SlideShare a Scribd company logo
1 of 35
Download to read offline
Does it have legs?
Information Architecture Heuristics for Interaction Designers!
                             !
                        presented by: !
                     Abby Covert
                    @Abby_The_IA
What do you want in a critique?!




<Type> Designers: want to spark     Non Designers: want a !
new insights when reviewing their   healthy and non opinion-driven
work alone or with others.!         conversation with designers.!
!                                   !
They are trying to avoid: !         They are trying to avoid: !
Blank stares, not knowing where !   Opinions being seen as rulings,
to start, taking coffee breaks to   having a lack of direction on
avoid critiquing !                  what feedback to give and when!
But when critiquing work: 

           What we really want to know is

                          

           “Does it have legs?” !
•  Is it stable enough to support the weight of use?!
•  Will it be effective in execution?!
•  Will it stand on itʼs own?!
!
A good place to start when answering these questions is
        Evaluating it against heuristic principles.!
“rules of thumb”!

                                       “best practices”!




                    What is a heuristic?!




“intuitive judgments”!                “common sense”!
Case Studies!                      Patterns &
                                  Anti-Patterns!




           What is NOT a heuristic?!



    Stencils!
                               Templates!
We use heuristics to…!

•  Evaluate the strength and quality of what is
   currently offered to users!
•  Facilitate critique during planning, design and
   development!
•  Predict the effectiveness of a potential solution!
Existing Sources for Heuristics
•  Five sources            •  Easy to learn
•  Over Fifty principles   •  Easy to Teach
•  Lots of overlap         •  Easy to Implement
                              across contexts,
                              teams and Channels
Information Architecture Heuristics
Result: My Proposed 9 Principles from 50!




                                               ?
                                            1 wildcard	
  
REMINDERS– The rules of heuristic use!


1.  Put on your user shoes: Forget where
    you work and what your job is. !
2.  Put on your user goggles: None of these
    principles matter without understanding the
    context of use and who your users are. !
3.  Say “I am not my user”: Never use
    heuristic review as a replacement for user
    research.!
!
#1 Findable


Able to be
located.
#1 Is it Findable?

q    Can users easily locate that which they
      are seeking? !
q    How is findability affected across
      channels and devices?!
q    Are there multiple ways available to
      access things?!
q    How do external and internal search
      engines “see” what is provided?!
q    Is information formatted with results in
      mind? !
q    What is provided to make the delivered
      results more useful?	
  
#2 Accessible


Easily
approached
and/or entered
#2 Is it Accessible?

q  Can it be used via all expected      Be aware that upwards
                                         of 20% or more of the
    channels and devices?!               worldʼs population has
q  How resilient and consistent is it   a disability. !
                                         !
    when used via “other” channels? !    The internet is a public
q  Does it meet the levels of           place. Itʼs like building a
                                         ramp to your building, or
    accessibility compliance to be       refusing to. !
    considerate of those users with      !
                                         </soapbox>!
    disabilities*!
!
!
#3 Clear


Easily
perceptible
#3 Is it Clear?

q  Is it easy to understand?!
q  Is the target demographicsʼ grade
    and reading level being considered?!
q  Is the path to task completion
    obvious and free of distraction?!
q  Would a user find it easy to describe?!
!
!
TOP 3 Clarity Offenses

•  Corporate underpants: When you are obviously
   making a navigational decision based on your
   organizational structure, not user decision paths.!

•  Inside Baseball: When you are calling something
   a term that is unclear to anyone that doesnʼt work
   for your company. !
!
•  Weasel Words: When you are being purposefully
   unclear in language to avoid making a promise or
   decision about process or commitment to a user.!
#4 communicative


Talkative,
informing,
timely
#4 Is it communicative?

q    Is the status, location and
      permissions of the user obvious?!
q    How is messaging used throughout?
      Is messaging effective for the tasks
      and contexts being supported?!
q    Does the navigation and messaging
      help establish a sense of place that
      is consistent and orienting across
      channels, contexts and tasks?!
!
#5 Useful


Capable of
producing the
desired or
intended result
#5 Is it Useful?

q    Is it usable? Are users able to
      complete the tasks that they set out
      to without massive frustration or
      abandon?!
q    Does it serve new users as well as
      loyal users in ways that satisfy their
      needs uniquely?!
q    Are there a few navigation options
      that lead where users may want to
      go next? Are they clearly labeled?!
#6 Credible


Worthy of
confidence,
reliable
#6 Is it Credible?

q  Is the design appropriate to the
    context of use and audience?!
q  Is your content updated in a timely
    manner? !
q  Do you use restraint with promotional
    content?!
q  Is it easy to contact a real person?!
q  Is it easy to verify your credentials?!
q  Do you have help/support content
    where it is needed? Especially
    important when asking for sensitive
    personal data.!
#7 Controllable


Able to adjust to
a requirement
#7 Is it Controllable?

q    Are tasks and information a user
      would reasonably want to
      accomplish available?!
q    How well are errors anticipated and
      eliminated?!
q    When errors do occur, how easily
      can a user recover?!
q    Are features offered to allow the user
      to tailor information or functionality to
      their context?!
q    Are exits and other important
      controls clearly marked?!
#8 Valuable


