IRM UK - 2010 Seminar Training Catalogue - London, UK

www.irmuk.co.uk Strategic IT Training Ltd www.irmuk.co.uk Strategic IT Training For IT Professionals and Managers Public seminars & in-house training 2010, London Presented by the world’s leading IT experts Enterprise Architecture Zachman Certification Zachman Enterprise Architecture Masterclass Part 1: Framework Fundamentals John Zachman 2 Zachman Enterprise Architecture Masterclass Part 2: Implementation Strategies Stan Locke 3 NEW Zachman Enterprise Modelling Workshop & Certification Stan Locke TOGAF™ 9 NEW TOGAF™ 9 Foundation Level 1 Paul van der Merwe 4 NEW TOGAF™ 9 Certified Level 2 Paul van der Merwe 4 SOA SOA: Technology, Products & Best Practices for Designing SOAs Rick van der Lans 5 IT Strategy & Management The Corporate Strategy for IT Chris Potts 6 Successfully Aligning Business and IT Jeroen Derynck 7 Finance for IT Decision Makers Michael Blackstaff 8 Working with the Business: Consulting Skills for IT Professionals Graeme Simsion 9 Designing the Enterprise for Rapid Change John Zachman, Roger Burlton, Ronald Ross 10 Business & Systems Analysis NEW Business Rules and Decisioning Masterclass Ron Ross 11 Enterprise Level Business Process Management Roger Burlton 12 Business Process Modelling, Analysis and Design Kathy Long 13 Mastering the Requirements Process Suzanne Robertson 14 NEW Mastering Business Analysis James Robertson & James Archer 15 Data Management AIL Data Modelling Fundamentals Steve Hoberman 16 FREE E-M , Data Modelling Masterclass Steve Hoberman 17 R NEWSLETTE d Leading rl Wo contribu tions by perts! DW 2.0: Next Generation of Data Warehousing Bill Inmon 18 ement Ex IT Manag Information Quality Improvement Larry English 19 To su bscribe, to ur details email yo .co.uk r@irmuk irm newslette Booking Form 20

2-3 March 2010, 12-13 October 2010, London Zachman Enterprise Architecture MasterClass™ Fee £1095 + VAT Group Booking & Series Discounts Available Part 1: Framework Fundamentals John Zachman Zachman Certification Become Zachman Certified Level 1 If you attend all three seminars Overview and workshops, you can become Just as the futurists have been predicting for many years, the information revolution has become a reality. Technology has Zachman Certified Level 1. penetrated every aspect of the Enterprise and its exploitation has impacted the very structure of many industries. The Visit www.irmuk.co.uk for world has become a global, electronic marketplace. Enterprises are beginning to perceive the significance of process ... full details process that knows no organisational boundaries, inside or outside of the Enterprise itself. Enterprise Architecture is fundamental for enabling an enterprise to assimilate internal changes in response to the external dynamics and Zachman Enterprise uncertainties of the information age environment. It not only constitutes a baseline for managing change, but also provides Architecture Masterclass™ Part the mechanism by which the reality of the enterprise and its systems can be aligned with management intentions. 1: Framework Fundamentals 2-3 March 2010, Learning Objectives 12-13 October 2010, London ● A sense of urgency for aggressively pursuing Enterprise ● A strategy for reducing "time-to-market" for systems Zachman Enterprise Architecture Architecture implementations to virtually zero Masterclass™ Part 2: ● A comprehensive definition (description) of Enterprise ● Some pragmatic approaches for implementing Implementation Strategies Architecture Enterprise-wide strategies 4-5 March 2010, ● A "language" (that is, a Framework) for improving ● Strategy for integration beyond jurisdiction 14-15 October 2010, London enterprise communications about architecture issues (Interoperability) ● An understanding of basic Enterprise "physics" - laws of ● Architectural Principles for meeting enterprise Enterprise Modelling Workshop nature that govern Enterprise implementations requirements 8-10 March 2010, ● Differentiation of Enterprise Architecture from Systems ● A list of resources to facilitate architectural work 18-20 October 2010, London Implementation Series Discounts Seminar Outline Attend both Parts 1 and 2 and receive a 10 per cent discount on Business Drivers for Enterprise Architecture (EA) ● The "Silver Bullet" Phenomenon Part 2. ● The Dramatically Changing Environment ● The Real Benefit: The Business Runs Better and Faster ● Origins of Enterprise Architecture Group Booking Discounts Four Frameworks for Knowledge Management ● What Information People "Bring to the Table" in the If 5 delegates from the same ● "Meta" Is Just the Recursive Employment of the Same Information Age organisation register at the same Framework ● Enterprise Architecture – an Enterprise Issue time for the same or various ● I/S is the Profession of the Information Age seminars, then the 5th delegate The Zachman Framework™ ● The "Total Picture" is free. We regret that this offer cannot be used in conjunction The Zachman Framework is perhaps the most referenced Simplifying the Enterprise with the Series Discount. in the industry. This session provides participants with a ● Classification by Framework unique opportunity to learn first-hand about its concept ● Classification by Perspective ‘Engaging and charismatic.’ and utility, directly from the man who developed it. ● Classification by Abstraction Mark Luxton, Systems Manager, ● Enterprise Knowledge Artifacts: ● Making the Enterprise "Lean and Mean" Bank of Scotland Treasury ● From Data, Function, Networks, People, Time and Motivation Reducing I/S “Time-To-Market” ‘An excellent and inspiring seminar ● From Scope to Enterprise, Systems and Technology ● The "Make-To-Order" Strategy – "Applications" - we will return to work and start Models to Implementation ● The "Provide-from Stock" Strategy – "Packages" immediately. I can recommend this ● The "Assemble-to-Order" Strategy – "Mass seminar with enthusiasm.’ ● The Framework Metamodel Customization" David Harrison, Senior ● The Enterprise Knowledgebase Consultant, Ordnance Survey ● Towards the New IS Imperative: Build, Store, Manage Federated Architecture and Change the Models ● Integrating Beyond the Boundary of the Enterprise ‘An excellent course. All CEOs and CIOs should attend.’ ● The "Sameness" Template Architecture Versus Implementation ● Friendly Advice Morag Clark, Data Architecture ● "Primitive" Architecture Models ● "Federated Architecture" IS "Interoperability" Manager, Severn Trent Water ● "Composite" Implementation Models ‘Excellent first hand explanation. ● The Enterprise Three Dimensional View Conclusions Very powerful.’ ● The Information Age Role of I/S: Engineering and ● The New Destination Marco van Leeuwen, Process Manufacturing Enterprises ● Zachman Propositions Architect, Van Lanschot Bankiers ● Framework Resources Enterprise Architecture: Implementation Presenter Practicalities John Zachman is the ● Explicit Versus Implicit Models – Origin of Defects For a free copy of the Zachman originator of the ● Effects of Architectural Compromises Framework™, visit www.irmuk.co.uk "Framework for ● Packages and Enterprise Architecture Enterprise Architecture" which has received broad Audience acceptance around the world as The seminar is designed for enterprise professionals of every discipline including non-information disciplines as well as an integrative framework, or information disciplines. Although it is addressing technology issues, it is not a "technical" seminar. It addresses the subjects "periodic table" of descriptive that both enterprise professionals and information professionals must understand to operate effectively in collaboration representations for Enterprises. in the Information Age environment. Further, the seminar is appropriate for both management and non-management professionals. For management it clarifies the issues for decision purposes and enables more meaningful dialogue with and among the technology community. For operations professionals, it establishes the context for developing improved In-House Training approaches and implementation strategies. For an in-house presentation of this or any other IRM UK ● Chief Information Officers ● Enterprise Architects ● Business, Systems Analysts seminar, please contact us on: ● Information Systems Management ● Data, Applications, Technology ● Consultants T: +44 (0)20 8866 8366 ● Data, Applications, Technology Architects ● Strategic Planners E: customerservice@irmuk.co.uk Management ● Business Architects Endorsed by: Enterprise Architecture Conference Europe 2010 16-18 June 2010, London Pencil these dates in your diary now. Full programme will be announced in February 2010. The Premier Organisation for data professionals in the UK IRM UK is a registered user of the Zachman Trademark 2 www.irmuk.co.uk

4-5 March 2010, Zachman Enterprise Architecture Masterclass™ 14-15 October 2010, London Fee £1095 + VAT Part 2: Implementation Strategies Group Booking & Series Discounts Available Stan Locke Zachman Certification Become Zachman Certified Level 1 Overview If you attend all three seminars and workshops, you can become This seminar will show you how to strategically implement Enterprise Architecture in your organisation. It will explain Zachman Certified Level 1. how the underlying constructs of the Zachman Framework™ support business agility and demonstrate this with real Visit www.irmuk.co.uk for world examples of what to do and not to do when architecting an Enterprise. full details Zachman Enterprise Learning Objectives Architecture Masterclass™ Part 1: Framework Fundamentals ● To enable the participant to use the framework as a tool for thinking about business and technology 2-3 March 2010, ● To consider framework implications for integration when making enterprise design decisions 12-13 October 2010, London ● To understand the underlying framework constructs of fractals and other frameworks Zachman Enterprise Architecture ● To be able to select appropriate implementation strategies for the delegate’s organisation and explain the rationale Masterclass™ Part 2: for them Implementation Strategies ● To understand how implementation composites can be assembled from primitive cell elements 4-5 March 2010, ● To review framework implementations in business, not for profit and government situations 14-15 October 2010, London Seminar & Workshop Outline Enterprise Modelling Workshop 8-10 March 2010, Zachman – Fundamentally Business 18-20 October 2010, London ● How the approach is Business Quandrant driven Architecture Reference Models Series Discounts ● The essential minimal Enterprise Perspectives ● Business Controlled Domains Attend both Parts 1 and 2 and ● The fundamental Communication Interrogatives ● Systems and Technology Domains receive a 10 per cent discount on ● Business Classification and Implementation ● Creating Business Governance Part 2. Business – Driving Quality Beyond ‘Silver Bullets’ to Business Imperatives Group Booking Discounts ● From Business Architecture to Strategy Formulation If 5 delegates from the same ● Using the framework for enterprise quality assurance organisation register at the same ● Ensuring business alignment quality ● From Information Architecture to Enterprise Asset time for the same or various ● The framework set for developing business blueprints Reuse seminars, then the 5th delegate Mitigation of Business Change ● From Application Architecture to Design Components is free. We regret that this offer ● Team case studies review how the framework is a tool ● From Technology Architecture to Integrated cannot be used in conjunction for strategic analysis Infrastructures with the Series Discount. ● Synthesizing the business into high-level abstractions ● From Data Warehousing to Information Assembly ● Assembling the components into Integrated Business ● From Information Engineering to Enterprise Engineering ‘Excellent. Very knowledgeable Change Initiatives Deriving Service Oriented Architectures and good communicator.’ ● Creating Presentation Composites for executive ● How Business and Governments differ Douglas Liddell, Lead Technologist leaders ● The role of Services, Programs, Enforcements, Solution Centre, EDS Engaging Executive Management Advocates and Referrals ● Peer Model consolidation 'Entertaining, lively and very ● Eliciting Strategic Priorities engaging.' ● Creating Business Models ● Role of Architecture Standards Abdul-Rashid Abdi, IS Strategist, ● Determining the right players Pragmatic Enterprise Architecture The Home Office ● Optimising Enterprise Architecture initiatives for ● Business Focussed Initiatives strategic alignment ● Sliver Implementation Strategy 'It was of the highest quality. Business Enterprise Architecture Approaches ● Project Architectures Maintained a good balance ● Determining the Enterprise Architecture maturity level ● Planning Control via High Level models between informing and giving ● The ‘shortcut’ to effective Enterprise Architecture ● Integrating the Perspectives examples to workout.' delivery ● Making the Best Practices explicit Sue McCahy, Information Analyst, Ministry of Defence ● Top down, Middle In, Bottom Up ● Project Implications for Enterprise Architecture ‘Excellent style and level Delivery of knowledge.’ Damian Ward - Solutions Audience Architect, Link Interchange Presenter ● Chief Information Officers ● Enterprise Architects ● Business, Systems Analysts Stan Locke is the ● Information Systems Management ● Data, Applications, Technology ● Consultants Managing Director of ● Data, Applications, Technology Architects ● Strategic Planners Zachman Framework Associates. He has Management ● Business Architects vast experience in model management integration, Delegates should have some knowledge of Enterprise Architecture. For those who do not, attendance of software engineering and the two day seminar, Zachman Enterprise Architecture Part 1: Framework Fundamentals, presented by project implementation. John Zachman, is highly recommended. In-House Training Zachman Enterprise Modelling Workshop & Certification 8-10 March 2010, 18-20 October 2010, London For an in-house presentation This workshop is designed to bridge the gap between the conceptual and the practical. The concepts presented in of this or any other IRM UK the Masterclass Parts 1 & 2 provide the bedrock for understanding Enterprise Architecture and The Zachman seminar, please contact us on: Framework™, however the catalyst for bringing these concepts together is application. The modelling workshop is T: +44 (0)20 8866 8366 designed for just that - applied knowledge. E: customerservice@irmuk.co.uk This workshop is only applicable for those who have completed the Zachman Enterprise Architecture Masterclass Part 1: Framework Fundamentals and Zachman Enterprise Architecture Masterclass Part 2: Endorsed by: Implementation Strategies. It is the final required component for completion of the Zachman Certified™ - Enterprise Architect. The Premier Organisation for IRM UK is a registered user of the Zachman Trademark data professionals in the UK www.irmuk.co.uk 3

