2. Schedule Segments
Early Morning
Breakfast
Day time
Prime time
Late night
3. Target Audience
Early morning- people who work early, children
Day time- students, unemployed, house wives, shift
workers
Prime time- everyone, families
Late night- unemployed, students, shift workers
5. Target Audience for each
terrestrial channel
BBC1- mainstream audience
BBC2- 35-54, educated
ITV1- mainstream audience
Channel 4- 16-30, experimental
Five- family
6. Imported Programmes
Channel 5 has lots of imported programmes from other
countries because they don’t earn enough to make
their own and its cheaper to buy them from abroad.
7. The Watershed
At 9pm half way through Prime Time the watershed is
reached meaning, sex swearing etc can be shown as
children would normally be asleep by then.
8. BBC 1 and ITV 1
These are direct competitors as they are both watched
the most in the UK.
Due to this they don’t usually play big things at the
same time, eg Eastenders and Coronation Street are
never on at the same time.
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9. Big Battle Ground
Saturdays have a big battle ground in TV as the main
channels all air something big in which they want
audiences for. So these get aired at different times, or
over lap slighting to get viewers to switch over.
Eg X factor and Strictly come Dancing
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10. Channel Loyalty
The terrestrial channels used this by making the first
programme of the night pull in the viewers so they
didn’t change the channel for the rest of the night.
However this doesn’t exist anymore due to remotes
and more channels leading to channel surfing.
11. Inheritance
This is where channels schedule a new programme
after a popular programme in the hope it will inherit
some of the popular programme’s audience.
Eg the great british bake off followed by the new
documentary our zoo
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12. Pre Echo
Scheduling a programme before a popular programme
so that the audience may catch the end of it and make
them want to watch it next time it is on
13. Hammocking
Putting a new programme on in-between two big
programmes
Eg coronation street, followed by the new celebrity
squares and then coronation street again.
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