Of great use,
service and
importance
#8 Is it Valuable?

q    Is it desirable to the target user? !
q    Does it maintain conformity with
      expectations throughout the interaction
      across channels? !
q    Can a user easily describe the value?!
q    How is success being measured? Does
      it contribute to the bottom line?!
q    Does it improve customer satisfaction?!
#9 Learnable


To fix in the
mind, in the
memory
#9 Is it Learnable?

q    Can it be grasped quickly?!
q    What is offered to ease the more
      complicated processes?!
q    Is it memorable?!
q    Is it easy to recount?!
q    Does it behave consistently enough to be
      predictable?!
#10 Delightful


Greatly
pleasing
#10 Is it Delightful?

q    What are your differentiators from
      other similar experiences or
      competitors?!
q    What cross channel ties can be
      explored that delight? !
q    How are user expectations not just
      met but exceeded?!
q    What are you providing that is
      unexpected?!
q    What can you take that is now
      ordinary and make extraordinary?!
10 Heuristic IA Principles
How to Implement Heuristics
where you work...
q    Teach this content to your organization – not
      just the designers (you can even use this deck)!
q    Heuristically review where you are today!
q    Set baseline scores and identify principles you
      want to see improvement on (and by when)!
q    Start using this as the consistent language
      when critiquing work!
q    Bring these questions as thought starters to
      your critiques!
thank you
•  For listening!
•  For caring!
•  For making the internet a better place!
!
                     Twitter: @Abby_The_IA!
              Email: abby@understandinggroup.com!

Brought	
  to	
  you	
  by:	
  

                                     The	
  company	
  that	
  enables	
  me	
  
                                     do	
  awesome	
  stuff	
  like	
  this	
  for	
  
                                     awesome	
  people	
  like	
  you.	
  

More Related Content

What's hot

Information Architecture for Products
Information Architecture for ProductsInformation Architecture for Products
Information Architecture for ProductsAbby Covert
 
Understanding Stakeholders and Makers
Understanding Stakeholders and MakersUnderstanding Stakeholders and Makers
Understanding Stakeholders and MakersAbby Covert
 
UX Maturity Models
UX Maturity Models   UX Maturity Models
UX Maturity Models Gena Drahun
 
Wrangling Complexity through Cat-herding
Wrangling Complexity through Cat-herdingWrangling Complexity through Cat-herding
Wrangling Complexity through Cat-herdingAbby Covert
 
UX Strategy - An Overview
UX Strategy - An OverviewUX Strategy - An Overview
UX Strategy - An OverviewSonal Malhotra
 
UX - User Experience Design and Principles
UX - User Experience Design and PrinciplesUX - User Experience Design and Principles
UX - User Experience Design and PrinciplesPeeyush Sahu CAPM®
 
UX Design Mini Course
UX Design Mini CourseUX Design Mini Course
UX Design Mini CourseDigital Snack
 
UX STRAT Europe 2021 Workshop: Jules Skopp, Expedia
UX STRAT Europe 2021 Workshop: Jules Skopp, ExpediaUX STRAT Europe 2021 Workshop: Jules Skopp, Expedia
UX STRAT Europe 2021 Workshop: Jules Skopp, ExpediaUX STRAT
 
Basics in User Experience Design, Information Architecture & Usability
Basics in User Experience Design, Information Architecture & UsabilityBasics in User Experience Design, Information Architecture & Usability
Basics in User Experience Design, Information Architecture & UsabilitySebastian Waters
 
What is a User Experience?
What is a User Experience? What is a User Experience?
What is a User Experience? Dotinum
 
UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
 
Understanding Information Architecture
Understanding Information ArchitectureUnderstanding Information Architecture
Understanding Information ArchitectureTejinder Singh
 
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014Anna Dahlström
 
UX Lesson 1: User Centered Design
UX Lesson 1: User Centered DesignUX Lesson 1: User Centered Design
UX Lesson 1: User Centered DesignJoan Lumanauw
 

What's hot (20)

What is UX?
What is UX?What is UX?
What is UX?
 
What is UX design?
What is UX design? What is UX design?
What is UX design?
 
Information Architecture for Products
Information Architecture for ProductsInformation Architecture for Products
Information Architecture for Products
 
Understanding Stakeholders and Makers
Understanding Stakeholders and MakersUnderstanding Stakeholders and Makers
Understanding Stakeholders and Makers
 
UX Maturity Models
UX Maturity Models   UX Maturity Models
UX Maturity Models
 
UX design
UX designUX design
UX design
 
Wrangling Complexity through Cat-herding
Wrangling Complexity through Cat-herdingWrangling Complexity through Cat-herding
Wrangling Complexity through Cat-herding
 
UX Strategy - An Overview
UX Strategy - An OverviewUX Strategy - An Overview
UX Strategy - An Overview
 
UX Best Practices
UX Best PracticesUX Best Practices
UX Best Practices
 
UX - User Experience Design and Principles
UX - User Experience Design and PrinciplesUX - User Experience Design and Principles
UX - User Experience Design and Principles
 
