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  1. 1. National Defense Editorial & Rate Card 2010 W W W. N AT IO N A L D E F E N S E M AG A Z I N E . O R G PUBLISHED BY
  2. 2. JANUARY 2008 Trusted. Insightful. Relevant. National Defense Magazine A highly regarded news source for defense professionals in government and industry, NATIONAL DEFENSE NATIONAL DEFENSE IS READ BY: offers insight and analysis on defense programs, policy, business, science and technology. Special reports by expert • Members and key staff of the journalists focus on defense budgets, military tactics, doctrine House and Senate and strategy. • General/Flag officers in military services • Government & military acquisition/ From the broad industry perspective down to your niche mar- procurement workforce ket, National Defense positions your business for success. • Department of Defense personnel Our 58,900 subscribers find National Defense such a useful • Corporate executives source of news and information that they share their copy • Industry prime contractors with an average of 1.5 of their colleagues (publisher’s own & subcontractors data) — expanding the reach of National Defense to more • Military, government and industry than 147,400 readers each month. project managers National Defense is published monthly by the National • Personnel in the research and Defense Indsutrial Association (NDIA). development community • Professional consulting and service firms • And more... READER PROFILE: • Rates National Defense the #1 benefit of NDIA membership • Is a decision-maker or decision-influencer • Involved in purchasing, contracting decisions (86%) • Has taken an action as a result of seeing an ad in National Defense (43%) • Has a post-graduate degree (51%) or studied at the post-graduate level (16%) • Travels extensively—9.5 business trips within a year (77%) • Reports a six-figure household income (52%) (Source: publisher’s own data) National Defense is committed to bring- ing quality information to its readers and providing advertisers an audience of decision-makers with purchasing power.
  3. 3. Editorial Calendar 2010 National Defense provides authoritative, non-partisan coverage of business and technology trends in defense and homeland security. A highly regarded news source for defense pro- fessionals in government and industry, National Defense offers insight and analysis on defense programs, policy, busi- ness, science and technol- ogy. Special reports by expert journalists focus on defense budgets, mili- tary tactics, doctrine and strategy. The topics listed in this calendar only comprise about one-third of our editorial content each month. January • Intelligence, Surveillance & Reconnaissance • Maritime Security February • Military Trucks • Marine Corps Modernization March • Navy Shipbuilding • Robotics Technology
  4. 4. April • Countering Roadside Bombs • Army Aviation Programs May • Video Games in the Military • Cybersecurity June • Chemical-Biological Defense • Unconventional Warfare Market July • Space Programs • Unmanned Air Vehicles August • The 2010 MegaDirectory National Defense maga- zine’s annual guide to who’s who in the defense industry and in military acquisition agencies September • Homeland Security Market • Communications Technology October • Soldier Technologies • Unmanned Systems November • Trends in Research & Development • Coast Guard Programs December • Training and Simulation National Defense presents its annual ‘Training and Simulation Trends & Technology Review.” This will be the official publica- tion of the 2010 Interservice Industry Training, Simulation and Education Conference. Editorial Calendar Subject to Change. Visit www.NationalDefenseMagazine.org for the latest updates.
