Reaching More for Less [PSU May 2011]
 

Reaching More for Less [PSU May 2011]

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With myriad options of venues and devices for engaging with customers, it's often hard to know where to spend your money. Should you build an iPhone or iPad app? What about Android? Should you spend ...

With myriad options of venues and devices for engaging with customers, it's often hard to know where to spend your money. Should you build an iPhone or iPad app? What about Android? Should you spend money on an SEO consultant to make sure users can find you on Google or hire a social media expert to help you stake your claim on the social networks? With so many options swirling around, it's hard to know where to focus. Thankfully, with a little thought and planning, you can address a lot of these issues with a tool you probably already have: your website.

In this talk, Aaron Gustafson, WebVisions speaker, will walk you through how you can make your website (or your client's) do more with less by leveraging the adaptable nature of the Web. He'll cover everything from obtaining accessibility compliance to boosting your search ranking to mobilizing your workforce and explain how a little forethought can pay big dividends in boosting your company's perception and reputation.

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Reaching More for Less [PSU May 2011] Reaching More for Less [PSU May 2011] Presentation Transcript

  • REACHINGMOREFOR LESS
  • Decisions
  • ? View slide
  • M A K E YO U RWEBSITEWORK HARDER View slide
  • SEO
  • Pa ge Rank
  • <a href=”/my/page.html”> amazing widgets </a>
  • /my/page.htmlamazing widgets
  • Click here
  • The NAI has adopted a policy that all NAI member companies set a minimum lifespan of five years for their opt out cookies. Click here for more information.Copy from http://www.networkadvertising.org/
  • The NAI has adopted a policy thatall NAI member companies set aminimum lifespan of five years fortheir opt out cookies.
  • All NAI member companies mustset a minimum lifespan of fiveyears for their opt out cookies.
  • Contextual
  • Content
  • SemanticsContent
  • DesignSemanticsContent
  • Interactivity Design Semantics Content
  • AccessibilityInteractivity Design Semantics Content
  • Semantics
  • Chattanooga, TN
  • Chattanooga, TN abbreviation for “Tennessee”
  • Chattanooga, TN abbreviation for “Tennessee”<abbr title=”Tennessee”>TN</abbr>
  • Semantics +
  • RE AC H I N G MORE FOR LESS Rule #1Author clean well, written copy and mark it up semantically.
  • Social Media
  • 2p objectsRSS vector icons
  • 30 free RSS vector icons
  • hootsuite.comtwitter feed twitterfeed.com
  • twitter feed twitterfeed.com Social RSS socialrevitalizer.com
  • RE AC H I N GMOREFOR LESS Rule #2 Feed the world.
  • Mobile
  • Do I need aniPhone App?
  • Probably not.
  • Native vs. Web
  • PlatformsNative Web 5 ≈1
  • DiscoveryNative WebStores URL Stores
  • Approval Native WebRequired None
  • Update Native WebReview Instant
  • Sales Setup Native WebIncluded None
  • O ineNative WebYup Yup
  • GeolocationNative Web Yup Yup
  • MultimediaNative WebYup Yup
  • PushNative WebYup Yup
  • Accelerometer Native Web Yup Yup
  • Full ScreenNative WebYup Yup
  • Phone Access Native Web Yup Limited
  • Hardware Access Native Web Yup Limited
  • Development Native Web $$$ $
  • Maintenance Native Web $$$ $
  • RE AC H I N GMOREFOR LESS Rule #3 Get your contentinto people’s hands.
  • Reaching More for Less by Aaron Gustafson More of the same: http://adaptivewebdesign.info http://easy-designs.net http://easy-reader.net http://aaron-gustafson.com Slides available at http://slideshare.net/AaronGustafson This presentation is licensed under Creative Commons Attribution-Noncommercial-Share Alike 3.0 flickr Photo Credits “Money” by aresauburn™ “In Search Of Lost Time” by bogenfreund “Compost 06/08/2007” by suavehouse113