UX Design Mini Course
UX Design Mini CourseUX Design Mini Course
UX Design Mini Course
 
UX STRAT Europe 2021 Workshop: Jules Skopp, Expedia
UX STRAT Europe 2021 Workshop: Jules Skopp, ExpediaUX STRAT Europe 2021 Workshop: Jules Skopp, Expedia
UX STRAT Europe 2021 Workshop: Jules Skopp, Expedia
 
Basics in User Experience Design, Information Architecture & Usability
Basics in User Experience Design, Information Architecture & UsabilityBasics in User Experience Design, Information Architecture & Usability
Basics in User Experience Design, Information Architecture & Usability
 
What is a User Experience?
What is a User Experience? What is a User Experience?
What is a User Experience?
 
UX Maturity Models
UX Maturity ModelsUX Maturity Models
UX Maturity Models
 
UX Strategy Part-1
UX Strategy Part-1UX Strategy Part-1
UX Strategy Part-1
 
UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!
 
Understanding Information Architecture
Understanding Information ArchitectureUnderstanding Information Architecture
Understanding Information Architecture
 
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
 
UX Lesson 1: User Centered Design
UX Lesson 1: User Centered DesignUX Lesson 1: User Centered Design
UX Lesson 1: User Centered Design
 

Viewers also liked

Understanding What It Is Like to Not Understand
Understanding What It Is Like to Not UnderstandUnderstanding What It Is Like to Not Understand
Understanding What It Is Like to Not UnderstandAbby Covert
 
How I Teach IA to Design Students
How I Teach IA to Design StudentsHow I Teach IA to Design Students
How I Teach IA to Design StudentsAbby Covert
 
Understanding Users
Understanding UsersUnderstanding Users
Understanding UsersAbby Covert
 
How to Make Sense of Any Mess
How to Make Sense of Any MessHow to Make Sense of Any Mess
How to Make Sense of Any MessAbby Covert
 
Interactions South America 2015 Keynote
Interactions South America 2015 KeynoteInteractions South America 2015 Keynote
Interactions South America 2015 KeynoteAbby Covert
 
Creating Clarity and Establishing Truth
Creating Clarity and Establishing TruthCreating Clarity and Establishing Truth
Creating Clarity and Establishing TruthAbby Covert
 
Best Practice Information Architecture
Best Practice Information ArchitectureBest Practice Information Architecture
Best Practice Information ArchitecturePatrick Kennedy
 
Hooked Model
Hooked ModelHooked Model
Hooked ModelNir Eyal
 
Smartphone Heuristics
Smartphone HeuristicsSmartphone Heuristics
Smartphone HeuristicsKathy Gill
 
User Experience is Powerful
User Experience is PowerfulUser Experience is Powerful
User Experience is PowerfulAbby Covert
 

Viewers also liked (10)

Understanding What It Is Like to Not Understand
Understanding What It Is Like to Not UnderstandUnderstanding What It Is Like to Not Understand
Understanding What It Is Like to Not Understand
 
How I Teach IA to Design Students
How I Teach IA to Design StudentsHow I Teach IA to Design Students
How I Teach IA to Design Students
 
Understanding Users
Understanding UsersUnderstanding Users
Understanding Users
 
How to Make Sense of Any Mess
How to Make Sense of Any MessHow to Make Sense of Any Mess
How to Make Sense of Any Mess
 
Interactions South America 2015 Keynote
Interactions South America 2015 KeynoteInteractions South America 2015 Keynote
Interactions South America 2015 Keynote
 
Creating Clarity and Establishing Truth
Creating Clarity and Establishing TruthCreating Clarity and Establishing Truth
Creating Clarity and Establishing Truth
 
Best Practice Information Architecture
Best Practice Information ArchitectureBest Practice Information Architecture
Best Practice Information Architecture
 
Hooked Model
Hooked ModelHooked Model
Hooked Model
 
Smartphone Heuristics
Smartphone HeuristicsSmartphone Heuristics
Smartphone Heuristics
 
User Experience is Powerful
User Experience is PowerfulUser Experience is Powerful
User Experience is Powerful
 

Similar to Information Architecture Heuristics

User Experience Design: an Overview
User Experience Design: an OverviewUser Experience Design: an Overview
User Experience Design: an OverviewJulie Grundy
 
Stop Creating Awesome UX (Make awesome users instead)
Stop Creating Awesome UX (Make awesome users instead)Stop Creating Awesome UX (Make awesome users instead)
Stop Creating Awesome UX (Make awesome users instead)Kelley Howell
 
Selling UX to Coders
Selling UX to CodersSelling UX to Coders
Selling UX to CodersNitor
 
What I learned at Cooper U about Design Research
What I learned at Cooper U about Design ResearchWhat I learned at Cooper U about Design Research
What I learned at Cooper U about Design ResearchSolutionStream
 