  5. 5. Tradeshow Bonus Distribution JUNE 2010 • Joint Chemical, Biological, • Fall Undersea Warfare Conference • Systems Engineering Division Radiological, and Nuclear Conference • Mastering Business Development JANUARY 2010 • Joint Undersea Warfare Technology & Exhibition Workshop • SHOT Show Spring Conference • Special Operations Forces Industry • Defense Systems Acquisition • Marine West • AFEI’s Cloud Computing Conference (SOFIC) Management Course • Marine Corps Expeditionary Power • Defense Systems Acquisition • EUROSATORY • Procurement Division Meeting & Energy Conference Management Course • Environment, Energy & • Biometrics Conference • Procurement Division Meeting Sustainability Symposium & OCTOBER 2010 • Combating Terrorism Technical Exhibition (E2S2/JSEM) • Association of the United States Support Office Advanced Planning APRIL 2010 • NTSA’s Training and Simulation Army (AUSA) Annual Conference Briefing for Industry • U.S. Marine Corps Systems Industry Symposium • Tank Automotive Command • AFEI’s Data Interoperability Command Advance Planning • AFEI’s Warfighter’s Vision with (TACOM) Advance Planning Conference Briefing to Industry NORTHCOM Conference Briefing for Industry • Defense Systems Acquisition • Global Explosive Ordnance Disposal • Mastering Business Development • Targets, UAV’s & Range Operations Management Course (DSAM) Conference & Exhibition Workshop Symposium & Exhibition • Procurement Division Meetings • Marine South • Defense Systems Acquisition • Stability, Security, Transition & • National Space Symposium Management Course Reconstruction Operations FEBRUARY 2010 • SPIE Defense Security & Sensing Conference (SSTRO) • Tactical Wheeled Vehicles • National Logistics Conference & JULY 2010 • Insensitive Munitions and Energetic Conference Exhibition • AUVSI’s Unmanned Systems North Materials Technology Symposium • Special Operations/Low Intensity • Science & Engineering Technology America • Technical Information Conference Conflict (SO/LIC) Symposium & Conference/DoD Tech Exposition • Space Symposium • PSA’s Precision Strike Technology Exhibition • Atlanta Executive Seminar • Procurement Division Meeting • AFEI’s International Conference on • AFCEA & US Naval Institute West • PSA’s Precision Strike Annual Systems Thinking and Management • NTSA’s Modeling & Simulation Review • WID’s Annual Conference Leadership Summit • Joint Missile Defense Symposium AUGUST 2010 • Systems Engineering Conference • National Guard Association of the • PSA’s Precision Strike Winter United States Conference and Roundtable MAY 2010 Exhibition NOVEMBER 2010 • AFEI’s Cyber Deterrence • Joint Armaments Conference • United States Coast Guard • Land & Maritime (DSCC) Defense • Munitions Executive Summit Exhibition & Firing Demonstration Innovation Expo Supply Center Columbus • Mastering Business Development (Small Arms and Gun & Missiles) • Expeditionary Warfare Conference • Personnel Recovery Conference Workshop • ITEC 2010 – International Training • Aircraft Survivability Symposium • NTSA’s Joint Advanced Distributed • Strike, Land Attack & Air Defense & Education Conference & Exhibition • Annual Small Business Conference Learning Co-Lab Implementation Fest (SLAAD) Division Quarterly Meeting • Navy League - Sea Air Space • Capability Maturity Model • Warheads & Ballistics Symposium Exposition • NDIA’s San Diego Chapter Navy Gold Integration (CMMI) Technology MARCH 2010 • NTSA’s United States Air Force Coast Conference Conference and User Group • Ground Robotics Capabilities Advance Planning Briefing for • Integrated Program Management Conference & Exhibition Industry Conference • GOVSEC • National Small Business Conference SEPTEMBER 2010 • Mastering Business Development • NDIA’s Greater Hampton Roads • Modern Day Marine • National Test & Evaluation Workshop Chapter Joint Warfighting