Teeny tiny video, great big impact

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  • 1. Teeny Tiny Video Great Big Impact Can super-short video save the day? #teenytiny
  • 2. Welcome ● Well hello there! ○ Aaron Bramley - @AaronMSB ○ Michael Hoffman - @Michael_Hoffman ○ Bill Simmon - @BillSimmon ● And who might you be? ● Thank you for coming. #teenytiny
  • 3. What Are We Doing Today? ● Evaluating a new communications tool. ● Answering a very important question. ● Making some content. ● Using #teenytiny.
  • 4. What Are the Apps? ● Vine ● Instagram ● Mixbit
  • 5. Vine 14 months old A Twitter Production 6 Seconds of Video Touch the screen to record Great for stop motion Works well in collections
  • 6. Instagram ● Photo-sharing App (Added Video Last June) ● ● ● ● ● Up to 15 Seconds Editable Owned by Facebook 150M Active Users (1.2B “Likes” per Day) User Accounts Can Be Private
  • 7. Mixbit ● ● ● ● ● ● Launched publicly in August, 2013 From the creators of YouTube Videos up to an hour Clips max of 16 seconds Virtually no cause content Lots of functionality
  • 8. Mixbit
  • 9. How are Nonprofits Using Super-Short Video? ● Thank You Videos ● Fundraising Videos ● Mission Execution
  • 10. Thank You Videos Super easy to use short video to thank donors and advocates ● The Thank You Stamp ● Diabetes UK - Fundraising Thank You ● Another UK Charity
  • 11. Fundraising Videos ● BCEFA (instagram) ● Wide Angle Youth Media (Vine) ● Testicular Cancer Society (Vine) ● Practical Action (Vine)
  • 12. Mission Execution ● ASH - What Happens Every 6 Seconds ● Dave Thomas Foundation - #NationalAdoptionMonth ● UNOS - This Breath Made Possible ● BFAS - A Friend Like Tuna
  • 13. What Types of Videos Work Best? ● Stop Motion ● Before & After ● Linear Storytelling
  • 14. Stop Motion #teenytiny @meagancignoli 1 2 3 @pinot 1 2 3 etc. 1 2 3 4 NTC Video from See3
  • 15. Before and After Zach King is pretty much all you need to see with Before and After. It’s Magic! How can we use this in a social cause context?
  • 16. The Super-Short Story ● Consider the 6-word story
  • 17. The Super-Short Story For sale: baby shoes, never worn. - Ernest Hemingway...maybe
  • 18. The Super-Short Story
  • 19. The Super-Short Story ● ● ● ● ● ● Consider the 6-word story Missing - 5 Second Films Charity Water Reporting on Events Down with Nets Greenpeace
  • 20. How Do We Do It? What Works in Production?
  • 21. Stop Motion ● ● ● ● ● Plan Your Shoot (do the math) Do a Few Test-Shots Lock Down Your Camera (phone) Shoot Stills & Convert (instagram-only) Consistent Lighting?
  • 22. Before and After ● It’s all in the cut ● Tripod helps - need to continue the exact shot ● Similar to stop motion ● Best to do with a partner ● Distract with sound ● Practice!
  • 23. The Super-Short Story ● ● ● ● ● What’s your goal? Define your “plot.” Who is your character? Craft your accompanying message. K.I.S.S.
  • 24. How Do People See It? ● YouTube Compilations ● Hashtags ● Building a Network of Followers
  • 25. YouTube Compilations ● Works great for Vine Videos on theme ● Works great to collect #hashtag videos and share ● Allows you to curate and moderate #hashtag ● Better for embedding ● Eg. Six Second Science
  • 26. Hashtags ● ● ● ● ● Let your community make videos for you Connect to specific communities Track conversations across social media App-specific Nobody “owns” a hashtag (ex. #btv #psfr #teenytiny)
  • 27. Building a Network of Followers ● Like all other social media ○ ○ ○ ○ Quid pro quo Be a human being Ask for shares Consistent, quality content ● Use your other channels ● Experimentation is rewarded
  • 28. Meet IEEE Introducing… ● Robert Ivan - @metaprinter ● Jeff Pane - @jeffspane
  • 29. Let’s Make Some Teeny Tiny Videos 1. Meet Your Group 2. Decide on a Cause 3. Choose Your Goal and Define Your Audience 4. Decide on a Concept 5. Plan Your Shoot (gather materials, build your “set,” etc.) 6. Shoot Your Video and Post with #teenytiny 7. Rinse and Repeat