Understanding Stakeholders and Makers
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Understanding Stakeholders and Makers

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The fourth class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Understanding the terms stake, stakeholder, make, maker and how these ...

The fourth class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Understanding the terms stake, stakeholder, make, maker and how these role intersect in terms of needs. Development of directional and specific measurable goals.

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Understanding Stakeholders and Makers Understanding Stakeholders and Makers Presentation Transcript

  • Class 4:UnderstandingStakeholders & MAkersInstructor: Abby Covert
  • Last Class we... 2
  • Last Class we...• Shared our findings from exploring our problem space’s complexity 2 View slide
  • Last Class we...• Shared our findings from exploring our problem space’s complexity• Learned about understanding people and their needs as users 2 View slide
  • Last Class we...• Shared our findings from exploring our problem space’s complexity• Learned about understanding people and their needs as users• Admitted our assumptions 2
  • Last Class we...• Shared our findings from exploring our problem space’s complexity• Learned about understanding people and their needs as users• Admitted our assumptions• Mapped our potential users and prioritized them to do further research 2
  • Last Class we...• Shared our findings from exploring our problem space’s complexity• Learned about understanding people and their needs as users• Admitted our assumptions• Mapped our potential users and prioritized them to do further research• Assigned some homework, due today! 2
  • Homework Share 3
  • Homework Share• Each team will have the next 15 minutes to share with each other the results of their homework assignment 3
  • Homework Share• Each team will have the next 15 minutes to share with each other the results of their homework assignment• Make a list as a group of all the things you would like to do as research. 3
  • Homework Share• Each team will have the next 15 minutes to share with each other the results of their homework assignment• Make a list as a group of all the things you would like to do as research.• Place a * next to the ones you could do in the next week if I asked you to 3
  • Homework Share• Each team will have the next 15 minutes to share with each other the results of their homework assignment• Make a list as a group of all the things you would like to do as research.• Place a * next to the ones you could do in the next week if I asked you to• Place a ** next to those that would take more time than a week but you feel you could do with what you have 3
  • I am aninformationarchitectI intend to because I believemake the unclear clear everything is complexput the what architecture framesbefore the how problems, design solves themfacilitate understanding understanding isorganize meaning, always good but it iscreate clarity and equally important toestablish truth not understand support goals, makers clarity is a and users prerequisite of truthby: Abby Covert & Dan Klyn 4
  • I am aninformationarchitectI intend to because I believemake the unclear clear everything is complexput the what architecture framesbefore the how problems, design solves themfacilitate understanding understanding isorganize meaning, always good but it iscreate clarity and equally important toestablish truth not understand support goals, makers clarity is a and users prerequisite of truthby: Abby Covert & Dan Klyn 4
  • What doesit mean tohave Stake? 5
  • Stake: an interest orshare in an undertakingor enterpriseStakeholder: one who isinvolved in or affected bya course of action 6
  • Who makesthe Stake? 7
  • Make:1. to cause to happen to or beexperienced by someone2. to cause to exist, occur, orappearMaker: a person, company ormachine who makes something 8
  • What do you need to make stake? 9
  • MAkers Need:- to understand goals- To have a clear sense of scope- To know what is nextStakeholders Need:- To set measurable goals- to understand the implications of scope- To plan for the future 10
  • Scope: The extent of the area or subject matterthat something deals withor to which it is relevant. 11
  • Why is scopeimportant? 12
  • $$$$$ @ post Launch d in $$$$ M @ Development ur Yo e $$$ g @ Design n a Ch to $$ t @ Concepting Cos $ @ Idea Progress Made nasty truth #1 The more progress made, the moreexpensive changing your mind becomes 13
  • $$$$$ d in M $$$$ ur Yo e g $$$ n a Ch to $$ ct pa Im $ Time and effort spent nasty truth #2Great makers care about their work not just money is at stake 14
  • d High in m e g n a ch to g in d ee n of d oo ih el ik L Low NONE # of assumptions ALL operated on nasty truth #3The more you operate on assumption, themore likely you are to change your mind 15
  • Assumptions that are common 16
  • Assumptions that are common• Complexity Involved: “This is simple...” 16
  • Assumptions that are common• Complexity Involved: “This is simple...”• User Needs: “What they need is...” 16
  • Assumptions that are common• Complexity Involved: “This is simple...”• User Needs: “What they need is...”• Resources: “So-n-so knows how to do that...” 16
  • Assumptions that are common• Complexity Involved: “This is simple...”• User Needs: “What they need is...”• Resources: “So-n-so knows how to do that...”• Money: “Yea, a week should be enough...” 16
