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Aaron Shapiro, Users Not Customers, BEA 2011
Aaron Shapiro, Users Not Customers, BEA 2011
Aaron Shapiro, Users Not Customers, BEA 2011
Aaron Shapiro, Users Not Customers, BEA 2011
Aaron Shapiro, Users Not Customers, BEA 2011
Aaron Shapiro, Users Not Customers, BEA 2011
Aaron Shapiro, Users Not Customers, BEA 2011
Aaron Shapiro, Users Not Customers, BEA 2011
Aaron Shapiro, Users Not Customers, BEA 2011
Aaron Shapiro, Users Not Customers, BEA 2011
Aaron Shapiro, Users Not Customers, BEA 2011
Aaron Shapiro, Users Not Customers, BEA 2011
Aaron Shapiro, Users Not Customers, BEA 2011
Aaron Shapiro, Users Not Customers, BEA 2011
Aaron Shapiro, Users Not Customers, BEA 2011
Aaron Shapiro, Users Not Customers, BEA 2011
Aaron Shapiro, Users Not Customers, BEA 2011
Aaron Shapiro, Users Not Customers, BEA 2011
Aaron Shapiro, Users Not Customers, BEA 2011
Aaron Shapiro, Users Not Customers, BEA 2011
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Aaron Shapiro, Users Not Customers, BEA 2011

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HUGE CEO Aaron Shapiro's presentation for his book, Users Not Customers. This was first given at Book Expo America on May 24, 2011. Users Not Customers will be available for purchase on October 27, …

HUGE CEO Aaron Shapiro's presentation for his book, Users Not Customers. This was first given at Book Expo America on May 24, 2011. Users Not Customers will be available for purchase on October 27, 2011.

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  • 1. Users Not CustomersWho really determines the success of your businessAaron ShapiroCEO of HUGEMay 24, 2011On Sale October 27, 2011Published by Portfolio/PenguinLearn more at AaronShapiro.com
  • 2. Online and Digital-In uenced Sales as a Percent of Overall Sales Source: Forrester Research
  • 3. Most sales are driven by digital.ere’s no such thing as an offline business.  
  • 4. ?
  • 5. e Digital Leadership SetAmazon Hewlett-Packard Southwest AirlinesAmerican Express e Home Depot StaplesApple IBM TargetBest Buy JetBlue Airways Wal-MartDell Macy’s Washington Post Co.FedEx Microsoft Wells FargoGoogle Sears Holdings
  • 6. A relentless focus on meeting user needs.Grow your user base, and customers follow.  
  • 7. e User-First Company  
  • 8. Done. Users Not Customers Who really determines the success of your business On Sale October 27, 2011 Published by Portfolio/Penguin Learn more at AaronShapiro.com

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