Social Media Be-Bop

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This 1-hour presentation uses the jazz basics to teach the fundamentals of good social media practice.

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Social Media Be-Bop

  1. 1. Aaron Bramley Social Media Be-Bop What the jazz basics can teach us about good social media practice. aaron.bramley@gmail.com @AaronMSB
  2. 2. Why jazz? • Started as call and response • Share information among insiders • Evolved when instruments were added • Anyone can play jazz
  3. 3. Basic One: Call & Response
  4. 4. It all comes down to communication • Listen, listen, listen... • Peer-to-peer conversations • Be a human being
  5. 5. Participate now, lead later • Social media is quid pro quo • Don’t flood your friends • Be a human being
  6. 6. Know your message • Personal and professional are one • Employer/employee expectations • Have a McGuffin • Be a human being
  7. 7. Two models • The Big Band • The Combo
  8. 8. Basic Two: It don’t mean a thing if it ain’t got that swing
  9. 9. The importance of payin’ dues • At least 30 minutes a day • Slow aggregation of friends • Approach strangers cautiously
  10. 10. Impostors are easily spotted • BE A HUMAN BEING! (last time, I promise.)
  11. 11. Basic Three: Innovate
  12. 12. From the Blues to Avant Garde and everything in between • There’s no right way • Make it yours • Never stop listening
  13. 13. Aaron Bramley Social Media Be-Bop What the jazz basics can teach us about good social media practice. aaron.bramley@gmail.com @AaronMSB

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