Search Engine Optimization (SEO) Training Presentation

920 views
867 views

Published on

David J. Neff, of Ridgewood : Ingenious Communication Strategies, delivered this search engin optimization workshop for the Communications and Web Teams at Best Friends Animal Society.

The astute group quickly grasped how link building, site structure, alt tags, social media, and much more can improve your Google ranking.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
920
On SlideShare
0
From Embeds
0
Number of Embeds
59
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Thousands of people are using this medium to talk about you in online spaces. Deal with it. Encourage it. Its a group discussion. Dive in or die.
  • Curative electricity was totally the Social Media of 1906. I know a lot of you are suffering from nervo-vital degrangements.
  • Thousands of people are using this medium to talk about you in online spaces. Deal with it. Encourage it. Its a group discussion. Dive in or die.
  • Thousands of people are using this medium to talk about you in online spaces. Deal with it. Encourage it. Its a group discussion. Dive in or die.
  • Thousands of people are using this medium to talk about you in online spaces. Deal with it. Encourage it. Its a group discussion. Dive in or die.
  • Thousands of people are using this medium to talk about you in online spaces. Deal with it. Encourage it. Its a group discussion. Dive in or die.
  • Thousands of people are using this medium to talk about you in online spaces. Deal with it. Encourage it. Its a group discussion. Dive in or die.
  • Thousands of people are using this medium to talk about you in online spaces. Deal with it. Encourage it. Its a group discussion. Dive in or die.
  • Thousands of people are using this medium to talk about you in online spaces. Deal with it. Encourage it. Its a group discussion. Dive in or die.
  • Thousands of people are using this medium to talk about you in online spaces. Deal with it. Encourage it. Its a group discussion. Dive in or die.
  • Thousands of people are using this medium to talk about you in online spaces. Deal with it. Encourage it. Its a group discussion. Dive in or die.
  • Thousands of people are using this medium to talk about you in online spaces. Deal with it. Encourage it. Its a group discussion. Dive in or die.
  • Thousands of people are using this medium to talk about you in online spaces. Deal with it. Encourage it. Its a group discussion. Dive in or die.
  • Thousands of people are using this medium to talk about you in online spaces. Deal with it. Encourage it. Its a group discussion. Dive in or die.
  • Thousands of people are using this medium to talk about you in online spaces. Deal with it. Encourage it. Its a group discussion. Dive in or die.
  • Thousands of people are using this medium to talk about you in online spaces. Deal with it. Encourage it. Its a group discussion. Dive in or die.
  • Thousands of people are using this medium to talk about you in online spaces. Deal with it. Encourage it. Its a group discussion. Dive in or die.
  • Thousands of people are using this medium to talk about you in online spaces. Deal with it. Encourage it. Its a group discussion. Dive in or die.
  • Search Engine Optimization (SEO) Training Presentation

