Your SlideShare is downloading. ×
0
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010

1,870

Published on

HUGE CEO Aaron Shapiro's presentation on socially driven marketing campaigns, delivered at Media Bistro's Social Ad Summit on October 1, 2010.

HUGE CEO Aaron Shapiro's presentation on socially driven marketing campaigns, delivered at Media Bistro's Social Ad Summit on October 1, 2010.

Published in: Business, Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,870
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
18
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • One to watch. Emergen-C launched a campaign to get more fans by creating a video that was personalized for every facebook user by pulling in their status messages and incorporating it into the video. Users are then encouraged to tag their friends and have them watch the video, and share, and so on. However, with only 13k fans, the increase that Emergen-C hoped for a month ago has yet to materialize.
  • iJustine. Gets paid $20K per appearance. Has YouTube following. But she’s about her own brand. Not about getting her followers to engage in your brand.
  • Nick Cannon now asking $25 for Twitter Package. But…
  • Poor Taste. Dr. Pepper UK looked to further it’s tagline of what’s the worst that could happen with a fb app that would resonate with a teen audience. Using a contest that offered 1,000 pound prize, Dr. Pepper took over users status messages and posted highly inappropriate quotes such as ‘I watched 2 girls one cup and felt hungry afterwards’ (referring to a popular disgusting viral video). The mom bloggers got involved and launched a protest. Coke immediately removed the application and fired the digital agency (Lean mean Fighting Machine) as a result.
  • Nick Cannon now asking $25 for Twitter Package. But…
  • Nick Cannon now asking $25 for Twitter Package. But…
  • Nick Cannon now asking $25 for Twitter Package. But…
  • Transcript

    • 1. Social-Driven Marketing Solutions
      October 1, 2010
      Aaron Shapiro
      HUGE
    • 2. 2010
      Social Marketing Comes of Age
    • 3.
    • 4.
    • 5.
    • 6. Why do some social media campaigns succeed… while most fail?
    • 7. Reason #1
      Authenticity
    • 8.
    • 9.
    • 10.
    • 11.
    • 12. Bottom Line
      You can’t trick the public. Don’t try.
    • 13. Reason #2
      If it can go wrong,
      it will go wrong.
    • 14.
    • 15. Reason #3
      Speed wins.
    • 16.
    • 17.
    • 18.
    • 19. Reason #4
      Currency
    • 20.
    • 21. Clients
    • 22. Reason #5
      Free stuff
    • 23.
    • 24.
    • 25. The real secret to social media success…
    • 26. Create something you’ll want to share with your friends… that’s consistent with your brand message.
    • 27. Does it pass the “I gotta share this!” test?
      (usually, the answer is no…
      but the campaign is launched anyway…
      and then people wonder why the “social” part failed)
    • 28.
    • 29.
    • 30.
    • 31.
    • 32.
    • 33.
    • 34. If people want to share it, people will want to write about it, and the social message is amplified.
    • 35.
    • 36. If people want to share it, people will copy it.
      Copycats welcome!
    • 37.
    • 38. Don’t forget to measure it!
      Real KPIs, not just how many fans you have.
    • 39. Thank you!
      www.hugeinc.com
      45 Main Street, 2nd floor
      Brooklyn, NY 11201
      @hugeinc
      Call us.
      Phone: +1 718 625 4843
      Fax: +1 718 625 5157
      info@hugeinc.com

    ×