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FORRESTER'S IT FORUM EMEA 2010

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  • 1. FORRESTER’S IT FORUM EMEA 2010 The Business Technology Transformation: Making It Real June 9–11, 2010 ■ Hotel Cascais Miragem ■ Lisbon ■ Portugal www.forrester.com/ITForum2010emea
  • 2. FORRESTER’S IT FORUM EMEA 2010 Contents Dear colleague, As we work our way through a bad economic slump, it’s time for some soul-searching in IT, time to learn from past lessons and create a better way forward. Forrester calls this new mandate for 3 Role-Based Forum transformation “business technology” (BT). It’s based on the simple premise that technology is more ubiquitous and core to the business than ever before, and organizations therefore must think 4 Speakers about it differently — beyond the traditional mindset of plan, build, run. But, like you, we’re asked to make BT more than a name change, to bring the concept down from the ether and into reality. This year’s IT Forum EMEA will help you do just that. 5 Agenda So transformation needs to take on a real meaning. Think of the changes leaders face: customers and employees, demographically and geographically dispersed, creating new ways of doing business; 6 Track Information myriad cloud-based or other lighter, fit-to-purpose delivery models available; and of course, fiscal and regulatory pressures not seen in decades. These trends and others require that leaders outside 10 Expert Advice IT need to engage more inside IT. And as the clouds of recession begin to lift, these stakeholders want to move faster. This time, the need for transformation is real. 12 Venue & Sponsors At Forrester’s IT Forum EMEA 2010, we’ll help you look inside your IT organization and build a strategy to transform it into a BT organization. We’ll help you pose the right questions to peers and suppliers — and prepare you to answer tough questions in return. Forrester analysts and leading industry speakers will tackle issues related to driving the BT transformation — like connecting people fluidly; infusing process with insight; simplifying always, everywhere; delivering services, not assets; and creating differentiated business capabilities. Forrester’s IT Forum EMEA 2010 is more than an industry conference. It’s an investment in your organization’s bottom-line success. Through a combination of analyst presentations, in-depth case studies, executive exchanges, analyst One-On-One Meetings, and peer networking, you’ll acquire the tools, knowledge, and best practices to bring your IT organization to the forefront of the business. I look forward to seeing you in Lisbon! Simon Yates Vice President, CIO Group Forrester Research 2 ,, “An “An excellent opportunity to meet Forrester analysts and industry peers.” ,, Ian Bennett, Chief, PeopleSoft Systems Management, UNHCR (The UN Refugee Agency) ,, “A good event to attend with a broad spectrum of topics discussed which will add value to my role.” ,, Gary Gascoigne, ISD Head of Delivery, Asda Stores
  • 3. ROLE-BASED FORUM THE BUSINESS TECHNOLOGY Role-Based Track TRANSFORMATION: MAKING IT REAL Track A: Application Development & Delivery As the clouds of recession begin to lift, the need for IT transformation K.I.S.S.: Keep It Simple And Spectacular is real. Forrester calls this new mandate “business technology” (BT), where every business activity is enabled by technology, and Track B: Information & Knowledge every technology decision hinges on a business need. Management And Business Process Transforming The Business With People, Your Role, Your Priorities, Your Success! Processes, And Information At Forrester’s IT Forum EMEA 2010, we’ll help each of the roles we serve lead the shift from IT to BT. Through keynotes, Track C: CIO track sessions, One-On-One Meetings with analysts, and peer Leading Your Business Technology networking, you’ll learn how to address five efforts that will Transformation ultimately enable the BT transformation. Track D: Enterprise Architecture ∙ Connecting people more fluidly to drive innovation. Boosting The Value And Impact Of EA ∙ Infusing business process with business insight. ∙ Simplifying always and everywhere. Track E: Infrastructure & Operations ∙ Delivering services, not assets. And Security & Risk Enabling Business Transformation Through IT ∙ Creating new, differentiated business capabilities. Infrastructure, Operations, Security, And Risk Join your peers in one of our seven role-focused tracks or select a Management curriculum that best suits your needs. Bring your colleagues, too! With nearly 100 track sessions to choose from, there’s something Track F: Sourcing & Vendor for everyone. Management Sourcing Strategies For The Business- Why Attend? Technology-Focused Enterprise ∙ Benefit from the unbiased expertise of Forrester analysts. Track G: Technology Product ∙ Identify opportunities for intelligent cost saving. Management & Marketing ∙ Separate hype from utility. ∙ Meet one-on-one with Forrester analysts. And Vendor Strategy ∙ Network with peers in your role. Engaging BT Professionals: Navigating The Next ∙ Meet leading vendors and discover emerging technologies. Three Years Of Tech Industry Recovery Who Are We? Forrester uses personas like us to represent clients in their professional roles and deliver a uniquely relevant and solution-oriented experience. 3