Conference • ASIS International 56th Annual Conference • Procurement Division Meeting • DoD Enterprise Architecture Seminar and Exhibition • United States Pacific Command Conference • Joint Program Executive Office for Science & Technology Conference DECEMBER 2010 • 54th Annual FUZE Conference Chemical and Biological Defense • Defense Industrial Base Critical • Interservice/Industry Training, • Joint AIA/NDIA Industrial Security Advance Planning Briefing for Infrastructure Protection Simulation & Education Conference Meeting Industry Conference (DIB/CIP) (I/ITSEC) • Procurement Division Meeting • Homeland Security Conference & Exhibition Bonus Distributions Subject to Change. Visit www.NationalDefenseMagazine.org for the latest updates. Copy and billing. Past due invoices are subject to 1% service charge per month. Delinquent will be furnished upon request. • All cancellations must be in writing and Contract Rules accounts are reported and advertising suspended. All costs of collection, including received by closing date. • No cancellations accepted after closing attorney fees, are charged for accounts date. For information regarding production referred for collection. • Contracts for covers are non-cancelable. requirements, special positions, supplements, • The publisher reserves the right to refuse bound or tipped inserts, rates, and other DUAL RESPONSIBILITY or cancel, for any reason and without notice, information, please contact the V.P., Billing directed to advertising agency at the any advertisement or series of Advertising. net rate approved upon condition that the advertisements. client accepts “dual responsibility” for • Editorial calendar and bonus distributions MATERIALS payment if the agency does not remit within are subject to change. Please check with the Original advertising materials are discarded 30 days. V.P., Advertising when placing orders for 12 months after publication unless particular issues or for information on the agency/client requests, in writing, the return COMMISSIONS bonus distributions. of such materials. Commissions of 15% of gross rate are appli- cable to recognized agencies on space, color, NATIONAL DEFENSE HEADQUARTERS FREQUENCY RATES positions, and inserts. Submit advertising materials to: 2111 Wilson Credits earned by increasing frequency rate Blvd., Suite 400, Arlington, VA 22201-3061 are applied to future billing. ADDITIONAL PROVISIONS Contract and copy regulations set forth in INVOICES Member of For information concerning National Defense’s BPA state- items 1-5, 7-9, 11-23, 28-32, and 36 from All invoices are due 30 days after date of ment, advertising sales, rates, or related matters, contact SRDS also apply. A copy of these regulations the V.P., Advertising. National Defense is BPA certified.
  6. 6. Rate Information Advertising Layouts Frequency 1X 3X 6X 9X 12X FULL 1/2 TWO-PAGE PAGE PAGE 1/2 Vert. SPREAD PAGE COVERS Allow for Live Area Allow for Live Area 1/2 PAGE Horizontal Island These include full-page, four-color, and premium position charges 1/3 1/3 PAGE 1/4 PAGE 1/4 PAGE 1/6 PAGE Cover 4 $9,635 $9,250 $8,800 $8,240 $7,845 PAGE Square Horizontal Vertical Vertical Cover 2 $8,995 $8,620 $8,150 $7,590 $7,170 Vertical Cover 3 $8,450 $8,095 $7,665 $7,115 $6,925 TWO-PAGE SPREAD Size Specifications B&W $10,460 $9,920 $9,220 $8,370 $8,025 2 Color $11,320 $10,760 $10,035 $9,170 $8,760 AD LAYOUTS Size in Inches Bleed in Inches 4 Color $12,195 $11,705 $10,980 $10,090 $9,620 Two-page spread* 16.50 x 10.875 16.75 x 11.125 Full page* 8.25 x 10.875 8.5 x 11.125 FULL-PAGE 1/2 page horizontal 7.75 x 4.875 N/A B&W $5,995 $5,530 $5,040 $4,495 $4,270 1/2 page island 4.877 x 6.875 N/A 2 Color $6,750 $6,265 $5,780 $5,235 $5,025 1/2 page vertical 3.468 x 10.3 N/A 4 Color $7,715 $7,220 $6,705 $6,140 $5,995 1/3 page vertical 2.171 x 10.3 N/A 1/3 page square 