they have written, and summarize it so their audience knows what the main points to pick are and the marketers can better control their message, even when they aren't the one sharing it.
Timely information when you see a need gives your audience an incentive to share your information, or take an immediate action.
Better sharing means better visibilityBetter visibility means overall better performanceBetter Performance means happy audience and the community they are trying to create.
Transcript of "Building buzz on twitter"
Building Buzz on Twitter SMX Toronto 2012 By: Aaron Friedman 1 @aaronfriedman
Twitter – CRUSH IT!“Hey @tallross, you have beencrushed by @aaronfriedman…a BILLION times!” @aaronfriedman
Agenda• Twitter Uses• Why Twitter is Important• Successful Twitter (3 Steps)• Twitter & The Long Tail• Wrap up @aaronfriedman
Twitter and the Great UnknownTwitter entered the picture with a completelydifferent platform to connect with people and learn about their lives than Facebook did. WHAT THE HECK IS THAT!!! @aaronfriedman
Although it took some time for thefunction of Twitter to be defined by those using the platform… Twitter has proven to be a valuable communication tool. @aaronfriedman
For Connecting Some of my first tweets ever @aaronfriedman
For Fundraising $5,000,000 raised in 2 days for Haiti (Red Cross) @aaronfriedman
For Business • Customer Service • Support • Competitions • Giving back @aaronfriedman
Twitter Is…• 340M thoughts shared daily• 140M+ Active Users• The loudest voice on the planet – “After the election in Iran, cries of protest from supporters of opposition candidate Mir-Hossein Mousavi arose in all possible media, but the loudest cries were heard in a medium that didnt even exist the last time Iran had an election. ” Source: http://www.time.com/time/world/article/0,8599,1905125,00.html @aaronfriedman
IMPORTANTBeyond the ability to communicate withconsumers, understanding and implementing aTwitter strategy has become even more criticalfor marketers. @aaronfriedman
Search + Social = The FutureEngines have deemed content from Twitter as avaluable source of information. Impacting how thesearch results are displayed @aaronfriedman
Attributes Engines Might Consider• Relevant/irrelevant messages posted• Total number of documents initiated posted by the author within a defined time period• Total number of replies or comments made by the author• A number of [online] groups to which the author is a member @bill_slawski Source: http://www.seobythesea.com/2009/11/how-search-engines-may- rank-user-generated-content/ @aaronfriedman
Which Begs the QuestionAs marketers, how do we maximize twitter to effectively communicate with our audiencebase and ensure our content is helping in the search engines? @aaronfriedman
3 points of successful Twittering ClaritySimplicityIncentivize / Timing @aaronfriedman
Make Sharing EasyGive users a button to share with.According to a Bright Edge Study, Share Buttons drive 7x moreexposure for web pages. Source: http://searchengineland.com/learn-to-control-your-message-with- social-sharing-open-graph-100245). @aaronfriedman
And on that note…Don’t complicate posts by @tamccann• 5 posts about your space – help make others smarter• 3 posts about your product – demonstrate the role you play in your industry• 2 personal –give people something to connect to by sharing your personal side @aaronfriedman
Twitter and The Long TailA simple methodology on how to prioritize long tail queries using information from Twitter.http://searchengineland.com/how-to-prioritize-the-long-tail-with-twitter-118434 @aaronfriedman
Re-capTwitter is significant to Search EnginePerformance• Clarity - Take away the guess work. Tell your audience what to say?• Simplicity - Sharing is easy and boosts engagement• Incentives / Timely Posts – Be relevant• Use Twitter to target the long tail of search @aaronfriedman