1 @aaronfriedmanhttp://www.wallpaperlinux.com/main.php?g2_view=core.DownloadItem&g2_itemId=2382&g2_serialNumber=1
Aaron Fr...
2 @aaronfriedman
I Am Aaron Friedman
Who Am I?
SEO Manager at Spark Communications
Married w/ 2 kids
I Like Meme’s (which ...
3 @aaronfriedman
Lets Get something Straight
Link Building
Is Not About
Getting A
Link…
4 @aaronfriedman
Link Building Is
About Convincing
Someone You
Don’t Know To
Take A Real
World Action
That Benefits You
5 @aaronfriedman
But It’s
Not So
Simple
http://dailypicksandflicks.com/wp-content/uploads/2012/06/no-i-will-not-play-call-...
6 @aaronfriedman
Google Sent Out
Their Army
7 @aaronfriedmanhttp://i.dailymail.co.uk/i/pix/2010/10/11/article-0-0B90BB8D000005DC-302_964x560.jpg
LOTS OF WEBMASTERS WE...
8 @aaronfriedmanThe Webmasters Were All Wrong.
9 @aaronfriedman
Old Link Building Is
A Broken Model
http://www.instructables.com/image/F44A3MTG3KXR4ZT/How-to-Fix-a-Broke...
10 @aaronfriedman
Earn Links To
get Relevant
Traffic
High PR
Links will
help ranking
Anchor Text
Links for
Ranking
Authori...
11 @aaronfriedmanhttp://www.motifake.com/facebookview.php?id=1464
Link Building Is Out…
12 @aaronfriedman
Relationship Building Is In
13 @aaronfriedman
Sounds all good and Fun, Right?
14 @aaronfriedmanLife Ain’t a Fairytale
Harsh Reality
15 @aaronfriedman
This
S#*T is
Hard!
16 @aaronfriedman
We Are
Into
This,
Right?
http://www.ebay.com/itm/Cute-Little-Panda-Bear-Hello-Refrigerator-Tool-Box-Magn...
17 @aaronfriedman
It Has
Changed.
Not All
Content Is
The Same
18 @aaronfriedman
Need Hacks To
19 @aaronfriedman
1. Develop Incredible
and Useful Content
Need Hacks To
20 @aaronfriedman
1. Develop Incredible
and Useful Content
2. Reach Warm Leads
Need Hacks To
21 @aaronfriedman
1. Develop Incredible
and Useful Content
2. Reach Warm Leads
3. Convince Others to
Link To Us
Need Hacks...
22 @aaronfriedman
1. Develop Incredible
and Useful Content
2. Reach Warm Leads
3. Convince Others to
Link To Us
Need Hacks...
23 @aaronfriedman
But first
I Have A Question…
24 @aaronfriedman
Do You Know Where
Babies Come From?
25 @aaronfriedman
Do You Know Where
Babies Come From?
(It Has Everything To Do With Relationship Building)
26 @aaronfriedman
Build A Persona
(see what I did there)
27 @aaronfriedman
Use:
Nielson
Pinterest
and the like
28 @aaronfriedman
Create Content
29 @aaronfriedman
WHAT
USER IS
LOOKING
FOR
WHAT
THE
PAGE
DELIVERS
This is
Where
YOU
WIN
This is SEO
Idea Source: http://ww...
30 @aaronfriedman
Twitter Longtail Methodology
http://searchengineland.com/how-to-prioritize-the-long-tail-
with-twitter-1...
31 @aaronfriedman
Pinterest Bookmarklet A Tool That Gives You Users Who Use
Your Content already - Warm Outreach
http://di...
32 @aaronfriedman
Identify People
33 @aaronfriedman
The Old
Way??
34 @aaronfriedman
35 @aaronfriedman
LinkedIn
(but do it
right)
36 @aaronfriedman
Twitter:
Use
Followerwonk
to search
bios
37 @aaronfriedman
Or:
Listorious
Twellow
ExecTweets
TweetFind
Tweepi
TweepML
LocaFollow
ChirpCity
Nearby Tweets
Advanced S...