NEW Foundation Level 1 10-11 May 2010, London TOGAF™ 9 Certified Level 2 12-14 May 2010, London Foundation - Level 1 Fee TOGAF™ 9 Foundation Certified - Level 2 Level 1 only Paul van der Merwe £1,245 + VAT TOGAF™ 9 Certified Level 2 only £1645 + VAT Overview TOGAF™ Levels 1 & 2 The Open Group, a vendor- and technology-neutral consortium focused on open standards and global interoperability £2495 + VAT within and between enterprises, announced the general availability of TOGAF™ version 9 on 2 February 2009. TOGAF 9 provides an Architecture Development Method, Content Framework and Capability Framework that can be used as the basis for creating an organisation's enterprise architecture. It has been built up over several years through Related Events open participation and collaboration between leading industry practitioners. In addition, TOGAF 9 provides a variety of Zachman Certification tools, building blocks and resources that facilitate the process and enable the design and development of enterprise architecture across four domains; Business, Data, Applications and Technology. Zachman Enterprise Architecture Masterclass™ Part TOGAF is an industry standard EA framework that is available free of cost to any organisation wishing to develop an 1: Framework Fundamentals enterprise architecture for use within that organisation. More than 60 percent of the Fortune 50 and 80 percent of the 2-3 March 2010, 12-13 October Global Forbes 50 use TOGAF to reduce time, costs and risks associated with developing an EA and improve overall business agility. TOGAF certification programs exist for individuals, trainers, professional services, and tool support. 2010, London These programs enable organisations to standardise on an open method for IT architecture and avoid lock-in to the Zachman Enterprise proprietary methods of major vendors. Architecture Masterclass™ Part 2: Implementation Strategies Learning Objectives 4-5 March 2010, Foundation - Level 1 14-15 October 2010, London Upon completion of this two-day seminar, the delegate will understand the TOGAF 9 framework and how to practically Enterprise Modelling apply it in support of the design and implementation of enterprise architecture. It will provide an overview Workshop of TOGAF 9 and will introduce the delegate to all the components of TOGAF 9. The terminology, structure, and basic concepts of TOGAF 9 will be covered as well as the core principles of Enterprise Architecture and TOGAF. 8-10 March 2010, The course prepares delegates for The Open Group’s Level 1 TOGAF 9 certification examination. 18-20 October 2010, London Certified - Level 2 SOA This three-day seminar and workshop includes the benefits of using TOGAF to create well-designed enterprise architectures. Delegates also learn the practical application of the TOGAF 9 framework, building on the foundational SOA: Technology, Products & knowledge and comprehension of Level 1, using practical scenarios to enforce concepts. Best Practices The course prepares delegates for The Open Group’s Level 2 TOGAF 9 certification examination. 22-23 April 2010, London Seminar & Workshop Outline Group Booking Discounts Foundation – Level 1 All delegates will receive: For TOGAF 8 Certified Practitioners If 5 delegates from the same This two-day course consists of ● TOGAF 9 Foundation Student only taking Level 2 a bridging exam organisation register at the Manual (to prepare for would be an additional component detailed instruction on The Open same time for the same or Group Architecture Framework certification exam) that consists of 20 multiple choice various seminars, then the (TOGAF) Version 9 in accordance ● TOGAF 9 Pocket Guide questions that validates the 5th delegate is free. with The Open Group’s Level 1 ● 2 hour eLearning module candidates knowledge and TOGAF 9 certification requirement. ● TOGAF 9 Foundation Certification comprehension of TOGAF 9. The Examination Voucher examination duration is 30 minutes. ● TOGAF Concepts ‘Why take any other TOGAF 9 ● Architecture Views, Viewpoints Certified – Level 2 Delegates have the option of taking course when it’s possible to get the & Stakeholders the exams at the end of the course knowledge from people who are This three-day course consists of ● Building Blocks detailed instruction on The Open or receive a certification examination actively part of the development?’ ● Architecture Governance voucher to complete the required Eric Quist, Solution Architect Group Architecture Framework ● ADM Phases (TOGAF) Version 9 in accordance TOGAF 9 certification examination ● ADM Deliverables with The Open Group’s Level 2 at a Prometric centre. Presenter ● ADM Guidelines & Techniques TOGAF 9 certification requirement. ● Enterprise Continuum & Tools All delegates will receive Paul van der Merwe ● ADM Phases & Steps (If attending Level 2 only) is an enterprise ● TOGAF Reference Models ● Migration Planning Techniques ● TOGAF 9 Book architecture The TOGAF Level 1 certification ● Stakeholder Management ● TOGAF 9 Certified Certification consultant from Real examination is a closed book online ● The Architecture Repository Examination Voucher IRM, an Accredited examination that is administered by ● Guidelines for Adapting the ADM TOGAF 9 Training Provider. The Open Group. The examination ● Architecture Content Framework It is not necessary for a TOGAF 8 Over the past fifteen years, Paul CERTIFIED to take Level 1. Level has been involved in various consists of 40 multiple choice ● Implementation Support questions that validates the Techniques 2 examination will automatically major enterprise architecture include a bridging exams. initiatives in diverse industries. candidates knowledge and ● TOGAF Reference Models comprehension of TOGAF 9. The However, we do recommend that He is currently the elected Chair The TOGAF Level 2 certification delegates do both Levels 1 and 2 of the Architecture Forum of examination duration is one hour. examination is an open book online as Level 1 provides an overview of The Open Group, the forum Delegates have the option of taking examination that is administered by The TOGAF 9 and will introduce the that owns TOGAF. He was an the exams at the end of the course Open Group. The examination consists delegate to all the components active participant in the or receive a certification examination of 8 scenario-based multiple choice of TOGAF 9. development of TOGAF 9. He voucher to complete the required questions that validates the candidates frequently presents on TOGAF, TOGAF 9 certification examination ability to apply TOGAF 9. The TOGAF is a registered the Zachman Framework and at a Prometric centre. trademark of The Open Group examination duration is 90 minutes. other related EA topics. He is also a respected academic who presents a post-graduate course Audience & Prerequisites on EA in the Department of Prior knowledge of enterprise business processes and their supporting information systems is helpful, but not Informatics at the University of mandatory. Typical delegates include: Pretoria. ● Enterprise Architects ● Application Architects ● Other business and technical ● IT Architects ● System Integrators specialists engaged in the ● Information Architects ● Business Analysts development of enterprise ● Technology Architects ● Program and Project managers architectures In-House Training For an in-house presentation Special Features of this or any other IRM UK ● Practical examples prepare knowledgeable ● Passionate delivery makes the seminar, please contact us on: delegates for real-world delivery ● Comprehensive course content courses engaging and interesting T: +44 (0)20 8866 8366 ● Practice-based expertise makes prepares delegates for their E: customerservice@irmuk.co.uk the training presenter relevant and certification exams 4 www.irmuk.co.uk

22-23 April 2010, London Service Oriented Architectures: Fee Days 1 & 2 = £1095 + VAT Technology, Products & Best Practices for Designing SOAs Day 1 or 2 only = £745 + VAT Group Booking Discounts Rick van der Lans Available Related Events Overview Zachman Certification High on the agenda of many organisations is the integration of their vast number of isolated information systems. The Zachman Enterprise integration technologies are based on XML, (web) services, and other standards: the Service Oriented Architecture Architecture Masterclass™ Part (SOA). SOA will become the backbone of many IT departments and with that it will become the information backbone 1: Framework Fundamentals of organisations themselves. All information exchange will pass through this architecture. 2-3 March 2010, 12-13 October 2010, London Due to mergers, new regulations and market changes, companies are looking at what SOA could mean for them. For Zachman Enterprise Architecture some, SOA will be the basis for the automation of business processes. Others see it as a means to gradually remove Masterclass™ Part 2: their legacy systems, and others see it as a means to transform their organisation into an agile organisation – one that Implementation Strategies can adapt quicker to market changes and opportunities. 4-5 March 2010, 14-15 October 2010, London Day 1 of this seminar presents an in-depth overview of the products and the technologies that are available today to develop SOA. Day 2 will describe the crucial guidelines when designing SOA. It is based on experiences gained at Enterprise Modelling Workshop several SOA projects. Delegates have the option of attending Day 1 or Day 2 only or both days. 8-10 March 2010, 18-20 October 2010, London Learning Objectives TOGAF™ 9 Day 1 Day 2 TOGAF™ 9: Foundation Level 1 ● Learn how an organisation could benefit from SOA ● Learn how to design SOA 10-11 May 2010, London ● Learn how different technologies are needed to ● Avoid well known pitfalls TOGAF™ 9: Certified Level 2 develop SOA ● Learn from real life experiences and understand the 12-14 May 2010, London ● Understand what the differences are between best practices for designing services and interfaces SOA-related technologies and other older integrations ● Learn about the different service layers that make up a Group Booking Discounts solutions loosely coupled SOA If 5 delegates from the same ● Learn how an Enterprise Service Bus speeds up the organisation register at the same development of SOA time for the same or various seminars, then the 5th delegate Seminar & Workshop Outline is free. Day 1 – SOA: Technology & Products Day 2 – Guidelines & Best Practices for Advantages and disadvantages of SOA Designing SOAs ‘Very good speaker. Articulate and ● Business reasons for adopting SOA Designing service interfaces and transformations knowledgeable’ ● From web services to SOA ● Design rules for the interfaces of individual services Douglas Liddell, Solution ● Overview of the web services stack of standards ● XML schema for analysis of interfaces Architect, EDS Overview of basic standards Designing basic service ‘Excellent lecturing style with right ● How do SOAP, UDDI and WSDL work together? ● Connectors and adapters balance between light hearted ● Reliable messaging and long-running transactions ● From parameter to document oriented interfaces and serious’ Orchestration of services ● Aggregating small, data oriented services John Welsh, Technical Architect, ● Automating business processes using BPEL Serco Designing composite services ● Overview of commercially available BPEL-engines ● Designing services for business processes ‘Very good. Good pace. ● Impact of BPEL on application development ● How large should the interface be? Knowledgeable. Good examples.’ The Enterprise Services Bus ● Efficient manipulation of XML documents Nick Ouston, Business Analyst ● A new generation of integration product Generic services Team Manager, BAA ● Differences between EAI and ESB ● The role of cleaning tools when matching data ● Overview of ESB's - advantages and disadvantages ● Disconnecting services through content based routing ‘Lots of food for thought. Very SOA Governance ● The added value of a business rules service knowledgeable. Kept it interesting.’ ● Interface and version management ● Designing an object state service Neill Dawson, Development Manager, Ace Insurance ● Service management, monitoring, service level Designing transactions in SOA agreements, and security ● Working with compensating transactions Presenter The future of service oriented architectures and General design guidelines for SOA Rick van der Lans is enterprise services busses ● Designing a loosely coupled architecture an independent ● Vendor overview ● Testing legacy applications consultant, author ● Integrating batch applications within SOA and lecturer. He has advised many large Audience companies worldwide on defining their internet, ● IT Managers ● IT Consultants ● Systems Designers client/server and data ● Technical Architects ● IT Strategists ● Database Developers warehouse architectures. ● Enterprise Architects ● Business Analysts ● Database Managers ● Solutions Architects ● Systems Analysts ● Data Architects ● Systems Developers and all those considering using Service Oriented Architecture to integrate their systems. In-House Training Enterprise Architecture Conference Europe 2010 For an in-house presentation 16-18 June 2010, London of this or any other IRM UK seminar, please contact us on: Pencil these dates in your diary now. Full programme will be announced in February 2010. T: +44 (0)20 8866 8366 E: customerservice@irmuk.co.uk www.irmuk.co.uk 5

