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Swingin Social Media - Aaron Bramley
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Swingin Social Media - Aaron Bramley

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  • 1. Aaron Bramley Swingin’ Social Media What the jazz basics can teach us about good social media practice. aaron.bramley@gmail.com @AaronMSB
  • 2. Why jazz? • Uses communication basics
  • 3. Why jazz? • Uses communication basics • Started as sharing information among insiders
  • 4. Why jazz? • Uses communication basics • Started as sharing information among insiders • Evolved when instruments were added
  • 5. Why jazz? • Uses communication basics • Started as sharing information among insiders • Evolved when instruments were added • Anyone can play jazz
  • 6. Basic One: Call & Response
  • 7. It all comes down to communication • Think about slaves...
  • 8. It all comes down to communication • Think about slaves... • Think about babies...
  • 9. It all comes down to communication • Think about slaves... • Think about babies... • Think about you...
  • 10. Participate now, lead later • Social media is quid pro quo • Don’t flood your friends
  • 11. Know your message • Personal, professional and passion are one • Have a McGuffin
  • 12. Two models • The Big Band • The Combo
  • 13. Basic Two: It don’t mean a thing if it ain’t got that swing
  • 14. So, where’s the analogy? • It ain’t the message • It ain’t the tools • It’s relationships
  • 15. The importance of payin’ dues • Be self-aware • Approach strangers cautiously • Remember what works for you
  • 16. Impostors are easily spotted • BE A HUMAN BEING!
  • 17. Basic Three: Innovate
  • 18. From the Blues to Avant Garde and everything in between • There’s no right way • Make it yours • Never stop listening
  • 19. Aaron Bramley Swingin’ Social Media What the jazz basics can teach us about good social media practice. aaron.bramley@gmail.com @AaronMSB