Aaron Bramley




 Social Media Be-Bop
What the jazz basics can teach us
about good social media practice.


aaron.bramley...
Why jazz?

 • Started as call and response

 • Share information among insiders


 • Evolved when instruments were added

...
Basic One:


    Call &
   Response
It all comes down
to communication
• Listen, listen, listen...

• Peer-to-peer conversations

• Be a human being
Participate now,
lead later
• Social media is quid pro
quo

• Don’t flood your friends

• Be a human being
Know your message
• Personal and professional
are one

• Employer/employee expectations

• Have a McGuffin


• Be a human b...
Two models

• The Big Band




• The Combo
Basic Two:


  It don’t mean a
 thing if it ain’t got
     that swing
The importance of
payin’ dues
• At least 30 minutes a day

• Slow aggregation of friends

• Approach strangers cautiously
Impostors are
easily spotted


• BE A HUMAN BEING!
(last time, I promise.)
Basic Three:



    Innovate
From the Blues to
Avant Garde and
everything in between
• There’s no right way

• Make it yours

• Never stop listening
Aaron Bramley




 Social Media Be-Bop
What the jazz basics can teach us
about good social media practice.


aaron.bramley...
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Social Media Be-Bop

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This 1-hour presentation uses the jazz basics to teach the fundamentals of good social media practice.

Published in: Technology
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Social Media Be-Bop

  1. 1. Aaron Bramley Social Media Be-Bop What the jazz basics can teach us about good social media practice. aaron.bramley@gmail.com @AaronMSB
  2. 2. Why jazz? • Started as call and response • Share information among insiders • Evolved when instruments were added • Anyone can play jazz
  3. 3. Basic One: Call & Response
  4. 4. It all comes down to communication • Listen, listen, listen... • Peer-to-peer conversations • Be a human being
  5. 5. Participate now, lead later • Social media is quid pro quo • Don’t flood your friends • Be a human being
  6. 6. Know your message • Personal and professional are one • Employer/employee expectations • Have a McGuffin • Be a human being
  7. 7. Two models • The Big Band • The Combo
  8. 8. Basic Two: It don’t mean a thing if it ain’t got that swing
  9. 9. The importance of payin’ dues • At least 30 minutes a day • Slow aggregation of friends • Approach strangers cautiously
  10. 10. Impostors are easily spotted • BE A HUMAN BEING! (last time, I promise.)
  11. 11. Basic Three: Innovate
  12. 12. From the Blues to Avant Garde and everything in between • There’s no right way • Make it yours • Never stop listening
  13. 13. Aaron Bramley Social Media Be-Bop What the jazz basics can teach us about good social media practice. aaron.bramley@gmail.com @AaronMSB
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