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Class 7:Understanding is  always goodInstructor: Abby Covert
Last Class we...                   2
Last Class we...• Developed elevator pitches to further refine our ideas                                                   ...
Last Class we...• Developed elevator pitches to further refine our ideas• Learned how hard consensus can be to reach       ...
Last Class we...• Developed elevator pitches to further refine our ideas• Learned how hard consensus can be to reach• Got h...
Last Class we...• Developed elevator pitches to further refine our ideas• Learned how hard consensus can be to reach• Got h...
Last Class we...• Developed elevator pitches to further refine our ideas• Learned how hard consensus can be to reach• Got h...
Last Class we...• Developed elevator pitches to further refine our ideas• Learned how hard consensus can be to reach• Got h...
Last Class we...• Developed elevator pitches to further refine our ideas• Learned how hard consensus can be to reach• Got h...
I am aninformationarchitectI intend to                  because I believemake the unclear clear       everything is comple...
I am aninformationarchitectI intend to                  because I believemake the unclear clear       everything is comple...
What do we want in critique?
What do we want in critique?<Type> Designers: You want tospark new insights when reviewingyour work alone or with others.Y...
What do we want in critique?<Type> Designers: You want to       Non Designers: You want aspark new insights when reviewing...
But when critiquing work:What we ALL really want to know is  “Does it have legs?”
But when critiquing work:        What we ALL really want to know is           “Does it have legs?”• Is it stable enough to...
But when critiquing work:         What we ALL really want to know is           “Does it have legs?”• Is it stable enough t...
But when critiquing work:         What we ALL really want to know is           “Does it have legs?”• Is it stable enough t...
But when critiquing work:         What we ALL really want to know is           “Does it have legs?”• Is it stable enough t...
But when critiquing work:         What we ALL really want to know is           “Does it have legs?”• Is it stable enough t...
“rules of thumb”                                         “best practices”                      What is a heuristic?“intuit...
Case Studies                      Patterns &                                 Anti-Patterns           What is NOT a heurist...
We use heuristics to…• Evaluate the strength and quality of what is  currently offered to users• Facilitate critique durin...
Existing Sources for Heuristics
Existing Sources for Heuristics
Existing Sources for Heuristics
Existing Sources for Heuristics
Existing Sources for Heuristics
•   Five sources•   Over Fifty principles•   Lots of overlap
•   Five sources•   Over Fifty principles•   Lots of overlap
•   Five sources            •   Easy to learn•   Over Fifty principles   •   Easy to Teach•   Lots of overlap         •   ...
Result: My Proposed 9 Principles from 50                                             ?                                    ...
#1 FindableAble to belocated.
#1 Is it Findable?q   Can users easily locate that which they     are seeking?q   How is findability affected across     ...
#2 AccessibleEasilyapproachedand/or entered
#2 Is it Accessible?q Can it be used via all expected      Be aware that upwards                                        o...
#3 ClearEasilyperceptible
#3 Is it Clear?q Is it easy to understand?q Is the target demographics’ grade   and reading level being considered?q Is...
TOP 3 Clarity Offenses
TOP 3 Clarity Offenses•   Corporate underpants: When you are obviously    making a navigational decision based on your    ...
TOP 3 Clarity Offenses•   Corporate underpants: When you are obviously    making a navigational decision based on your    ...
TOP 3 Clarity Offenses•   Corporate underpants: When you are obviously    making a navigational decision based on your    ...
#4 communicativeTalkative,informing,timely
#4 Is it communicative?q   Is the status, location and     permissions of the user obvious?q   How is messaging used thr...
#5 UsefulCapable ofproducing thedesired orintended result
#5 Is it Useful?q   Is it usable? Are users able to     complete the tasks that they set out     to without massive frust...
#6 CredibleWorthy ofconfidence,reliable
#6 Is it Credible?q Is the design appropriate to the   context of use and audience?q Is your content updated in a timely...
#7 ControllableAble to adjust toa requirement
#7 Is it Controllable?q   Are tasks and information a user     would reasonably want to     accomplish available?q   How...