    1. 1. SEO Training No Country for Old Websites Presented by Aaron Bramley and David J. Neff @aaronmsb and @daveiam [email_address] [email_address]
    2. 2. <ul><li>SEO stands for Search Engine Optimization. </li></ul><ul><li>The process of making sure that your Website shows up in search engines via the natural or un-paid (&quot;organic&quot;) search results. </li></ul><ul><li>SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. </li></ul>
    3. 5. <ul><li>In very very plain terms: </li></ul><ul><li>How do search engines work? </li></ul><ul><li>How do people find things on the Web? </li></ul><ul><li>How do we make your site stand out? </li></ul>
    4. 7. <ul><li>How do you rank... </li></ul><ul><li>What is your Web site about? </li></ul><ul><li>What does your content look like? </li></ul><ul><li>Who links to you? Are you a PhD? Or just a B.S.? </li></ul>
    5. 10. <ul><li>Some Issues with Searching </li></ul><ul><li>84% of searchers never make it past page two of Google </li></ul><ul><li>65% of people never click paid ads </li></ul><ul><li>33% of all searches are for two words </li></ul><ul><li>26% are for three words </li></ul><ul><li>21% more than four words </li></ul><ul><li>Just 20% are for a single word </li></ul>
    6. 11. <ul><li>How do we prepare the recipe? </li></ul><ul><li>We need the ingredients first </li></ul><ul><li>D-A-D </li></ul><ul><li>Discovery </li></ul><ul><li>Attractiveness </li></ul><ul><li>Deployment </li></ul>
    7. 12. <ul><li>Discovery of Keywords </li></ul><ul><li>Keywords define who you are </li></ul><ul><li>- What are your competitors doing? </li></ul><ul><li>- Who are they? </li></ul><ul><li>- How do people find them? </li></ul><ul><li>- What is the world searching for? </li></ul><ul><li>http://www.google.com/insights/search/# </li></ul>
    8. 13. <ul><li>Exercise </li></ul><ul><li>What would you search for? </li></ul><ul><li>- How do I volunteer for BFAS in NY </li></ul><ul><li>- How do I volunteer for BFAS in LA </li></ul><ul><li>- How do I adopt a Carin Terrier </li></ul><ul><li>- How do I adopt in Austin, TX </li></ul><ul><li>- How do I adopt a Rabbit </li></ul><ul><li>Write out Keywords/Phrases </li></ul>
    9. 14. <ul><li>Attractiveness </li></ul><ul><li>We have limited ammunition....? </li></ul><ul><li>Keyword Popularity </li></ul><ul><li>- How do people find your site? Not just keywords but Key Phrases </li></ul><ul><li>Keyword Competitivness </li></ul><ul><li>- Who are you up against? </li></ul>
    10. 15. <ul><li>Deployment </li></ul><ul><li>- All the world's a TXT Block </li></ul><ul><li>- Keyword Prominence </li></ul><ul><li>- Keyword Proximity </li></ul><ul><li>- Keyword Density </li></ul><ul><li>- Keyword Splitting </li></ul><ul><li>All this turns into writing </li></ul>
    11. 16. <ul><li>What do I need to change? </li></ul><ul><li> Page Title – What's Sexy? </li></ul><ul><li>The C Shape </li></ul><ul><li>The Breadcrumb up top </li></ul><ul><li>What's the Header </li></ul><ul><li>Body Text </li></ul><ul><li>Image Alt Tag </li></ul><ul><li>Internal Links </li></ul><ul><li>Outbound Links </li></ul>
    12. 17. <ul><li>Writing for the Web </li></ul><ul><li>- Journalistic Style vs Web Style </li></ul><ul><li>- What people read versus what robots read </li></ul><ul><li>- How to include key words and phrases? </li></ul>
    13. 18. <ul><li>So Let's write for the Web </li></ul><ul><li>- Break into groups </li></ul><ul><li>- Write a Two Paragraph Article on a Topic </li></ul>
    14. 19. How Does Social Fit In?
    15. 20. How Does Social Fit In? Fresh content drives traffic and creates inbound links
    16. 21. How Does Social Fit In? Fresh content drives traffic and creates inbound links • Fresh content = Blog, Flickr, YouTube
    17. 22. How Does Social Fit In? Fresh content drives traffic and creates inbound links • Fresh content = Blog, Flickr, YouTube • Drives traffic = Social networks
    18. 23. How Does Social Fit In? Fresh content drives traffic and creates inbound links • Fresh content = Blog, Flickr, YouTube • Drives traffic = Social networks • Inbound links = Improved ranking
    19. 24. How Does Social Fit In?
    20. 27. http://www.youtube.com/bestfriendsvideos http://www.flickr.com/photos/bf_photos/
    21. 28. <ul><li>The Future of Search </li></ul>
    22. 29. <ul><li>Hey Christopher Columbus! </li></ul><ul><li>- Geolocation Apps </li></ul><ul><li>- Google Maps </li></ul><ul><li>- Google Local Businesses (copy the wedding photogs) </li></ul><ul><li>- Google Earth </li></ul><ul><li>- (KML) added to the root of your site #NERDS! </li></ul><ul><li>Why not have an entire Maps page showing local partners? </li></ul>

    ×