MEASURING COMPLEX THINGS: STEPS TO “DATAFYING” ORGANIZATIONAL CULTURE
MEASURING COMPLEX THINGS: STEPS TO “DATAFYING” ORGANIZATIONAL CULTUREMEASURING COMPLEX THINGS: STEPS TO “DATAFYING” ORGANIZATIONAL CULTURE
MEASURING COMPLEX THINGS: STEPS TO “DATAFYING” ORGANIZATIONAL CULTUREHuman Capital Media
 
The elements of product success for designers and developers
The elements of product success for designers and developersThe elements of product success for designers and developers
The elements of product success for designers and developersNick Myers
 
Guiding UX Principles 3/20/12
Guiding UX Principles 3/20/12Guiding UX Principles 3/20/12
Guiding UX Principles 3/20/12Rob Surrency
 
EPFL - PxS, week 4 - UX design techniques
EPFL - PxS, week 4 - UX design techniquesEPFL - PxS, week 4 - UX design techniques
EPFL - PxS, week 4 - UX design techniqueshendrikknoche
 
Good Code / Bad Code
Good Code / Bad CodeGood Code / Bad Code
Good Code / Bad CodeKelly Harrop
 
Talk It Out, Or Write It Down?
Talk It Out, Or Write It Down?Talk It Out, Or Write It Down?
Talk It Out, Or Write It Down?mikescopino
 
The Best from the UX Summit in Chicago
The Best from the UX Summit in ChicagoThe Best from the UX Summit in Chicago
The Best from the UX Summit in ChicagoLina Angel
 
LOST PROFIT. Or: how much business loses because of mistakes in Information A...
LOST PROFIT. Or: how much business loses because of mistakes in Information A...LOST PROFIT. Or: how much business loses because of mistakes in Information A...
LOST PROFIT. Or: how much business loses because of mistakes in Information A...Andriy Larchenko
 
Brian Kalma on Designing Experiences
Brian Kalma on Designing ExperiencesBrian Kalma on Designing Experiences
Brian Kalma on Designing Experiencesapplicake
 
UX Tools, Tips & Tricks for Code(Her) Conference 2015
UX Tools, Tips & Tricks for Code(Her) Conference 2015UX Tools, Tips & Tricks for Code(Her) Conference 2015
UX Tools, Tips & Tricks for Code(Her) Conference 2015Katelyn Caillouet
 
Guiding UX Principles
Guiding UX PrinciplesGuiding UX Principles
Guiding UX PrinciplesRob Surrency
 
The marriage of people and technology - Jon Winter, Worthers Media Solutions
The marriage of people and technology - Jon Winter, Worthers Media Solutions The marriage of people and technology - Jon Winter, Worthers Media Solutions
The marriage of people and technology - Jon Winter, Worthers Media Solutions Internet World
 
A11y user stories CSUN 2018
A11y user stories CSUN 2018A11y user stories CSUN 2018
A11y user stories CSUN 2018Intopia
 
Speaking the Language of Meta-Principles: Consistency, Hierarchy, and Persona...
Speaking the Language of Meta-Principles: Consistency, Hierarchy, and Persona...Speaking the Language of Meta-Principles: Consistency, Hierarchy, and Persona...
Speaking the Language of Meta-Principles: Consistency, Hierarchy, and Persona...Tania Schlatter
 
Lieze Langford Practical Persona Creation
Lieze Langford Practical Persona CreationLieze Langford Practical Persona Creation
Lieze Langford Practical Persona CreationIndigitous
 

Similar to Information Architecture Heuristics (20)

User Experience Design: an Overview
User Experience Design: an OverviewUser Experience Design: an Overview
User Experience Design: an Overview
 
Stop Creating Awesome UX (Make awesome users instead)
Stop Creating Awesome UX (Make awesome users instead)Stop Creating Awesome UX (Make awesome users instead)
Stop Creating Awesome UX (Make awesome users instead)
 
Selling UX to Coders
Selling UX to CodersSelling UX to Coders
Selling UX to Coders
 
What I learned at Cooper U about Design Research
What I learned at Cooper U about Design ResearchWhat I learned at Cooper U about Design Research
What I learned at Cooper U about Design Research
 
MEASURING COMPLEX THINGS: STEPS TO “DATAFYING” ORGANIZATIONAL CULTURE
MEASURING COMPLEX THINGS: STEPS TO “DATAFYING” ORGANIZATIONAL CULTUREMEASURING COMPLEX THINGS: STEPS TO “DATAFYING” ORGANIZATIONAL CULTURE
MEASURING COMPLEX THINGS: STEPS TO “DATAFYING” ORGANIZATIONAL CULTURE
 
The elements of product success for designers and developers
The elements of product success for designers and developersThe elements of product success for designers and developers
The elements of product success for designers and developers
 
Guiding UX Principles 3/20/12
Guiding UX Principles 3/20/12Guiding UX Principles 3/20/12
Guiding UX Principles 3/20/12
 
EPFL - PxS, week 4 - UX design techniques
EPFL - PxS, week 4 - UX design techniquesEPFL - PxS, week 4 - UX design techniques
EPFL - PxS, week 4 - UX design techniques
 
Good Code / Bad Code
Good Code / Bad CodeGood Code / Bad Code
Good Code / Bad Code
 
Talk It Out, Or Write It Down?
Talk It Out, Or Write It Down?Talk It Out, Or Write It Down?
Talk It Out, Or Write It Down?
 
