An Introduction to Cavalier Bremworth Carpets Presentation
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An Introduction to Cavalier Bremworth Carpets Presentation

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I designed and developed this PowerPoint presentation for Cavalier Bremworth's Australia and New Zealand residential sales teams to present to the warranted dealer network. The objective of the ...

I designed and developed this PowerPoint presentation for Cavalier Bremworth's Australia and New Zealand residential sales teams to present to the warranted dealer network. The objective of the presentation was to promote both the support services Cavalier Bremworth offered the dealer network and the features/benefits of Cavalier Bremworth's 100% New Zealand wool broadloom carpet products.

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  • Wool Carpet introduction: <br /> Human civilization has shared a long history with wool. <br /> Sheep were first domesticated between nine and eleven thousand years ago in Mesopotamia, which is widely considered as the cradle of civilization. <br /> Located in what is now modern day Iraq. <br /> Latin was the language of the ancient Romans, which influenced many European languages. <br /> Carding involves the mechanical combing of the wool fibre, before spinning it into yarn, so that all the individual fibres are aligned and more or less parallel with each other. <br /> Carding also removes vegetable matter contaminants from the wool. <br />
  • Based on independent market research undertaken in 2009. <br />
  • Established in New Zealand <br /> New Zealand based <br />
  • Restricted distribution via our warranted dealer network means quality control is maintained through to the installation. <br /> Just over 50% is exported internationally (predominately to Australia). <br />
  • It is warm, comforting, soft and luxurious; an unmatched sensory experience <br /> Wool carpet provides a sense of welcome and calm – a touch of softness in a hard edged world <br />
  • Wool carpet has a natural ability to regulate the humidity of an interior space. <br /> Wool carpet absorbs moisture when the atmosphere is damp and releases it when the atmosphere is dry, creating a more comfortable environment. <br /> A European Community Respiratory Heath study found that it is the growth of indoor mould due to dampness in the home that has an impact on adult asthma sufferers. <br /> Wools regulation of humidity can help prevent mould growth. <br /> Wool can absorb up to one third of its weight vapour without feeling damp. <br /> Synthetics can only absorb 2-3% of moisture before they begin to feel wet. <br />
  • Unusually dry interior environments contribute the build up of static electricity. <br /> Wools ability to absorb moisture makes it naturally anti-static. <br /> Moisture conducts electricity, effectively grounding the charge <br /> Less static electricity means less dirt is attracted to the fibre. <br />
  • Wool fibre has a protective membrane which readily admits water vapour but repels moisture which acts as a natural stain resistor. <br /> Wool cells develop into a three dimensional helical structure called crimp. <br /> The coiled springs of wools molecular chains contribute to its resilience which means wool carpet will maintain its looks for longer because it has a natural bounce-back abilities. <br /> The overall maintenance costs of wool carpets is significantly lower than hard floors. <br />
  • Ergonomics is the study of the efficiency of people in their working environments. <br /> Wool is the best flooring option for anyone standing or walking for extended hours, whether that be at work or home. <br /> The natural cushioning from wool provides a more comfortable experience than hard flooring. <br /> Leonardo de Vinci’s Vitruvian Man is a Renaissance example of bio-metrics, a component of Ergonomics which studies human dimensions by means of statistical analysis. Vitruvian man exemplifies the belief that "Man is the measure of all things" and the historical shift to anthropocentric design. <br />
  • Noise pollution can significantly impact on your health, comfort and productivity. <br /> Wool carpet eliminates scrapping noises from chairs, and dramatically improves the acoustics of busy spaces, absorbing sound and softening the volume. <br />
  • Wool carpet naturally absorb and filter airborne volatile organic compounds (VOCs) – unwanted toxins and odours that can cause irritation to humans. <br /> Wool carpet binds the allergy-causing substances tightly, reducing those circulating in the breathing zone where they are more likely inhaled. <br /> The German asthma and allergy federation (DAAB) looked at the content of fine dust particles in the air over smooth and carpeted floors – findings showed that indoor air in a carpeted room contained less than half the amount of fine particulate dust than the smooth floors. <br />
  • Asthma is mainly caused by the presence of dust mite waste. Mites feed on human skin flakes and are mostly found in beds and upholstery, carpets are not their preferred location <br /> Wool carpets are not a source of food for mites. <br /> Regular vacuum cleaning using a good vacuum system (the New Zealand Asthma Foundation recommend a HEPA filter system) will keep any contamination there might be to a minimum. <br /> HEPA: high efficiency particulate air filter, by definition it removes at least 99.97% of airborne particles 0.3 micrometres (µm) in diameter. <br />
