Your SlideShare is downloading. ×
Integrating Video Into Your Communications Strategy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Integrating Video Into Your Communications Strategy

392

Published on

I deliveed this presentation to a great group of communicators at the Austin Chapter of the International Association of Business Communicators luncheon on November 8th.

I deliveed this presentation to a great group of communicators at the Austin Chapter of the International Association of Business Communicators luncheon on November 8th.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
392
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Integrating Video Into Your Communications Strategy Aaron Bramley @AaronMSB • @NPFilm www.lightscamerahelp.org
  • 2.
    • Why Video?
      • • The Internets!
  • 3.
    • Why Video?
      • • The Internets!
  • 4.
    • Why Video?
      • • The Internets!
      • • Storytelling (it ain't just for campfires)
  • 5.
    • Why Video?
      • • The Internets!
      • • Storytelling (it ain't just for campfires)
      • • It's desired and expected
  • 6. What is Storytelling?
  • 7. What is Storytelling? • The end all, be all.
  • 8. What is Storytelling? • The end all, be all. • The way we relate to one another.
  • 9. What is Storytelling? • The end all, be all. • The way we relate to one another. • Power to drive emotion.
  • 10.
    • What is Storytelling?
    • • The end all, be all.
    • • The way we relate to one another.
    • • Power to drive emotion.
    • • Emotion leads to action...
            • ...if you've done it right.
  • 11. You can now make the viewer a part of the story.
  • 12. Considerations before shooting • What's the story?
  • 13. Considerations before shooting • What's the story? • Who's telling the story?
  • 14. Considerations before shooting • What's the story? • Who's telling the story? • What's the goal?
  • 15. Considerations before shooting • What's the story? • Who's telling the story? • What's the goal? • There are three stories.
  • 16. Finding Free • Creative Commons
  • 17. Finding Free • Creative Commons • http://ccmixter.org • http://www.jamendo.com • http://www.mobygratis.com/ • http://www.archive.org
  • 18. Video Equipment • Flip vs. Kodak • Prosumer Cameras • DSLR • Smartphones
  • 19. Setting up your shot The Rule of Thirds
  • 20. Setting up your shot Shot Types
  • 21. Lighting • Nature is your frenemy
  • 22. Lighting • Nature is your frenemy • Use what you have
  • 23. Lighting • Nature is your frenemy • Use what you have • Renting lights
  • 24. Lighting • Nature is your frenemy • Use what you have • Renting lights • Buying lights
  • 25.  
  • 26.
    • SOUND
  • 27. Sound • This might surprise you
  • 28. Sound • This might surprise you • Environmental factors
  • 29. Sound • This might surprise you • Environmental factors • Built-in vs. Shotgun vs. Lavalier • If Kodak Zi8 then Sony ECM-DS70P
  • 30. Editing • Mac vs. PC
  • 31. Editing • Mac vs. PC • Web-based Editing
  • 32. Editing • Mac vs. PC • Web-based Editing • Professional Software
  • 33. Editing • Mac vs. PC • Web-based Editing • Professional Software • Take a class
  • 34. Editing • Mac vs. PC • Web-based Editing • Professional Software • Take a class • Resources galore www.lightscamerahelp.org/resources

×