At Branding For The Rest Of Us.Key
by Aaron Templer on Jun 12, 2009
- 993 views
AT gets to the simple side of branding. As deep and involved as is appropriate for an organization’s strategic context.
To get there, you have to approach branding in a back-to-basic
AT gets to the simple side of branding. As deep and involved as is appropriate for an organization’s strategic context.
To get there, you have to approach branding in a back-to-basics way. Branding isn’t anything new. Good branding is just good leadership… re-branded. Your organization knows how to brand. They’re probably just confused by the ubiquitous and contrary use of the word.
This excerpt from a presentation called “Branding for the rest of us” illustrates the best business practices that have been going on for years in organizations that have been hijacked by branding professionals. Take them back.
Accessibility
Categories
Tags
More...Upload Details
Uploaded via SlideShare as Apple Keynote
Usage Rights
© All Rights Reserved
Statistics
- Favorites
- 0
- Downloads
- 0
- Comments
- 0
- Embed Views
- Views on SlideShare
- 991
- Total Views
- 993
You don’t need “title power” to be a leader
Leadership gets exercised in all directions