At Branding For The Rest Of Us.Key

At Branding For The Rest Of Us.Key - Presentation Transcript

branding for the rest of us

Hi. Iʼm Aaron.

Hi. Iʼm Aaron. Tweet four words what are your immediate impressions about me? use #atpres1

Hi. Iʼm Aaron.

Hi. Iʼm Aaron. Humans categorize others in less than 150 milliseconds. Harvard Business Review-September 2003

agenda brand and branding obsessive branding disorder the greatest rebranding ever context is king

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andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi p andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi sandingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi

strategy

strategy simple side of complexity

strategy simple side of complexity Where will we play?

strategy simple side of complexity Where will we play? How will we win?

strategy simple side of complexity Where will we play? How will we win? Is it worth it?

obsessive branding disorder

roots of OBD

roots of OBD Fear of the Unearned movie clip from Election

roots of OBD Fear of the Unearned Fear of the Irrelevant movie clip from Election movie clip from American Beauty

obsessive branding disorder inflated self importance

obsessive branding disorder fantasy concepts

obsessive branding disorder complication equals quality

the typical branding process...

the typical branding process... live it - donʼt just say it

the typical branding process... live it - donʼt just say it make sure everyoneʼs voice is involved

the typical branding process... live it - donʼt just say it make sure everyoneʼs voice is involved take risks - differentiate

the typical branding process... live it - donʼt just say it make sure everyoneʼs voice is involved take risks - differentiate honor and empower brand ambassadors

the typical branding process... live it - donʼt just say it make sure everyoneʼs voice is involved take risks - differentiate honor and empower brand ambassadors demonstrate success - tell the story of a winning brand

...is just a re-brand live it - donʼt just say it Model The Way make sure everyoneʼs voice is involved Inspire A Shared Vision take risks - differentiate Challenge The Process honor and empower brand ambassadors Enable Others To Act demonstrate success - tell the story of a winning brand Encourage The Heart

characteristics of a good brand Honest Forward Looking Inspiring Competent

...are those of admired leaders Honest Forward Looking Inspiring Competent

context is king Text montage of Alice in Wonderland

context is king avoiding the rabbit hole - recognizing the strategic context Text montage of Alice in Wonderland

context is king

context is king olfactory branding (right for/isnʼt right for)

context is king

context is king mass advertising (right for/isnʼt right for)

context is king Be sure of the worth of your goals. Donʼt waste effort on the Unnecessary Irrelevant Impossible Dr. William Silver. Presentation: The Warrior-Leader

context is king Key leadership abilities: Awareness (knowledge or cognizance) Flexibility (adaptable or variable) Balance (bring into/maintain equilibrium) Versatility (capable of doing many things) Dr. William Silver. Presentation: The Warrior-Leader

the new golden rule Donʼt do unto others as you would have them do unto you. Do unto others as they would be done unto.

whoʼs in charge here?

whoʼs in charge here? The era of the beat-the-consumer-into- submission marketing approach is over. Landor Associates Blog post, January 2009

Hi. Iʼm still Aaron. Tweet four words what are your impressions about me now? use #atpres2

Hi. Iʼm still Aaron. Humans categorize others in less than 150 milliseconds. Within 30 minutes, theyʼve made lasting judgments about your character. Harvard Business Review-September 2003

Daniels College of Business case study aarontempler.com/CaseStudy

Hi. I was Aaron. Tweet four words what are your impressions about me now? use #atpres3

Hi. I was Aaron.

Hi. I was Aaron. branding is a process

Hi. I was Aaron. branding is a process it happens in three stages:

Hi. I was Aaron. branding is a process it happens in three stages: what you think youʼre gonna get

Hi. I was Aaron. branding is a process it happens in three stages: what you think youʼre gonna get what you actually got

Hi. I was Aaron. branding is a process it happens in three stages: what you think youʼre gonna get what you actually got what youʼre gonna do about it

branding for the rest of us

At Branding For The Rest Of Us.Key

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