  • 4. POWERFUL CONTENT. EXCEPTIONAL SPEAKERS Industry Keynotes Edouard Odier, Executive Vice President for Information Technology, Air France-KLM Edouard Odier is AF-KLM EVP in charge of IT since January 2009, he is member of AF-KLM Executive Committee. He joined Air France in 1977 Edouard Odier managed Air France Operations Research Group from 1982 to 1989. He joined Amadeus France as General Manager from its creation in 1989. He was appointed as Vice-President Development of Air France IT Department in April 2001 and AF CIO in October 2003. Charles Newhouse, Head of Strategy & Design, Enterprise IT Services, BAE Systems Charles Newhouse joined BAE Systems’ head of ce in 2000 as head of eBusiness strategy, following the company's investment in the creation of Exostar, the aerospace and defense industry e-marketplace (cofounded with Boeing, Lockheed Martin, Raytheon, and Rolls-Royce). At the beginning of 2005, he moved to become IT Director, Head Of ce & Shared Services. In his three-year tenure of the post delivering services to 2,000 users, he achieved a 25% reduction in the operational IT budget while improving service delivery (40%) and customer satisfaction (15%). Since 2008, Mr. Newhouse has been focused on developing and implementing the strategy for BAE Systems’ midrange infrastructure service, services platform, and identity management programs, culminating in his recent appointment into his current role. Enterprise IT Services is an approximately £100M per annum business providing 36,000 users desktop, network, collaboration, midrange infrastructure, eCommerce, and consultancy services. Prior to BAE Systems, Mr. Newhouse worked for GEC Marconi Electronic Systems in a number of engineering-related roles. He has a master’s degree in electronic engineering. Gianluigi Castelli, Executive Vice President ICT, Eni Gianluigi Castelli joined Eni in 2006 and holds the position of Executive VP ICT. Prior to Eni, Mr. Castelli worked at Vodafone as CIO, CTO, and, nally, as Global IT Director. From 1997 to 2001, Mr. Castelli worked at the Fiat Group, rst as Fiat Auto’s CIO, then as CEO and Managing Director of Fiat’s IT service company (GSA). He is the chairman of the Italian branch of the EuroCIO group, and he won the EC ITEA Award in 1995 and the EUCIP Champion Award in 2009. Peter Hambling, CIO, Lloyds of London Peter Hambling is the Chief Information Of cer of Lloyds, heading up the specialist insurance markets Information Technology Group. Previously, he was responsible for designing and supervising the build of HSBC's second-generation global eCommerce platforms. These now run 48 personal nancial services businesses and 18 commercial banking businesses globally, servicing over 30 million customers. He has led teams pioneering, developing and supporting very large complex multi-channel distributed global FX & MM trading systems, associated integration middleware and market data infrastructure. Marcus Alldrick, CISO, Lloyds of London In his role at Lloyd’s Marcus is responsible for ensuring that risks to information are understood and adequately mitigated in a cost effective manner throughout the corporation, both in the UK and in its overseas locations, and that assurance to this effect is provided to Executive, Senior and Line Management. Prior to joining Lloyd’s, Marcus was a Principal Advisor for KPMG, working in IT Advisory and specializing in information security strategy de nition and implementation. Before that Marcus has been Head of Information Security for Abbey National plc, and Information Risk and Security Manager for Barclaycard. Forrester Keynotes Planning And Delivering Capabilities Your Business Wants Alex Cullen, Vice President, Research Director, Forrester Research Business leaders are more bullish on technology’s potential, and as a result, they’re generating a lot of demand. But IT’s budgets are nite, and their resources can’t do everything that’s asked of them. The result is angst. And while the balancing of supply with demand is a perennial high-wire act for CIOs, the angst seems to be worsening as businesses position for slow economic recovery. The solution is to apply information technology where and how it can bring the most bene t to the business. But in today’s world, this means more than better governance; it means thinking and talking, planning and executing around enhanced business capabilities that drive business results — the