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Aaron Bramley




Swingin’ Social Media
What the jazz basics can teach us
about good social media practice.


aaron.bramle...
Why jazz?

 • Uses communication basics
Why jazz?

 • Uses communication basics

 • Started as sharing information
 among insiders
Why jazz?

 • Uses communication basics

 • Started as sharing information
 among insiders

 • Evolved when instruments we...
Why jazz?

 • Uses communication basics

 • Started as sharing information
 among insiders

 • Evolved when instruments we...
Basic One:


    Call &
   Response
It all comes down
to communication
• Think about slaves...
It all comes down
to communication
• Think about slaves...

• Think about babies...
It all comes down
to communication
• Think about slaves...

• Think about babies...

• Think about you...
Participate now,
lead later
• Social media is quid pro
quo

• Don’t flood your friends
Know your message
• Personal, professional and
passion are one




• Have a McGuffin
Two models

• The Big Band




• The Combo
Basic Two:


  It don’t mean a
 thing if it ain’t got
     that swing
So, where’s the
analogy?
• It ain’t the message

• It ain’t the tools

• It’s relationships
The importance of
payin’ dues
• Be self-aware

• Approach strangers cautiously

• Remember what works for you
Impostors are
easily spotted


• BE A HUMAN BEING!
Basic Three:



    Innovate
From the Blues to
Avant Garde and
everything in between
• There’s no right way

• Make it yours

• Never stop listening
Aaron Bramley




Swingin’ Social Media
What the jazz basics can teach us
about good social media practice.


aaron.bramle...
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Swingin Social Media - Aaron Bramley

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Transcript of "Swingin Social Media - Aaron Bramley"

  1. 1. Aaron Bramley Swingin’ Social Media What the jazz basics can teach us about good social media practice. aaron.bramley@gmail.com @AaronMSB
  2. 2. Why jazz? • Uses communication basics
  3. 3. Why jazz? • Uses communication basics • Started as sharing information among insiders
  4. 4. Why jazz? • Uses communication basics • Started as sharing information among insiders • Evolved when instruments were added
  5. 5. Why jazz? • Uses communication basics • Started as sharing information among insiders • Evolved when instruments were added • Anyone can play jazz
  6. 6. Basic One: Call & Response
  7. 7. It all comes down to communication • Think about slaves...
  8. 8. It all comes down to communication • Think about slaves... • Think about babies...
  9. 9. It all comes down to communication • Think about slaves... • Think about babies... • Think about you...
  10. 10. Participate now, lead later • Social media is quid pro quo • Don’t flood your friends
  11. 11. Know your message • Personal, professional and passion are one • Have a McGuffin
  12. 12. Two models • The Big Band • The Combo
  13. 13. Basic Two: It don’t mean a thing if it ain’t got that swing
  14. 14. So, where’s the analogy? • It ain’t the message • It ain’t the tools • It’s relationships
  15. 15. The importance of payin’ dues • Be self-aware • Approach strangers cautiously • Remember what works for you
  16. 16. Impostors are easily spotted • BE A HUMAN BEING!
  17. 17. Basic Three: Innovate
  18. 18. From the Blues to Avant Garde and everything in between • There’s no right way • Make it yours • Never stop listening
  19. 19. Aaron Bramley Swingin’ Social Media What the jazz basics can teach us about good social media practice. aaron.bramley@gmail.com @AaronMSB
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