15-16 April 2010, 23-24 November 2010, London The Corporate Strategy for IT Fee £1095 + VAT Group Booking & Series Discounts Available IT Strategy & Chris Potts Management Series Successfully Aligning Business and IT 13-14 April 2010, London Overview The Corporate Strategy for IT 15-16 April 2010, 23-24 Developments in IT have changed the paradigm for corporate IT people and the strategies they lead. Consumers and November 2010, London business managers are increasingly confident at exploiting technology in ways that they value. Meanwhile, executives Designing the Enterprise for want to constrain IT spending, not always certain of what they get in return. Today’s third generation of ‘IT strategy’ are Rapid Change about what people do with IT and how much it all costs, rather than technology itself. 17 May 2010, London The Corporate Strategy for IT harnesses the energy of business-led strategies for exploiting IT, to create maximum total value. Finance for IT Decision Makers It also makes transparent the linkages between business decisions and IT costs – often with some very surprising results. 9-10 March 2010, London This seminar and workshop provides a framework for deeply integrating IT with corporate and business strategies, and Working with the Business explores its impact on the organisation’s people, investments, operating costs, Enterprise Architecture, and sourcing 26-27 April 2010, London decisions. Group Booking Discounts If 5 delegates from the same ● Exploring the four generations of Corporate Strategy for IT. Where is your organisation today? organisation register at the same ● Rapidly formulate the Corporate Strategy for IT in collaboration with business leaders time for the same or various ● Integrate IT with corporate and business strategies, and keep it that way seminars, then the 5th delegate is ● Transform IT costs and budgets into a portfolio of investments in business change free. We regret that this offer ● Maximise the contribution and influence of IT expertise at all stages of the investment process cannot be used in conjunction with the Series Discount. ‘Intense. Thought provoking!’ Learning Objectives Iain Roy, General Manager The seminar will provide you with a comprehensive framework for formulating and executing your organisation’s Service Management, Nuffield Corporate Strategy for IT, and worked examples. Many delegates will find that it permanently changes their perspective of Hospitals what the latest generation of ‘IT strategies’ are all about, including: ‘Highly professional and interactive, driving very good ● The promise, principles and tactics of the Corporate ● Investing in business change and IT discussions.’ Strategy for IT ● Using Enterprise Architecture to drive business Stephane Chatal, IS Global Programs Director, Reckitt ● Exploring and changing the corporate investment innovation Benckiser culture, as it applies to IT ● The ‘expert IT customer’ management model ‘Very good seminar, added a lot more value to my thought process than expected.’ Seminar & Workshop Outline Kshipra Singhvi, Head of Business Applications, British IT market watch: is this the end of ‘IT Strategy’? Investing in business change and IT Council ● Strategic inflection points in the IT market ● Diagnosing your organisation’s investment culture ‘The seminar exceeded my ● The four generations of Corporate Strategy for IT ● Transforming IT budgets into a business value portfolio expectations.’ Nigel Zaldua-Taylor, Head of IS Case study Using total Enterprise Architecture (EA) to drive Strategy, Centrica ● Introduction and background business innovation ● The CIO’s strategic promise ● How to drive business innovation ‘Exceeded my expectations’ Rob Brown, IT Infrastructure ● Architecting Enterprise The IT value chain Development & Strategy Manager, Insight Investment ● Why the business-IT gap is a myth “Expert IT Customer” management model ● The Strategic Integration Framework for IT ● The IT customer’s performance dashboard ‘Met all of my objectives. Very ● Organisation design, investment process, clear expectations.’ The Corporate Strategy for IT Gordon Barnett, CTO, LCH accountabilities and governance Clearnet ● Rapidly formulating a strategy that is meaningful and memorable Sourcing strategy ● Maximising the strategy’s contribution and influence ● The IT-related competencies you cannot outsource Presenter ● Optimising the value, cost and risk of your supplier Chris Potts has been Integrating IT with corporate and business called “the world’s portfolio leading thinker on IT strategies investments” and is ● Why strategic integration = paradox management IT market watch revisited the author of ● Exploring some fundamentals of corporate strategy ● Turning research into value-adding tactics ‘FruITion: Creating ● The ultimate destiny of the CIO the Ultimate Corporate Strategy for Information Technology’. He has over 20 years’ hands-on experience in Audience corporate, business and IT strategies, investment This a seminar for everyone involved in IT-related business decisions. There is no technical IT content, and any management, Enterprise perceived gap between ‘business’ and ‘IT’ people is rapidly eliminated through a common language, skilled facilitation and Architecture and delivery. Chris a shared sense of purpose. Past delegates have included: is an award-winning speaker who has been hailed as an ● CIO ● Business Architect ● Business Analyst expert in his field by CIO.com, ● IT Strategist ● IT Consultant ● Corporate or Business Strategist is a member of the Strategic ● IT Manager ● Business Consultant ● Business/IT Relationship Manager Planning Society and of ● Enterprise Architect ● Business Information Manager ● IT Manager who uses IT, or who Computer Weekly’s Strategy has IT costs Clinic panel. Special Features ● Entirely founded on Chris’s practical work with leading companies around the world ● Case study based on real life example In-House Training ● No technical IT knowledge required For an in-house presentation ● Workshop format of this or any other IRM UK seminar, please contact us on: ● Chris’s seminars regularly receive 10/10 for content and style T: +44 (0)20 8866 8366 E: customerservice@irmuk.co.uk 6 www.irmuk.co.uk

13-14 April 2010, London Successfully Aligning Business and IT Fee £1095 + VAT Group Booking & Series Discounts Available Jeroen Derynck IT Strategy & Management Series Successfully Aligning Business Overview and IT 13-14 April 2010, London Business/IT alignment is about the relationship between Business and IT, the role IT plays in the business strategy and the added value IT can offer in achieving the company's mission. A lot of IT organisations today are trying to achieve The Corporate Strategy for IT better alignment. This seminar introduces the major alignment concerns that companies face today and aims at offering 15-16 April 2010, 23-24 a pragmatic approach towards alignment, which is underpinned with rock solid models and real-life lessons learned from November 2010, London various companies and sectors who have achieved better Business/IT alignment. Designing the Enterprise for Rapid Change Learning Objectives 17 May 2010, London This seminar will provide you with a sound framework and practical advice on how to align IT and business within your company. Finance for IT Decision Makers ● Alignment models and mechanisms for improving the ● How to implement alignment, how to manage the 9-10 March 2010, London relationship between business and IT change towards an aligned IT, and how to maintain Working with the Business ● Organisational concepts and impact towards alignment: alignment 26-27 April 2010, London what works and what does not? ● Best-Practice in alignment and how to avoid over- ● Positioning of IT, building trust and putting IT engineering of alignment structures Group Booking Discounts on the map If 5 delegates from the same ● Building a lasting relationship towards management organisation register at the same and towards the board time for the same or various seminars, then the 5th delegate is Seminar & Workshop Outline free. We regret that this offer cannot be used in conjunction ● The Alignment Problem ● Alignment and culture with the Series Discount. ● History of alignment ● The role of corporate culture ● What went wrong and when? ● The IT crowd ● How to recognize misalignment ● International cultural dimensions and the impact Presenter ● Alignment self-assessment on IT Jeroen Derynck is a seasoned ● Case Study ● Technology Marketing program manager ● Introduction and background ● Building a strong IT community with a proven track ● The many things that went wrong and why ● The business value proposition record in business/IT ● A business view on IT and an IT view ● Enterprise 2.0 and IT transformation projects. on the business ● Putting IT in the innovation equation As an Enterprise 2.0 strategist ● The IT Reality ● Web 2.0 behind the firewall he has guided companies to ● The business reality ● The long tail of Enterprise IT thrive in the “networked ● Mind the gap society”. Jeroen consults, writes ● Positioning of the IT department and lectures about the ● Alignment, Governance, Architecture – which ● Positioning of IT as a "services company" in information workplace, viewpoint is right or helpful? a broader networked landscape web/enterprise 2.0 and IT- ● IT Governance frameworks ● Winning the hearts and souls of our internal enabled innovation with - Ross, Weill & Robertson customers a specific focus on the - Henderson & Venkatraman ● From good to great: from service provider relationships between IT, - The IT Fusion framework of Peter Hinssen to innovator strategy, communications and ● Architecture ● The alignment process Human Resources. When - The role of enterprise architecture in alignment ● Alignment as a plan : architecting your alignment implementing programs, he - What architecture models work best framework centers on implementing ● Alignment or best-practice frameworks ● Alignment as a journey : defining your alignment communication tools that ● ITIL and Service Portfolio Management interventions enhance information exchange ● PRINCE2 or PMBOK ● Alignment as a capability: developing skills and and stimulate creative - The Project Manager as relationship builder, knowledge interactions between business marketeer and change manager ● Alignment as a habit: maintaining alignment and and IT in a climate of - Portfolio and Value management alignment evolution empowerment and community - Why portfolio's are not understood by the business building. He was co-author of - Why IT has difficult times explaining value the book “business/IT fusion: beyond Alignment...” Audience Both IT and Business people who want to know more about Business/IT alignment, IT governance and improving the relationship between IT and business.... ● CIO ● Business Analyst ● Project Manager ● IT Strategy ● Business Information Manager ● Service Manager ● IT Management ● IT Architects ● IT Consultant ● Programme Manager Special Features In-House Training ● All delegates will receive a copy of the book ‘business/IT fusion: beyond Alignment’ co-authored by Jeroen Derynck For an in-house presentation ● The seminar is based on Jeroen’s experience in transforming leading IT companies of this or any other IRM UK ● Case Study is based on a real life example seminar, please contact us on: ● No technical IT knowledge required T: +44 (0)20 8866 8366 ● Workshop format, both based on the case study and on the participant's experience E: customerservice@irmuk.co.uk www.irmuk.co.uk 7

9-10 March 2010, London Finance for IT Decision Makers Fee £1095 + VAT Group Booking & Series Discounts Available Michael Blackstaff IT Strategy & Management Series Overview Successfully Aligning Business Some organisations are able to invest their way out of recession; others unfortunately are having to cut back, at least and IT temporarily, by disinvesting, cancelling or delaying IT or other projects. Fortunately the same methods for determining 13-14 April 2010, London their financial effect are applicable to all these activities. The purpose of this practical seminar is to facilitate the making of financially sound decisions about IT, whatever the circumstances. The Corporate Strategy for IT 15-16 April 2010, Learning Objectives 23-24 November 2010, London By the end of this Seminar you should be able to: Designing the Enterprise for ● Construct an IT financial case from given data, whether for investment or disinvestment Rapid Change ● Evaluate an IT cost/benefit case financially 17 May 2010, London ● Use various methods for financing IT ● Explain various other IT-relevant aspects of finance Finance for IT Decision Makers ● Interpret the Accounts of an organisation and explain how IT services, software and hardware are dealt with therein 9-10 March 2010, London ● Explain some key financial ratios and their relevance in an IT context ● Understand those elements of financial jargon that are inescapable. Working with the Business 26-27 April 2010, London Seminar & Workshop Outline Finance fundamentals in a Nutshell How to evaluate an IT financial case Group Booking Discounts ● The current business environment ● How to take risk into account If 5 delegates from the same ● The financial jargon industry ● When is a pound not a pound? organisation register at the same ● Businesses and nonprofit organisations ● The cost of money; the time value of money time for the same or various ● Sources of money ● Discounted cash flow seminars, then the 5th delegate is ● Uses of money ● Net present value (NPV) free. We regret that this offer ● What balance sheets tell you (and don’t tell you) ● Internal rate of return (IRR) ● What profit & loss accounts tell you (and don’t tell you) ● Return on investment (ROI) cannot be used in conjunction ● Profit is from Mars, cash flow from Venus ● Shareholder value added (SVA) with the Series Discount. ● A few useful financial ratios. ● Payback and discounted payback. How to build an IT financial case Other IT -relevant aspects of finance ● Limitations of finance as a basis for decision-making ● Software; services; hardware ● The financial case as a subset of the business case ● IT Leasing and financing; residual values Presenter ● Cash flow or profit as a basis for decision-making? ● Off balance sheet financing - financial effects Michael Blackstaff ● When is a benefit not a benefit? ● Depreciation of IT assets; upgradability is a leading teacher ● When is a cost not a cost? ● Book values versus market values; loss on sale of finance to IT (and ● Opportunity costs; sunk costs ● Outsourcing/insourcing - financial considerations other non-financial) ● Will we be better off by taking this action, ● Long-term contracts - revenue & profit recognition decision makers. His latest whether investing, cancelling or delaying? ● Budgeting published book is ‘Finance for IT Decision Makers, 2nd Audience Edition’. His courses and books Any non-financial person who sometimes has to make or influence decisions about IT, including: encapsulate in plain English his ● IT or user managers ● IT procurement people ● IT or business consultants thirty years experience of the ● IT project managers ● IT sales people ● IT technicians IT industry and its customers. He is a chartered accountant Please note: This Seminar may also be of interest to some financial people for whom the making of decisions about IT is not an and a member of the British everyday occurrence and who may wish to brush up on knowledge that may be rusty. Computer Society. Special Features ● This seminar is probably unique in bringing together in one place the various aspects of finance relevant to IT. ● The instructor is a qualified accountant who has worked in the IT world for over thirty years. ● The seminar encapsulates his practical experience gained during those years. ● The teaching method is “learning by doing”; the course includes many practical exercises. ● Participants receive a copy of Michael Blackstaff’s latest book ‘Finance for IT Decision Makers, 2nd Edition’. In-House Training For an in-house presentation of this or any other IRM UK seminar, please contact us on: T: +44 (0)20 8866 8366 E: customerservice@irmuk.co.uk 8 www.irmuk.co.uk

