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Teeny Tiny Video
Great Big Impact
Can super-short video save the day?
#teenytiny
Welcome
● Well hello there!
○ Aaron Bramley - @AaronMSB
○ Michael Hoffman - @Michael_Hoffman
○ Bill Simmon - @BillSimmon

...
What Are We Doing Today?
● Evaluating a new communications tool.
● Answering a very important question.
● Making some cont...
What Are the Apps?
● Vine
● Instagram
● Mixbit
Vine
14 months old
A Twitter Production
6 Seconds of Video
Touch the screen to record
Great for stop motion
Works well in ...
Instagram
● Photo-sharing App (Added Video Last
June)

●
●
●
●
●

Up to 15 Seconds
Editable
Owned by Facebook
150M Active ...
Mixbit
●
●
●
●
●
●

Launched publicly in August, 2013
From the creators of YouTube
Videos up to an hour
Clips max of 16 se...
Mixbit
How are Nonprofits Using Super-Short Video?

● Thank You Videos
● Fundraising Videos
● Mission Execution
Thank You Videos
Super easy to use short video to thank donors
and advocates
● The Thank You Stamp
● Diabetes UK - Fundrai...
Fundraising Videos
● BCEFA (instagram)
● Wide Angle Youth Media (Vine)
● Testicular Cancer Society (Vine)
● Practical Acti...
Mission Execution
● ASH - What Happens Every 6 Seconds
● Dave Thomas Foundation - #NationalAdoptionMonth
● UNOS - This Bre...
What Types of Videos Work Best?
● Stop Motion
● Before & After
● Linear Storytelling
Stop Motion
#teenytiny
@meagancignoli 1 2 3
@pinot 1 2 3
etc. 1 2 3 4
NTC Video from See3
Before and After
Zach King is pretty much all you need to see
with Before and After.
It’s Magic!
How can we use this in a ...
The Super-Short Story
● Consider the 6-word story
The Super-Short Story

For sale: baby shoes, never worn.
- Ernest Hemingway...maybe
The Super-Short Story
The Super-Short Story
●
●
●
●
●
●

Consider the 6-word story
Missing - 5 Second Films
Charity Water
Reporting on Events
Do...
How Do We Do It?

What Works in Production?
Stop Motion
●
●
●
●
●

Plan Your Shoot (do the math)
Do a Few Test-Shots
Lock Down Your Camera (phone)
Shoot Stills & Conv...
Before and After
● It’s all in the cut
● Tripod helps - need to continue the exact
shot
● Similar to stop motion
● Best to...
The Super-Short Story
●
●
●
●
●

What’s your goal?
Define your “plot.”
Who is your character?
Craft your accompanying mess...
How Do People See It?
● YouTube Compilations
● Hashtags
● Building a Network of Followers
YouTube Compilations
● Works great for Vine Videos on theme
● Works great to collect #hashtag videos and
share
● Allows yo...
Hashtags
●
●
●
●
●

Let your community make videos for you
Connect to specific communities
Track conversations across soci...
Building a Network of Followers
● Like all other social media
○
○
○
○

Quid pro quo
Be a human being
Ask for shares
Consis...
Meet IEEE
Introducing…
● Robert Ivan - @metaprinter
● Jeff Pane - @jeffspane
Let’s Make Some Teeny Tiny Videos
1. Meet Your Group
2. Decide on a Cause
3. Choose Your Goal and Define Your
Audience
4. ...
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Teeny tiny video, great big impact

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Transcript of "Teeny tiny video, great big impact"

