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Class 2:   WranglingComplexity through   Cat herding Instructor: Abby Covert
Last Class we...                   2
Last Class we...• Defined Information Architecture and the  intents on information architects                              ...
Last Class we...• Defined Information Architecture and the  intents on information architects• Discussed the differences an...
Last Class we...• Defined Information Architecture and the  intents on information architects• Discussed the differences an...
I am aninformationarchitectI intend to                  because I believemake the unclear clear       everything is comple...
I am aninformationarchitectI intend to                  because I believemake the unclear clear       everything is comple...
Complexity  part of somethingthat is complicated or hard to understand                         4
Users                                                  Layers of                                                  Complexi...
Users     • Comfort with context                             • Access/Interest/Trust                             • Reading...
Users     • Comfort with context                             • Access/Interest/Trust                             • Reading...
Users     • Comfort with context                             • Access/Interest/Trust                             • Reading...
Users     • Comfort with context                             • Access/Interest/Trust                             • Reading...
Users     • Comfort with context                             • Access/Interest/Trust                             • Reading...
Users     • Comfort with context                             • Access/Interest/Trust                             • Reading...
Users     • Comfort with context                             • Access/Interest/Trust                             • Reading...
?#?$%!  What happens whencomplexity is not dealt    with properly?                          6
When complexity is ignored...                          7
When complexity is ignored...Usersatisfaction                          7
When complexity is ignored...User           Stakeholdersatisfaction   Satisfaction                              7
When complexity is ignored...User           Stakeholder    MAKERsatisfaction   Satisfaction   Satisfaction                ...
When complexity is ignored...User           Stakeholder    MAKERsatisfaction   Satisfaction   Satisfaction                ...
Herding  CatsModels forexploringcomplexity in groups          8
3 Methods we will learn       about today                          9
3 Methods we will learn          about today• Frame-storming                             9
3 Methods we will learn          about today• Frame-storming• Shared vocabulary                             9
3 Methods we will learn          about today• Frame-storming• Shared vocabulary• Performance Continuums                   ...
Frame storming:Brainstorming with aframework meant to explore complexity                       10
ExampleFrameworks             11
12
How people hear about   your offering(s)                        12
How people hear about   your offering(s)How people explore  your offering(s)                        12
How people hear about   your offering(s)How people explore  your offering(s)  How people  opt into your   offering(s)     ...
How people hear about                        your offering(s)                     How people explore                      ...
How people hear about                        your offering(s)                     How people explore                      ...
How people hear about                        your offering(s)                     How people explore                      ...
How people hear about                        your offering(s)                     How people explore                      ...
Step 1   Step 2   Step 3   Step 4ContextContextContextContext
Step 1    Step 2   Step 3   Step 4Context   What          happensContextContextContext
Step 1    Step 2    Step 3   Step 4Context   What          happens                    WhatContext             happensConte...
Step 1    Step 2    Step 3    Step 4Context   What                What          happens             happens               ...
Step 1    Step 2    Step 3    Step 4Context   What                What          happens             happens               ...
Context   Context   Context   ContextPersonpersonpersonperson
Context   Context   Context   ContextPerson   What         happenspersonpersonperson
Context   Context   Context   ContextPerson   What         happens                   Whatperson             happenspersonp...
Context   Context   Context   ContextPerson   What                What         happens             happens                ...
Context   Context   Context    ContextPerson   What                What         happens             happens               ...
Rules of Frame storming                          15
Rules of Frame storming• Start the activity with a framing matrix                                             15
Rules of Frame storming• Start the activity with a framing matrix• Work through it with a group                           ...
Rules of Frame storming• Start the activity with a framing matrix• Work through it with a group  – Admit what is fact     ...
Rules of Frame storming• Start the activity with a framing matrix• Work through it with a group  – Admit what is fact  – D...
Rules of Frame storming• Start the activity with a framing matrix• Work through it with a group  – Admit what is fact  – D...