26-27 April 2010, London Working with the Business: Fee £1095 + VAT Group Booking & Series Consulting Skills for Data and IT Professionals Discounts Available Graeme Simsion IT Strategy & Management Series Successfully Aligning Business Overview and IT 13-14 April 2010, London Being right isn’t enough. One of the major challenges – often the greatest challenge – is engaging the client: understanding their requirements, winning their support, and meeting their expectations. Yet most IT professionals give The Corporate Strategy for IT far less attention to these consulting skills than they give to their technical expertise. If you are an experienced 15-16 April 2010, professional who has not previously studied consulting skills, this workshop is likely to be more valuable in improving your 23-24 November 2010, London effectiveness than any technical course. Designing the Enterprise for In this highly-interactive workshop, Graeme Simsion shares principles, techniques, and tips learned from 25 years of Rapid Change managing an internal data management function, establishing and managing a successful consultancy and working as an 17 May 2010, London independent consultant. He uses a combination of formal material, stories, lectures, group exercises and case studies to share ideas and techniques that you will use throughout your professional life. Finance for IT Decision Makers 9-10 March 2010, London Learning Objectives Working with the Business 26-27 April 2010, London ● A deeper understanding of consulting relationships – and how to make them work ● Practical techniques for establishing expectations – checklists and questions Group Booking Discounts ● A set of practices to keep assignments on track If 5 delegates from the same ● Techniques for dealing with problems and difficult clients organisation register at the same ● Practical approaches to writing reports and delivering presentations time for the same or various seminars, then the 5th delegate is Seminar & Workshop Outline free. We regret that this offer Understanding consulting ● Effective consulting practices: habits that distinguish the cannot be used in conjunction The title or role of "consultant" brings with it a specific professional with the Series Discount. set of challenges and expectations. We look at the nature ● Staying on track – and managing change and psychology of consulting, and identify behaviours that ● Gathering data and formulating solutions lead to successful assignments. ● Working with others: client staff, your own team, ‘Clear thoughts and clear delivery. ● The consultant role – how you’re perceived, external consultancies Points supported by examples what is expected ● Common problems – and practical solutions well.’ ● Why consulting assignments fail – and what to do ● Maintaining integrity – while keeping the stakeholders Deepak Shukla, Business about it happy Analyst, Tata Consulting Services ● Working in a consulting team ● Dealing with difficult people ● Professional behaviour – and common mistakes ‘Very relevant to my role and that hurt your credibility team. Clear, knowledgeable and Deliverables and closure entertaining’ Setting expectations Many consulting assignments stay on track until close to Robert Fitzmaurice, The widely-accepted key to effective consulting is the end – and then they stumble on as reports are Architecture and Business "managing expectations". This means establishing mutual written and re-written, deliverables await final client Analysis Manager, DHL expectations and keeping them up to date, so that at sign-off, and goodwill (and the prospect of further work) every stage of the assignment both client and consultant diminishes. This final session looks at getting closure on can be confident in a successful outcome. We look at a time and on budget and laying a base for a continuing Presenter range of techniques for understanding and validating Graeme Simsion has relationship. Particular attention is given to preparation of expectations. over twenty five verbal and written reports, a task that technical people years experience as a ● Selling consulting services: how the professionals do it often find particularly frustrating. consultant and CEO ● Really understanding clients and their needs ● Establishing expectations – checklists and frameworks ● Writing reports that get accepted - and acted upon of a successful consultancy. His ● Negotiating achievable outcomes – and negotiating ● Designing and delivering effective presentations one-day consulting skills in general ● Getting closure on the deliverables workshop has regularly been ● Pulling it together in a consulting plan ● Turning experience into capability: learning from voted "best presentation" at assignments major conferences in the UK Delivering services and the US. Graeme’s technical ● Maintaining the client relationship beyond the We look at the day-to-day practices of good consultancy background includes business completion date needed to monitor expectations and deliver against them, and information systems and to deal with problems. Attendees are encouraged to planning, business process bring their own problems for discussion. design and data management. He is the author of two books on data modelling. Audience This course is suitable for anyone who provides business or technical services to internal or external clients. No technical background is assumed, but participants will gain more from the course if they already have some experience in delivering service or advice. The course is particularly suitable for: ● Enterprise Architects (Data, ● Senior Business and Systems ● External and Independent Applications, Technical) Analysts Consultants In-House Training For an in-house presentation ● IT Strategists / Planners ● Service Team Managers ● Professional Specialists of this or any other IRM UK ● Internal Consultants / Advisors ● Account managers seminar, please contact us on: T: +44 (0)20 8866 8366 E: customerservice@irmuk.co.uk www.irmuk.co.uk 9

17 May 2010, London Fee £795 + VAT Designing the Enterprise for Rapid Change Group Booking & Series Discounts Available A One Day Strategic Briefing by the ‘3 Amigos’ IT Strategy & John Zachman, Roger Burlton and Ron Ross on today’s most urgent business and IT issues Management Series Successfully Aligning Business and IT 13-14 April 2010, London Overview The Corporate Strategy for IT Are you concerned about how your business and its IT systems can cope with the accelerating 15-16 April 2010, rate of change? 23-24 November 2010, London If you are involved in where your company's business processes and IT architecture are going, you don't want to miss this one-day event on ... Designing the Enterprise for Rapid Change ● Enterprise Architecture Planning 17 May 2010, London ● Enterprise Business Process Management ● Enterprise Decision Management and Business Rules Finance for IT Decision Makers 9-10 March 2010, London Burlton, Ross and Zachman are the 'three amigos' of enterprise design. They believe there needs to be a fundamentally new Working with the Business way of working the business/IT partnership. Lip service isn't enough - the business needs to put itself back in the driver's seat. 26-27 April 2010, London Each has spent many decades innovating and fine-tuning an important piece of the enterprise-design puzzle. Each believes real success comes only through carefully planned approaches that work with one another. Each feels a sense of real Group Booking Discounts urgency about the need for organizations to do things better. And each is a great communicator. If 5 delegates from the same organisation register at the same Will the next management fad or silver bullet in IT solve all your strategic and tactical problems? Have they ever?! Existing time for the same or various practices for planning and deploying IT-based solutions haven't really worked for a good while. It's time for new solutions that seminars, then the 5th delegate is are logical, aligned and integrated! free. We regret that this offer cannot be used in conjunction What's at stake? Literally, the future success, if not the very survival of your company. Change is happening faster and faster every day. The winners in today's world are the ones who can plan and craft for rapid change in the face of with the Series Discount. huge complexity.Your business simply can't afford not to shift gears - and soon! You'll never be able to simply code your way into the future! ‘All excellent speakers, with in- depth knowledge and experience.’ Avril Lucas, Averly Learning Objectives Presenter Find out what you need to know about designing the enterprise for rapid change ... John Zachman is the originator of the Spend a day with the world-class thought leaders on business innovation through business architecture and business- "Framework for Enterprise driven requirements and planning. Find out what 'doing the right things in the right way' really means. Find out how your Architecture" which company can put the "business" back in "business processes", "business rules," and "business architecture". has received broad acceptance Find out how your business can... around the world as an ● Regain control of its planning, development, and transformation practices. integrative framework, or ● Architect and engineer itself for maximum agility. "periodic table" of descriptive ● Make the most of its strategic investment in IT. representations for Enterprises. Roger T Burlton is a Seminar Outline co founder of BPTrends Associates ● John Zachman on business architecture and the founder of ● Roger Burlton on business process management Process Renewal ● Ron Ross on enterprise decision and business rules Group and the author of ● Panel Q&A ‘Business Process Management: Profiting from Process’. He is considered a global industry leader in the introduction of Audience innovative yet practical approaches for process and ● CIO ● IT Consultant organizational change. ● CTO ● Project Lead ● CEO ● Business Process Manager/Engineer Ronald G. Ross serves as ● IT Director ● Knowledge Manager/Engineer Executive Editor of ● IT Manager www.BRCommunity.com and its ● IT Strategist flagship publication, ● Enterprise Architect Business Rules ● Business Analyst Journal. He is a sought-after speaker at conferences world-wide. Mr. Ross is Special Features recognized internationally as the “father of business rules.” He is ● This is the only seminar in the world where you can have 3 of the world’s most renowned experts on IT discussing Co-Founder of Business Rule key business and IT issues in one day Solutions. ● The Panel Q&A will give you the chance to ask these IT gurus any of your business and IT concerns In-House Training Enterprise Architecture Conference Europe 2010 For an in-house presentation of this or any other IRM UK 16-18 June 2010, London seminar, please contact us on: Pencil these dates in your diary now. Full programme will be announced in February 2010. T: +44 (0)20 8866 8366 E: customerservice@irmuk.co.uk 10 www.irmuk.co.uk

24-25 May 2010, London Business Rules and Decisioning Masterclass NEW Fee £1095 + VAT Group Booking & Series Ronald Ross Discounts Available Business & Systems Overview Analysis Series If your processes don’t always produce the correct or consistent results, then you probably have a decisioning problem.You need the right techniques to fix these decisioning problems – process models, use cases, data models and other business analysis tools Mastering the Requirements just don’t do the job. Process Decisions are day-to-day, minute-to-minute decisions in running the business. Generally, the decisions are made within some 23-25 February 2010, 13-15 business process, which might or might not be formally organized by a model.The important thing about these operational September 2010, London decisions is that they are highly repetitive – they might be taking place hundreds or thousands of times per day, per hour, or even per minute.They are predictable and fairly well structured in terms of the kinds of outcomes they produce.You want such decisions to be consistent and traceable across platforms, channels and organizational units. Enterprise Level Business Process Management Business Rules are the criteria for making these decisions. Business rules should be treated as a first-class requirement so they can be validated, managed and changed as easily and as quickly as possible. For that, you need to know how to express business rules, 22-23 March 2010, London and organize them into decision tables wherever possible. This hands-on workshop gives you the essential tools you need to achieve order-of-magnitude improvements in your Business Process Modelling, company’s capacity to manage decisions. The result is simpler, smarter process models and a huge boost in business Analysis and Design agility. Learn applied techniques from the recognized world leader in the field. 24-26 March 2010, 1-3 December 2010, London Learning Objectives ● Conduct smarter, more effective business analysis ● Identify anomalies in decision logic and correct Mastering Business Analysis ● Identify and analyze decisions in business processes them early 26-27 April 2010, London ● Capture business rules ● Perform concept analysis and develop a structured ● Write clear, business-friendly rule statements business vocabulary ● Create robust decision tables ● Develop a pragmatic rule management approach Business Rules and Decisioning Seminar & Workshop Outline Masterclass 24-25 May 2010, London What Business Rules and Decisioning Are About Decision Tables: Analysis Skills ● Why business rules ● The traditional format and its limitations ● What business rules are, and are not ● Decision tables in real life Group Booking Discounts ● Business processes vs. business know-how ● One, two and n dimensions If 5 delegates from the same ● What every business analyst needs to know about ● Completeness organisation register at the same decisions and decision logic ● Decision table dependencies time for the same or various The Basics of Analysis ● The principle of single point of update ● Skill sets ● Putting in exclusions and fixes seminars, then the 5th delegate is ● Rules vs. facts Workshop free. We regret that this offer ● Business policies vs. practicable rules Challenging Your Business Rules cannot be used in conjunction vs. automated rules ● Validation and verification with the Series Discount. ● Addressing exceptions ● Forms of redundancy Expressing Your Decision Logic ● Equivalences, subsumations, conflicts and other ● What to avoid and why anomalies ● Eliminating ambiguity ● Rule quality Presenter ● Guidelines Workshop ● How to express business rules clearly Concept Analysis Ronald Ross is Workshop ● What do terms really mean recognized Business Rules from Business Process Models ● How you figure it out ● Why it really does matter internationally as the ● Pattern Questions ● Templates ● Guidelines for definitions “father of business Workshop ● Do’s and don’ts rules.” He is active in seminars, Decision Analysis ● What every business analyst should know Workshop consulting services, publications, ● Identifying patterns ● Developing scope Fact Models: Developing a Structured Business and methodology. He serves as ● Gatekeeper rules Vocabulary Executive Editor of ● Standard cases vs. simple special cases vs. complex ● Visualization special cases ● Developing facts - case studies www.BRCommunity.com and its ● When limited-supply resources are being allocated ● Using rules for current business practices flagship publication, Business Decision Tables: Keys to Success ● What to avoid ● What’s the decision ● Facts from rules Rules Journal, and as Chair of ● What outcomes are possible Workshop the Business Rule Forum ● What questions do you ask Business Rules from fact models conference. He is a sought-after ● What possible answers are there ● Pattern Questions ● How do you organize the table ● Templates speaker at events world-wide. ● What outcomes for each case Workshop Mr. Ross is the author of eight ● How do you wrap it up Rulebook Management professional books, including Workshop ● What ● Why Business Rule Concepts (2009) ● How and Principles of the Business ● Governance Audience Rule Approach, Addison-Wesley (2003). He has a Masters in ● Business Analyst ● Business Architect ● IT Manager ● Systems Analyst ● Information Architect ● IT Consultant information science and over 35 ● Decision Support ● Change Management ● Project Manager years experience in the ● Enterprise Architect ● Business Improvement Manager industry. and all IT Professionals responsible for achieving order-of-magnitude improvements in their company’s capacity to manage decisions. Special Features ● Taught by the author of 3 of the most popular books in the space: In-House Training ● Business Rule Concepts (Second Edition) ● Principles of the Business Rule Approach For an in-house presentation ● The Business Rule Book of this or any other IRM UK ● All delegates will receive a free copy of Ron Ross’s book Business Rule Concepts (3rd Ed.), 2009 seminar, please contact us on: ● The most up-to-date ideas and hands-on best practices in business rules and decisioning T: +44 (0)20 8866 8366 ● Bridging business vision, technical innovation and practical experience E: customerservice@irmuk.co.uk www.irmuk.co.uk 11