  1. 1. Teeny Tiny Video Great Big Impact Can super-short video save the day? #teenytiny
  2. 2. Welcome ● Well hello there! ○ Aaron Bramley - @AaronMSB ○ Michael Hoffman - @Michael_Hoffman ○ Bill Simmon - @BillSimmon ● And who might you be? ● Thank you for coming. #teenytiny
  3. 3. What Are We Doing Today? ● Evaluating a new communications tool. ● Answering a very important question. ● Making some content. ● Using #teenytiny.
  4. 4. What Are the Apps? ● Vine ● Instagram ● Mixbit
  5. 5. Vine 14 months old A Twitter Production 6 Seconds of Video Touch the screen to record Great for stop motion Works well in collections
  6. 6. Instagram ● Photo-sharing App (Added Video Last June) ● ● ● ● ● Up to 15 Seconds Editable Owned by Facebook 150M Active Users (1.2B “Likes” per Day) User Accounts Can Be Private
  7. 7. Mixbit ● ● ● ● ● ● Launched publicly in August, 2013 From the creators of YouTube Videos up to an hour Clips max of 16 seconds Virtually no cause content Lots of functionality
  8. 8. Mixbit
  9. 9. How are Nonprofits Using Super-Short Video? ● Thank You Videos ● Fundraising Videos ● Mission Execution
  10. 10. Thank You Videos Super easy to use short video to thank donors and advocates ● The Thank You Stamp ● Diabetes UK - Fundraising Thank You ● Another UK Charity
  11. 11. Fundraising Videos ● BCEFA (instagram) ● Wide Angle Youth Media (Vine) ● Testicular Cancer Society (Vine) ● Practical Action (Vine)
  12. 12. Mission Execution ● ASH - What Happens Every 6 Seconds ● Dave Thomas Foundation - #NationalAdoptionMonth ● UNOS - This Breath Made Possible ● BFAS - A Friend Like Tuna
  13. 13. What Types of Videos Work Best? ● Stop Motion ● Before & After ● Linear Storytelling
  14. 14. Stop Motion #teenytiny @meagancignoli 1 2 3 @pinot 1 2 3 etc. 1 2 3 4 NTC Video from See3
  15. 15. Before and After Zach King is pretty much all you need to see with Before and After. It’s Magic! How can we use this in a social cause context?
  16. 16. The Super-Short Story ● Consider the 6-word story
  17. 17. The Super-Short Story For sale: baby shoes, never worn. - Ernest Hemingway...maybe
  18. 18. The Super-Short Story
  19. 19. The Super-Short Story ● ● ● ● ● ● Consider the 6-word story Missing - 5 Second Films Charity Water Reporting on Events Down with Nets Greenpeace
  20. 20. How Do We Do It? What Works in Production?
  21. 21. Stop Motion ● ● ● ● ● Plan Your Shoot (do the math) Do a Few Test-Shots Lock Down Your Camera (phone) Shoot Stills & Convert (instagram-only) Consistent Lighting?
  22. 22. Before and After ● It’s all in the cut ● Tripod helps - need to continue the exact shot ● Similar to stop motion ● Best to do with a partner ● Distract with sound ● Practice!
  23. 23. The Super-Short Story ● ● ● ● ● What’s your goal? Define your “plot.” Who is your character? Craft your accompanying message. K.I.S.S.
  24. 24. How Do People See It? ● YouTube Compilations ● Hashtags ● Building a Network of Followers
  25. 25. YouTube Compilations ● Works great for Vine Videos on theme ● Works great to collect #hashtag videos and share ● Allows you to curate and moderate #hashtag ● Better for embedding ● Eg. Six Second Science
  26. 26. Hashtags ● ● ● ● ● Let your community make videos for you Connect to specific communities Track conversations across social media App-specific Nobody “owns” a hashtag (ex. #btv #psfr #teenytiny)
  27. 27. Building a Network of Followers ● Like all other social media ○ ○ ○ ○ Quid pro quo Be a human being Ask for shares Consistent, quality content ● Use your other channels ● Experimentation is rewarded
  28. 28. Meet IEEE Introducing… ● Robert Ivan - @metaprinter ● Jeff Pane - @jeffspane
  29. 29. Let’s Make Some Teeny Tiny Videos 1. Meet Your Group 2. Decide on a Cause 3. Choose Your Goal and Define Your Audience 4. Decide on a Concept 5. Plan Your Shoot (gather materials, build your “set,” etc.) 6. Shoot Your Video and Post with #teenytiny 7. Rinse and Repeat
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