Rules of Frame storming• Start the activity with a framing matrix• Work through it with a group  – Admit what is fact  – D...
Rules of Frame storming• Start the activity with a framing matrix• Work through it with a group   – Admit what is fact   –...
Spoiler Alert!   16
Shared Vocabulary:Creating a language for the effort you are undertaking                              17
Rules of Shared Vocabulary                             18
Rules of Shared Vocabulary– Create a document everyone can access with  the terms as they are collected                   ...
Rules of Shared Vocabulary– Create a document everyone can access with  the terms as they are collected– Record not just t...
Rules of Shared Vocabulary– Create a document everyone can access with  the terms as they are collected– Record not just t...
Rules of Shared Vocabulary– Create a document everyone can access with  the terms as they are collected– Record not just t...
Rules of Shared Vocabulary– Create a document everyone can access with  the terms as they are collected– Record not just t...
Shared Vocabulary          ExampleAccount Group   Example: Ann’s Department Store                     Example: Northeast D...
Performance Continuums spectrums that can be used todiscuss and align on direction                             20
What is a Continuum?This       Today                   Goal           THAT  5    4    3      2   1   0   1    2     3   4 ...
Examples of Continuums             ² Challenge the old with the new             ² Define success differently             ...
Example          23
Rules of Continuums                      24
Rules of Continuums– Create the scales together, but rate where you  are at and the goal individually                     ...
Rules of Continuums– Create the scales together, but rate where you  are at and the goal individually– Avoid negative scal...
Rules of Continuums– Create the scales together, but rate where you  are at and the goal individually– Avoid negative scal...
Rules of Continuums– Create the scales together, but rate where you  are at and the goal individually– Avoid negative scal...
Workshop Time                25
Home work Shareyour student experience at Parsons– 3-5 things you think really suck– 3-5 things you think are working well...
Workshop Instructions                        27
Workshop Instructions– 5 Min: Meet in your group to decide which problem  you will be solving this semester               ...
Workshop Instructions– 5 Min: Meet in your group to decide which problem  you will be solving this semester– 10 Min: Discu...
Workshop Instructions– 5 Min: Meet in your group to decide which problem  you will be solving this semester– 10 Min: Discu...
Workshop Instructions– 5 Min: Meet in your group to decide which problem  you will be solving this semester– 10 Min: Discu...
Workshop Instructions– 5 Min: Meet in your group to decide which problem  you will be solving this semester– 10 Min: Discu...
GROUP Homework for 9/24Finish documenting what you know on your frameworkand prepare to present it broadly to class in 5 m...
Questions?CovertA@newschool.edu    @ Abby_The_IA  www.Abbytheia.com
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Wrangling Complexity through Cat-herding

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The second class of a 15 week course taught at Parsons, the New School for Design. Topics include: Understanding Complexity and the effects of not understanding complexity when solving problems. 3 tools for complexity wrangling are outlined, including an in class workshop format for "frame-storming" and homework.

