Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010

by Aaron Shapiro on Sep 14, 2011

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HUGE CEO Aaron Shapiro’s presentation on socially driven marketing campaigns, delivered at Media Bistro’s Social Ad Summit on October 1, 2010.

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HUGE CEO Aaron Shapiro’s presentation on socially driven marketing campaigns, delivered at Media Bistro’s Social Ad Summit on October 1, 2010.

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Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010 — Presentation Transcript

Social-Driven Marketing Solutions
October 1, 2010
Aaron Shapiro
HUGE

2010
Social Marketing Comes of Age

Why do some social media campaigns succeed… while most fail?

Reason #1
Authenticity

Bottom Line
You can’t trick the public. Don’t try.

Reason #2
If it can go wrong,
it will go wrong.

Reason #3
Speed wins.

Reason #4
Currency

Clients

Reason #5
Free stuff

The real secret to social media success…

Create something you’ll want to share with your friends… that’s consistent with your brand message.

Does it pass the “I gotta share this!” test?
(usually, the answer is no…
but the campaign is launched anyway…
and then people wonder why the “social” part failed)

If people want to share it, people will want to write about it, and the social message is amplified.

If people want to share it, people will copy it.
Copycats welcome!

Don’t forget to measure it!
Real KPIs, not just how many fans you have.

Thank you!
www.hugeinc.com
45 Main Street, 2nd floor
Brooklyn, NY 11201
@hugeinc
Call us.
Phone: +1 718 625 4843
Fax: +1 718 625 5157
info@hugeinc.com

Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010

by Aaron Shapiro on Sep 14, 2011

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Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010 — Presentation Transcript