  • What eliminates assumptions soprogress can be productive? 17
  • ClarityThe quality ofcoherence and intelligibility & Consensus group Solidarity in sentiment and belief 18
  • Our focus for the next few weeks will be Clarity and Consensus 19
  • Our focus for the next few weeks will be Clarity and Consensus• 10/1: Stakeholder alignment thru directional goals 19
  • Our focus for the next few weeks will be Clarity and Consensus• 10/1: Stakeholder alignment thru directional goals• 10/8: Measurable Goals & Requirements 19
  • Our focus for the next few weeks will be Clarity and Consensus• 10/1: Stakeholder alignment thru directional goals• 10/8: Measurable Goals & Requirements• 10/15: Features & Roadmaps 19
  • Pop Quiz: What do weremember from class 2 about continuums? 20
  • Performance Continuums spectrums that can be used todiscuss and align on direction 21
  • What is a Continuum?This Today Goal THAT 5 4 3 2 1 0 1 2 3 4 5 22
  • Examples of Continuums ² Challenge the old with the new ² Define success differently ² Manage priority and scope 23
  • Example 24
  • Rules of Continuums 25
  • Rules of Continuums– Create the scales as a group, but rate where you are at and the goal individually 25
  • Rules of Continuums– Create the scales as a group, but rate where you are at and the goal individually– Avoid negative scales and judgmental language 25
  • Rules of Continuums– Create the scales as a group, but rate where you are at and the goal individually– Avoid negative scales and judgmental language– Try to be timeless, not trendy 25
  • Rules of Continuums– Create the scales as a group, but rate where you are at and the goal individually– Avoid negative scales and judgmental language– Try to be timeless, not trendy– Document the goals you agree to and set up regular measurement against them 25
  • Attaching measurementto make specify goals 26
  • Specific Goals should beS.M.A.R.T so you know if you are going in the right direction q Specific q Measurable q Achievable q Relevant q Time bound
  • Finding the right measuresIf you have a question about Examples to be looking at…If something is effective Completion ratesWhether something is findable Speed to findPeople’s Expectations Bounce Rates & Time on SiteSatisfaction Interviews, Surveys, Ask Sales and CSRsIs enough Information provided? Are people clicking to further information consistently?Are people using the path as designed? Click path data(Courtesy of Richard Dalton)
  • ExamplesThe Big Questions Planning to measureAwareness: How do people find out User interviews and Surveysabout us?Acquisition: Where will our loyal users Surveys, Analytics: Traffic Sources for Repeat Usersbe coming from?Conversion: What is the average time Analytics: Time on site compared to industry averages andon site for us? What is normal? for loyalty users vs single article usersAction: Will people interact with the Analytics: Click rates on items suggested on article pagescontent we suggest they interact withafter reading the entry article?Loyalty: How will loyalty users differ from Analytics: Compare variety of points across loyalty usersnew users? and single article usersOther: How should sharing work? What Surveys, Interviews, Analytics: Track social sharing behaviordo people share? to establish baselines for types of events
  • Two Goal Mad Libs:<Increase, Decrease or Establish>_______ by ____% over the next_______ as measured by ______.<Increase, Decrease or Establish>_______ with <audience> over thenext _______ as measured by ______.
  • Example: Specific GoalsOur Goals for the next 6 months – Establish an average time on site with our loyalty users of 2+ minutes (matching industry standards for news sites) – Produce an average of 100+ unique social media impressions per month for the news organization brand – Increase the likelihood of loyalty users to click of secondary materials from 10% to 20% through better content tagging and human curation
  • Common Question What if we don’thave enough data? 32
  • AnswerYour goal if you have no data isto get data And establish what is called a baseline. 33
  • Other questions? 34
  • Workshop:Consensus on goals 35
  • Consensus Workshop• Step 1: Quiet time, everyone write ideas for continuums you could use to come to consensus on what to make ² Challenge the old with the new ² Define success differently ² Manage priority and scope 36
  • Consensus Workshop• Step 2: Share what you came up with. Decide on the ones you like. Choose 3 to 5 and agree where you are todayThis Today THAT 5 4 3 2 1 0 1 2 3 4 5 37
  • Consensus Workshop• Step 3: Quiet time, individually decide where you think you should aim for in the futureThis Today Goal THAT 5 4 3 2 1 0 1 2 3 4 5 38
  • Consensus Workshop• Step 4: Discuss your answers, and differences and come to an agreed to goal on each continuum 39
  • Homework• As a group: Document your directional goals as continuums – What are the continuums and why? – What is your group rating of today’s state? – What is your group’s goal?• Please submit your group homework by 6 PM Monday October 8 via email• Each of you should additionally come to the next class with a list of measurable goal ideas to ladder up to the directional goals. We will be using your homework in class to workshop 40
  • Questions?CovertA@newschool.edu @ Abby_The_IA www.Abbytheia.com