Notes from a PR Girl


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My notes about my plans to succeed in romance novel publishing PR.

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Notes from a PR Girl

  1. 1. Notes from a romance publishing pr hopeful<br />
  2. 2. A BLURB ABOUT ME<br />My name is Aasana Sri. I completed a specialist in English literature and a minor in political science at the University of Toronto. I am currently in the public relations certificate program at Humber College. I have passion for reading and enjoy books, where there is a deep connection between two people and a happily-ever-after. This led me to my love of romances. I love creative writing and have taken many writing courses, so that I can gain further knowledge of the industry, where I want to work.<br />
  3. 3. ‘‘Nothing great in the world can be accomplished without passion.’’ HEGEL<br />I am charming, passionate, diplomatic, perceptive, hard-working and idealistic. <br />
  4. 4. GOAL<br />To do PR within the romance novel publishing industry in order to promote the books that I love to read.<br />OBJECTIVES<br />To have an internship with Harlequin Ltd. to gain experience and a job.<br />To develop an online identity through social media<br />
  5. 5. SITUATIONAL ANALYSIS (SWOT)<br />STRENGTHS<br />I interned at the Scarborough Arts Council, where I worked with the communications coordinator in doing various writing tasks, such as press releases and have contributed articles to the Surface and Symbols newspaper. <br />I have completed Writer’s Craft, Critical Thinking, and Critical Writing Courses in Literature in order to master various writing styles. I have been admitted into competitive writing program limited to 20 students at the university level. I have creative works as well as having published short pieces for an online community of writers.<br />I keep up-to-date with the romance industry, follow author’s blogs, participate in online discussions and have gathered valuable information at Harlequin’s website, such as press releases and its annual Romance Reports.<br />
  6. 6. SWOT CONT...<br />WEAKNESSES<br />I need more experience working in PR. I tend to shy away from leadership roles and have people pleasing tendencies, so it could be easier for others to take advantage of my sensitivity. Also, I am only recently coming out of my comfort zone when it comes to technology. <br />
  7. 7. SWOT CONT...<br />OPPORTUNITIES<br />The headquarters for Harlequin is only seven minutes away from my home. As a Humber student, I am taught and exposed to the most current going-ons in the PR world, such as how to issue a social media release and hot topics such as CSR. This way I can bring freshness to any industry. Also, I am learning how social media is important in PR and I can build up my portfolio by utilizing it. Being a CPRS and IABC member will be helpful in my career.<br />
  8. 8. SWOT CONT...<br />THREATS<br />There are few publishing houses in Canada. Also, the current economy may make it difficult to gain an internship at Harlequin. <br />
  9. 9. POSITIONING STATEMENT<br />To promote books with happy endings- guaranteed.<br />KEY MESSAGES<br />We are constantly exposed to daily pressures. Most of us start the day off reading the newspaper; which delivers us bad news. Why not escape into a fantasy world for a few hours and look forward to a happily-ever-after?<br />
  10. 10. CHANNELS<br />I will utilize social media to develop an online brand.<br />Twitter-@aasanas, where I give updates on interesting blogs and follow tweets to do with publishing, romance and PR.<br />LinkedIn- As Aasana Sri the professional, I can network with others.<br />Ning- HumberPR group where I can share and utilize resources with classmates and mentors.<br />Blog- Update Notes from a PR Girl and develop it so that it contains lots of information about the romance novel industry. <br />Fictionpress- Where I can submit more writing work.<br />
  11. 11. STRATEGIES<br />To gain experience and develop an online identity as a PR professional interested in the romance novel publishing industry.<br />To network with more PR professionals<br />To prove myself as a serious and hard-working PR professional<br />
  12. 12. TACTICS<br />Contact a PR professional within Harlequin and ask for suggestions and helpful advice.<br />Blog about trends in the romance novel industry and include author interviews.<br />Dedicate more time to writing fiction.<br />Follow the blogs of other PR professionals, so that I am current and connected to others in PR regardless of industry.<br />Become a member of the Association of Canadian Publishers and attend industry events.<br /> AND<br />keep reading!<br />
  13. 13. CRITICAL PATH<br />Write weekly blogs about trends in the publishing industry starting March 1.<br />Send personal brand plan to mentor on March 2<br />Update LinkedIn profile March 10<br />Register with CPRS, IABC and ACP by March 28. <br />Graduate with a Public Relations Certificate at Humber College in September<br />
  14. 14. I welcome your suggestions and comments!<br />