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SMX Israel 2013 -  Aaron Friedman - Kahena Digital Marketing - Big Content Strategies
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SMX Israel 2013 - Aaron Friedman - Kahena Digital Marketing - Big Content Strategies

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  • 1. 1 @aaronfriedmanhttp://www.wallpaperlinux.com/main.php?g2_view=core.DownloadItem&g2_itemId=2382&g2_serialNumber=1 Aaron Friedman, SEO Manager SPARK, an SMG company Link Building After Penguin
  • 2. 2 @aaronfriedman I Am Aaron Friedman Who Am I? SEO Manager at Spark Communications Married w/ 2 kids I Like Meme’s (which you will soon see) I Like Building Relationships
  • 3. 3 @aaronfriedman Lets Get something Straight Link Building Is Not About Getting A Link…
  • 4. 4 @aaronfriedman Link Building Is About Convincing Someone You Don’t Know To Take A Real World Action That Benefits You
  • 5. 5 @aaronfriedman But It’s Not So Simple http://dailypicksandflicks.com/wp-content/uploads/2012/06/no-i-will-not-play-call-me-maybe.jpg
  • 6. 6 @aaronfriedman Google Sent Out Their Army
  • 7. 7 @aaronfriedmanhttp://i.dailymail.co.uk/i/pix/2010/10/11/article-0-0B90BB8D000005DC-302_964x560.jpg LOTS OF WEBMASTERS WERE PISSED! a real webmaster
  • 8. 8 @aaronfriedmanThe Webmasters Were All Wrong.
  • 9. 9 @aaronfriedman Old Link Building Is A Broken Model http://www.instructables.com/image/F44A3MTG3KXR4ZT/How-to-Fix-a-Broken-Superhero-without-glue.jpg
  • 10. 10 @aaronfriedman Earn Links To get Relevant Traffic High PR Links will help ranking Anchor Text Links for Ranking Authoritative links w/ balance of Anchor Text Don’t Do all that if its not natural Engines Are Reshaping What It Means To Build Links Idea Concept: http://www.seomoz.org/blog/the-death-of-link-building-and-the-rebirth-of-link-earning-whiteboard-friday
  • 11. 11 @aaronfriedmanhttp://www.motifake.com/facebookview.php?id=1464 Link Building Is Out…
  • 12. 12 @aaronfriedman Relationship Building Is In
  • 13. 13 @aaronfriedman Sounds all good and Fun, Right?
  • 14. 14 @aaronfriedmanLife Ain’t a Fairytale Harsh Reality
  • 15. 15 @aaronfriedman This S#*T is Hard!
  • 16. 16 @aaronfriedman We Are Into This, Right? http://www.ebay.com/itm/Cute-Little-Panda-Bear-Hello-Refrigerator-Tool-Box-Magnet-/261104146711
  • 17. 17 @aaronfriedman It Has Changed. Not All Content Is The Same
  • 18. 18 @aaronfriedman Need Hacks To
  • 19. 19 @aaronfriedman 1. Develop Incredible and Useful Content Need Hacks To
  • 20. 20 @aaronfriedman 1. Develop Incredible and Useful Content 2. Reach Warm Leads Need Hacks To
  • 21. 21 @aaronfriedman 1. Develop Incredible and Useful Content 2. Reach Warm Leads 3. Convince Others to Link To Us Need Hacks To
  • 22. 22 @aaronfriedman 1. Develop Incredible and Useful Content 2. Reach Warm Leads 3. Convince Others to Link To Us Need Hacks To SO LETS DO THAT!
  • 23. 23 @aaronfriedman But first I Have A Question…
  • 24. 24 @aaronfriedman Do You Know Where Babies Come From?
  • 25. 25 @aaronfriedman Do You Know Where Babies Come From? (It Has Everything To Do With Relationship Building)
  • 26. 26 @aaronfriedman Build A Persona (see what I did there)
  • 27. 27 @aaronfriedman Use: Nielson Pinterest and the like
  • 28. 28 @aaronfriedman Create Content
  • 29. 29 @aaronfriedman WHAT USER IS LOOKING FOR WHAT THE PAGE DELIVERS This is Where YOU WIN This is SEO Idea Source: http://www.seomoz.org/blog/getting-onpage-seo-right-in-2012-and-beyond-whiteboard-friday
  • 30. 30 @aaronfriedman Twitter Longtail Methodology http://searchengineland.com/how-to-prioritize-the-long-tail- with-twitter-118434
  • 31. 31 @aaronfriedman Pinterest Bookmarklet A Tool That Gives You Users Who Use Your Content already - Warm Outreach http://digitalhighrise.com/pinterest-tool-and-bookmarklet
  • 32. 32 @aaronfriedman Identify People
  • 33. 33 @aaronfriedman The Old Way??
  • 34. 34 @aaronfriedman
  • 35. 35 @aaronfriedman LinkedIn (but do it right)
  • 36. 36 @aaronfriedman Twitter: Use Followerwonk to search bios
  • 37. 37 @aaronfriedman Or: Listorious Twellow ExecTweets TweetFind Tweepi TweepML LocaFollow ChirpCity Nearby Tweets Advanced Search Lots of Options
  • 38. 38 @aaronfriedman Do Good *Meaningful* Outreach…
  • 39. 39 @aaronfriedman Sadly Jessica Alba, Ellen and Rachel Ray, are not really emailing you. </sigh>
  • 40. 40 @aaronfriedman And No Thank You Roger Esteban And My Name Is Not Abraham, It’s Aaron
  • 41. 41 @aaronfriedman No
  • 42. 42 @aaronfriedman • Be genuine • Tell them what’s in it for them • Compliment and personalize, but Don’t Over Do It • Create Original Emails • Don’t pretend to offer something you aren’t • Don’t be pushy • Do not tell them the PR value • Don’t use buzz words We Need Good Positive Outreach http://www.seomoz.org/blog/what-separates-a- good-outreach-email-from-a-great-one-whiteboard- friday DO DON’T
  • 43. 43 @aaronfriedman You Will Get Your Link Yay! A Link
  • 44. 44 @aaronfriedman And Everyone Will Be Happy
  • 45. 45 @aaronfriedman CONGRATULATIONS!
  • 46. 46 @aaronfriedman CONGRATULATIONS! I Just Oversimplified a VERY Complicated Process…
  • 47. 47 @aaronfriedman JUST REMEMBER Develop Incredible and Useful Content Reach Warm Leads Convince Others to Link To Us 3 Goals
  • 48. 48 @aaronfriedman Aaron Friedman SEO Manager at www.digitalhighrise.com aaron.friedman@sparksmg.com @aaronfriedman +