38 @aaronfriedman
Do Good *Meaningful* Outreach…
39 @aaronfriedman
Sadly Jessica Alba,
Ellen and Rachel Ray,
are not really
emailing you.
</sigh>
40 @aaronfriedman
And No Thank You
Roger Esteban
And My Name Is Not
Abraham, It’s Aaron
41 @aaronfriedman
No
42 @aaronfriedman
• Be genuine
• Tell them what’s in it for them
• Compliment and personalize, but
Don’t Over Do It
• Crea...
43 @aaronfriedman
You Will Get Your Link
Yay! A
Link
44 @aaronfriedman
And Everyone Will Be Happy
45 @aaronfriedman
CONGRATULATIONS!
46 @aaronfriedman
CONGRATULATIONS!
I Just Oversimplified a VERY Complicated Process…
47 @aaronfriedman
JUST REMEMBER
Develop Incredible and Useful
Content
Reach Warm Leads
Convince Others to Link To Us
3 Goa...
48 @aaronfriedman
Aaron Friedman
SEO Manager at
www.digitalhighrise.com
aaron.friedman@sparksmg.com
@aaronfriedman
+
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Big Content Strategies - Aaron Friedman - SMX Israel 2013

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Big Content Strategies - Aaron Friedman - SMX Israel 2013

  1. 1. 1 @aaronfriedmanhttp://www.wallpaperlinux.com/main.php?g2_view=core.DownloadItem&g2_itemId=2382&g2_serialNumber=1 Aaron Friedman, SEO Manager SPARK, an SMG company Link Building After Penguin
  2. 2. 2 @aaronfriedman I Am Aaron Friedman Who Am I? SEO Manager at Spark Communications Married w/ 2 kids I Like Meme’s (which you will soon see) I Like Building Relationships
  3. 3. 3 @aaronfriedman Lets Get something Straight Link Building Is Not About Getting A Link…
  4. 4. 4 @aaronfriedman Link Building Is About Convincing Someone You Don’t Know To Take A Real World Action That Benefits You
  5. 5. 5 @aaronfriedman But It’s Not So Simple http://dailypicksandflicks.com/wp-content/uploads/2012/06/no-i-will-not-play-call-me-maybe.jpg
  6. 6. 6 @aaronfriedman Google Sent Out Their Army
  7. 7. 7 @aaronfriedmanhttp://i.dailymail.co.uk/i/pix/2010/10/11/article-0-0B90BB8D000005DC-302_964x560.jpg LOTS OF WEBMASTERS WERE PISSED! a real webmaster
  8. 8. 8 @aaronfriedmanThe Webmasters Were All Wrong.
  9. 9. 9 @aaronfriedman Old Link Building Is A Broken Model http://www.instructables.com/image/F44A3MTG3KXR4ZT/How-to-Fix-a-Broken-Superhero-without-glue.jpg
  10. 10. 10 @aaronfriedman Earn Links To get Relevant Traffic High PR Links will help ranking Anchor Text Links for Ranking Authoritative links w/ balance of Anchor Text Don’t Do all that if its not natural Engines Are Reshaping What It Means To Build Links Idea Concept: http://www.seomoz.org/blog/the-death-of-link-building-and-the-rebirth-of-link-earning-whiteboard-friday
  11. 11. 11 @aaronfriedmanhttp://www.motifake.com/facebookview.php?id=1464 Link Building Is Out…
  12. 12. 12 @aaronfriedman Relationship Building Is In
  13. 13. 13 @aaronfriedman Sounds all good and Fun, Right?
  14. 14. 14 @aaronfriedmanLife Ain’t a Fairytale Harsh Reality
  15. 15. 15 @aaronfriedman This S#*T is Hard!
