International Institute ofInternational Institute of
Professional StudiesProfessional Studies
What is Internet marketing?
Past of Internet marketing
Working of Internet marketing
What is Internet Marketing?What is Internet Marketing?
Internet marketing, refers to advertising
and marketing efforts that use
the Web and e-mail to drive direct sales
via e-commerce as well as sales leads
from Web sites or emails.
Past of online marketingPast of online marketing
Internet was earlier used as Arpanet, started
advertising email was sent in 1965.
In 1990s display ads started.
Firstly it was only online ordering.
Sell and buy became possible in 1991.
Amazon and ebay are the companies that
used transactions firstly.
Working of Online marketingWorking of Online marketing
It works on the basis of following model..
B2B B2C B2G
C2B C2C C2G
G2B G2C G2G
Business Consumer Government
The Internet is really changing market.
From website designing, through search,
online advertising, e-mail marketing and so
They are presenting a vast new array of
opportunities to get in front of consumers
and deliver marketing messages.