What do you want in
a critique?!<Type> Designers: want to spark Non Designers: want a !new insights when reviewing their healthy and non opinion-drivenwork alone or with others.! conversation with designers.!! !They are trying to avoid: ! They are trying to avoid: !Blank stares, not knowing where ! Opinions being seen as rulings,to start, taking coffee breaks to having a lack of direction onavoid critiquing ! what feedback to give and when!
But when critiquing work:
What we really want to know is “Does it have legs?” !• Is it stable enough to support the weight of use?!• Will it be effective in execution?!• Will it stand on itʼs own?!!A good place to start when answering these questions is Evaluating it against heuristic principles.!
We use heuristics to…!• Evaluate
the strength and quality of what is currently offered to users!• Facilitate critique during planning, design and development!• Predict the effectiveness of a potential solution!
REMINDERS– The rules of heuristic
use!1. Put on your user shoes: Forget where you work and what your job is. !2. Put on your user goggles: None of these principles matter without understanding the context of use and who your users are. !3. Say “I am not my user”: Never use heuristic review as a replacement for user research.!!
#1 Is it Findable?q Can
users easily locate that which they are seeking? !q How is ﬁndability affected across channels and devices?!q Are there multiple ways available to access things?!q How do external and internal search engines “see” what is provided?!q Is information formatted with results in mind? !q What is provided to make the delivered results more useful?
#2 Is it Accessible?q Can
it be used via all expected Be aware that upwards of 20% or more of the channels and devices?! worldʼs population hasq How resilient and consistent is it a disability. ! ! when used via “other” channels? ! The internet is a publicq Does it meet the levels of place. Itʼs like building a ramp to your building, or accessibility compliance to be refusing to. ! considerate of those users with ! </soapbox>! disabilities*!!!
#3 Is it Clear?q Is
it easy to understand?!q Is the target demographicsʼ grade and reading level being considered?!q Is the path to task completion obvious and free of distraction?!q Would a user ﬁnd it easy to describe?!!!
TOP 3 Clarity Offenses• Corporate
underpants: When you are obviously making a navigational decision based on your organizational structure, not user decision paths.!• Inside Baseball: When you are calling something a term that is unclear to anyone that doesnʼt work for your company. !!• Weasel Words: When you are being purposefully unclear in language to avoid making a promise or decision about process or commitment to a user.!
#4 Is it communicative?q Is
the status, location and permissions of the user obvious?!q How is messaging used throughout? Is messaging effective for the tasks and contexts being supported?!q Does the navigation and messaging help establish a sense of place that is consistent and orienting across channels, contexts and tasks?!!
#5 Is it Useful?q Is
it usable? Are users able to complete the tasks that they set out to without massive frustration or abandon?!q Does it serve new users as well as loyal users in ways that satisfy their needs uniquely?!q Are there a few navigation options that lead where users may want to go next? Are they clearly labeled?!
#6 Is it Credible?q Is
the design appropriate to the context of use and audience?!q Is your content updated in a timely manner? !q Do you use restraint with promotional content?!q Is it easy to contact a real person?!q Is it easy to verify your credentials?!q Do you have help/support content where it is needed? Especially important when asking for sensitive personal data.!
#7 Is it Controllable?q Are
tasks and information a user would reasonably want to accomplish available?!q How well are errors anticipated and eliminated?!q When errors do occur, how easily can a user recover?!q Are features offered to allow the user to tailor information or functionality to their context?!q Are exits and other important controls clearly marked?!
#8 Is it Valuable?q Is
it desirable to the target user? !q Does it maintain conformity with expectations throughout the interaction across channels? !q Can a user easily describe the value?!q How is success being measured? Does it contribute to the bottom line?!q Does it improve customer satisfaction?!
#9 Is it Learnable?q Can
it be grasped quickly?!q What is offered to ease the more complicated processes?!q Is it memorable?!q Is it easy to recount?!q Does it behave consistently enough to be predictable?!
#10 Is it Delightful?q What
are your differentiators from other similar experiences or competitors?!q What cross channel ties can be explored that delight? !q How are user expectations not just met but exceeded?!q What are you providing that is unexpected?!q What can you take that is now ordinary and make extraordinary?!
How to Implement Heuristicswhere you
work...q Teach this content to your organization – not just the designers (you can even use this deck)!q Heuristically review where you are today!q Set baseline scores and identify principles you want to see improvement on (and by when)!q Start using this as the consistent language when critiquing work!q Bring these questions as thought starters to your critiques!
thank you• For listening!• For
caring!• For making the internet a better place!! Twitter: @Abby_The_IA! Email: email@example.com!Brought to you by: The company that enables me do awesome stuﬀ like this for awesome people like you.