIterative, agile, user-focusedproduct development
28. We‘ve built GOV.UK the wayGoogle build Google and Amazonbuild Amazon
29. We’re using open source and making that source freely available
30. GOV.UK is being extensively and continuously tested and improved so we know it works better for users
32. GOV.UKs primary role isfulfilling user needs - weshould not interrupt usersor distract from that todeliver campaigns
33. But there will be places where‘campaign spaces’ will beappropriate - the homepage,golden pages, search pages
34. For task-driven campaigns(where the principal call toaction exists as a need onGOV.UK) we will adaptGOV.UK content page toreflect the campaign
35. For behaviour-changecampaigns which dont reflectGOV.UK needs and dont needto come from governmentwed recommend hosting withpartners wherever possible...
36. Contact detailsLouise Russell, Local Directgovlouise.firstname.lastname@example.org