Zammo Ultimate Social Marketing Engine

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Are you looking for an effective marketing plan that gives you top ROI for your limited marketing budget?
Here’s a simple but powerful strategy that I’ve implemented for many of my clients to help them utilize their ad spend in the most profitable way possible.
What I like most about this strategy is that it uses Facebook ads to laser target the most relevant potential customers for your business. Then after we get prospects to your site, we use Retargeting ads to follow them around the web until they decide to come back and purchase from you.
Best of all, this strategy can even be implemented for businesses and non-profits with limited marketing budgets.
Simple. Powerful. Affordable.
Check out the full presentation (it’s only 12 slides, so it won’t take you long)…

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Zammo Ultimate Social Marketing Engine

  1. 1. The Ultimate Social Marketing Engine! Facebook  +  AdWords  +  Retarge4ng  =  Big  ROI  ©2013  Zammo  Digital  Marke4ng.  www.ZammoDigital.com       Prepared  by  @AaronZakowski  
  2. 2. The Ultimate Social 
 Marketing Engine! Aaron  Zakowski  has  over  six  years  of  experience  in  online   marke4ng  and  is  the  director  of  Zammo  Digital  Marke4ng.  He  is   an  expert  in  Facebook  ads,  social  marke4ng  and  conversion  rate   op4miza4on  and  aims  to  con4nually  provide  his  clients  with   crea4ve  marke4ng  strategies  that  generate  excep4onal  ROI.   Aaron  has  managed  Facebook  and  AdWords  campaigns  and   consulted  for  large  brands  such  as  NJOY,  DealDirect.com.au,   Smith  &  Wesson,  DailyLook.com,  UZI,  Humvee,  United  with   Israel  and  many  more.   Aaron  writes  about  social  marke4ng  and  Facebook  ads  on  his   blog,  AaronZakowski.com.  ©2013  Zammo  Digital  Marke4ng    www.ZammoDigital.com     Prepared  by  @AaronZakowski   2  www.AaronZakowski.com  
  3. 3. The Ultimate Social Marketing Engineʼs Benefits!•  Get  the  most  out  of  every  ad  dollar  spent  by  laser   targe4ng  ads  at  your  ideal  demographic  groups.  •  Stay  at  the  top  of  your  poten4al  customers’  (or   donors’)  minds.  •  Get  prospects  to  visit  your  website  mul4ple  4mes.  •  These  techniques  work  for  branding,  direct  sales,     lead  genera4on  (growing  your  email  list)  or  ge^ng   dona4ons.   ©2013  Zammo  Digital  Marke4ng     www.ZammoDigital.com     Prepared  by  @AaronZakowski   3   www.AaronZakowski.com  
  4. 4. Who is This Marketing Plan For?!•  Ecommerce  websites  looking  to  grow  sales  •  Large  Corpora-ons  looking  to  build  brand   awareness  •  Non-­‐Profits  looking  to  grow  dona4ons  •  B2B  sites  looking  to  generate  leads  •  Blogs  and  content  sites  looking  to  grow  email   subscribers  and  readers   ©2013  Zammo  Digital  Marke4ng     www.ZammoDigital.com     Prepared  by  @AaronZakowski   4   www.AaronZakowski.com  
  5. 5. Step 1: Establish Your Website!-­‐  All  of  your  marke4ng  efforts  must  be  focus  on  your  website.  It  is  your  primary  source  for  making  sales  and  genera4ng  leads.  You  do  not  own  your  communi4es  on  social  media  sites.  -­‐  Be  sure  that  your  website  has  a  clear  objec4ve  and  sales/lead  funnel.  Make  sure  that  your            website  analy4cs  soeware  has  clear  goals  established  and  that  you  are  tracking  ROI.   ©2013  Zammo  Digital  Marke4ng     www.ZammoDigital.com     Prepared  by  @AaronZakowski   5   www.AaronZakowski.com  
  6. 6. Step 2: Facebook Ads!-­‐  Facebook  ads  allow  you  to  drive  laser  targeted  traffic  to  your  website.  With  a  lihle  crea4vity,  you  can  target  your  ads  at  your  exact  target  audience  based  on  interests,  gender,  age,  loca4on,  and  more  (even  target  your  compe4tor’s  fans).  -­‐  Facebook  ads  cost  significantly  less  than  most  other  online  ads  such  as  Google  AdWords.     ©2013  Zammo  Digital  Marke4ng     www.ZammoDigital.com     Prepared  by  @AaronZakowski   6   www.AaronZakowski.com  
  7. 7. Step 3: Google AdWords PPC!Google  ads  are  the  best  way  to  target  poten4al  customers  when  they  are  searching  the  web  with  an  intent  to  buy  your  products.   ©2013  Zammo  Digital  Marke4ng     www.ZammoDigital.com     Prepared  by  @AaronZakowski   7   www.AaronZakowski.com  
  8. 8. Step 4: Grow Facebook Fans!Growing  your  social  media  following  (i.e.  Fans)  on  Facebook  is  a  great  way  to  grow  brand  awareness  and  to  con4nually  drive  free  traffic  to  your  website.  However,  this  free  social  traffic  will  rarely  send  as  much  traffic  to  your  site  as  Facebook  Ads  and  Google  AdWords.  You  can  use  Facebook  ads  to  grow  your  fan  base.   ©2013  Zammo  Digital  Marke4ng     www.ZammoDigital.com     Prepared  by  @AaronZakowski   8   www.AaronZakowski.com  
  9. 9. Step 5: Visitors Leave Your Website! Even  with  the  best  marke4ng  campaigns,  some  prospects  will  leave  your  site  with   conver4ng  to  a  sale,  donor  or  email  subscriber.  Aeer  they  leave  your  site,  they  will   con4nue  to  surf  the  web.  But  they  haven’t  seen  the  last  of  you  yet…   ©2013  Zammo  Digital  Marke4ng     www.ZammoDigital.com     Prepared  by  @AaronZakowski   9   www.AaronZakowski.com  
  10. 10. Step 6: Set Up Retargeting!-­‐  Se^ng  up  Retarge4ng  (or  Remarke4ng)  ads  allows  you  to  target  ads  at  people  immediately  aeer  they  leave  your  website  to  encourage  them  to  come  back.  Thousands  of  sites  on  the  web  will  poten4ally  show  ads  to  people  who  previously  visited  your  site.  This  allows  you  to  stay  on  top  of  poten4al  customers’  minds  and  drive  them  back  to  your  website  to  complete  a  sale.  -­‐  Most  remarke4ng  campaigns  report  an  average  ROI  of  8X  to  10X  ad  spend.   ©2013  Zammo  Digital  Marke4ng     www.ZammoDigital.com     10   www.AaronZakowski.com  
  11. 11. Now Go Do It!!©2013  Zammo  Digital  Marke4ng    www.ZammoDigital.com     11  www.AaronZakowski.com  
  12. 12. The Ultimate Social Marketing Engine! For  More  Informa4on:   www.ZammoDigital.com   or   info@ZammoDigital.com  ©2013  Zammo  Digital  Marke4ng.  www.ZammoDigital.com       Prepared  by  @AaronZakowski  

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