4.877 x 4.875 N/A 1/4 page horizontal 7.75 x 2.429 N/A 1/2 PAGE 1/4 page vertical 3.60 x 4.875 N/A B&W $3,710 $3,405 $3,120 $2,825 $2,805 1/6 page vertical 2.339 x 4.875 N/A 2 Color $4,520 $4,205 $3,895 $3,600 $3,490 4 Color $5,435 $5,100 $4,770 $4,475 $4,355 *Full Page Live Area 7.75 x 10.375 1/3 PAGE B&W $2,425 $2,250 $2,045 $1,830 $1,720 2010 Closing Dates Issue Ad Closing Electronic Materials Due 2 Color $3,245 $3,045 $2,820 $2,595 $2,505 January 12/8/09 12/10/09 4 Color $4,155 $3,945 $3,705 $3,470 $3,370 February 1/7/10 1/12/10 March 2/9/10 2/12/10 1/4 PAGE April 3/11/10 3/16/10 B&W $1,890 $1,750 $1,555 $1,385 $1,215 May 4/8/10 4/13/10 2 Color $3,055 $2,525 $2,320 $2,140 $2,115 June 5/7/10 5/13/10 4 Color $3,570 $3,415 $3,185 $2,990 $2,935 July 6/9/10 6/14/10 August 7/12/10 7/14/10 1/6 PAGE September 8/10/10 8/13/10 B&W $1,210 $1,130 $1,035 $945 $850 October 9/9/10 9/14/10 2 Color $1,985 $1,890 $1,795 $1,680 $1,575 November 10/7/10 10/12/10 4 Color $2,865 $2,745 $2,635 $2,505 $2,395 December 11/2/10 11/5/10 *ALL RATES ARE GROSS, AGENCY DISCOUNT IS APPLICABLE TO RECOGNIZED AGENCIES Electronic etc.) must be supplied in TIFF or EPS for- mats. Avoid reducing large files placed in ORS. Black and white ads should be saved as grayscale files. Total density factors of all col- Specifications Indesign or QuarkXpress. All images should be no greater than 10% of the actual placed ors should not exceed 280%. size. Please avoid sending unnecessarily A hard-copy proof (laser print or fax proof) National Defense Magazine, the NTSA must be supplied so we can verify output. large/high-resolution files. Yearbook, and the I/ITSEC Show Daily are Color ads require a color proof. published through a fully digital, direct-to- • ADOBE ILLUSTRATOR: All type set in plate workflow. In order for us to ensure cor- Adobe Illustrator must be converted to paths. Files may be e-mailed to dpignotti@ndia.org, rect, high quality output from your files, Files should be saved in .EPS format. placed on a FTP site (email us for our FTP please follow these specifications. Embedded photoshop files must be CMYK user/password) or sent via CD-R. or grayscale. Macintosh Platform files are preferred, PC Platform is accepted. Files may be saved in National Defense Headquarters • ADOBE PHOTOSHOP: Files should be flat- Submit advertising materials to: the following formats: tened and saved in .TIF format. CMYK or Attn: Advertising grayscale color mode only. 2111 Wilson Blvd., Suite 400 • PDF (preferred): High resolution PDFs must be created through Acrobat Distiller. Arlington, VA 22201-3061 PDFs must have: 1. All fonts embedded (no Additional Specifications True Type fonts accepted) 2. Correct color • Magazine Trim Size: 8.25 x 10.875 Vice President, Editor Advertising Sandra I. Erwin mode (CMYK or Grayscale) 3. 300 dpi reso- • Line screen: 133 lpi (lines per inch) Dino Pignotti Tel: (703) 247-2543 lution. 4. No OPI settings (Uncheck “Preserve • National Defense and the NTSA Year- Tel: (703) 247-2541 Fax: (703) 522-1885 OPI comments” in Distiller’s Advanced pref- book are printed on a web-offset press Fax: (703) 522-4602 E-mail: serwin@ndia.org E-mail: dpignotti@ndia.org erences) Files are output at 133 line screen for text Publisher and pages and covers. Advertising Coordinator NDIA President • INDESIGN / QUARKXPRESS: All fonts and Leo Gomez Lawrence P. Farrell, Jr., linked images must be supplied with the files. Four-color and two-color ads must be saved Tel: (703) 247-2576 Lt. Gen., USAF (Ret.) Fax: (703) 522-4602 Tel: (703) 247-2549 Fonts should be PostScript (Adobe Type 1) as CMYK files. Please make sure all colors are E-mail: lgomez@ndia.org Fax: (703) 522-1885 based fonts. Linked images (photos, logos CMYK, or PMS (spot) color. NO RGB COL- E-mail: lfarrell@ndia.org

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