  • Wool production compares favorably with synthetic fibres in regards to energy consumption, as expressed in tonnes of oil equivalent to tonnes of fibre produced. <br /> Wool only uses between one third and one sixth of the energy required to produce polypropylene or nylon fibres. <br />
  • Wool carpet helps you keep warm in winter and cool in summer because of its superb insulation qualities and its abilities to regulate humidity. <br /> Studies have shown energy costs can be significantly reduced for both heating and cooling by up to 12% with wool carpet when there are temperature differences between the indoor air and that under the floor. <br />
  • Wool is the safest carpet fibre. <br /> A high ignition temperature of 570-600 °C (Nylon’s is 485-575 °C). <br /> The concentration of oxygen required to support combustion of wool is higher than the ambient oxygen concentration in air (21%). <br /> It difficult to ignite wool due to it high moisture content, but once ignited the flame spreads slowly and it is easy to extinguish. <br /> Wool has a high concentration of Nitrogen (14%). Many fire retardant additives used for other materials are also high in Nitrogen. <br /> When wool burns it foams and forms a self insulating char that prevents further flame spread by separating heat and oxygen. <br /> In a major fire, wool carpets contribute much less in terms of smoke and toxic gas formations than most other materials. <br /> Wool carpet provides an added insulation against heat and flames for the underlying floor surfaces. <br />
  • Why is New Zealand wool different? <br />
  • Pure white wool’s dying characteristics results in superior vibrant, rich and saturated colours. <br /> New Zealand wool is a sustainable fibre, farmed outdoors and is naturally white, with long and strong staples. <br /> The better the fibre, the better the carpet <br /> If you are asked about sunlight and colour fastness, wool has excellent colour fastness properties but the best preventative action is window treatments to reduce or block the intensity of the New Zealand sun. <br />
  • Together New Zealand and Australia are the biggest producers of wool in the world (Australian wool is predominately Merino which is utilized in garments). <br /> New Zealand is the world biggest producer of wool used in carpets in the world. <br />
  • Why is Cavalier Bremworth wool carpet different? <br />
  • Cavalier Bremworth is vertically integrated, meaning we maintain quality control over every aspect of the carpet making process. <br /> We are the only carpet maker to own a wool procurement business Elco Direct, who purchases wool directly from the farmers. <br /> Control of 50% of the New Zealand wool clip gives us the privilege of only selecting the very best quality wool. <br /> Distribution of our carpet is restricted to our warranted dealer network which means our quality control extends to the carpet’s supply and installation. <br />
  • All Cavalier Bremworth wool carpets have ECNZ certification. <br /> This means we meet environmental best practice standards in terms of materials used, energy consumed, water conserved, waste produced and discharged, and emissions. <br /> All our carpets gain maximum credit points for the Green Star New Zealand Office Design Rating Tool. <br /> Cavalier Bremworth is a foundation member of the New Zealand Green Building Council. <br /> Cavalier Bremworth operates a take-back programme which sees uplifted carpet cut up and provided to schools, community groups and local bodies for weed matting. <br /> Cavalier Bremworth wool carpet is biodegradable and acts as a very effective weed suppressant, helping to retain soil moisture and boost plant growth (takes an average of two years to biodegrade). <br />
  • Cavalier Bremworth is all about carpet products <br />
  • Cavalier Bremworth has the widest range of design and colours, from the timeless classics through to the contemporary. <br /> Covering residential, commercial and multipurpose applications <br />
  • Cavalier Bremworth uses a low ratio of filler to latex which means a purer latex is utilized in the adhesion of the carpets primary and secondary backing layers. <br /> Using purer latex means the carpet’s structure has better lamination strength to prevent the carpet from delaminating. <br /> We chem-set our yarns, which is superior to heat-setting them, it acts like a perm (think heated hair rollers verse a perm) helping the spun yarn to maintain its twist. <br /> Twisting yarn holds the wool staple fibres together and gives the yarn strength. <br /> We clean our yarn twice, as opposed to dry spinning, first before dying the wool for better dying characteristics and after spinning the wool into yarn to remove any residual spinning lubricants which if left can encourage the soiling of the carpet by leaving a sticky residue. <br /> Common trade practice is to use 6 ounce jute for secondary backings, we use 8 ounce. <br /> Carpet’s secondary backing is its structural foundation which also provides its dimensional stability. <br />