Published in: Education, Business

Transcript of "Wrangling Complexity through Cat-herding"

  1. 1. Class 2: WranglingComplexity through Cat herding Instructor: Abby Covert
  2. 2. Last Class we... 2
  3. 3. Last Class we...• Defined Information Architecture and the intents on information architects 2
  4. 4. Last Class we...• Defined Information Architecture and the intents on information architects• Discussed the differences and intersections of interaction design, graphic design, user research and content strategy 2
  5. 5. Last Class we...• Defined Information Architecture and the intents on information architects• Discussed the differences and intersections of interaction design, graphic design, user research and content strategy• Got our first assignment, which is due today 2
  6. 6. I am aninformationarchitectI intend to because I believemake the unclear clear everything is complexput the what architecture framesbefore the how problems, design solves themfacilitate understanding understanding isorganize meaning, always good but it iscreate clarity and equally important toestablish truth not understand support goals, makers clarity is a and users prerequisite of truthby: Abby Covert & Dan Klyn 3
  7. 7. I am aninformationarchitectI intend to because I believemake the unclear clear everything is complexput the what architecture framesbefore the how problems, design solves themfacilitate understanding understanding isorganize meaning, always good but it iscreate clarity and equally important toestablish truth not understand support goals, makers clarity is a and users prerequisite of truthby: Abby Covert & Dan Klyn 3
  8. 8. Complexity part of somethingthat is complicated or hard to understand 4
  9. 9. Users Layers of Complexity Markting Makers Design Information Architecture Strategic GoalsStakeholders & Their Bosses 5
  10. 10. Users • Comfort with context • Access/Interest/Trust • Reading & Grade level Layers of • Aesthetics & Taste Complexity Markting Makers Design Information Architecture Strategic GoalsStakeholders & Their Bosses 5
  11. 11. Users • Comfort with context • Access/Interest/Trust • Reading & Grade level Layers of • Aesthetics & Taste Complexity • Budget • Distraction • Reach • Loyalty • Competition • Channel Limits Markting Makers Design Information Architecture Strategic GoalsStakeholders & Their Bosses 5
  12. 12. Users • Comfort with context • Access/Interest/Trust • Reading & Grade level Layers of • Aesthetics & Taste Complexity • Budget • Distraction • Reach • Loyalty • Competition • Channel Limits Markting • Scope • Scalability Makers • Talent • Quality Assurance • Tools • maintainability • Integration Design Information Architecture Strategic GoalsStakeholders & Their Bosses 5
  13. 13. Users • Comfort with context • Access/Interest/Trust • Reading & Grade level Layers of • Aesthetics & Taste Complexity • Budget • Distraction • Reach • Loyalty • Competition • Channel Limits Markting • Scope • Scalability Makers • Talent • Quality Assurance • Tools • maintainability • Integration • Tone • Production Budget • Brand • direction Design • Context Information Architecture Strategic GoalsStakeholders & Their Bosses 5
  14. 14. Users • Comfort with context • Access/Interest/Trust • Reading & Grade level Layers of • Aesthetics & Taste Complexity • Budget • Distraction • Reach • Loyalty • Competition • Channel Limits Markting • Scope • Scalability Makers • Talent • Quality Assurance • Tools • maintainability • Integration • Tone • Production Budget • Brand • direction Design • Context • Flow • Structure Information • Clarity • Tasks Architecture • Models Strategic GoalsStakeholders & Their Bosses 5
  15. 15. Users • Comfort with context • Access/Interest/Trust • Reading & Grade level Layers of • Aesthetics & Taste Complexity • Budget • Distraction • Reach • Loyalty • Competition • Channel Limits Markting • Scope • Scalability Makers • Talent • Quality Assurance • Tools • maintainability • Integration • Tone • Production Budget • Brand • direction Design • Context • Flow • Structure Information • Clarity • Tasks Architecture • Models • Goals • Research • Competition Strategic GoalsStakeholders & Their Bosses 5
  16. 16. Users • Comfort with context • Access/Interest/Trust • Reading & Grade level Layers of • Aesthetics & Taste Complexity • Budget • Distraction • Reach • Loyalty • Competition • Channel Limits Markting • Scope • Scalability Makers • Talent • Quality Assurance • Tools • maintainability • Integration • Tone • Production Budget • Brand • direction Design • Context • Flow • Structure Information • Clarity • Tasks Architecture • Models • Goals • Research • Competition Strategic Goals • REturn on Investment • Growth towards goalsStakeholders & Their Bosses • Reputation • The bottom Line 5