#8 ValuableOf great use,service andimportance
#8 Is it Valuable?q   Is it desirable to the target user?q   Does it maintain conformity with     expectations throughou...
#9 LearnableTo fix in themind, in thememory
#9 Is it Learnable?q   Can it be grasped quickly?q   What is offered to ease the more     complicated processes?q   Is ...
#10 DelightfulGreatlypleasing
#10 Is it Delightful?q   What are your differentiators from     other similar experiences or     competitors?q   What cr...
10 Heuristic IA Principles
What time is it?                   35
What time is it?                   35
Workshop           36
Conduct a heuristic review• Think about the existing systems that you  have to interact with to get your project  done• Ru...
Activity Instructions Step	  1:	  iden6fy	  Tasks	  and	  Channels	  for	  evalua6on Task                                 ...
Example:Task                                                         Channel	  (Context)Buying a pair of shoes and feeling...
Homework• Come together as a team to document your  heuristic review. Submit via email by 6 PM  Monday 10/29• Each of you ...
Questions?CovertA@newschool.edu    @ Abby_The_IA  www.Abbytheia.com
Understanding is always good
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Understanding is always good

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The seventh class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Use of heuristics to evaluate current systems, and evaluate potential solutions.

Transcript of "Understanding is always good"

  1. 1. Class 7:Understanding is always goodInstructor: Abby Covert
  2. 2. Last Class we... 2
  3. 3. Last Class we...• Developed elevator pitches to further refine our ideas 2
  4. 4. Last Class we...• Developed elevator pitches to further refine our ideas• Learned how hard consensus can be to reach 2
  5. 5. Last Class we...• Developed elevator pitches to further refine our ideas• Learned how hard consensus can be to reach• Got homework, due today! 2
  6. 6. Last Class we...• Developed elevator pitches to further refine our ideas• Learned how hard consensus can be to reach• Got homework, due today! – Elevator pitches 2
  7. 7. Last Class we...• Developed elevator pitches to further refine our ideas• Learned how hard consensus can be to reach• Got homework, due today! – Elevator pitches – Finished goals (continuums and measurable goals) 2
  8. 8. Last Class we...• Developed elevator pitches to further refine our ideas• Learned how hard consensus can be to reach• Got homework, due today! – Elevator pitches – Finished goals (continuums and measurable goals) – A refined requirements and feature list 2
  9. 9. Last Class we...• Developed elevator pitches to further refine our ideas• Learned how hard consensus can be to reach• Got homework, due today! – Elevator pitches – Finished goals (continuums and measurable goals) – A refined requirements and feature list – A research plan 2
  10. 10. I am aninformationarchitectI intend to because I believemake the unclear clear everything is complexput the what architecture framesbefore the how problems, design solves themfacilitate understanding understanding isorganize meaning, always good but it iscreate clarity and equally important toestablish truth not understand support goals, makers clarity is a and users prerequisite of truthby: Abby Covert & Dan Klyn 3
  11. 11. I am aninformationarchitectI intend to because I believemake the unclear clear everything is complexput the what architecture framesbefore the how problems, design solves themfacilitate understanding understanding isorganize meaning, always good but it iscreate clarity and equally important toestablish truth not understand support goals, makers clarity is a and users prerequisite of truthby: Abby Covert & Dan Klyn 3
  12. 12. What do we want in critique?
  13. 13. What do we want in critique?<Type> Designers: You want tospark new insights when reviewingyour work alone or with others.You are trying to avoid:Blank stares, not knowing whereto start, taking coffee breaks toavoid critiquing
  14. 14. What do we want in critique?<Type> Designers: You want to Non Designers: You want aspark new insights when reviewing healthy and non opinion-drivenyour work alone or with others. conversation with designers.You are trying to avoid: You are trying to avoid:Blank stares, not knowing where Your opinions being seen asto start, taking coffee breaks to rulings, having a lack of directionavoid critiquing on what feedback to give on the work in process
  15. 15. But when critiquing work:What we ALL really want to know is “Does it have legs?”