22-23 March 2010, London Fee £1095 + VAT Enterprise Level Business Group Booking & Series Discounts available Process Management Business & Systems Roger Burlton Analysis Series Mastering the Requirements Process 23-25 February 2010, 13-15 Overview September 2010, London This seminar provides a comprehensive examination of the state of the art in Enterprise-level Business Process Management (BPM). It Enterprise Level Business addresses innovations in managing business processes as assets of the enterprise. It focuses on the critical role that processes play in Process Management connecting the strategic objectives of the organization with its resources and with what people do every day. It is suitable for those with 22-23 March 2010, London or without process experience seeking to learn a set of pragmatic practices packaged into a reusable method. The facilitated workshop sessions are highly interactive and ensure experience-sharing with other delegates. Built on lessons learnt from real companies, this Business Process Modelling, seminar provides you with practices to deal with the real and tough challenges you are facing. Delegates will benefit from the experience Analysis and Design and wisdom of the world leader on the topic. Roger Burlton's book, Business Process Management: Profiting from Success, will also be 24-26 March 2010, provided to all who attend. 1-3 December 2010, London Learning Objectives Mastering Business Analysis ● Understand what's new in strategic level BPM practices ● Be able to develop a process architecture that is the foundation 26-27 April 2010, London ● Be able to apply enterprise-wide and process-level techniques for planning, budgeting, organization design, compliance, change Business Rules and Decisioning that are practical management, SOA and the introduction of breakthrough BPMS Masterclass ● How to set up an internal pragmatic BPM Centre of Expertise technologies 24-25 May 2010, London ● Learn how to sell the Enterprise BPM value proposition and ● See how to institute day-to-day process management and gain cross-organization acceptance governance frameworks for continued progress Group Booking Discounts If 5 delegates from the same Seminar & Workshop Outline organisation register at the same time for the same or various The Foundation of BPM ● Ongoing Process Management up and seminars, then the 5th delegate is ● Business performance pressures: Time, down the organization chart Workshop: What are your priority processes for renewal? free. We regret that this offer Cost and Agility ● The Matrix revisited: optimising process cannot be used in conjunction ● Integrity, Alignment and Traceability and functional structures Leveraging Process Architecture into a with the Series Discount. through BPM ● Responsibilities and incentives for Process Improvement Project ● Strategy, Stakeholders and Process Maps stewardship/ownership/ ● Determining Process Vision, Goals and ● BPM technologies management Objectives ‘Good speaker. Excellent expertise ● An enterprise BPM methodology ● Process-Managed Scorecards, Alignment ● Scoping the Process Project and usability. Top conference!’ framework and Traceability ● Understanding process modeling Matthieu Maeselle, Process ● The fit of Six Sigma and Lean standards, documentation and notations Analyst, Belgian Railways Incorporating Information, Knowledge ● Gathering Information and Modeling the Enterprise Strategic Intent and and Business Rules Current Process Stakeholder Analysis: ● Cross-referencing Information to the ‘Provided extremely relevant and The Why of BPM ● Analyzing the Current Process Process Architecture Map ● Redesigning the process: Innovation pragmatic advice. Roger Burlton ● Using Business Objectives to aligning ● Combining knowledge learning and ● Modeling the 'To-Be' state has an excellent combination of processes process feedback ● Validating the design knowledge and experience.’ ● Stakeholder Analysis (Who Cares?) ● Separating Business Rules from Processes Tim Tayler, Process Model ● Vision, Goals, KPIs and Strategic for Agility Human Change Management: Manager, Ministry of Defence Objectives (The Enterprise Criteria) Perceptions and Politics ● Alignment and Change Criteria Aligning Enterprise Capabilities ● Understanding concerns and fears of ‘Excellent overview of business Workshop: What are the strategic and (Technological, Human and Facility) Executives and Staff stakeholder criteria for your ● Process-Driven Enterprise Architecture ● A method and tools for navigating fear process management. (Speaker processes? and the Zachman Framework ● Incentives and evaluation systems was) very knowledgeable with lots ● The Process Architecture as the of examples based on experience’ Process Architecture:The foundation ● A Communications strategy for enterprise governance and process foundation for Service Oriented Corrine Thomas, Global Business management Architecture (SOA) Workshop: What are your Analyst, Vodafone Group Stakeholders' Concerns and how will ● An asset lifecycle approach for developing ● Business Process Management Systems you communicate to mitigate them? your process architecture (BPMS) ● Using Frameworks and industry reference ● Business Activity Monitoring (BAM) Building a BPM Centre of Expertise Presenter models ● Technology Standards ● BPM Support Services Catalog Roger T Burlton is the ● Process scoping and enterprise process ● Human competency alignment ● BPM support roles and required co-founder of mapping ● Facility requirements competencies? BPTrends Associates, ● Process / stakeholder alignment ● Gaining credibility and trust founder of Process ● Using the architecture to handle Prioritizing Changes and Establishing a ● COE versus governance Renewal Group and compliance requirements Transformation Portfolio the author of 'Business Process ● Value and performance-driven process Summary: Workshop: What is your processes prioritization ● Comparing your status to a Management: Profiting from architecture map? ● Rationalizing existing initiatives Multidimensional BPM Maturity Model Process'. He is considered an ● Re-aligning budgets and resources ● Critical Factors revisited Process Organization, Measurement industry leader in the Systems and Governance ● Tools for Managing Process and introduction of innovative ● A Process Governance Framework Programme Knowledge approaches for organizational change. He is recognized internationally for his Audience contributions in Business Process This BPM seminar is the global benchmark for enterprise BPM from the leader in the field. It is a must for Business and IT Strategists, Management, Stakeholder Business and Systems Analysts, Executives, Managers and Professionals involved in process-managed organizations, process-based change, Analysis, Strategic Architecture and automation of process solutions. Alignment, Prototyping and people based Project ● Business and IT Architects and Analysts ● Business Process Management Teams ● Business and IT Strategists ● Line of Business Managers and Executives Management Methodologies. ● CIOs ● Project and Programme Managers He is regarded as a realistic ● Management and IT Consultants ● Quality Programme Professionals practitioner, who delivers ● Change Management Team Members pragmatic solutions for his clients. Business Process Management Conference Europe 2009 In-House Training For an in-house presentation 27-29 September 2010, London of this or any other IRM UK Pencil these dates in your diary now. seminar, please contact us on: T: +44 (0)20 8866 8366 E: customerservice@irmuk.co.uk 12 www.irmuk.co.uk

24-26 March 2010, Business Process Modelling, 1-3 December 2010, London Analysis and Design Fee £1445 + VAT Group Booking & Series Discounts Available Kathy Long Business & Systems Analysis Series Mastering the Requirements Overview Process 23-25 February 2010, This workshop oriented session is like no other session of its type offered anywhere in the world. This seminar is 13-15 September 2010, London unique in that it is built around a case study developed by the participants in team workshops. Consequently, participants Enterprise Level Business leave with real world knowledge that can be used for accelerating their own projects. It is the longest running session Process Management on process modeling, analysis and design in the world. It specifically addresses the tactical aspects of process 22-23 March 2010, London improvement project work. Attendees have a unique opportunity to gain knowledge first hand from an instructor who Business Process Modelling, is one of the pioneers in this area of training and consulting. It is completely vendor independent and based on Analysis and Design knowledge gained from over 17 years of consulting and training with hundreds of organizations of all types around the 24-26 March 2010, world. No other offering is as complete, comprehensive or real-world in its approach. It has been presented over 1-3 December 2010, London 500 times to more than 10,000 professionals including major consulting firms, many of the Fortune 500 companies Mastering Business Analysis and several government agencies. It can be found on many continents and in a number of languages. 26-27 April 2010, London Learning Objectives Business Rules and Decisioning Masterclass 24-25 May 2010, London ● The importance of properly managing the "people" aspect of process redesign ● Critical Success Factors for process improvement Group Booking Discounts ● Practical process modeling and analysis and design techniques If 5 delegates from the same ● How to avoid creeping project scope and analysis paralysis organisation register at the same time for the same or various ● The recommended tools currently available seminars, then the 5th delegate ● Tips and Techniques for avoiding common pitfalls in process improvement projects is free. We regret that this offer cannot be used in conjunction Seminar & Workshop Outline with the Series Discount. Introduction to Business Process Modeling Current Process Case Study: Workshop 4 ‘Very knowledgeable. Good Management ● Establishing modeling standards Analyzing a Process practical advice. Some real ● Developing a common language for ● Distinguishing "process" models Creating New Processes ‘nuggets’ of do’s and don’ts. business process ● Defining other types of models ● Researching Innovative Processes Inspiring!’ ● Clarifying communication about business processes ● Knowing which models are ● Benchmarking David Charles, Analyst, QinetiQ ● Introduction to a framework for appropriate and when ● Building evaluation criteria ‘Excellent – plenty of techniques successful process-based change ● Modeling the "right" process ● Breaking through the creative to use in the work place. Lots of ● Integrating re-engineering and information barriers real life examples to help systems design and development ● Understanding process ● Various Creative workshop remember the learning point.’ ● Levels of process competency components Corrine Thomas, Global Business techniques ● Documenting IGOE’s (Input, ● Evaluating alternatives Analyst, Vodafone Group Define Process Project Guide, Output & Enabler) Case Study: Workshop 5 ‘It’s great to have a trainer who ● Significance of identifying process stakeholders ● Practical Tips and Techniques for Creating a Process has a tremendous amount of ● Identify process performance Modeling Processes experience.’ Case Study: Workshop 2 Designing New Processes targets Gulcicek Kartal, Content Modeling Process ● Properties of a good process ● How to define a project scope Systems Specialist, Reuters Ltd with stability ● Guidelines for process design Measuring Processes ‘Exceeded my expectations!’ ● Getting the business & technology ● Determining the appropriate Validating New Processes Kristina Assimakopoulou- groups involved measurements ● Gaining Buy-in for process change Scondra, Associate Manager, ● Learning to deal with fuzzy ● Defining measurement criteria ● Developing Scenarios Euroclear process boundaries ● Techniques for defining and ● Designing measurement techniques ● Application of Scenarios Presenter controlling scope ● Importance of balanced measures ● Additional Validation techniques Kathy A. Long is a ● Defining the project team Case Study: Workshop 3 ● Verifying IGOE’s member of the Case Study:Workshop 1 Measuring Process ● Verifying Assumptions Process Renewal Defining Project & Process Scope ● Creating Prototypes Group. She has over Analyzing Processes Capturing Process Knowledge ● Prioritizing the focus of analysis ● Running Simulations seventeen years of ● Identifying sources of process ● Understanding how to use the experience. She has spoken at Selection of Tools several conferences around the knowledge information gathered in modeling ● Starting to build buy-in for change ● Defining the BPR activities world, including the BPM & measurement ● Aligning activities with ● Conducting successful facilitated Conference, Enterprise ● Knowing where and when to use requirements Architecture Conference, the session techniques like Six Sigma & Use ● Aligning requirements with tool ● Gathering process information Business Rules Forum and the using appropriate techniques Cases capabilities European BPM Conference. To ● Knowing what information about ● Additional analysis techniques ● Building the evaluation matrix date she has conducted over the process is essential ● Identifying "quick wins" ● Sources for tool specific 500 seminars and has presented to over 10,000 professionals information Audience around the globe. This BPM seminar is the global benchmark for enterprise and tactical BPM. It is a must for Business and IT analysts, managers and professionals involved in process-managed organizations, process-based change, and automation of process solutions. In-House Training ● Business and IT Architects ● Management and IT Consultants ● Line of Business Managers For an in-house presentation ● Business and Systems Analysts ● Change Management Team and Executives of this or any other IRM UK ● Business and IT Strategists ● Business Process Management ● Project and Programme Managers seminar, please contact us on: ● Systems Managers Teams ● Quality Programme Professionals T: +44 (0)20 8866 8366 ● Systems Developers E: customerservice@irmuk.co.uk www.irmuk.co.uk 13

