Centex New Media conference presentation on increasing the Marketability Your Business's Website. Providing a few tips and best practices when using social media on your site. Exploring how content effects your site’s marketability and tools that can increase the effectiveness and scope of your content. Analyzing what Search Engine Optimization should mean to you and hopefully dispel some outdated .

1. Welcome
11 Ways to Market Your Business With a Website
-Aaron Jones
2013 Amjcraft.com Improving your website’s marketability

2. About Me
The Man Behind the Myth
Aaron Jones
I’m a student at Texas A&M university class of 2014. I have
been developing and designing websites for the past six
years and I currently work as a Front-end developer.
LinkedIn: amjcraft
Website: http://amjcraft.com
2013 Amjcraft.com Improving your website’s marketability

3. And who cares…
11 Ways To Market Your Business With A Website
Some?
• Provide a few tips and best practices when using social media
on your site.
• Explore how content effects your site’s marketability and tools
that can increase the effectiveness and scope of your content.
• Analyze what Search Engine Optimization should mean to you
and hopefully dispel some outdated .
2013 Amjcraft.com Improving your website’s marketability

4. Social Media
Our Web Strategy for
Centex New Media
- Your website should be a hub
from which you reach out to the
world through tools like Facebook
and Twitter.
Your website as
a hub, not an
extension
2013 Amjcraft.com Improving your website’s marketability

5. Social Media
Why fight for attention?
Wait? What Was I
here for again?
-People have short
attention spans. If you’re
unable to get them the
information they need,
you loss a customer.
Design Branding
-Getting your persona
and message across in a
confide environment is
difficult.
-Don’t sell your self short
with 140 characters.
2013 Amjcraft.com Improving your website’s marketability

6. Social Media
Bring users to you.
Establish yourself
Social media should be extension to your persona. Establishing who your business is, how it
relates to the community, and what makes you stand out.
Guide them home.
Once you have their interest guide them back to back to your site for more detailed look at your
products or services
Let the best qualified handle the turn over.
Your site was designed with the intention of informing and guiding users to that final sale. So let
the expert do the work, he knows best.
2013 Amjcraft.com Improving your website’s marketability

7. Social Media
Ways I prefer my social media
The purpose
Social media for purpose of extending
your network
Use embedded Like and Share Buttons.
Like and share buttons give you the
potential to be seen by through other’s
communities. Sharing content is also an
easy way to promote yourself or your
business.
2013 Amjcraft.com Improving your website’s marketability

8. Social Media
Some other ideas for embedded social media
Keeping your users up to date.
Imbedded Social Media objects
can easily to use to share real time
information with your users. It can
also help portray your organization
as the active sort.
2013 Amjcraft.com Improving your website’s marketability

9. Your Content
Content is King
What I mean by Content
The stuff users interact with.
- Your basic site text.
- Call to Actions
- Design/Layout
- Blogs
- Email Marketing
2013 Amjcraft.com Improving your website’s marketability

10. Your Content
Building better content
Updating your site’s content is crucial.
I know its hard, but don’t fret it’s getting easier.
You know your business best so should you be controlling your
content?
Web platform content management tools are now making this a reality for
large and small businesses alike. It has never been easier and cheap to invest
in a system from which you are in control of your content.
Popular CMS Platforms
•Wordpress – Free Open Source •Magento– ecommerce/ $15 month
• Drupal - Free Open Source • FoxyCart - ecommerce/ $15 month
•Joomla – Free Open Source
•Expression Engine - $299
2013 Amjcraft.com Improving your website’s marketability

11. Your Content
CMS in Action. Kinda… In a static like way
2013 Amjcraft.com Improving your website’s marketability

12. Your Content
Blogging
Why Not…
Why Blog?
Its Relatively Easy
Stay Active within your industry
To Establish Yourself as an Expert Open Source has made it cheap
Promote dialogue with your customers Benefits > Time
Indirect sales, ei. Getting your post Shared on Plenty of Free Resources.
Facebook
SEO Benefits
CMS Alternatives
Tumblr Blogspot
Posterous
2013 Amjcraft.com Improving your website’s marketability

13. Your Content
Guide your users with effective design
Effective Design
“Successful in producing a desired or intended result.”
- Create a persona that relates your message.
- Direct users to the information they NEED.
- Guide Users to the next logical step.
Call To Actions
-Call to Actions are one of the most effective and important tools you have at your disposal
2013 Amjcraft.com Improving your website’s marketability

14. Your Content
Call To Actions
ConstantContact.com
Github.com Redcross.org
2013 Amjcraft.com Improving your website’s marketability

15. Your Content
The Ugly Duck
The ugly duck gets no love. Not really…
It’s all about Persona
Judging a book by its cover is far more encouraged on the web.
Get your contact info out there
Promote your phone number and email everywhere.
Easy Navigation
Make sure your navigation and to the point.
Publicize other local businesses
Work and support your local community
Use high quality content including multimedia
Use quality content, this means effective writing and high quality
photos or video.
Call to Actions
Refer to latter discussion
2013 Amjcraft.com Improving your website’s marketability

16. Your Content
Dont let your users forget about you
Email Marketing
-Automated emails are a great way to connected and in touch with your
customers.
- Tools like Constant Contact make setting up and managing Email
campaigns easy
-You don’t have to be an expert. There are plenty of resources out there
from setting up your Email Campaigns including a post by Jay Hicks
“8 Steps to Building an Email Distribution List” – jayfhicks.com
2013 Amjcraft.com Improving your website’s marketability

17. Search Engine Opimzation
Fancy Title Simple Concept
How this magic effects you
Simple put, SEO is strategies and techniques and aimed at increasing your rank(place)
in search results, resulting in an increase in your amount of visitors.
2013 Amjcraft.com Improving your website’s marketability

18. SEO
Old vs. New
The New Secret Sauce Some Outdated Concepts
- Keywords Metatags are useful.
Link flows
- In and outbound hyperlinks are important in
-A large amount of links to your site determine
determining positive signals for Google.
success.
-Linking to/from high-authority(Good) sites can also
-There is no Secret Sauce.
give you an edge. The opposite is also true.
Content
-Content is King, constant, relative, up-to-date,
quality content is still the most important factor is
SEO.
- Use of multimedia dose help with positive signals
2013 Amjcraft.com Improving your website’s marketability

19. SEO
Some helpful tools
Google Analytics
Awesome...
Google Webmaster Tools
Some neat tools to help further analyze your site.
Google Trends
Gives information on what keywords people are searching for
on a daily basis
SEO Digger
Shows the keywords you’re currently ranking on Google.
2013 Amjcraft.com Improving your website’s marketability

20. Questions
Questions, Comments, Concerns?
Stay In Touch: FAQ:
Linkedin: amjcraft Is not tipping the speakers taboo?
Website: amjcraft.com ~ Yes, Highly.
Are credit cards or checks accepted?
You can also contact me at ~ No, Cash Only
amjcraft@gmail.com
September 31, 2011 Lorem webdesign & development