Aaron Bramley
Swingin’ Social Media
What the jazz basics can teach us
about good social media practice.
aaron.bramley@gmail.com @AaronMSB

Why jazz?
• Uses communication basics

Why jazz?
• Uses communication basics
• Started as sharing information
among insiders

Why jazz?
• Uses communication basics
• Started as sharing information
among insiders
• Evolved when instruments were added

Why jazz?
• Uses communication basics
• Started as sharing information
among insiders
• Evolved when instruments were added
• Anyone can play jazz

Basic One:
Call &
Response

It all comes down
to communication
• Think about slaves...

It all comes down
to communication
• Think about slaves...
• Think about babies...

It all comes down
to communication
• Think about slaves...
• Think about babies...
• Think about you...

Participate now,
lead later
• Social media is quid pro
quo
• Don’t flood your friends

Know your message
• Personal, professional and
passion are one
• Have a McGuffin

Two models
• The Big Band
• The Combo

Basic Two:
It don’t mean a
thing if it ain’t got
that swing

So, where’s the
analogy?
• It ain’t the message
• It ain’t the tools
• It’s relationships

The importance of
payin’ dues
• Be self-aware
• Approach strangers cautiously
• Remember what works for you

Impostors are
easily spotted
• BE A HUMAN BEING!

Basic Three:
Innovate

From the Blues to
Avant Garde and
everything in between
• There’s no right way
• Make it yours
• Never stop listening

Aaron Bramley
Swingin’ Social Media
What the jazz basics can teach us
about good social media practice.
aaron.bramley@gmail.com @AaronMSB