rst step in the BT transformation. Harnessing The Groundswell: How Real Heroes Are Turning Consumer Technology To Business Advantage Ted Schadler, Vice President, Principal Analyst, Forrester Research Whether you call it “consumerization of IT” or social, mobile, video, or cloud, the impact is the same: Customers and employees are harnessing new technology to be more powerful than you are. And you have little control over what they do. The solution is not to lock all systems down or trample the groundswell. Instead, it is to empower employees to use the technology and skills they mastered rst at home, but with IT guardrails up and with business guidance. But how? This panel of what we call HEROes — highly empowered and resourceful operatives — has gured that out. To Move From IT To BT, CIOs Need To Focus On Balance Sheets As Well As Processes — And Smart Computing Provides The Tools To Do So Andrew Bartels, Vice President, Principal Analyst, Forrester Research For the past 20 years, CIOs and IT departments have mostly focused on making business processes more ef cient. This focus has helped make their companies much more productive and has improved product and service quality, with positive impacts on income statements. But there is more to business than process ef ciencies and lower operating cost; there is also the balance sheet of assets and liabilities — both tangible, such as buildings and equipment or investments and debt, and intangible, such as brand, reputation, human capital, or intellectual property. The next frontiers for tech departments in the transition from IT to BT are twofold: 1) optimizing the business results from processes that affect the balance sheet, and 2) optimizing directly the returns on corporate assets and minimizing the costs of corporate liabilities. Fortunately, the tech market is starting to provide the tools to help tech departments conquer these frontiers. These tools — which Forrester is calling Smart Computing — are still emerging and are very much works in progress. So, CIOs need both to work with their business partners to identify ways in which Smart Computing technologies can help their businesses address critical balance sheet issues and to work with vendors to shape the Smart Computing tools so that they can do so. 4
  • 5. AGENDA WEDNESDAY, JUNE 9 08:00 - 10:00 Registration And Refreshments In The Solutions Showcase 10:00 - 10:20 Forum Welcome with George F. Colony, Chairman of the Board & CEO, Forrester Research 10:20 - 10:35 Setting The Stage Simon Yates, Vice President, CIO Group, Forrester Research 10:35 - 11:20 Industry Keynote: Peter Hambling, CIO, Lloyds of London Marcus Alldrick, CISO, Lloyds of London 11:20 - 11:50 Morning Networking Break In The Solutions Showcase 11:50 - 12:35 Planning And Delivering Capabilities Your Business Wants Alex Cullen, Vice President, Research Director, Forrester Research 12:35 - 13:45 Networking Lunch 13:45 - 14:35 Track Sessions 14:35 - 15:05 Afternoon Break In The Solutions Showcase 15:05 - 15:35 Gold Sessions 16:35 - 16:45 Track Sessions 16:45 - 17:45 Harnessing The Groundswell: How Real Heroes Turn Consumer Technology To Business Advantage Ted Schadler, Vice President, Principal Analyst, Forrester Research 17:45 - 18:45 Networking Reception In The Solutions Showcase THURSDAY, JUNE 10 08:00 - 08:50 Breakfast Presentations 08:00 - 09:00 Registration And Refreshments In The Solutions Showcase 09:00 - 09:05 Opening Remarks 09:05 - 09:45 Industry Keynote: Gianluigi Castelli, Executive Vice President ICT, Eni 09:45 - 10:25 Platinum Keynote: Verizon Business 10:25 - 11:05 How Much Of Your Future Will Be In The Cloud? Strategies For Embracing Cloud Computing Services James Staten, Principal Analyst, Forrester Research 11:05 - 11:35 Morning Networking Break In The Solutions Showcase 11:35 - 12:25 Track Sessions 12:35 - 13:05 Gold Sessions 13:05 - 14:15 Networking Lunch 14:15 - 15:05 Track Sessions 16:05 - 16:30 Afternoon Break In The Solutions Showcase 16:30 - 17:20 Track Sessions 17:30 - 18.30 To Move From IT To BT, CIOs Must Focus On Balance Sheets As Well As Processes Andrew Bartels, Vice President, Principal Analyst, Forrester Research 18.30 - 21:30 Evening Event FRIDAY, JUNE 11 08:00 - 08:50 Breakfast Presentations 08:00 - 09:00 Registration And Refreshments In The Solutions Showcase 09:00 - 09:05 Opening Remarks 09:05 - 09:50 Industry Keynote: Charles Newhouse, Head of Strategy & Design, Enterprise IT Service, BAE Systems 09:50 - 10:35 Industry Keynote: Edouard Odier, Executive Vice President for Information Technology, Air France-KLM 10:35 - 11:10 Morning Networking Break In The Solutions Showcase 11:10 - 12:00 Track Sessions 12:00 - 13:00 Networking Lunch In The Solutions Showcase 13:00 - 14:50 Track Sessions All session speakers, themes, and times are subject to change. 5