The Best from the UX Summit in Chicago
The Best from the UX Summit in ChicagoThe Best from the UX Summit in Chicago
The Best from the UX Summit in Chicago
 
LOST PROFIT. Or: how much business loses because of mistakes in Information A...
LOST PROFIT. Or: how much business loses because of mistakes in Information A...LOST PROFIT. Or: how much business loses because of mistakes in Information A...
LOST PROFIT. Or: how much business loses because of mistakes in Information A...
 
Design Thinking Frameworks Reference Guide
Design Thinking Frameworks Reference GuideDesign Thinking Frameworks Reference Guide
Design Thinking Frameworks Reference Guide
 
Brian Kalma on Designing Experiences
Brian Kalma on Designing ExperiencesBrian Kalma on Designing Experiences
Brian Kalma on Designing Experiences
 
UX Tools, Tips & Tricks for Code(Her) Conference 2015
UX Tools, Tips & Tricks for Code(Her) Conference 2015UX Tools, Tips & Tricks for Code(Her) Conference 2015
UX Tools, Tips & Tricks for Code(Her) Conference 2015
 
Guiding UX Principles
Guiding UX PrinciplesGuiding UX Principles
Guiding UX Principles
 
The marriage of people and technology - Jon Winter, Worthers Media Solutions
The marriage of people and technology - Jon Winter, Worthers Media Solutions The marriage of people and technology - Jon Winter, Worthers Media Solutions
The marriage of people and technology - Jon Winter, Worthers Media Solutions
 
A11y user stories CSUN 2018
A11y user stories CSUN 2018A11y user stories CSUN 2018
A11y user stories CSUN 2018
 
Speaking the Language of Meta-Principles: Consistency, Hierarchy, and Persona...
Speaking the Language of Meta-Principles: Consistency, Hierarchy, and Persona...Speaking the Language of Meta-Principles: Consistency, Hierarchy, and Persona...
Speaking the Language of Meta-Principles: Consistency, Hierarchy, and Persona...
 
Lieze Langford Practical Persona Creation
Lieze Langford Practical Persona CreationLieze Langford Practical Persona Creation
Lieze Langford Practical Persona Creation
 

More from Abby Covert

Language: Your Organization's Most Important and Least Valued Asset (Confab 2...
Language: Your Organization's Most Important and Least Valued Asset (Confab 2...Language: Your Organization's Most Important and Least Valued Asset (Confab 2...
Language: Your Organization's Most Important and Least Valued Asset (Confab 2...Abby Covert
 
Language: Your Organization's Most Important and Least Valued Asset
Language: Your Organization's Most Important and Least Valued AssetLanguage: Your Organization's Most Important and Least Valued Asset
Language: Your Organization's Most Important and Least Valued AssetAbby Covert
 
Search is the Front Door to UX
Search is the Front Door to UXSearch is the Front Door to UX
Search is the Front Door to UXAbby Covert
 
Understanding Information Architecture
Understanding Information ArchitectureUnderstanding Information Architecture
Understanding Information ArchitectureAbby Covert
 
Everyone needs a portfolio: a workshop
Everyone needs a portfolio: a workshopEveryone needs a portfolio: a workshop
Everyone needs a portfolio: a workshopAbby Covert
 
What is this UX thing?
What is this UX thing?What is this UX thing?
What is this UX thing?Abby Covert
 
Build Systems, Not Stuff
Build Systems, Not StuffBuild Systems, Not Stuff
Build Systems, Not StuffAbby Covert
 
Wireframe that First: The Role of UX in Agencies
Wireframe that First: The Role of UX in AgenciesWireframe that First: The Role of UX in Agencies
Wireframe that First: The Role of UX in AgenciesAbby Covert
 
SXSWi Lessons for Noobs
SXSWi Lessons for NoobsSXSWi Lessons for Noobs
SXSWi Lessons for NoobsAbby Covert
 

More from Abby Covert (9)

Language: Your Organization's Most Important and Least Valued Asset (Confab 2...
Language: Your Organization's Most Important and Least Valued Asset (Confab 2...Language: Your Organization's Most Important and Least Valued Asset (Confab 2...
Language: Your Organization's Most Important and Least Valued Asset (Confab 2...
 
Language: Your Organization's Most Important and Least Valued Asset
Language: Your Organization's Most Important and Least Valued AssetLanguage: Your Organization's Most Important and Least Valued Asset
Language: Your Organization's Most Important and Least Valued Asset
 
Search is the Front Door to UX
Search is the Front Door to UXSearch is the Front Door to UX
Search is the Front Door to UX
 
Understanding Information Architecture
Understanding Information ArchitectureUnderstanding Information Architecture
Understanding Information Architecture
 
Everyone needs a portfolio: a workshop
Everyone needs a portfolio: a workshopEveryone needs a portfolio: a workshop
Everyone needs a portfolio: a workshop
 
What is this UX thing?
What is this UX thing?What is this UX thing?
What is this UX thing?
 
