Abby Y Covert: Portfolio

Abby York Covert / Abby_THE_IA portfolio as of March 2013 1

Hi! Im Abby, an Independent Consultant in New York City. ⁃ I use information architecture to assist teams in developing quality experiences for their users. ⁃ I pride myself on being active in the design community: volunteering to produce conferences for user experience and information architecture professionals, mentoring young professionals and attending local events. ⁃ I also teach, write and speak about information architecture to a wide variety of audiences. More about that is available on my blog (www.abbytheia.com)Popular Blog Posts: 2

Abby The IA: Executive Producer for:Career Timeline IA IA World Summit IDEA Summit IA Day NYC 2010 2010 2012 2013Boston New Hampshire Chicago New York CityBachelors First job as an Design Lead Started information Senior UX Director of Managing Consultantin Graphic Information Information Architect architecture practice Planner Strategic Partner @ The & TeacherDesign @ Architect @ EMC on innovation team in strategic healthcare @ Planning + Understanding @ ParsonsNEU Microsoft Practice. @ Fidelity agency. DraftFCB UX @ Group & General Investments Draftfcb Assembly 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Am Me Ba Th St Pr Kr Pr Sh JE Sh JS He De IH NI ra OP KE ice ism aft eH LL TO nk ar ar rm rb dic er tex pie pie yJ -O wa ica an R Fo -D of -M ar ac a re -P Pa .c ac tfo te od -F olo A nS - igi Mi en om Liq Pi me rh kp ers rtn rd tal s- ac lle uS r- oc lot ou uid ot ric eb er r- on Ins -D Sa On ie Ma ys se P s- -S oo a- aD Di ty Pe les igi ur ro tem rke a Co kA git tar tal HR nd of a gr Ta nc ev To nc tin al op tup a Re cq le il S Tr Ma elo Of ols m Se e g Ma nt u er a de ﬂin oc -H St pm Sit rke isi ini -C lf S Ma s- rke sig ra t ial tio eE eR ng R en tin all erv na Ma tin n eg n Me Se gP t ng - Ce ed ge Pr ice gA y rke Int lf S dia ag es oje lat me nte r ss Ap tin an em ign erv for La ct nt rA es g pli et en m un ice Ap Si t sm pp ca Sy tP ch pli eR lic Ap tio en ste rog ca ati n t pli ed m tio on ram ca es Project n tio ign n Highlights 3

Work SamplesI have pulled together representative workfrom five projects completed in the last fewyears to provide examples of my best work. ▪ Prismacolor.com: See examples of wireframes, sketch reviews, sitemap, functional specification and content inventory. ▪ Kraft Engagement Program: See examples of prototype wireframes, flow diagrams and functional roadmaps. ▪ Sharpie.com Redesign: See examples of Collaborative Design Session, User Experience Brief, User Research ▪ Herman Miller: See examples of User Research, Sketch Reviews, Personas, Map Making ▪ The Understanding Group: See examples of process engineering, leadership, mentoring, and intellectual property creation ▪ Nike: See examples of collaborative design facilitation, map-making and lexicon management 5

Prismacolor.com | Summer 2009Prismacolor.com About this effort: Lead on full site redesign including a rich social community of artists sharing their work online. Results: Redesign resulted in a 400% improvement in engagement as measured through site trafﬁc, time on site and uploads, comments and views of the member gallery. 6

Prismacolor: Sitemap and Content InventorySitemap and Content InventoryThis project has a fairly complex product catalog that had to besorted out. We were working in Sharepoint so the sitemap servedas the format by which we created an excel spreadsheet to easilyupload the content into the Content Management System. 7

Prismacolor: Wireframes and Functional SpecWireframe and Functional SpeciﬁcationThe wireframes for this were designed in conjunction with a veryjazzed creative team. Sketch reviews were used to bring all theideas onto the table. Later wireframes reviews were conductedwith creative prior to with the clients. 8

Kraft Diabetes Management | Fall 2008Kraft Diabetes Management About this effort: Lead in development of an engagement program for patients living with Type 2 diabetes. As part of this user experience development effort, 10 expert healthcare professionals and 6 consumers were consulted actively on an ongoing basis. Results: The wireframe prototype produced during this project was brought to life as a new line of business for Kraft Foods offered through eDiets. 9

Kraft: Flow DiagramsFlow DiagramsFlow Diagrams served as acentral tool for us in developmentof the process by which thisengagement program wouldinteract with the user.Also, a crucial tool when gettingfeedback from the medicalprofessionals and developmentpartners we were collaboratingwith. 10

Sharpie.comSharpie.com About this effort: Lead in redesign that brought together Sharpie’s very popular social community properties with the more standard catalog functionality Results: Sharpie was written up in the NY times on site launch day. They also received the TED Ads Worth Spreading Award in 2012. Analytics over time have shown a signiﬁcant uptick in repeat visits and time on site. 11

Sharpie ResearchCompetitive Analysis & User ResearchResearch was essential tohelp Sharpie redeﬁne theirdigital audience. Then byimplementing a phasedroadmap and creatingdetailed plans for their ﬁrstphase, we were able to givethem a tool kit to move theirbusiness forward in digital 12

Herman Miller Digital MarketingHerman Miller Digital Marketing About this effort: As part of this year long effort, working for Herman Millers digital marketing organization, the eCommerce site was fully assessed heuristically, analytically and with users in order to prioritize future improvement, personas for eCommerce were created to extend existing ofﬂine personas, and a full map of all digital properties was created and vetted. Results: Herman Miller was able to easily direct their agency on how to grow their catalog by 30% as well as add several new categories. 13

The Understanding GroupThe Understanding Group About this effort: Lead development of all deliverable templates, process engineering decisions and training of employees. Results: TUG grew from 3 people to 12 in the ﬁrst year. Employees reported that the tools created around process and training were excellent compared to their past experiences. 14

IA Heuristics About this effort: In 2012 I decided to create a spreadable model and message about Information Architecture Heuristics. Results: The talk and subsequent blog post "Does it have legs?" has been viewed over 45,000 times on and has been made into a poster by the Understanding Group. It has been redistributed to over 20 countries. This talk has become part of the regular class program at General Assembly in New York City. 15

NikeNIKE: Digital Sales Tools Redesign About this effort: Lead information architect responsible for facilitating concensus across multiple project teams at Nike and their digital agency of record in support of a redesign of 20+ disparate systems into one portal and set of 6 core applications sharing data. Results: The agency assigned to the redesign work now has to the tools and process that they need to work. The confusions around terminology that had in the past gotten in the way has started to be relieved. A higher level of collaboration is the only measurable outcome at this point in a 5 year project. 16

Thanks!Thanks!For further information on my availability forConsulting or speaking, contact me directly atabbycovert@gmail.com | @Abby_The_IA 17

http://abbytheia.wordpress.com	6458
http://paper.li	43
http://www.newsblur.com	15
http://www.linkedin.com	8
url_unknown	8
http://www.slideshare.net	3
http://translate.googleusercontent.com	2
http://us-w1.rockmelt.com	2
http://twitter.com	2
http://joancareerux-id-ia.blogspot.com	2
http://172.16.0.243:15871	1
http://pinterest.com	1
https://twitter.com	1

Abby Y Covert: Portfolio

by Abby Covert

Accessibility

Categories

Upload Details

Usage Rights

13 Embeds 6,546

Statistics

Abby Y Covert: Portfolio Presentation Transcript