  • Independently graded by Woolmark and the Australian Carpet Classification Scheme (ACCS). <br /> A carpet manufacturer’s wear gradings is meaningless. <br /> The biggest range of residential extra heavy duty carpets. <br />
  • The only carpet maker’s residential warranty which extends to the completed carpet installation in the event of any faulty workmanship. <br /> All Cavalier Bremworth wool carpets carry Environmental Choice New Zealand certification. <br />
  • Cavalier Bremworth is all about carpet products <br />
  • Onde is French for wave and is inspired by the ridged pattern left in the sand when the sea recedes. <br /> The level cut loop pile construction technology utilises the textural difference between cut and loop pile constructions which enables textural patterns in the pile. <br /> The design possibilities can range from figurative (representational e.g. plant patterns) through to abstract (non-representational e.g. geometric shapes) designs. <br /> Suitable for residential and hospitality type (e.g. Hotels) applications. <br />
  • A sense of energy is created by the use of broken lines interspersed with contrasting blocks of colour and adding a diagonal element. <br />
  • Picotage has a unique salt and pepper effect, inspired by the picotage fabric of the 50&apos;s. <br /> Suitable for residential applications. <br />
  • Tussore is a smartly tailored loop pile carpet offering fantastic durability because of its felted wool construction from a mix of thick and thin yarn. <br /> Felted wool won’t shed wool due to the individual wool fibres matting and condensing together. <br /> Wool’s scaled surface membrane helps promote felting by helping the wool fibres clinging together. <br />
  • Armure combines the durability and performance of a loop pile, with the luxurious underfoot feel of a cut pile carpet. <br />
  • This soft and luxurious shag pile carpet offers a modern and innovative twist on a classic style from the sixties. Denser, lower and much more sophisticated than its counterpart from the 60s. <br />
  • If you have exhausted all other possibilities? <br />
  • Custom design images and samples available during the design process and prior to its making. <br /> Utilize our expertise, the latest carpet design innovations and carpet making technology. <br /> For commercial scale projects. <br />
  • How does Cavalier Bremworth support the warranted dealer network. <br />
  • You can trust the Cavalier Bremworth brand and its quality products. <br />
  • Carpet stand product descriptor labels. <br /> Product brochures. <br /> “Inspiration for your floors” product catalogue. <br /> The best stand display technology. <br />
  • Cavalier Bremworth finance our own promotions at no cost to the dealer. <br /> Our promotions are heavily supported with multiple forms of media. <br /> We generate store traffic for you. <br /> Commercial partnerships (e.g. New Home Builder preferred supply agreements) are mutually beneficial. <br /> We generate specifications, via our relationships in the specifier community, which lead to business. <br />
  • Multiple sample formats available: standard sized, colour board sized, chain set, multi architect card samples. <br /> Sample ordering via www.cavbrem.co.nz <br /> Quick and reliable sample deliveries anywhere in New Zealand <br />
  • Multiple sources of information <br /> Two order methods, online or faxed <br /> 24 hour dealer extranet access <br /> Real time information <br /> Sales executives: a human face <br />
  • Volume based discounts for commercial scale projects. <br /> Eight commodity carpet products discounted from 51 broadloom metres plus quantities. <br /> Electra, Karatex Encore, Dashes II, Chieftain, Mica and three Tramore ranges. <br /> All dealers are on the same level playing field, paying the same price, to promote competition for the benefit of the customer and the warranted dealers. <br /> Differentiated pricing is only used in exceptional circumstances and clearly communicated to the involved dealers. <br />
  • Excellent stock support <br />
  • Sales data clearly communicated and benched marked against similar dealers. <br /> Independent customer standards feedback directly from your customers. <br /> The only carpet supplier providing this service. <br /> The database is accessible via your sales executive and helpful for identifying existing carpet, especially for insurance purposes. <br /> Nationally be the very best warranted dealer in your dealer group, a marketing opportunity. <br />
  • Quality extends beyond the carpet’s installation. <br /> The customer receives both the wet stain and dry stain remover. <br /> Consumer services efficiently handles the complaints process. <br />
  • How does Cavalier Bremworth support the Architectural and designer community? <br />
  • You can trust the Cavalier Bremworth brand, its quality products and stake your reputation on us. <br /> The widest range of carpet options and choices. <br />
  • Multiple sample formats available: standard sized, colour board sized, chain set, multi architect card samples. <br /> Online sample ordering via www.cavbrem.co.nz <br /> Quick and reliable sample deliveries anywhere in New Zealand. <br /> Free samples and delivery. <br /> Keep the samples, cut them up and utilize them on a colour board. <br />