Build Systems, Not Stuff
Build Systems, Not StuffBuild Systems, Not Stuff
Build Systems, Not Stuff
 
Wireframe that First: The Role of UX in Agencies
Wireframe that First: The Role of UX in AgenciesWireframe that First: The Role of UX in Agencies
Wireframe that First: The Role of UX in Agencies
 
SXSWi Lessons for Noobs
SXSWi Lessons for NoobsSXSWi Lessons for Noobs
SXSWi Lessons for Noobs
 

Recently uploaded

Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...ssuseraaa1581
 
second stories test a method kit for co creationnnnnnn
second stories test a method kit for co creationnnnnnnsecond stories test a method kit for co creationnnnnnn
second stories test a method kit for co creationnnnnnnjohannesrothkegel
 
SHADES Explained (Branding & Packaging) .pdf
SHADES Explained (Branding & Packaging) .pdfSHADES Explained (Branding & Packaging) .pdf
SHADES Explained (Branding & Packaging) .pdfaimonayesha7
 
DSGN 253 Design Portfolio Project - Julien Fedou
DSGN 253 Design Portfolio Project - Julien FedouDSGN 253 Design Portfolio Project - Julien Fedou
DSGN 253 Design Portfolio Project - Julien Fedoujfedou2105
 
Complete Coffee table book on Jiapur.pdf
Complete Coffee table book on Jiapur.pdfComplete Coffee table book on Jiapur.pdf
Complete Coffee table book on Jiapur.pdfaimonayesha7
 
ورشة الطريق إلى البيم ورشة الطريق إلى البيم
ورشة الطريق إلى البيم   ورشة الطريق إلى البيمورشة الطريق إلى البيم   ورشة الطريق إلى البيم
ورشة الطريق إلى البيم ورشة الطريق إلى البيمOmarSelim27
 
Jackson Henry 24 Flock The Vote Shirt Jackson Henry 24 Flock The Vote Shirt
Jackson Henry 24 Flock The Vote Shirt  Jackson Henry 24 Flock The Vote ShirtJackson Henry 24 Flock The Vote Shirt  Jackson Henry 24 Flock The Vote Shirt
Jackson Henry 24 Flock The Vote Shirt Jackson Henry 24 Flock The Vote ShirtTeeFusion
 
F.LAB Credential ©2024 : Looking The World of Experience by F.LAB
F.LAB Credential ©2024 : Looking The World of Experience by F.LABF.LAB Credential ©2024 : Looking The World of Experience by F.LAB
F.LAB Credential ©2024 : Looking The World of Experience by F.LAButariworks
 
Unit 12 - Level Design and how it affects the player.
Unit 12 - Level Design and how it affects the player.Unit 12 - Level Design and how it affects the player.
Unit 12 - Level Design and how it affects the player.JoshHolmes21
 
FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.
FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.
FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.Vaishnavi R
 
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...Peter139483
 
如何办理西英格兰大学毕业证书学位证书成绩单?
如何办理西英格兰大学毕业证书学位证书成绩单?如何办理西英格兰大学毕业证书学位证书成绩单?
如何办理西英格兰大学毕业证书学位证书成绩单?krc0yvm5
 
Cayden Ingman's apparel design portfolio | Oregon State University|
Cayden Ingman's apparel design portfolio | Oregon State University|Cayden Ingman's apparel design portfolio | Oregon State University|
Cayden Ingman's apparel design portfolio | Oregon State University|CaydenIngman
 
DesignKit IDEO Human-Centered Design course report
DesignKit IDEO Human-Centered Design course reportDesignKit IDEO Human-Centered Design course report
DesignKit IDEO Human-Centered Design course reportstudiotelon
 
Digi Pack for the impulse band coursework.pptx
Digi Pack for the impulse band coursework.pptxDigi Pack for the impulse band coursework.pptx
Digi Pack for the impulse band coursework.pptxRufusGleave
 
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...ssuseraaa1581
 
Oregon State University Interior Design Portfolio
Oregon State University Interior Design PortfolioOregon State University Interior Design Portfolio
Oregon State University Interior Design Portfoliopagei
 
Sign The Contract Big Boy Shirt Sign The Contract Big Boy Shirt
Sign The Contract Big Boy Shirt  Sign The Contract Big Boy ShirtSign The Contract Big Boy Shirt  Sign The Contract Big Boy Shirt
Sign The Contract Big Boy Shirt Sign The Contract Big Boy ShirtTeeFusion
 
MIRAE (Branding & Identity) Explained.pdf
MIRAE (Branding & Identity) Explained.pdfMIRAE (Branding & Identity) Explained.pdf
MIRAE (Branding & Identity) Explained.pdfaimonayesha7
 
Strawberry Jams But My Glock Don't Shirt
Strawberry Jams But My Glock Don't ShirtStrawberry Jams But My Glock Don't Shirt
Strawberry Jams But My Glock Don't ShirtTeeFusion
 

Recently uploaded (20)

Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
 
second stories test a method kit for co creationnnnnnn
second stories test a method kit for co creationnnnnnnsecond stories test a method kit for co creationnnnnnn
second stories test a method kit for co creationnnnnnn
 
SHADES Explained (Branding & Packaging) .pdf
SHADES Explained (Branding & Packaging) .pdfSHADES Explained (Branding & Packaging) .pdf
SHADES Explained (Branding & Packaging) .pdf
 
DSGN 253 Design Portfolio Project - Julien Fedou
DSGN 253 Design Portfolio Project - Julien FedouDSGN 253 Design Portfolio Project - Julien Fedou
DSGN 253 Design Portfolio Project - Julien Fedou
 
Complete Coffee table book on Jiapur.pdf
Complete Coffee table book on Jiapur.pdfComplete Coffee table book on Jiapur.pdf
Complete Coffee table book on Jiapur.pdf
 
ورشة الطريق إلى البيم ورشة الطريق إلى البيم
ورشة الطريق إلى البيم   ورشة الطريق إلى البيمورشة الطريق إلى البيم   ورشة الطريق إلى البيم
ورشة الطريق إلى البيم ورشة الطريق إلى البيم
 
Jackson Henry 24 Flock The Vote Shirt Jackson Henry 24 Flock The Vote Shirt
Jackson Henry 24 Flock The Vote Shirt  Jackson Henry 24 Flock The Vote ShirtJackson Henry 24 Flock The Vote Shirt  Jackson Henry 24 Flock The Vote Shirt
Jackson Henry 24 Flock The Vote Shirt Jackson Henry 24 Flock The Vote Shirt
 
F.LAB Credential ©2024 : Looking The World of Experience by F.LAB
F.LAB Credential ©2024 : Looking The World of Experience by F.LABF.LAB Credential ©2024 : Looking The World of Experience by F.LAB
F.LAB Credential ©2024 : Looking The World of Experience by F.LAB
 
Unit 12 - Level Design and how it affects the player.
Unit 12 - Level Design and how it affects the player.Unit 12 - Level Design and how it affects the player.
Unit 12 - Level Design and how it affects the player.
 
FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.
FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.
FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.
 
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
 
如何办理西英格兰大学毕业证书学位证书成绩单?
如何办理西英格兰大学毕业证书学位证书成绩单?如何办理西英格兰大学毕业证书学位证书成绩单?
如何办理西英格兰大学毕业证书学位证书成绩单?
 
Cayden Ingman's apparel design portfolio | Oregon State University|
Cayden Ingman's apparel design portfolio | Oregon State University|Cayden Ingman's apparel design portfolio | Oregon State University|
Cayden Ingman's apparel design portfolio | Oregon State University|
 
DesignKit IDEO Human-Centered Design course report
DesignKit IDEO Human-Centered Design course reportDesignKit IDEO Human-Centered Design course report
DesignKit IDEO Human-Centered Design course report
 
Digi Pack for the impulse band coursework.pptx
Digi Pack for the impulse band coursework.pptxDigi Pack for the impulse band coursework.pptx
Digi Pack for the impulse band coursework.pptx
 
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
 
Oregon State University Interior Design Portfolio
Oregon State University Interior Design PortfolioOregon State University Interior Design Portfolio
Oregon State University Interior Design Portfolio
 
Sign The Contract Big Boy Shirt Sign The Contract Big Boy Shirt
Sign The Contract Big Boy Shirt  Sign The Contract Big Boy ShirtSign The Contract Big Boy Shirt  Sign The Contract Big Boy Shirt
Sign The Contract Big Boy Shirt Sign The Contract Big Boy Shirt
 
MIRAE (Branding & Identity) Explained.pdf
MIRAE (Branding & Identity) Explained.pdfMIRAE (Branding & Identity) Explained.pdf
MIRAE (Branding & Identity) Explained.pdf
 
Strawberry Jams But My Glock Don't Shirt
Strawberry Jams But My Glock Don't ShirtStrawberry Jams But My Glock Don't Shirt
Strawberry Jams But My Glock Don't Shirt
 

Information Architecture Heuristics

  • 1. Does it have legs? Information Architecture Heuristics for Interaction Designers! ! presented by: ! Abby Covert @Abby_The_IA
  • 2. What do you want in a critique?! <Type> Designers: want to spark Non Designers: want a ! new insights when reviewing their healthy and non opinion-driven work alone or with others.! conversation with designers.! ! ! They are trying to avoid: ! They are trying to avoid: ! Blank stares, not knowing where ! Opinions being seen as rulings, to start, taking coffee breaks to having a lack of direction on avoid critiquing ! what feedback to give and when!
  • 3. But when critiquing work: 
 What we really want to know is
 