  • 6. ROLE-BASED TRACKS TRACK A: APPLICATION DEVELOPMENT TRACK B: INFORMATION & KNOWLEDGE & DELIVERY MANAGEMENT + BUSINESS PROCESS K.I.S.S.: Keep It Simple And Spectacular Transforming The Business With People, Processes, How many times have you sat through a long management meeting And Information for your application development and delivery organization and The promise of empowering employees with the information, wondered: “Does it have to be this complex? Are we making it processes, and tools to solve customer problems has never all too hard?” Well, it can be simpler, and many enterprises are been greater. IT professionals now have a vast set of options for replacing the complexity of traditional IT organizations with supporting the workforce with emerging tools like social networks, something different — a simpler approach. This frees development digital video, next-generation collaboration platforms, and and delivery professionals to serve the business better, with more communications technologies. Yet breaking down silos and driving innovation and value — a spectacular result. How do they do it? real business benefits from content, processes, collaboration, and They begin by getting requirements right the first time. They have communications infrastructure require a sound strategy. Business Process & Applications professionals participating in this track will learned how to scale Agile up across the organization. They have learn how to align their current and future technology investments built a world-class development team. They know how to deliver and deployment models with transformational business process compelling user experiences. They have learned important lessons initiatives. Information & Knowledge Management professionals from software product companies that they can apply to their core participating in this track will gain practical advice and examples of value streams. And they know how to apply the latest advances in how IT leaders are turning their people, technology, and information application technology, whether that be Java, DBMS and information management investments into distinctive business outcomes. management, integration, or multichannel customer experiences, or the latest best practices for PMOs, enterprise portfolio management, For Business Process & Applications Professionals application and ERP consolidation, or test-data management and Best Practices For Consolidating And Centralizing Your BI privacy. How can you learn to do the same? Come to Forrester’s IT Environment, Including Do’s And Don’ts From Your Peers James G. Kobielus, Senior Analyst Forum Application Development & Delivery track! SAP’s Current State And Future Trajectory Unite Business Analysts And QA Professionals To Deliver George Lawrie, Principal Analyst, James G. Kobielus, Senior Analyst, Increased Business Value and Stefan Reid, Ph.D., Senior Analyst Mary Gerush, Analyst, and Margo Visitacion, Vice President BPM: The New Language Of IT To BT A Checklist For Success With Cross-Channel Applications Derek Miers, Principal Analyst and Alexander Peters, Ph.D., Principal Analyst Jost Hoppermann, Vice President, Principal Analyst, and George Centers Of Excellence For SAP Governance Lawrie, Principal Analyst Alexander Peters, Ph.D., Principal Analyst Enterprise Portfolio Management and the EPMO: Transform Business Processes Through Business Analytics Translating the Theory Into Reality James G. Kobielus, Senior Analyst, Connie Moore, Vice President, Research Director, and Derek Miers, Principal Analyst Margo Visitacion, Vice President Building A World-Class Development Team For Information & Knowledge Management Professionals Mary Gerush, Analyst, and Diego Lo Giudice, Vice President, Principal Build An Innovation Center To Harness Emerging Technologies Consultant Rob Koplowitz, Principal Analyst The Future Of Information Management And DBMS Technology SharePoint 2010 Beta: Early Lessons Learned And Road Map Planning Noel Yuhanna, Principal Analyst Rob Koplowitz, Principal Analyst Deliver The Right Software The First Time By Breathing New Life Is Google Wave The 21st-Century Future Of Collaboration? Into Your Old Requirements Practices Ted Schadler, Vice President, Principal Analyst Mary Gerush, Analyst Turning Your Intranet Into An Efficient Information Workplace Tim Walters, Ph.D., Senior Analyst Application Modernization, Rationalization, And Consolidation Strategies – In Search Of Leaner, Meaner Portfolios To SharePoint Or Not To SharePoint For External Web Sites George Lawrie, Principal Analyst Stephen Powers, Principal Analyst The Latest Trends In Agile, Lean, And Product-Centric Software Delivery Dave West, Senior Analyst Andrea Davies Brian Porter Iris Kendall Application Development Business Process & Information & Knowledge & Delivery Professional Applications Professional Management Professional 6