  • Multiple sources of information. <br /> Your total carpet solution. <br />
  • A nation wide dealer and commercial contractor distribution and installation network. <br /> Cavalier Bremworth encourages competition for the benefit of your clients. <br />
  • To summarize, we return to the initial question posed: “Are all carpets the same?” <br />

An Introduction to Cavalier Bremworth Carpets Presentation An Introduction to Cavalier Bremworth Carpets Presentation Presentation Transcript

  • An introduction to Cavalier Bremworth Presented by (Sales Executive name) 1 February 2014
  • Content •A premium brand, for good reason… •Wool carpet - 11 things that might surprise you. •Why wool carpet from Cavalier Bremworth? •Creating a difference through product design. •How does Cavalier Bremworth support you? •Summary. 2
  • Did you know…? • The word “carpet” originally comes from Latin: “carpeta”, meaning wool that has been carded and “carpere”, to pluck, card. • We still card wool today to make carpet. • Wool and carpet have both stood the test of time. 3
  • A premium brand – for good reason 4
  • Independent research shows we are: • New Zealand’s most preferred carpet brand. • New Zealand’s most trusted carpet brand. • The carpet brand with the greatest awareness among New Zealanders – over 90%. 5
  • We’re also… • A brand synonymous with quality. • Celebrating 50 years of carpet making this year. • New Zealand owned and operated. 6
  • And solid and reputable • A subsidiary of Cavalier Corporation. • Among the top 50 companies listed on the NZX. • A stable company with a good corporate reputation. 7
  • Have scale, yet controlled distribution • The premium brand with good retail distribution. • Over 3.5 million square metres produced each year. • Around half is exported. 8
  • Local and international feedback says: • We make the very best woollen carpets in the world. 9
  • Wool carpet – 11 things that might surprise you Why wool is the premium carpet fibre. 10
  • 1. Softer and more luxurious • Wool carpet is warm, comforting, soft and luxurious. • A touch of softness in a hard edged world. 11
  • 2. Regulates humidity • Absorbs moisture when the atmosphere is damp. • Releases it when the atmosphere is dry. • Can absorb up to 1/3 of its weight in moisture without feeling damp. • Regulating humidity helps prevent mould growth. 12
  • 3. Naturally anti-static • Unusually dry environments contribute to static electricity. • Wool’s moisture content conducts electricity, effectively grounding the static charge. • Less static electricity means less dirt is attracted to the carpet fibre. 13
  • 4. Easy to maintain • Wool carpet will maintain its looks for longer. • The unique scaly structure of wool fibre resists soiling and releases dirt easily. • Wool’s coiled spring structure offers natural compression recovery properties. 14
  • 5. Ergonomic benefits • Wool carpet has natural cushioning which provides a superior underfoot experience. • It’s inviting to touch, lie and play on. 15
  • 6. Reduces noise • Noise pollution can significantly impact health, comfort and productivity. • Wool carpet eliminates scraping noises from chairs. • Wool carpet dramatically improves the acoustics of busy spaces, absorbing sound and softening the volume. 16
  • 7. Traps airborne particles • Wool carpets naturally absorb and filter airborne volatile organic compounds (VOCs). • Wool carpet traps allergycausing substances so they don’t circulate in the breathing zone. • A room with carpet has less than half the fine dust than a hard floor. 17
  • 8. Naturally non-allergenic • Asthma is mainly caused by the presence of dust mite’s waste. • They feed on human skin flakes and are mostly found in beds and upholstery. Carpets are not their preferred location. • Wool carpets are not a source of food for mites. 18
  • 9. Environmentally friendly • Made from a NZ sustainable resource. • Uses around one quarter of the energy used to produce synthetic carpets. • Easily recycled and/or re-used. • Biodegradable. 19
  • 10. Thermal insulation reduces energy cost • Wool carpet helps you keep warm in winter. • And cool in summer. • Energy costs can be significantly reduced for both heating and cooling by up to 12% with wool carpet. 20
  • 11. Fire resistant • Wool is the safest carpet fibre. • Wool is difficult to ignite. • When ignited its burns slowly and it is easy to extinguish. • In a major fire it contributes much less in terms of smoke and toxic gas formations than a petroleum-based synthetic carpet. 21
  • Why New Zealand Wool? 22
  • Better quality • The whitest, cleanest and purest wool in the world. • Naturally long and strong staples of fibre. • Superior dying characteristics results in vibrant, rich and saturated colours. • The better the fibre the better the carpet. 23
  • World reputation • Globally New Zealand is the largest wool producer for carpets. • International carpet makers prefer New Zealand wool. 24
  • Why wool carpet from Cavalier Bremworth? 25
  • Why Cavalier Bremworth wool carpet? • From the farm gate through to the floor. • Use only the best of New Zealand’s wool. • Good retail distribution. 26