  17. 17. ?#?$%! What happens whencomplexity is not dealt with properly? 6
  18. 18. When complexity is ignored... 7
  19. 19. When complexity is ignored...Usersatisfaction 7
  20. 20. When complexity is ignored...User Stakeholdersatisfaction Satisfaction 7
  21. 21. When complexity is ignored...User Stakeholder MAKERsatisfaction Satisfaction Satisfaction 7
  22. 22. When complexity is ignored...User Stakeholder MAKERsatisfaction Satisfaction Satisfaction Sometimes all 3 at once... 7
  23. 23. Herding CatsModels forexploringcomplexity in groups 8
  24. 24. 3 Methods we will learn about today 9
  25. 25. 3 Methods we will learn about today• Frame-storming 9
  26. 26. 3 Methods we will learn about today• Frame-storming• Shared vocabulary 9
  27. 27. 3 Methods we will learn about today• Frame-storming• Shared vocabulary• Performance Continuums 9
  28. 28. Frame storming:Brainstorming with aframework meant to explore complexity 10
  29. 29. ExampleFrameworks 11
  30. 30. 12
  31. 31. How people hear about your offering(s) 12
  32. 32. How people hear about your offering(s)How people explore your offering(s) 12
  33. 33. How people hear about your offering(s)How people explore your offering(s) How people opt into your offering(s) 12
  34. 34. How people hear about your offering(s) How people explore your offering(s)What could detract How people from this person opt into yourproceeding at this offering(s) point? 12
  35. 35. How people hear about your offering(s) How people explore your offering(s)What could detract How people Who else could from this person opt into your entice this personproceeding at this offering(s) at this point? point? 12
  36. 36. How people hear about your offering(s) How people explore your offering(s)What could detract How people Who else could from this person opt into your entice this personproceeding at this offering(s) at this point? point? How people use your offering the first time 12
  37. 37. How people hear about your offering(s) How people explore your offering(s)What could detract How people Who else could from this person opt into your entice this personproceeding at this offering(s) at this point? point? How people use your offering the first time How people use your offering over time 12
  38. 38. Step 1 Step 2 Step 3 Step 4ContextContextContextContext
  39. 39. Step 1 Step 2 Step 3 Step 4Context What happensContextContextContext
  40. 40. Step 1 Step 2 Step 3 Step 4Context What happens WhatContext happensContextContext
  41. 41. Step 1 Step 2 Step 3 Step 4Context What What happens happens WhatContext happensContextContext
  42. 42. Step 1 Step 2 Step 3 Step 4Context What What happens happens WhatContext happensContext WhatContext happens
  43. 43. Context Context Context ContextPersonpersonpersonperson
  44. 44. Context Context Context ContextPerson What happenspersonpersonperson
  45. 45. Context Context Context ContextPerson What happens Whatperson happenspersonperson
  46. 46. Context Context Context ContextPerson What What happens happens Whatperson happenspersonperson
  47. 47. Context Context Context ContextPerson What What happens happens Whatperson happensperson Whatperson happens
  48. 48. Rules of Frame storming 15
  49. 49. Rules of Frame storming• Start the activity with a framing matrix 15
  50. 50. Rules of Frame storming• Start the activity with a framing matrix• Work through it with a group 15
  51. 51. Rules of Frame storming• Start the activity with a framing matrix• Work through it with a group – Admit what is fact 15
  52. 52. Rules of Frame storming• Start the activity with a framing matrix• Work through it with a group – Admit what is fact – Document Assumptions 15
  53. 53. Rules of Frame storming• Start the activity with a framing matrix• Work through it with a group – Admit what is fact – Document Assumptions – Identify Opportunities 15
  54. 54. Rules of Frame storming• Start the activity with a framing matrix• Work through it with a group – Admit what is fact – Document Assumptions – Identify Opportunities – Highlight Open Questions 15
  55. 55. Rules of Frame storming• Start the activity with a framing matrix• Work through it with a group – Admit what is fact – Document Assumptions – Identify Opportunities – Highlight Open Questions• One thought per post-it, one color for each area above (Example: Red = Open Questions vs. Green = Facts) 15
  56. 56. Spoiler Alert! 16
  57. 57. Shared Vocabulary:Creating a language for the effort you are undertaking 17
