2. The recipe cards could be for people that are just starting to become
vegetarian. Ideas could be that the cards contain a different meal each
time. The first card could contain a vegetarian breakfast, the second could
contain an idea for lunch, the next could contain an idea for tea, and then
desert and a snack. This would give people a good starting point to the
meals that they could have. The cards could be vanished and laminated so
they can use them again and give them out to people that they know who
want to become vegetarian too. The colours could be quite
minimalistic, they could mirror the photographs that are used and the font
should be clear so that if they are used a lot then they will still be able to
read it.
IDEA 1
3. What do you like about the idea?
What areas of the idea could be developed?
What do you find interesting about the idea?
FEEDBACK 1
4. Another idea could be that the recipe cards only focus on deserts. The first
card could be of a vegetarian cheesecake and the next could be of a
chocolate cake. These recipes would be classed as unhealthy and they
would need to be laminated because they would most likely be used the
most. The theme could be quite creative, and the photographs will take up
the whole front side. These cards would be for people that have been
vegetarians for years and also for people that are just starting to become
vegetarian. The recipes would be quite easy to make so the card
themselves would be quite simple. We will take the photographs and we
will try to get them to look professional.
IDEA 2
5. What do you like about the idea?
What areas of the idea could be developed?
What do you find interesting about the idea?
FEEDBACK 2
6. Another idea could be that the cards are promoting healthy eating. The
recipes will include breakfasts, lunches and dinners and the ingredients
will be healthy. These cards will be for both existing vegetarians and new
vegetarians. The cards could be embossed, and the colour scheme will be
earthy, for example greens and browns. The font will be serif and the
images will be simple but they will look professional and fancy. For this it
might be useful to use stock photographs. These cards could have a
summer colour scheme, for example there would be a mix of oranges and
yellows used, and the photographs would have been taken in the sun. this
is mainly because people seem to eat healthier in the sun but they can be
used year round as a motivation to eat healthy.
IDEA 3
7. What do you like about the idea?
What areas of the idea could be developed?
What do you find interesting about the idea?
FEEDBACK 3
8. Another idea could be that the cards could be made for children. The
colour scheme would be quite bold, primary colours would be used and
there will be a simple font used. Headings will also be used to make it
clearer which stage that the children are at. These cards could be die cut
and laminated so the children and their parents can use it again, and this
way the design won’t be plain. The photographs that are used in these
cards would be taken from stock and they would be presented in a creative
way.
IDEA 4
9. What do you like about the idea?
What areas of the idea could be developed?
What do you find interesting about the idea?
FEEDBACK 4
10. Another idea could be the cards are made for people who are on a budget
and don’t have enough time to make proper meals. There would be a card
for breakfast, another for lunch, another for tea then two more for desert
and a snack. The cards could be varnished and the design could be quite
simple. The only colour that is used is the colour of the photograph and the
colour of the branding strip at the bottom of the card and the text. We will
take the photographs ourselves. The recipe
IDEA 5
11. What do you like about the idea?
What areas of the idea could be developed?
What do you find interesting about the idea?
FEEDBACK 5
12. What do you agree with from your feedback?
What do you disagree with from your feedback?
SUMMARY OF FEEDBACK
13. Which idea that you came up with is your favourite and why?
Which idea, that your team came up with, is your favourite and why?
IDEA EVALUATION
