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What Matters
    Business Needs
    Management:
    2011-2012
    Users Training

    Brett Henry
    Vice President, Marketing
           Type your Name here
           Type your Designation, Department here

                                                    1

Monday, August 1, 11
Hi. I’m Brett Henry

                          @ bretthenry




Monday, August 1, 11
STRATEGIC PARTNER

                              Not

                             GDS



                                           3

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What’s On My iPhone?




                                              4

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I am going to talk about:

                       1. One important trend

                       2. Common question



Monday, August 1, 11
One Important Trend




                                             6

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“ We Need A Mobile
                           Strategy”....




                                            7

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8

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...Give me iPhone App...




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Mobile Is Disruptive




                                              20

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#1 Strategy Must Be
                       Thoughtful and Global
                       (may provide governance for local execution)




                                                                      29

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#1 Strategy Must Be
                       Thoughtful and Global
                       (may provide governance for local execution)




                                                                      39

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#2 Mobile Specific Site
                          Strategy is KEY




                                                 40

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41

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9
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AirAsia   Tiger Airways




                              ROUND 1

                       12

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20%
                             44

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$200M

                               45

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Yatra   ClearTrip




                             ROUND 2

                       12

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Abacus VirtuallyThere   Travelport ViewTrip




                             FINAL
                            ROUND
                       12

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#3 Device Detection Is a
                       Core Part of Your Strategy




                                                49

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#4 Apps Favor
                       Intermediaries
                          (for transactions)




                                               59

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#5 Know Your Target -
                   Location (of your audience)
                             Matters




                                             61

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#6 Mobile Users Have
                       Different Needs Than
                            Online Users




                                              64

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66

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Post Booking



                                      67
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Abacus VirtuallyThere Mobile




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Revenue
                       Generation


                                    69
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Abacus GetThere Mobile




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Abacus WebStart for Business




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Service



                                 72
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Abacus Mobile




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There Shouldn’t Be A
                         Mobile Strategy...

                       ...Mobile Should Be The
                               Strategy



                                                 74

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Frequent Question:




                                            75

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When Will Online Corporate
                 Travel Tools Take Off in Asia?




                                              76

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Not Gonna Happen
                                          77

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...not for Asian Based Corporates...




                                    78

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...not in the western model*...



                *some exceptions

                                                 79

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• No Managed Travel Model
                        • Pricing Complexity
                        • No Self Service Culture
                        • Cost of Labor


                *some exceptions

                                                    80

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...ok so if I want to target
                       Asian based corporates with
                       low cost models, where to
                       start???...



                *some exceptions

                                                  81

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82

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Re-Think “Global” Model - It
                       is the MNC’s Home Market
                          Model - Extended (and
                            modified in context)



                                                      83

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...so what does the winning
                   local model look like???




                                                 84

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Not Gonna Happen
                                          85

Monday, August 1, 11
What’s Going to
                         Happen?



Monday, August 1, 11
#1 Growth Will Accelerate




Monday, August 1, 11
#2 Local Wins




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#3 Large Regionals Will Do
                 JV’s and Acquisitions in the
                         Philippines



Monday, August 1, 11
#4 Global Mobile Innovation
               in Transactional Travel Will Be
                      Lead Out of Asia



Monday, August 1, 11
#5 A OTA Winner will
                       emerge in Philippines




Monday, August 1, 11
What’s Not Going to
           Happen...




                             92

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Daily Deal Sites




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Groupon Will Be A
                        Serious Player in
                       Asian Online Travel



Monday, August 1, 11
Monday, August 1, 11
15

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OTA/LCC Ventures




Monday, August 1, 11
Google and ITA Will
                   Be The End of OTA’s




Monday, August 1, 11
Thank You




                       100

Monday, August 1, 11

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