  58. 58. Rules of Shared Vocabulary 18
  59. 59. Rules of Shared Vocabulary– Create a document everyone can access with the terms as they are collected 18
  60. 60. Rules of Shared Vocabulary– Create a document everyone can access with the terms as they are collected– Record not just the term but the place the definition came from 18
  61. 61. Rules of Shared Vocabulary– Create a document everyone can access with the terms as they are collected– Record not just the term but the place the definition came from– Expand all acronyms 18
  62. 62. Rules of Shared Vocabulary– Create a document everyone can access with the terms as they are collected– Record not just the term but the place the definition came from– Expand all acronyms– Indicate terms that are “internal only” 18
  63. 63. Rules of Shared Vocabulary– Create a document everyone can access with the terms as they are collected– Record not just the term but the place the definition came from– Expand all acronyms– Indicate terms that are “internal only”– Document relationships between terms 18
  64. 64. Shared Vocabulary ExampleAccount Group Example: Ann’s Department Store Example: Northeast Division Account Store Example: Waltham Location Area Example: Women’s Zone Example: Active Wear Fixture Example: Running SKU Example: Item # product Example: Item # + Size + Color 19
  65. 65. Performance Continuums spectrums that can be used todiscuss and align on direction 20
  66. 66. What is a Continuum?This Today Goal THAT 5 4 3 2 1 0 1 2 3 4 5 21
  67. 67. Examples of Continuums ² Challenge the old with the new ² Define success differently ² Manage priority and scope 22
  68. 68. Example 23
  69. 69. Rules of Continuums 24
  70. 70. Rules of Continuums– Create the scales together, but rate where you are at and the goal individually 24
  71. 71. Rules of Continuums– Create the scales together, but rate where you are at and the goal individually– Avoid negative scales and judgmental language 24
  72. 72. Rules of Continuums– Create the scales together, but rate where you are at and the goal individually– Avoid negative scales and judgmental language– Try to be timeless, not trendy 24
  73. 73. Rules of Continuums– Create the scales together, but rate where you are at and the goal individually– Avoid negative scales and judgmental language– Try to be timeless, not trendy– Document the goals you agree to and set up regular measurement against them 24
  74. 74. Workshop Time 25
  75. 75. Home work Shareyour student experience at Parsons– 3-5 things you think really suck– 3-5 things you think are working wellWrite each on a post it– 3 min to share with the class and map your post it against the others shared thus farTurn in your write-ups via email byTuesday 9/11 at noon 26
  76. 76. Workshop Instructions 27
  77. 77. Workshop Instructions– 5 Min: Meet in your group to decide which problem you will be solving this semester 27
  78. 78. Workshop Instructions– 5 Min: Meet in your group to decide which problem you will be solving this semester– 10 Min: Discuss the problem and choose the right framework to use for your first assignment 27
  79. 79. Workshop Instructions– 5 Min: Meet in your group to decide which problem you will be solving this semester– 10 Min: Discuss the problem and choose the right framework to use for your first assignment– 45 Min: Using your framework brainstorm through opportunities, questions and facts of the problem space. 27
  80. 80. Workshop Instructions– 5 Min: Meet in your group to decide which problem you will be solving this semester– 10 Min: Discuss the problem and choose the right framework to use for your first assignment– 45 Min: Using your framework brainstorm through opportunities, questions and facts of the problem space. • Identify 3 colors of post its to use for the 3 things you are brainstorming 27
  81. 81. Workshop Instructions– 5 Min: Meet in your group to decide which problem you will be solving this semester– 10 Min: Discuss the problem and choose the right framework to use for your first assignment– 45 Min: Using your framework brainstorm through opportunities, questions and facts of the problem space. • Identify 3 colors of post its to use for the 3 things you are brainstorming • Start with 5 minutes of silence and writing individually, then go around and share and map each persons post its 27
  82. 82. GROUP Homework for 9/24Finish documenting what you know on your frameworkand prepare to present it broadly to class in 5 minutes 28
  83. 83. Questions?CovertA@newschool.edu @ Abby_The_IA www.Abbytheia.com
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