Technology and the Travel Agents

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Mr Brett Henry, Vice President, Marketing, Vice President, India shares insights and trends at the PIATA event.

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Technology and the Travel Agents

  1. 1. What Matters Business Needs Management: 2011-2012 Users Training Brett Henry Vice President, Marketing Type your Name here Type your Designation, Department here 1Monday, August 1, 11
  2. 2. Hi. I’m Brett Henry @ bretthenryMonday, August 1, 11
  3. 3. STRATEGIC PARTNER Not GDS 3Monday, August 1, 11
  4. 4. What’s On My iPhone? 4Monday, August 1, 11
  5. 5. I am going to talk about: 1. One important trend 2. Common questionMonday, August 1, 11
  6. 6. One Important Trend 6Monday, August 1, 11
  7. 7. “ We Need A Mobile Strategy”.... 7Monday, August 1, 11
  8. 8. 8Monday, August 1, 11
  9. 9. ...Give me iPhone App... 9Monday, August 1, 11
  10. 10. 10Monday, August 1, 11
  11. 11. 11Monday, August 1, 11
  12. 12. 12Monday, August 1, 11
  13. 13. 13Monday, August 1, 11
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  15. 15. 15Monday, August 1, 11
  16. 16. 16Monday, August 1, 11
  17. 17. 17Monday, August 1, 11
  18. 18. 19Monday, August 1, 11
  19. 19. Mobile Is Disruptive 20Monday, August 1, 11
  20. 20. 21Monday, August 1, 11
  21. 21. 22Monday, August 1, 11
  22. 22. 23Monday, August 1, 11
  23. 23. 24Monday, August 1, 11
  24. 24. 25Monday, August 1, 11
  25. 25. 26Monday, August 1, 11
  26. 26. 27Monday, August 1, 11
  27. 27. 28Monday, August 1, 11
  28. 28. #1 Strategy Must Be Thoughtful and Global (may provide governance for local execution) 29Monday, August 1, 11
  29. 29. 30Monday, August 1, 11
  30. 30. 31Monday, August 1, 11
  31. 31. 32Monday, August 1, 11
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  34. 34. 35Monday, August 1, 11
  35. 35. 36Monday, August 1, 11
  36. 36. 37Monday, August 1, 11
  37. 37. 38Monday, August 1, 11
  38. 38. #1 Strategy Must Be Thoughtful and Global (may provide governance for local execution) 39Monday, August 1, 11
  39. 39. #2 Mobile Specific Site Strategy is KEY 40Monday, August 1, 11
  40. 40. 41Monday, August 1, 11
  41. 41. 9Monday, August 1, 11
  42. 42. AirAsia Tiger Airways ROUND 1 12Monday, August 1, 11
  43. 43. 20% 44Monday, August 1, 11
  44. 44. $200M 45Monday, August 1, 11
  45. 45. Yatra ClearTrip ROUND 2 12Monday, August 1, 11
  46. 46. Abacus VirtuallyThere Travelport ViewTrip FINAL ROUND 12Monday, August 1, 11
  47. 47. Monday, August 1, 11
  48. 48. #3 Device Detection Is a Core Part of Your Strategy 49Monday, August 1, 11
  49. 49. 50Monday, August 1, 11
  50. 50. 51Monday, August 1, 11
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  57. 57. 58Monday, August 1, 11
  58. 58. #4 Apps Favor Intermediaries (for transactions) 59Monday, August 1, 11
  59. 59. 60Monday, August 1, 11
  60. 60. #5 Know Your Target - Location (of your audience) Matters 61Monday, August 1, 11
  61. 61. 62Monday, August 1, 11
  62. 62. 63Monday, August 1, 11
  63. 63. #6 Mobile Users Have Different Needs Than Online Users 64Monday, August 1, 11
  64. 64. 65Monday, August 1, 11
  65. 65. 66Monday, August 1, 11
  66. 66. Post Booking 67Monday, August 1, 11
  67. 67. Abacus VirtuallyThere MobileMonday, August 1, 11
  68. 68. Revenue Generation 69Monday, August 1, 11
  69. 69. Abacus GetThere MobileMonday, August 1, 11
  70. 70. Abacus WebStart for BusinessMonday, August 1, 11
  71. 71. Service 72Monday, August 1, 11
  72. 72. Abacus MobileMonday, August 1, 11
  73. 73. There Shouldn’t Be A Mobile Strategy... ...Mobile Should Be The Strategy 74Monday, August 1, 11
  74. 74. Frequent Question: 75Monday, August 1, 11
  75. 75. When Will Online Corporate Travel Tools Take Off in Asia? 76Monday, August 1, 11
  76. 76. Not Gonna Happen 77Monday, August 1, 11
  77. 77. ...not for Asian Based Corporates... 78Monday, August 1, 11
  78. 78. ...not in the western model*... *some exceptions 79Monday, August 1, 11
  79. 79. • No Managed Travel Model • Pricing Complexity • No Self Service Culture • Cost of Labor *some exceptions 80Monday, August 1, 11
  80. 80. ...ok so if I want to target Asian based corporates with low cost models, where to start???... *some exceptions 81Monday, August 1, 11
  81. 81. 82Monday, August 1, 11
  82. 82. Re-Think “Global” Model - It is the MNC’s Home Market Model - Extended (and modified in context) 83Monday, August 1, 11
  83. 83. ...so what does the winning local model look like??? 84Monday, August 1, 11
  84. 84. Not Gonna Happen 85Monday, August 1, 11
  85. 85. What’s Going to Happen?Monday, August 1, 11
  86. 86. #1 Growth Will AccelerateMonday, August 1, 11
  87. 87. #2 Local WinsMonday, August 1, 11
  88. 88. #3 Large Regionals Will Do JV’s and Acquisitions in the PhilippinesMonday, August 1, 11
  89. 89. #4 Global Mobile Innovation in Transactional Travel Will Be Lead Out of AsiaMonday, August 1, 11
  90. 90. #5 A OTA Winner will emerge in PhilippinesMonday, August 1, 11
  91. 91. What’s Not Going to Happen... 92Monday, August 1, 11
  92. 92. Daily Deal SitesMonday, August 1, 11
  93. 93. Groupon Will Be A Serious Player in Asian Online TravelMonday, August 1, 11
  94. 94. Monday, August 1, 11
  95. 95. 15Monday, August 1, 11
  96. 96. OTA/LCC VenturesMonday, August 1, 11
  97. 97. Google and ITA Will Be The End of OTA’sMonday, August 1, 11
  98. 98. Thank You 100Monday, August 1, 11

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