 “Does it have legs?” ! •  Is it stable enough to support the weight of use?! •  Will it be effective in execution?! •  Will it stand on itʼs own?! ! A good place to start when answering these questions is Evaluating it against heuristic principles.!
  • 4. “rules of thumb”! “best practices”! What is a heuristic?! “intuitive judgments”! “common sense”!
  • 5. Case Studies! Patterns & Anti-Patterns! What is NOT a heuristic?! Stencils! Templates!
  • 6. We use heuristics to…! •  Evaluate the strength and quality of what is currently offered to users! •  Facilitate critique during planning, design and development! •  Predict the effectiveness of a potential solution!
  • 7. Existing Sources for Heuristics
  • 8. •  Five sources •  Easy to learn •  Over Fifty principles •  Easy to Teach •  Lots of overlap •  Easy to Implement across contexts, teams and Channels
  • 10. Result: My Proposed 9 Principles from 50! ? 1 wildcard  
  • 11. REMINDERS– The rules of heuristic use! 1.  Put on your user shoes: Forget where you work and what your job is. ! 2.  Put on your user goggles: None of these principles matter without understanding the context of use and who your users are. ! 3.  Say “I am not my user”: Never use heuristic review as a replacement for user research.! !
  • 12. #1 Findable Able to be located.
  • 13. #1 Is it Findable? q  Can users easily locate that which they are seeking? ! q  How is findability affected across channels and devices?! q  Are there multiple ways available to access things?! q  How do external and internal search engines “see” what is provided?! q  Is information formatted with results in mind? ! q  What is provided to make the delivered results more useful?  
  • 15. #2 Is it Accessible? q  Can it be used via all expected Be aware that upwards of 20% or more of the channels and devices?! worldʼs population has q  How resilient and consistent is it a disability. ! ! when used via “other” channels? ! The internet is a public q  Does it meet the levels of place. Itʼs like building a ramp to your building, or accessibility compliance to be refusing to. ! considerate of those users with ! </soapbox>! disabilities*! ! !
  • 17. #3 Is it Clear? q  Is it easy to understand?! q  Is the target demographicsʼ grade and reading level being considered?! q  Is the path to task completion obvious and free of distraction?! q  Would a user find it easy to describe?! ! !
  • 18. TOP 3 Clarity Offenses •  Corporate underpants: When you are obviously making a navigational decision based on your organizational structure, not user decision paths.! •  Inside Baseball: When you are calling something a term that is unclear to anyone that doesnʼt work for your company. ! ! •  Weasel Words: When you are being purposefully unclear in language to avoid making a promise or decision about process or commitment to a user.!
  • 20. #4 Is it communicative? q  Is the status, location and permissions of the user obvious?! q  How is messaging used throughout? Is messaging effective for the tasks and contexts being supported?! q  Does the navigation and messaging help establish a sense of place that is consistent and orienting across channels, contexts and tasks?! !
  • 21. #5 Useful Capable of producing the desired or intended result
  • 22. #5 Is it Useful? q  Is it usable? Are users able to complete the tasks that they set out to without massive frustration or abandon?! q  Does it serve new users as well as loyal users in ways that satisfy their needs uniquely?! q  Are there a few navigation options that lead where users may want to go next? Are they clearly labeled?!
  • 24. #6 Is it Credible? q  Is the design appropriate to the context of use and audience?! q  Is your content updated in a timely manner? ! q  Do you use restraint with promotional content?! q  Is it easy to contact a real person?! q  Is it easy to verify your credentials?! q  Do you have help/support content where it is needed? Especially important when asking for sensitive personal data.!
  • 25. #7 Controllable Able to adjust to a requirement
  • 26. #7 Is it Controllable? q  Are tasks and information a user would reasonably want to accomplish available?! q  How well are errors anticipated and eliminated?! q  When errors do occur, how easily can a user recover?! q  Are features offered to allow the user to tailor information or functionality to their context?! q  Are exits and other important controls clearly marked?!
  • 27. #8 Valuable Of great use, service and importance
  • 28. #8 Is it Valuable? q  Is it desirable to the target user? ! q  Does it maintain conformity with expectations throughout the interaction across channels? ! q  Can a user easily describe the value?! q  How is success being measured? Does it contribute to the bottom line?! q  Does it improve customer satisfaction?!
  • 29. #9 Learnable To fix in the mind, in the memory
  • 30. #9 Is it Learnable? q  Can it be grasped quickly?! q  What is offered to ease the more complicated processes?! q  Is it memorable?! q  Is it easy to recount?! q  Does it behave consistently enough to be predictable?!
  • 32. #10 Is it Delightful? q  What are your differentiators from other similar experiences or competitors?! q  What cross channel ties can be explored that delight? ! q  How are user expectations not just met but exceeded?! q  What are you providing that is unexpected?! q  What can you take that is now ordinary and make extraordinary?!
  • 33. 10 Heuristic IA Principles
  • 34. How to Implement Heuristics where you work... q  Teach this content to your organization – not just the designers (you can even use this deck)! q  Heuristically review where you are today! q  Set baseline scores and identify principles you want to see improvement on (and by when)! q  Start using this as the consistent language when critiquing work! q  Bring these questions as thought starters to your critiques!
  • 35. thank you •  For listening! •  For caring! •  For making the internet a better place! ! Twitter: @Abby_The_IA! Email: abby@understandinggroup.com! Brought  to  you  by:   The  company  that  enables  me   do  awesome  stuff  like  this  for   awesome  people  like  you.