  16. 16. But when critiquing work: What we ALL really want to know is “Does it have legs?”• Is it stable enough to support the weight of use?
  17. 17. But when critiquing work: What we ALL really want to know is “Does it have legs?”• Is it stable enough to support the weight of use?• Will it be effective in execution?
  18. 18. But when critiquing work: What we ALL really want to know is “Does it have legs?”• Is it stable enough to support the weight of use?• Will it be effective in execution?• Will it stand on it’s own?
  19. 19. But when critiquing work: What we ALL really want to know is “Does it have legs?”• Is it stable enough to support the weight of use?• Will it be effective in execution?• Will it stand on it’s own?
  20. 20. But when critiquing work: What we ALL really want to know is “Does it have legs?”• Is it stable enough to support the weight of use?• Will it be effective in execution?• Will it stand on it’s own?A good place to start when answering these questions is Evaluating it against heuristic principles.
  21. 21. “rules of thumb” “best practices” What is a heuristic?“intuitive judgments” “common sense”
  22. 22. Case Studies Patterns & Anti-Patterns What is NOT a heuristic? Stencils Templates
  23. 23. We use heuristics to…• Evaluate the strength and quality of what is currently offered to users• Facilitate critique during planning, design and development• Predict the effectiveness of a potential solution
  24. 24. Existing Sources for Heuristics
  25. 25. Existing Sources for Heuristics
  26. 26. Existing Sources for Heuristics
  27. 27. Existing Sources for Heuristics
  28. 28. Existing Sources for Heuristics
  29. 29. • Five sources• Over Fifty principles• Lots of overlap
  30. 30. • Five sources• Over Fifty principles• Lots of overlap
  31. 31. • Five sources • Easy to learn• Over Fifty principles • Easy to Teach• Lots of overlap • Easy to Implement across contexts, teams and Channels
  32. 32. Result: My Proposed 9 Principles from 50 ? 1 wildcard
  33. 33. #1 FindableAble to belocated.
  34. 34. #1 Is it Findable?q Can users easily locate that which they are seeking?q How is findability affected across channels and devices?q Are there multiple ways available to access things?q How do external and internal search engines “see” what is provided?q Is information formatted with results in mind?q What is provided to make the delivered results more useful?
  35. 35. #2 AccessibleEasilyapproachedand/or entered
  36. 36. #2 Is it Accessible?q Can it be used via all expected Be aware that upwards of 20% or more of the channels and devices? world’s population hasq How resilient and consistent is it a disability. when used via “other” channels? The internet is a publicq Does it meet the levels of place. It’s like building a ramp to your building, or accessibility compliance to be refusing to. considerate of those users with </soapbox> disabilities*
  37. 37. #3 ClearEasilyperceptible
  38. 38. #3 Is it Clear?q Is it easy to understand?q Is the target demographics’ grade and reading level being considered?q Is the path to task completion obvious and free of distraction?q Would a user find it easy to describe?
  39. 39. TOP 3 Clarity Offenses
  40. 40. TOP 3 Clarity Offenses• Corporate underpants: When you are obviously making a navigational decision based on your organizational structure, not user decision paths.
  41. 41. TOP 3 Clarity Offenses• Corporate underpants: When you are obviously making a navigational decision based on your organizational structure, not user decision paths.• Inside Baseball: When you are calling something a term that is unclear to anyone that doesn’t work for your company.
  42. 42. TOP 3 Clarity Offenses• Corporate underpants: When you are obviously making a navigational decision based on your organizational structure, not user decision paths.• Inside Baseball: When you are calling something a term that is unclear to anyone that doesn’t work for your company.• Weasel Words: When you are being purposefully unclear in language to avoid making a promise or decision about process or commitment to a user.
  43. 43. #4 communicativeTalkative,informing,timely
  44. 44. #4 Is it communicative?q Is the status, location and permissions of the user obvious?q How is messaging used throughout? Is messaging effective for the tasks and contexts being supported?q Does the navigation and messaging help establish a sense of place that is consistent and orienting across channels, contexts and tasks?