  16. 16. 16 @aaronfriedman We Are Into This, Right? http://www.ebay.com/itm/Cute-Little-Panda-Bear-Hello-Refrigerator-Tool-Box-Magnet-/261104146711
  17. 17. 17 @aaronfriedman It Has Changed. Not All Content Is The Same
  18. 18. 18 @aaronfriedman Need Hacks To
  19. 19. 19 @aaronfriedman 1. Develop Incredible and Useful Content Need Hacks To
  20. 20. 20 @aaronfriedman 1. Develop Incredible and Useful Content 2. Reach Warm Leads Need Hacks To
  21. 21. 21 @aaronfriedman 1. Develop Incredible and Useful Content 2. Reach Warm Leads 3. Convince Others to Link To Us Need Hacks To
  22. 22. 22 @aaronfriedman 1. Develop Incredible and Useful Content 2. Reach Warm Leads 3. Convince Others to Link To Us Need Hacks To SO LETS DO THAT!
  23. 23. 23 @aaronfriedman But first I Have A Question…
  24. 24. 24 @aaronfriedman Do You Know Where Babies Come From?
  25. 25. 25 @aaronfriedman Do You Know Where Babies Come From? (It Has Everything To Do With Relationship Building)
  26. 26. 26 @aaronfriedman Build A Persona (see what I did there)
  27. 27. 27 @aaronfriedman Use: Nielson Pinterest and the like
  28. 28. 28 @aaronfriedman Create Content
  29. 29. 29 @aaronfriedman WHAT USER IS LOOKING FOR WHAT THE PAGE DELIVERS This is Where YOU WIN This is SEO Idea Source: http://www.seomoz.org/blog/getting-onpage-seo-right-in-2012-and-beyond-whiteboard-friday
  30. 30. 30 @aaronfriedman Twitter Longtail Methodology http://searchengineland.com/how-to-prioritize-the-long-tail- with-twitter-118434
  31. 31. 31 @aaronfriedman Pinterest Bookmarklet A Tool That Gives You Users Who Use Your Content already - Warm Outreach http://digitalhighrise.com/pinterest-tool-and-bookmarklet
  32. 32. 32 @aaronfriedman Identify People
  33. 33. 33 @aaronfriedman The Old Way??
  34. 34. 34 @aaronfriedman
  35. 35. 35 @aaronfriedman LinkedIn (but do it right)
  36. 36. 36 @aaronfriedman Twitter: Use Followerwonk to search bios
  37. 37. 37 @aaronfriedman Or: Listorious Twellow ExecTweets TweetFind Tweepi TweepML LocaFollow ChirpCity Nearby Tweets Advanced Search Lots of Options
  38. 38. 38 @aaronfriedman Do Good *Meaningful* Outreach…
  39. 39. 39 @aaronfriedman Sadly Jessica Alba, Ellen and Rachel Ray, are not really emailing you. </sigh>
  40. 40. 40 @aaronfriedman And No Thank You Roger Esteban And My Name Is Not Abraham, It’s Aaron
  41. 41. 41 @aaronfriedman No
  42. 42. 42 @aaronfriedman • Be genuine • Tell them what’s in it for them • Compliment and personalize, but Don’t Over Do It • Create Original Emails • Don’t pretend to offer something you aren’t • Don’t be pushy • Do not tell them the PR value • Don’t use buzz words We Need Good Positive Outreach http://www.seomoz.org/blog/what-separates-a- good-outreach-email-from-a-great-one-whiteboard- friday DO DON’T
  43. 43. 43 @aaronfriedman You Will Get Your Link Yay! A Link
  44. 44. 44 @aaronfriedman And Everyone Will Be Happy
  45. 45. 45 @aaronfriedman CONGRATULATIONS!
  46. 46. 46 @aaronfriedman CONGRATULATIONS! I Just Oversimplified a VERY Complicated Process…
  47. 47. 47 @aaronfriedman JUST REMEMBER Develop Incredible and Useful Content Reach Warm Leads Convince Others to Link To Us 3 Goals
  48. 48. 48 @aaronfriedman Aaron Friedman SEO Manager at www.digitalhighrise.com aaron.friedman@sparksmg.com @aaronfriedman +

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