23-25 February 2010, 13-15 September 2010, London Fee £1445 + VAT Mastering the Requirements Process Group Booking & Series Discounts Available Business & Systems Analysis Series Suzanne Robertson Mastering the Requirements Process 23-25 February 2010, Overview 13-15 September 2010, London Enterprise Level Business Requirements are the most misunderstood part of systems development, and yet the most crucial. Requirements must Process Management 22-23 March 2010, London be correct if the rest of the development effort is to succeed. This workshop presents a complete process for eliciting Business Process Modelling, the real requirements, testing them for correctness, and recording them clearly, comprehensibly and unambiguously. Analysis and Design 24-26 March 2010, Learning Objectives 1-3 December 2010, London Mastering Business Analysis ● Determine your client's needs – exactly 26-27 April 2010, London ● Discover the real business, and how to improve it Business Rules and Decisioning ● Write requirements that are complete, traceable, and testable Masterclass 24-25 May 2010, London ● Precisely define the scope of the project Group Booking Discounts ● Discover the stakeholders and keep them involved If 5 delegates from the same ● Get the requirements quickly, and incrementally organisation register at the same ● Learn state of the art requirements techniques time for the same or various seminars, then the 5th delegate is free. We regret that this offer Seminar & Workshop Outline cannot be used in conjunction with the Series Discount. The Requirements Process Managing Your Requirements ● An overview of the process for gathering and verifying ● Using the Requirements Knowledge Model ‘The seminar was a mind opener requirements ● Prioritising requirements for me. I started to use some of ● Dealing with conflicting requirements the seminar teachings the day Project Blast-Off after and I keep wondering at the enormous difference it makes in ● The Scope-Stakeholder-Goals trinity The Quality Gateway my daily job. For the first time in ● Use a precise scope to prevent requirements creep ● Testing requirements 20 years, I feel in control of client requirements and from there the ● How fit criteria make requirements testable full project lifecycle!’ Trawling for Requirements Francois-Pierre Moriceau, IT ● Using business events and use cases Solutions Architect, Orange Prototyping and scenarios Business Services ● Apprenticing and other elicitation techniques ● Using simulations to discover requirements ‘Lively, knowledgeable, articulate – ● Innovative requirements ● Exception and alternative scenarios absolutely excellent.’ Steve Coe, Requirements Functional Requirements & Testing Manager, Department Your Requirements Process of Work & Pensions ● Use case scenarios ● How to use an incremental requirements approach ‘One of the best!’ ● Writing requirements, not solutions ● How to make your own process more effective Helena Bone, Senior Business Analyst, HBOS General Insurance Non-functional Requirements ‘Very informative, lots of relevant stories, very knowledgeable’ ● Usability, look and feel, performance, security etc. Emma Temple, Business Change ● How to find the non-functional requirements Analyst, Capstone Mortgage Services ‘The flow followed that of the Audience requirements process, was easy to relate to and follow’ ● Business Analysts ● Systems Developers ● Programme Managers Tom Jacobs, Business Analyst, ● Systems Analysts ● Software Developers ● Product Managers Lloyds TSB ● Requirements Engineers ● Software Engineers ● Consultants Presenter ● Requirements Managers ● Project Leaders/Managers ● Users and Software Customers Suzanne Robertson is a leading consultant, teacher and Special Features researcher in the world of systems ● The teaching chapters are reinforced with hands-on workshops. analysis, requirements engineering and management. ● Discuss issues with an instructor who has real-world experience. Suzanne is co-author of ● Learn industry-proven requirements techniques. Mastering the Requirements ● In the final session, through discussions, interaction and demonstrations, you ensure that you have the requirements Process, 2nd Edition. process that is suitable for your organization. ● Receive the Volere Requirements Specification Template with advice on how to make this your own template. ● Receive a copy of Suzanne and James Robertson's book Mastering the Requirements Process - Second Edition. In-House Training For an in-house presentation of this or any other IRM UK IIBA Accreditation seminar, please contact us on: T: +44 (0)20 8866 8366 E: customerservice@irmuk.co.uk This course has been endorsed by The International Institute of Business Analysts. As such, this course has been approved as being aligned to the Business Analysis Body of Knowledge (BABOK) and hence are recommended training for business analysts who wish to sit the exam to become Certified Business Analysis Professionals (CBAP). For further information on how to register for the CBAP examination please refer to certification at www.theiiba.org Mastering the Requirements Process is an endorsed course by the IIBA Mastering the Requirements Process is an IIBA endorsed course. The IIBA’s endorsement is registered by The Atlantic v2.0 of the BABOK as registered under Systems Guild. The Atlantic Systems Guild. 14 www.irmuk.co.uk

26-27 April 2010, London Mastering Business Analysis Fee £1095 + VAT NEW Group Booking & Series Discounts Available James Robertson & James Archer Business & Systems Analysis Series Mastering the Requirements Overview Process 23-25 February 2010, Business analysis provides the foundation for almost every kind of business change. The craft of business analysis is to 13-15 September 2010, London investigate the business, to find its problem hot spots and recommend ways to improve them. Business analysis is a Enterprise Level Business combination of modelling, systemic thinking, innovating, communicating, root cause analysis, persuasion and several other Process Management analytical skills. In short, business analysis is about understanding the real business and providing ways to make it better. The business analyst is a modeller and a communicator. Models are used to understand the processes, information and 22-23 March 2010, London behaviours that make up the business. This understanding is not superficial, but a knowledge of the real, underlying Business Process Modelling, business policy, and the root cause of any problems within this business. Further, the analyst must communicate this Analysis and Design understanding so that all stakeholders arrive at the same view of their business. The analyst understands what people do, 24-26 March 2010, not what they say they do if he or she is to help bring the enterprise to its optimal state. 1-3 December 2010, London Learning Objectives Mastering Business Analysis 26-27 April 2010, London ● Discover real business needs, not ● Use models to understand and ● Be better at interpersonal Business Rules and Decisioning just the most talked-about ones. communicate the business communication. Masterclass ● Improve the business processes by processes, and ensure stakeholders ● Think systemically, and find truly 24-25 May 2010, London applying automationor other also understand. the best way to improve your means. ● Understand how to employ client’s business. Group Booking Discounts ● Define the most beneficial scope business events as a way of ● Be a better business analyst If 5 delegates from the same for the analysis project. partitioning the business for easier organisation register at the same understanding. time for the same or various Seminar & Workshop Outline seminars, then the 5th delegate is free. We regret that this offer Business Analysis - What are we Business Events – Organising my and his software system. The cannot be used in conjunction trying to do? analysis systemic-thinking analyst is with the Series Discount. Business analysis is about improving Business events are things that concerned about the effect of one your business. To do this, business happen outside of the business, but part of the enterprise on another, analyst studies the enterprise and establishes the difference between are significant in that the business must respond to the event. By and the detrimental impacts of changes. Presenters James Robertson is the business as it is, and as it wants discovering the business events, the a consultant, teacher to be, or should be. The business business analyst sees the actual The Human Element – and author whose analyst employs systems thinking to triggers that make the business Interviewing, resolving conflicts, see past the technological bias of the function. Business analysis is facilitating workshops, area of expertise is current way of doing things, and see concerned with modelling the communication skills the determination the ideal business—what should be response to the business event. This The business analyst is above all a of the requirements happening. This involves looking at a response is known as a business use communicator. He or she is charged that best support the business wide scope of business processes, case or BUC, and is the basis for the with understanding a piece of the process, and the contribution seeing the essence of the business, subsequent investigation of the business using information collected that requirements make to and ultimately delivering a model of business processes. The response to from the people in that business. successful projects. He is the desired future state. The desired the event is modelled as an end -to- Clearly, the needed skill is an ability co-author of the books future state takes advantage of end process. This gives the analyst the to talk to people, listen to them, and Mastering the Requirements business opportunities discovered advantage of seeing the big picture, as then ensure that both parties arrive Process and Requirements-Led along the way, as well as fits with the well as finding more and better at the same understanding of the Project Management. management’s goals for the opportunities for process enterprise. Moreover, the business enterprise. improvement. analyst frequently has to facilitate James Archer is a workshops, and to use practicing Business Modelling Business Processes – Systems Thinking – Not getting communication skills to bring the Analyst and Project Techniques for studying the carried away with solutions, but sometimes disparate viewpoints to a Manager working for business’s response to the event seeing the essence of the consensus. the Royal Borough of The business analyst may use a business Kensington and Chelsea defining variety of modelling tools to arrive at The essence of the business – or the Delivering – Now that you a complete and agreed understanding real business – is quite different from understand the business, here’s innovative solutions for both of what the business is currently the current solution, and indeed how to bring about the changes Adult and Children’s Social doing. We use Business Process different from the proposed solution. to improve it Care. He is the Events Modelling Notation (BPMN) as a The essence is not a solution at all, A thorough understanding of the Organiser of the UK Chapter of standard way of modelling the but the underlying business seen enterprise means that the business the International Institute of process. We also look at alternative without the burden of technology. By analyst is able to identify the most Business Analysts (IIBA) which ways of modelling, each having its discovering the essence of the beneficial changes to the business. is playing in a key role in own advantages. Scenarios are problem, the business analyst avoids Usually, this means developing developing the professionalism perhaps the most “business friendly” the age-old problem of developing software systems, but sometimes it and recognition of the way for the business analyst to show what is asked for, only to find that it means updating and changing the importance of Business Analysis. the stakeholders what their business is not what is needed. The essence is business processes to be more James has 20 years ICT is doing, and what it is supposed to an abstract statement of the business; effective. The business analyst is also experience mainly in the public be doing. UML models are also one that is free of technological bias. charged with identifying the high- sector. He speaks and teaches popular. Data models show the By gaining this pure statement of the value projects. These are the ones on various aspects of Business information used by the business. In business, the business analyst ensures that give the greatest advantage for Analysis to organisations across discovering the stored information, that any system built is the right one, the cost and effort expended, and the the UK including running the business analyst uncovers almost and one that lasts longer than any ones that result in the most beneficial popular workshops at the all of the business policy. current technological fad. Systems changes to the enterprise. Government IT Profession thinking means looking at the Conference. He is a co-founder business as a whole, not just one small part of it, or one business user of the Business Change Special Interest Group of the BCS. Audience ● Business Analyst ● Product or Program Manager from learning state-of-the-art ● Systems Analyst business analysis techniques, and how In-House Training ● Project Leader or similar titles. We also find Users they can contribute to this vital For an in-house presentation ● Requirements Engineer and Software Customers benefit activity. of this or any other IRM UK seminar, please contact us on: IIBA Accreditation T: +44 (0)20 8866 8366 E: customerservice@irmuk.co.uk This course has been endorsed by The International Institute of Business Analysts. As such, this course has been approved as being aligned to the Business Analysis Body of Knowledge (BABOK) and hence are recommended training for business analysts who wish to sit the exam to become Certified Business Analysis Professionals (CBAP). For further information on how to register for the CBAP examination please refer to certification at www.theiiba.org Mastering Business Analysis is an IIBA endorsed course. The IIBA’s endorsement is registered by The Atlantic Mastering Business Analysis is an endorsed course by the IIBA Systems Guild. v2.0 of the BABOK as registered under The Atlantic Systems Guild. www.irmuk.co.uk 15