  45. 45. #5 UsefulCapable ofproducing thedesired orintended result
  46. 46. #5 Is it Useful?q Is it usable? Are users able to complete the tasks that they set out to without massive frustration or abandon?q Does it serve new users as well as loyal users in ways that satisfy their needs uniquely?q Are there a few navigation options that lead where users may want to go next? Are they clearly labeled?
  47. 47. #6 CredibleWorthy ofconfidence,reliable
  48. 48. #6 Is it Credible?q Is the design appropriate to the context of use and audience?q Is your content updated in a timely manner?q Do you use restraint with promotional content?q Is it easy to contact a real person?q Is it easy to verify your credentials?q Do you have help/support content where it is needed? Especially important when asking for sensitive personal data.
  49. 49. #7 ControllableAble to adjust toa requirement
  50. 50. #7 Is it Controllable?q Are tasks and information a user would reasonably want to accomplish available?q How well are errors anticipated and eliminated?q When errors do occur, how easily can a user recover?q Are features offered to allow the user to tailor information or functionality to their context?q Are exits and other important controls clearly marked?
  51. 51. #8 ValuableOf great use,service andimportance
  52. 52. #8 Is it Valuable?q Is it desirable to the target user?q Does it maintain conformity with expectations throughout the interaction across channels?q Can a user easily describe the value?q How is success being measured? Does it contribute to the bottom line?q Does it improve customer satisfaction?
  53. 53. #9 LearnableTo fix in themind, in thememory
  54. 54. #9 Is it Learnable?q Can it be grasped quickly?q What is offered to ease the more complicated processes?q Is it memorable?q Is it easy to recount?q Does it behave consistently enough to be predictable?
  55. 55. #10 DelightfulGreatlypleasing
  56. 56. #10 Is it Delightful?q What are your differentiators from other similar experiences or competitors?q What cross channel ties can be explored that delight?q How are user expectations not just met but exceeded?q What are you providing that is unexpected?q What can you take that is now ordinary and make extraordinary?
  57. 57. 10 Heuristic IA Principles
  58. 58. What time is it? 35
  59. 59. What time is it? 35
  60. 60. Workshop 36
  61. 61. Conduct a heuristic review• Think about the existing systems that you have to interact with to get your project done• Run this heuristic process on that system and document your finding 37
  62. 62. Activity Instructions Step  1:  iden6fy  Tasks  and  Channels  for  evalua6on Task Channel  (Context) List 3 core tasks you expect your audience to value over List the channels that their path will put them into contact others with and in what context. Step  2:  Split  up  the  principles  amongst  the  team  to  gather  findings<Principle>Finding Severity Impact if FixedList each major finding in as much Cri6cal:  Affecting the ability to Describe what would be improved ifdetail as you feel you need to tell the complete a task this was fixed. Think not just aboutstory and capture the severity. users, but also about organizational efficiency Medium:  Affecting brand reputation orNote:  there  will  be  overlap,  so  condense   perception of experiencea5er  your  analysis  where  needed. Low:  Non-impacting issues that would be nice to fix
  63. 63. Example:Task Channel  (Context)Buying a pair of shoes and feeling comfortable about her • Website (browsing)purchase. • eCommerce (purchase) • Email (confirmation) • Mobile (checking email) • Social (bragging)AccessibilityFinding Severity Impact if FixedEmail template is not mobile friendly Medium:  Affecting brand reputation or Users are not using email to its fulland had several instances of broken perception of experience advantage today because of the lacklinks when interacted on mobile of mobile friendly style sheet. Wedevices expect a uptick in email click through rate if mobile optimized.
  64. 64. Homework• Come together as a team to document your heuristic review. Submit via email by 6 PM Monday 10/29• Each of you should additionally tackle an interview based research activity from your plan. We will be talking about user research in the next class and I want you each to have some trial and error before then. Send me an email before 6 PM Monday 10/29 about your experience. 40
  65. 65. Questions?CovertA@newschool.edu @ Abby_The_IA www.Abbytheia.com
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