  • Why Cavalier Bremworth wool carpet? • Environmental Choice New Zealand certification. • Maximum Green Star credit points. • Post-floor uplift and recycling options. 27
  • Creating a difference through product design 28
  • Options and choices • The biggest range of colours, textures and styles to choose from. • Over 40 ranges. • Over 300 colours. 29
  • Bremworth Collection designer range • Luxury and sophistication. • The heaviest weight residential carpets. • Designed for those who appreciate craftsmanship and exceptional quality. 30
  • Made for New Zealanders, by New Zealanders • A dedicated in-house design studio. • Designed and made for New Zealand environments. • By New Zealand designers and carpet makers. • All totally made in New Zealand. 31
  • Designed to perform on the floor… • Purer latex. • Yarn is chem-set, not heat-set. • A more stable backing. • Woollen-spun yarn for better bulk and feel. • Insect resist treatment. 32
  • Fit-for-purpose wear gradings • Our residential carpets are graded residential extra heavy duty. • Our commercial carpets are graded contract heavy duty. 33
  • An unrivalled four-point residential warranty 1. Lifetime warranty against carpet defects. 2. Five year insect resist warranty. 3. Installation warranty. 4. Environmental warranty. 34
  • Innovation and style Some examples… 35
  • Combination cut and loop pile - Onde • Onde is French for wave. • Inspired by the ridged pattern left in the sand when the sea recedes. • A textural play between cuts and loops. 36
  • Graphic commercial loop pile - Kinetic • Broken lines interspersed with contrasting blocks of colour give a sense of energy. • Multi-purpose application. 37
  • Unique yarn construction - Picotage • Cut pile carpet inspired by the picotage fabric of the 50's. • Pinpoint definition salt and pepper effect. • Suitable for residential. 38
  • Aqua-Spun yarn - Tussore • Aqua-Spun yarn is a wool felting technique which condenses the fibres, locking them together. • Tussore is named for the raw silk slubbing effect that appears randomly in this carpet. • Suitable for luxury residential. 39
  • Random loop pile - Armure • Combining the durability and performance of a loop pile, with the luxurious feel of a cut pile carpet. 40
  • Retro-inspired shagpile - Elysium • This soft and luxurious shag pile carpet offers a modern and innovative twist on a classic style from the sixties. • Denser, lower and much more sophisticated. 41
  • Custom designed carpets 42
  • Custom designed carpets • Innovative design technology. • An easy process. • Your input with our expertise. 43
  • Michael Hill Jeweller 44
  • Auckland University School of Business 45
  • Auckland University School of Business 46
  • St Moritz Hotel 47
  • Why our dealer support is unmatched 48
  • Quality product from a quality brand • Premium brand with strong marketing support. • The best quality carpet, designed to suit New Zealand lifestyles. • The largest product range. 49
  • In-store support • The best branded stands. • Regularly maintained by our Sales Executives. • Catalogues and pointof-sale material. 50
  • Driving buyers to your store • Sales promotions with strong marketing support. • Extensive commercial partnerships. • Our relationships with the specifier community. 51
  • Sample ordering service • Sample support in multiple formats. • Online sample ordering. • Reliable sample deliveries. 52
  • Information and support readily available • Customer services freephone. • The dealer extranet. • Customer website. • An experienced and well informed sales team. • Consumer complaints handled quickly. 53
  • Volume discount pricing • Special pricing. • The commodity product suite. • The transparency of a level playing field philosophy. 54
  • Stock support • Reliable stock delivery. • 97% of orders within ten working days. 55
  • Value-added service and incentives • Monthly sales and customer standard reports. • The customer database. • The Dealer of the Year awards. 56
  • After-sales support to customers • After sales service. • Carpet care booklet. • Wet and dry stain remover. • Website. 57
  • Architect and designer support 58
  • Quality product from a quality brand • Premium brand with strong recognition and desirability. • The best quality carpet, designed to suit New Zealand environments. • The most comprehensive product range. 59
  • Sample support • Sample support in multiple formats. • Online sample ordering 24 x 7. • Reliable sample deliveries. 60
  • Easy access information • Website: www.cavbrem.co.nz • Comprehensive catalogue. • An experienced and well informed sales team. • A one stop carpet shop. 61
  • Installation and delivery • Nationwide dealer network with residential installation guaranteed. • The commercial contractor network. • Reliable and consistent stock deliveries. 62
  • Summary 63
  • Why Cavalier Bremworth? • The Cavalier Bremworth and Bremworth Collection names are synonymous with quality wool carpet. • We use only the best wool and manage the entire process from farm gate to the floor. • We have the biggest range and offer the most choice. • We offer more support, more information, more resources and marketing support than any other wool carpet house. • Our support never just stops at the order. 64