Creating Clarity and Establishing Truth
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Creating Clarity and Establishing Truth

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The sixth class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Addressing "What now?", Creating an Elevator Pitch to further clarify ...

The sixth class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Addressing "What now?", Creating an Elevator Pitch to further clarify audience and purpose prior to feature level discussions.

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Creating Clarity and Establishing Truth Creating Clarity and Establishing Truth Presentation Transcript

  • Class 6:Creating Clarity,Establishing truth Instructor: Abby Covert
  • Last Class we... 2
  • Last Class we...• Learned how to attach measurement to our directional goals 2
  • Last Class we...• Learned how to attach measurement to our directional goals• Discussed the why, the what and the how 2
  • Last Class we...• Learned how to attach measurement to our directional goals• Discussed the why, the what and the how• Introduced and distinguished the concepts of ‘requirement’ and ‘feature’ 2
  • Last Class we...• Learned how to attach measurement to our directional goals• Discussed the why, the what and the how• Introduced and distinguished the concepts of ‘requirement’ and ‘feature’• Worked on group work: 2
  • Last Class we...• Learned how to attach measurement to our directional goals• Discussed the why, the what and the how• Introduced and distinguished the concepts of ‘requirement’ and ‘feature’• Worked on group work: – Finishing our continuums 2
  • Last Class we...• Learned how to attach measurement to our directional goals• Discussed the why, the what and the how• Introduced and distinguished the concepts of ‘requirement’ and ‘feature’• Worked on group work: – Finishing our continuums – Attaching measurement to each continuum 2
  • Last Class we...• Learned how to attach measurement to our directional goals• Discussed the why, the what and the how• Introduced and distinguished the concepts of ‘requirement’ and ‘feature’• Worked on group work: – Finishing our continuums – Attaching measurement to each continuum – Identifying the requirements to reach each goal 2
  • Last Class we...• Learned how to attach measurement to our directional goals• Discussed the why, the what and the how• Introduced and distinguished the concepts of ‘requirement’ and ‘feature’• Worked on group work: – Finishing our continuums – Attaching measurement to each continuum – Identifying the requirements to reach each goal – Starting a list of features and ideas of how to accomplish those requirements 2
  • I am aninformationarchitectI intend to because I believemake the unclear clear everything is complexput the what architecture framesbefore the how problems, design solves themfacilitate understanding understanding isorganize meaning, always good but it iscreate clarity and equally important toestablish truth not understand support goals, makers clarity is a and users prerequisite of truthby: Abby Covert & Dan Klyn 3
  • I am aninformationarchitectI intend to because I believemake the unclear clear everything is complexput the what architecture framesbefore the how problems, design solves themfacilitate understanding understanding isorganize meaning, always good but it iscreate clarity and equally important toestablish truth not understand support goals, makers clarity is a and users prerequisite of truthby: Abby Covert & Dan Klyn 3
  • Ok, let’s put it all out there 4
  • Ok, let’s put it all out there– What is the most interesting thing you have talked about? Figured out? Asked? 4
  • Ok, let’s put it all out there– What is the most interesting thing you have talked about? Figured out? Asked?– What have you disagreed on most? 4
  • Ok, let’s put it all out there– What is the most interesting thing you have talked about? Figured out? Asked?– What have you disagreed on most?– Knowing what you know now, what would you do next? 4
  • Ok, let’s put it all out there – What is the most interesting thing you have talked about? Figured out? Asked? – What have you disagreed on most? – Knowing what you know now, what would you do next?• Each team will have 5 minutes to update us on their progress. 4
  • Ok, let’s put it all out there – What is the most interesting thing you have talked about? Figured out? Asked? – What have you disagreed on most? – Knowing what you know now, what would you do next?• Each team will have 5 minutes to update us on their progress.• Then each team member will tell us their: 4
  • Ok, let’s put it all out there – What is the most interesting thing you have talked about? Figured out? Asked? – What have you disagreed on most? – Knowing what you know now, what would you do next?• Each team will have 5 minutes to update us on their progress.• Then each team member will tell us their: – Biggest Question 4
  • Ok, let’s put it all out there – What is the most interesting thing you have talked about? Figured out? Asked? – What have you disagreed on most? – Knowing what you know now, what would you do next?• Each team will have 5 minutes to update us on their progress.• Then each team member will tell us their: – Biggest Question – Biggest Discovery 4
  • Things are not veryclear just yet right? 5
  • What do you still need to know?• Do users agree with the why and what?• How do users react to the proposed how?• Do stakeholders agree on the why and what?• Do makers understand the why, what & how?• Can makers make the how?• How long does the how take to make? 6
  • Question: Can youclearly describe what you are trying to do on your project? 7
  • Better said:• If you had 10 floors to travel in an elevator with someone and they asked about this project, what would you say? 8
  • Workshop! 9
  • What is A good Pitch• to make a clear statement of who you are working for, what you are trying to accomplish and why 10
  • Pitch Workshop• Step 1: Spend 10 minutes writing ideas for your • Example Format: For (target customer) pitch individually who has (customer need), (project name) is a (market category) that (one key – How will you think of the product or service benefit). Unlike (competition), the product that is within the space that you are working (unique differentiator). Because we believe in? (hypothesis) – What are the words that are right to describe the effect you want to have? • Example: For people who want to – How are your goals considered in this remember and share images they like statement? online, Pinterest is a social bookmarking tool. Unlike other list-based bookmarking• Step 2: Spend 25 minutes agreeing on the pitch tools, Pinterest’s unique photo-browsing wording that you can all live with experience replicates a physical pin board.• Step 3: Spend 15 min mapping your individual Because we believe people collect images feature ideas. Then consider the pitch. Which differently than links to other forms of contribute directly to the pitch? Which are content. extemporaneous?• Step 4: Present your pitch and feature ideas to the class 11
  • Let’s say that in seven weeks you will stand in front of the new school big wigs to describe the problem you see and propose the efforts you wantto undertake to design a solution 12
  • How wewill get there 13
  • How we (Today) A solid elevator pitchwill get (Last Class) A list of directional Goals (Last Class) A system by which there measurement will be used to report progress on the goals (Today) A list of the requirements and potential features for the solution that you have identified thus far (Homework) A research plan that will help you to confirm and iterate on your ideas and understanding (Next Class’s Topic) A heuristic evaluation of what is in place currently (10/29 - 11/5) Initial Findings from the research you could do without support (11/12 - final Project) A roadmap of how you propose to accomplish this over time 13
  • Group Homework• Finish your elevator pitch• Cut down and consolidate your feature list - make sure each feature is related to your elevator pitch and goals• Organize your efforts so you have a research plan to propose by next class. – Who do you need to talk to? • What method will you use to talk to them? (Interview, survey, user test etc) • Do you have access to them? • What do you need to talk to them about? Please provide the questions. • What decisions will they help you make? – What data do you need to find? 14
  • Questions?CovertA@newschool.edu @ Abby_The_IA www.Abbytheia.com