15-16 February 2010, 20-21 September 2010, London Data Modelling Fundamentals Fee £1095 + VAT Group Booking & Series Build a Foundation in Data Modelling Concepts and Techniques Discounts Available Steve Hoberman Data Management Series Data Modelling Fundamentals 15-16 February 2010, 20-21 September 2010, London Overview Data Modelling Masterclass 17-18 February 2010, Data Modelling Fundamentals contains a complete explanation of data modelling concepts and terminology, along with 22-23 September 2010, London techniques for producing solid relational and dimensional data models. This course is designed to give you a practical Information Quality understanding of data modelling that can be applied to your current projects. Attendees receive a copy of Steve Improvement 12-14 April 2010, London Hoberman’s newest book, Data Modeling Made Simple. DW 2.0: Data Warehouse for the Next Generation Learning Objectives 29-30 April 2010, London ● Data modelling concepts and terminology ● Logical data modelling techniques of normalization, Series Discounts ● How to read a data model abstraction, and dimensionality Attend more than one course in this series and you will be entitled ● Steps to building a subject area model ● Physical data modelling techniques of denormalization, to the following discounts: partitioning, views, and indexing 2nd course 10% Seminar & Workshop Outline 3rd course 15% 4th course 20% 5th course 25% Modelling Basics ● How do relational and dimensional ● What business and IT roles are ● What is a data model and why is a subject area models differ? critical for building the logical data Group Booking Discounts If 5 delegates from the same piece of paper with boxes and ● Describe the three approaches model? organisation register at the same lines so valuable to our used to build subject area models. ● Which roles will most benefit from time for the same or various organizations? ● Where does subject modelling fit the logical data model? seminars, then the 5th delegate ● How does a data model improve within a data management ● Why do we often skip the logical is free. We regret that this offer communication during the analysis framework? data modelling phase and when do cannot be used in conjunction process and after the model is ● What challenges exist in building a we pay the price? with the Series Discount. complete? subject area model? ‘Excellent seminar. ● What two situations can degrade a ● What tips can help with subject Physical Data Modelling Interesting and fun.’ data model’s precision? area modelling? ● What is a physical data model? Tracy Denley, Analyst, ● What are five key skills every data ● What business and IT roles are ● Explain the difference between a Land Registry modeler should possess? critical for building the subject star schema, snowflake, and ‘Excellent seminar. A great ● What do a data model and a area model? starflake. introduction to data modeling camera have in common? ● Which roles will most benefit from ● Where should denormalization be techniques and issues.’ ● What are entities, data elements, the subject area model? performed on your models? Steve Hursell, Data Quality domains, and relationships? ● What are the five different ways of Officer, Metropolitan Police ● Why subtype and what are the Logical Data Modelling denormalizing? ‘Exceeded my expectations.’ four subtype types? ● What is a logical data model? ● Where should views be chosen Margaret Gemmell, Application Support Specialist, Salford ● What are the different types of ● How do relational and dimensional over denormalization? University keys on a model? logical data models differ? ● Why is indexing the modeler’s ‘Best instructor of any course ● Explain cardinality and how to ● Discuss the strict modelling best friend? I have ever been on.’ read the relationships on a data constraints placed on the ● Explain vertical and horizontal Trish Daniells, Designer, model. dimensional model. partitioning. The AA ● What is recursion and why is it ● Why do we have a love/hate ● Describe the three approaches ‘Excellent for building foundation such an emotional topic? relationship with dimensional used to build physical data models. knowledge on data modelling. Excellent presenter. Kept the models? ● What business and IT roles are focus of the presentation.’ Subject Area Modelling ● What is normalization and why is critical for building the physical Veronica Suta, BI & DW ● What is a subject area and what is it so great? data model? Consultant, Oracle Romania definitely not a subject area? ● Why is abstraction dangerous? ● Which roles will most benefit from Presenter ● Why build a subject area model? ● Describe the three approaches the physical data model? Steve Hoberman is a ● What are the three types of used to build logical data models. world recognized subject area models? innovator and thought leader in the field of data modelling. He is Audience a popular and frequent presenter at industry This course is for anyone who needs formal data modelling training. This includes those new to data modelling conferences and is a columnist and frequent contributor to or in need of a refresher who need to be able to understand, build, or implement data models as part of their job. industry publications, as well as Roles include: the author of the book, Data Modeller’s Workbench. le. He is ● Data Modeller ● Solutions Architect ● Developer the founder of the Design ● Data Architect ● Applications Architect ● Senior Designer Challenges group and inventor of the Data Model Scorecard™. ● Data Analyst ● IT Consultant ● Data Administrator ● Data Manager ● Business Analyst ● Database Administrator In-House Training ● Enterprise Architect ● Project Manager ● Data Quality Manager For an in-house presentation ● Information Architect ● Programme Manager ● Data Steward of this or any other IRM UK seminar, please contact us on: T: +44 (0)20 8866 8366 Data Governance Conference Europe 2010 E: customerservice@irmuk.co.uk 19-21 April 2010, London Master Data Management Conference Europe 2010 Endorsed by: 19-21 April 2010, London Data Management, Information Quality & DW/BI Conference 2010 3-5 November 2010, London The Premier Organisation for Pencil these dates in your diary now. data professionals in the UK 16 www.irmuk.co.uk

17-18 February 2010, Data Modelling Masterclass 22-23 September 2010, London Fee £1095 + VAT Sharpen Your Data Modelling Skills Group Booking & Series Discounts Available Steve Hoberman Data Management Series Data Modelling Fundamentals 15-16 February 2010, Overview 20-21 September 2010, London Data Modelling Masterclass Do you already know data modelling basics and want more? Take the Master Class! You will first apply a best practices 17-18 February 2010, 22-23 September 2010, London approach to building and validating data models through the Data Model Scorecard™, a tool for validating data model quality. Next we focus on a collection of intermediate and advanced modelling techniques, including advanced Information Quality Improvement normalization and enterprise data modelling. The final section contains guidelines used to gain consistency across our 12-14 April 2010, London data models in areas such as in abstraction and whether to star schema or snowflake. DW 2.0: Data Warehouse for the Next Generation Learning Objectives 29-30 April 2010, London Series Discounts Attend more than one course in ● How to apply the Data Model Scorecard™ this series and you will be entitled ● Advanced normalization rules and limitations of the logical data model to the following discounts: ● A value-driven approach to building the enterprise data model 2nd course 10% ● Techniques for converting the logical into an physical design 3rd course 15% ● Factors to consider in deciding whether to Star Schema or Snowflake 4th course 20% ● Three key questions to ask yourself before you abstract 5th course 25% ● When to use a surrogate key Group Booking Discounts If 5 delegates from the same organisation register at the same Seminar & Workshop Outline time for the same or various seminars, then the 5th delegate is free. We regret that this offer Overview to the Data Model ● Using consistent naming standards ● How organizations leverage cannot be used in conjunction Scorecard™ ● Arranging the model for maximum industry data models with the Series Discount. The Scorecard is a set of ten understanding ● A value-driven approach to categories for validating a data model. ● Writing clear, correct, and building the enterprise data model ‘Steve was enthusiastic, very We will explore best practices from consistent definitions ● Top Down vs. Bottom Up vs. knowledgeable, humorous and both the perspectives of the modeler ● Matching the model with the Hybrid techniques a great instructor.’ and reviewer, and you will be enterprise Jacqueline Tomlinson, Data provided with a template for use on ● Comparing the meta data with Data Modelling Guidelines Analyst, The Pension Protection your current projects. Each of the the data We will end the day by discussing a Fund following categories heavily impacts series of modelling guidelines, in areas ‘Excellent speaker. Used various the usefulness and longevity of the Intermediate and Advanced such as: examples. Good stuff.’ model, and will be discussed Data Modelling Techniques ● Guidelines on converting subtypes Adebukonla Onabadejo, NSPIS accompanied by many examples: We will explore a number of in the physical Custody System Analyst, ● Understanding subject area, logical, modelling techniques to sharpen ● When to use each type of Slowly National Policing Improvement and physical data models Agency your data modelling skills. Changing Dimension ● Ensuring the model captures the Techniques including: ● Factors to consider in deciding requirements ● Useful templates for capturing and whether to Star Schema or Presenter Steve Hoberman is a ● Validating model scope validating business requirements Snowflake world recognized ● Applying acceptable modelling ● Rapidly reaching Fifth Normal ● Three key questions to ask innovator and thought principles Form (5NF) yourself before you abstract leader in the field of data modelling. He is ● Determining the optimal use of ● Business rule limitations on the ● When to use a surrogate key a popular and frequent presenter generic concepts data model at industry conferences and is a columnist and frequent contributor to industry Audience publications, as well as the author of the book, Data Modeller’s Workbench. le. He is the founder This course is for anyone who already knows modelling fundamentals and is seeking more advanced techniques. of the Design Challenges group Roles include: and inventor of the Data Model Scorecard™. ● Data Modeller ● Solutions Architect ● Developer ● Data Architect ● Applications Architect ● Senior Designer ● Data Analyst ● IT Consultant ● Data Administrator ● Data Manager ● Business Analyst ● Database Administrator ● Enterprise Architect ● Project Manager ● Data Quality Manager ● Information Architect ● Programme Manager ● Data Steward In-House Training Seminar Pre-requisite For an in-house presentation of this or any other IRM UK seminar, please contact us on: Data Modelling Fundamentals or similar training or a working knowledge of data modelling. You need to have an T: +44 (0)20 8866 8366 understanding of data modelling concepts and components. E: customerservice@irmuk.co.uk Special Features Endorsed by: ● Attendees receive a copy of Steve Hoberman’s classic book, Data Modeler’s Workbench. The Premier Organisation for data professionals in the UK www.irmuk.co.uk 17

29-30 April 2010, London Fee £1095 + VAT DW 2.0: Next Generation Group Booking & Series Discounts Available of Data Warehousing Data Management Series Bill Inmon Data Modelling Fundamentals 15-16 February 2010, 20-21 September 2010, London Data Modelling Masterclass 17-18 February 2010, Overview 22-23 September 2010, London In the two decades that data warehousing has been around, there has been much change. Older technologies have Information Quality matured, there is new technology, and organizations have accepted Business Intelligence as a standard part of the Improvement infrastructure. Today there are many different renditions of what a data warehouse is – an active data warehouse, a 12-14 April 2010, London federated data warehouse, a star schema data warehouse and so forth. Unfortunately none of these types of a data warehouse are the same. There is no integrity in the definition of what a data warehouse is. In addition, 1st generation DW 2.0: Data Warehouse for data warehouses have failed to take into account many important requirements that are now recognized as legitimate the Next Generation aspects of data warehousing. Now there is DW 2.0 which is the definition of data warehouse architecture for the future 29-30 April 2010, London of data warehousing. This two day seminar describes what DW 2.0 is and addresses what data warehousing for the Series Discounts future will look like. Attend more than one course in this series and you will be entitled Learning Objectives to the following discounts: ● Describe what the architecture for the future of data ● Understand the fundamental transformation of data 2nd course 10% warehousing looks like that takes place as data passes through ETL processing 3rd course 15% ● Describe how metadata fits into DW 2.0 ● Examine the role of new data warehouse technologies 4th course 20% ● Describe the levels of data of DW 2.0 – interactive, such as Talend, Dataupia, SeaTab, Kalido, and others 5th course 25% integrated, near line, archival ● Understand the migration path from existing 1st Group Booking Discounts ● Describe how unstructured data can be gathered and generation data warehouses to DW 2.0 If 5 delegates from the same integrated into a data warehouse ● Understand the issues of data base design in different organisation register at the same ● Describe the flow of data from outside of DW 2.0, into parts of the DW 2.0 environment time for the same or various DW 2.0 and out of DW 2.0 ● Understand the issues of building a data warehouse on seminars, then the 5th delegate ● Understand why data warehouses do not have to cost a fluid foundation that can be changed as business is free. We regret that this offer a huge amount of money, even when they contain a lot requirements change cannot be used in conjunction of data and have lots of users with the Series Discount. Seminar Outline ‘Very clear and crisp. The best ever lecture I have ever been to on A brief word about the past ETL and transformation The exploration facility data warehousing topic.’ processing ● When a facility is needed Sridhar Somaraju, Enterprise An introduction to DW 2.0 ● What sort of data goes into an Architect, Barclays Bank ● Recognizing the life cycle of data The granularity manager exploration facility ‘Thank you for sharing your great within the data warehouse ● The users of the exploration facility experience.’ ● Including unstructured data in the Data modeling throughout the Laurent Cabrit, Manager, DW 2.0 environment DW 2.0 environment Archival sector Accenture ● Integrating metadata into the DW ● The ERD model ● Passive indexes 2.0 environment ● The dis model ● Inverted lists ‘Interesting speaker with the ability ● Changing the DW 2.0 technology ● The physical data model ● Periodic rewriting to relate to real-world situations infrastructure as business ● Internally contained metadata and examples.’ requirements change The metadata infrastructure ● Release independence Andy Rigby, Business Analyst, ● Enterprise metadata ATS Euromaster DW 2.0 architecture ● Local metadata The unstructured data base ● The interactive sector ● Business metadata ● Integrating unstructured data Presenter ● The integrated sector ● Technical metadata ● SOM’s and other visualizations Bill Inmon, Inmon ● The near line sector ● Creating the unstructured data Consulting Services, ● The archival sector Integrating Unstructured data warehouse – known as the ● The flow of data into, out of, and ● The issue of terminology ● Linking the unstructured data Father of Data through the DW 2.0 environment ● Stemming warehouse to the structured data Warehouse and one ● Stop words warehouse of the 10 IT People Data warehouse performance ● External taxonomies ● Applications of unstructured data Who Mattered in The Last 40 ● SLA for the DSS environment ● Direct, indirect searches in an analytical environment Years– has written 50 books ● Homogeneous workload ● Textual analytics – using SQL for ● Managing volumes of unstructured and over 1000 articles. His management text searches data books have been translated into ● Monitoring the data warehouse 9 languages. Bill’s weekly The near line extension Methodology throughout the newsletter with b-eye-network Data marts ● Data base utilities DW 2.0 environment is read by over 55,000 ● Cross media storage management ● The waterfall SDLC Data warehouse exploration facility ● The economics of alternate storage recipients. ● The spiral development SDLC The fluid foundation – making ● Heuristic processing sure that changes to business ● Just giving the end users their data In-House Training requirements do not hamstring For an in-house presentation the development and of this or any other IRM UK maintenance efforts seminar, please contact us on: T: +44 (0)20 8866 8366 Audience E: customerservice@irmuk.co.uk ● Data Architects ● Data Warehouse Managers ● Database Administrators ● Systems Managers ● Data Analysts ● Data Administrators Endorsed by: ● Systems Designers ● Data Managers Data Governance Conference Europe 2010 The Premier Organisation for 19-21 April 2010, London data professionals in the UK Master Data Management Conference Europe 2010 19-21 April 2010, London Media Sponsor Data Management, Information Quality & DW/BI Conference 2010 3-5 November 2010, London Pencil these dates in your diary now. 18 www.irmuk.co.uk

12-14 April 2010, London Information Quality Improvement Fee £1445 + VAT Group Booking & Series Processes and Best Practices for Business Performance Excellence Discounts Available Larry English Data Management Series Data Modelling Fundamentals 15-16 February 2010, 20-21 September 2010, London Overview Data Modelling Masterclass 17-18 February 2010, Poor information quality costs organizations10-20% of operating revenue in process failure and "information scrap and 22-23 September 2010, London rework" in direct costs with missed opportunity costs often greater. This seminar describes quality principles applied to Information Quality business and systems processes to achieve effective business performance. It provides guidelines for implementing an Improvement effective IQ environment. 12-14 April 2010, London DW 2.0: Data Warehouse for Learning Objectives the Next Generation 29-30 April 2010, London ● Define information quality and its three components ● Describe how to reengineer and correct data and Series Discounts ● Describe categories of information quality tools and implement audits and control for data movement Attend more than one course in how to use them ● Conduct an information quality process improvement this series and you will be entitled ● Describe how to measure information definition and initiative to the following discounts: content quality ● Describe how to organize and manage an information 2nd course 10% ● Describe how to measure costs of nonquality quality environment 3rd course 15% information 4th course 20% 5th course 25% Seminar & Workshop Outline Group Booking Discounts If 5 delegates from the same Defining Information Quality (IQ) Measuring the Costs of Poor Quality Information organisation register at the same ● Quality and information quality and the ROI of Information Process time for the same or various ● Customer satisfaction as business driver ● Calculating information costs seminars, then the 5th delegate ● Dispelling myths about IQ ● Calculating poor quality information cost is free. We regret that this offer cannot be used in conjunction ● Calculating lifetime value as a measure with the Series Discount. Applying Quality Principles to Information of information value ● The information product ● Kaizen, TQM and business excellence principles Improving Information Process Quality: ‘Extremely knowledgeable on topic ● Identifying information "customers" Data Defect Prevention and explains it really well.’ ● Customer "expectations" of their information product ● The Plan-Do-Check-Act cycle for information process Ann Brigdale, Data Quality Lead improvement Specialist, Nationwide Building Information Quality Tools and Processes ● Root cause analysis using cause and effect diagrams Society ● Categories of IQ tools ● From quality assurance to continuous quality ‘Great energy and enthusiasm – ● TIQM® Quality System Overview never flagged.’ ● Architecture of IQ tools in the TIQM process Improving Information Product Quality: Rachel Ware, Quality Analyst, Data Reengineering & Correction (Cleansing) Reuters Data Assessing Data Definition and Information Quality ● Principles of data correction ● Data definition quality characteristics ● Audits and Controls for ETL processes ‘Excellent content, relevant, clear and well delivered. Knows his ● Three categories of data definition quality assessment ● Discovering “business rules” in legacy data subject matter inside out.’ ● QFD: Designing quality in data models Darrel Green, Asset Catalogue ● Metrics for data definition quality Implementing and Sustaining an Information Manager, Infraco BCV Quality Improvement Environment Assessing Information Quality ● Deming's fourteen points of quality applied ● Information quality characteristics to information Presenter Mr. English is an ● Applying statistical quality control (SQC) to information ● Organizing and facilitating culture change for internationally information quality recognized speaker, educator, author and consultant in Audience knowledge management and information quality ● Information Quality personnel ● Systems Analysts ● Internal and EDP auditors improvement. Mr English has ● Quality Management personnel ● Business Analyst ● Business personnel who require developed the TIQM Quality ● Data Management & Warehouse ● IT Consultant quality information System applying Kaizen quality personnel ● Information Stewards principles to information quality ● IT Management management. He chairs Information Quality Conferences around the world. Special Features He is a co-founder of the International Association for ● Lecture with exercises and interchange to reinforce the concepts Information and Data Quality ● All delegates will receive a Free copy of "IQ Applied: Best Practices for Improving Business Information, Processes, (IAIDQ). and System" book, written by Larry English, as well as course documentation TIQM Certification The TIQM Certification Programme is currently being offered on-site. It requires a minimum of 11-13 days of in depth training by Larry English in the processes of TIQM coupled with Practicum projects in each required TIQM process. E-mail Jeanette.hall@irmuk.co.uk for further information In-House Training For an in-house presentation of this or any other IRM UK seminar, please contact us on: T: +44 (0)20 8866 8366 E: customerservice@irmuk.co.uk www.irmuk.co.uk 19

Booking Form Strategic IT Training Ltd www.irmuk.co.uk Registration Information Registration Fees: Registration Form Full payment or a purchase order is due prior to the event. Payment may Organisation be made in Sterling (£) or Euros. If paying in Euros the prevailing exchange rate of the country of the delegate or delegates’ company is to be used. The total Euros Address remitted should be the amount required to purchase the sterling pound cost of the City Postcode event on the day of payment. All delegates must add VAT (15%) to their total event fees. VAT may be reclaimed by delegates from the tax authorities after the event. Country GROUP DISCOUNTS: For every 4 people from one company who register Telephone Fax for the same event, at the same time, a 5th delegate may attend FREE! Please Note: We cannot offer any other published discounts / offers to those taking e-mail advantage of this group discount. The registration fee includes the lectures, documentation, refreshment breaks Booking made by and lunch on each day of the event. The cost of hotel accommodation is not Approving Manager Position included in the event fee. UK Delegates: Expenses of travel, accommodation and subsistence incurred ❑ Please tick here if this completed form confirms your telephone registration. whilst attending any IRM UK event will be fully tax deductible by the employer company if attendance is undertaken to maintain professional skills of the Delegate Details employee attending. 1. Surname Mr/Ms/Mrs/Dr Non-UK Delegates: Please check with your local tax authorities. Cancellation Liability: In the event of cancellation of an event for any reason, First Name Direct tel: IRM UK's liability is limited to the return of the registration fee only. IRM UK will not reimburse delegates for any travel or hotel cancellation fees or penalties. Job Title e-mail Cancellation Policy: Cancellations must be received in writing at least two Event Name & Date weeks before the commencement of the event and will be subject to a 10% administration fee. It is regretted that cancellations received within two weeks of 2. Surname Mr/Ms/Mrs/Dr the event date will be liable for the full fee. Substitutions can be made at any time. First Name Direct tel: Job Title e-mail Hotel Accommodation and Seminar Venue Details IRM UK in association with JP Events, have arranged special discounted hotel rates Event Name & Date at our various seminar venues and at other hotels nearby. Seminar venues will be confirmed upon registration. Alternatively, please visit our website. 3. Surname Mr/Ms/Mrs/Dr Email: enquiries@jpeventsltd.com www.jpeventsltd.com First Name Direct tel: Tel: +44 (0)84 5680 1138 Fax: +44 (0)84 5680 1139 Alternatively, you may book directly at the relevant hotels Job Title e-mail Event Name & Date Seminar Timetables Billing address if different from above 08.30 – 09.00 Registration (first day only) 09.00 – 12.30 Event 12.30 – 13.30 Lunch 13.30 – 17.00 Event BOOKING CODE MUST BE QUOTED WHEN REGISTERING Mailing Information As we are using multiple mailing lists, there is the possibility that you may receive BOOKING CODE = WBD more than one brochure. If this is the case or if there is an error in your address Payment Details: Please note that full payment or a purchase order is due details, please forward the incorrect mailing labels to us so we can update our prior to commencement of the event database immediately. Please tick appropriate method of payment: ❑ Please tick here if you are unable to attend a seminar but would like your name added to our mailing list. ❑ Cheque, drawn on a UK bank, enclosed for £ made payable to IRM UK Strategic ITTraining Ltd IRM UK Strategic IT Training Ltd ❑ Purchase Order Number IRM UK are specialist in strategic IT training for IT & business professionals ❑ Bank Transfer (Please attach a copy of your bank transfer order to this and managers. Our carefully selected presenters have superior technical booking) Contact IRM UK for our bank details on +44 (0)20 8866 8366. When knowledge, teaching skills and a wide range of practical business experience. They are some of the most influential technologists, methodologists and original paying by bank transfer, please ensure that the order includes the following thinkers in IT today. Noted for the participation of top level decision makers from details: the Event Title, the Delegate Name, and your Company Name. Please both the corporate, user and vendor communities, and the lucid analysis of critical ensure the full amount is paid, including VAT. strategic and management issues, our events are condensed and rigorous ❑ Credit Card combining technical explanations with management advice and discussions of ❑ American Express ❑ Visa ❑ Mastercard ❑ Eurocard ❑ Delta future directions. Please visit our website for comprehensive information on our Please charge £ to my account events and speakers www.irmuk.co.uk. Name on credit card (please print) How to Register Cardholder’s Signature Date Copyright ©2010 IRM UK Strategic IT Training Ltd e-mail: customerservice@irmuk.co.uk Account Number Expiry Date Security Code website: www.irmuk.co.uk Credit card Billing Address if Different from above Fax: +44 (0)20 8866 7966 Post: IRM UK Strategic IT Training Ltd, ❑ Data Protection: The personal information that you provide will be held Bishops Walk House, 19-23 High Street, on a database by IRM UK. We may occasionally release your details to other Pinner, Middlesex HA5 5PJ, UK reputable companies. If you prefer not to be included in this service please ☎ Phone: +44 (0)20 8866 8366 tick the box

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