  • 7. TRACK C: CIO TRACK D: ENTERPRISE ARCHITECTURE Leading Your Business Technology Transformation Boosting The Value And Impact Of EA As firms embark on the transformation from IT to BT (business In a business technology world, IT can’t remain an order-taker technology), CIOs’ leadership abilities will be put to the test. and must mature its business partnership capabilities. Enterprise Smart CIOs will carry the BT torch by deftly shedding their architecture (EA) is the critical success factor for this partnership. outdated technology portfolio and processes in favor of Sessions in this track will help EA professionals realize this role technology-enabled business innovations and services. This track in IT-business partnership — examining how to create a business- will arm senior IT leaders with insights and real-world examples of focused and relevant architecture and how to craft an EA program emerging organizational, process, and technology practices that that drives this partnership. drive new business value without placing the organization at risk. Crafting Your Technology Strategy For Business Impact Total Economic Impact™ (TEI): Justify Business-Critical IT Randy Heffner, Vice President, Principal Analyst Investments (Action Session) The Anatomy Of Capability Maps Chip Gliedman, Vice President, Principal Analyst Alex Cullen, Vice President, Research Director Business Technology Investment Strategies: Categorizing And You Need Information Architecture To Reap The Benefits In The Classifying IT Investments In The BT Service Catalog Next Tech Boom Chip Gliedman, Vice President, Principal Analyst Gene Leganza, Vice President, Principal Analyst, and Henry Peyret, From Black Box To Glass Box: Case Studies In IT Transparency Principal Analyst Craig Symons, Vice President, Principal Analyst Services As Context: Binding Business Architecture To IT Governance In A BT World Information And Application Architecture Craig Symons, Vice President, Principal Analyst Randy Heffner, Vice President, Principal Analyst; Gene Leganza, Vice Future BT Organizational Models President, Principal Analyst; and Noel Yuhanna, Principal Analyst Marc Cecere, Vice President, Principal Analyst How Next-Generation Systems Management Meets The Needs Leading Your IT Workforce Transition Of Digital Business Marc Cecere, Vice President, Principal Analyst Galen Schreck, Principal Analyst The CIO’s Guide To Social Computing Next-Generation Enterprise Architecture (Panel Discussion) Nigel Fenwick, Vice President, Principal Analyst Moderated by: Gene Leganza, Vice President, Principal Analyst Panel: Bobby Cameron, Vice President, Principal Analyst, Alex Cullen, Vice Building A Road Map To BT Demand Management Maturity President, Research Director, and Henry Peyret, Principal Analyst Bobby Cameron, Vice President, Principal Analyst The Role Of EA Before, During, And After An M&A Pursuing Emerging Technologies In Context Henry Peyret, Principal Analyst Bobby Cameron, Vice President, Principal Analyst Marketing Tactics To Boost EA’s Value Message Alex Cullen, Vice President, Research Director PPM, APM, And The State Of The Art For EA Governance Henry Peyret, Principal Analyst , and Diego Lo Giudice, Vice President, Principal Consultant Carol Ito Eric Adams CIO Enterprise Architecture Professional 7
  • 8. ROLE-BASED TRACKS TRACK E: INFRASTRUCTURE & TRACK F: SOURCING & VENDOR OPERATIONS + SECURITY & RISK MANAGEMENT Enabling Business Transformation Through IT Sourcing Strategies For The Business-Technology- Infrastructure, Operations, Security, And Risk Focused Enterprise Management As firms embark on the transformation from IT to BT, sourcing and As the global economy recovers, pent-up business demand for new vendor management professionals must assume new roles. They applications and new market initiatives will thrust infrastructure must help the business understand key technology trends and and operations (I&O) and security and risk management (SRM) tradeoffs of new and legacy sourcing models, and they must ensure leaders and their teams into the heart of the business technology maximum value from vendor investments. They play a crucial role (BT) transformation. But with these new opportunities — such in optimizing technology spend — and in making sure that they are as cloud computing, client virtualization, and mobility — come taking advantage of newer models like SaaS and cloud services increased security and risk management concerns. This track where it makes sense. This track will focus on key sourcing and will show how I&O and SRM decision-makers can embrace BT vendor management strategies for making BT work across activities and apply their expertise and techniques to elevate major areas of technology investment including applications, skills and accelerate business capabilities. infrastructure, services, and telco. Building A Skills Competency Benchmark For Your Infrastructure Planning, Building, And Running Your Multisourcing Model & Operations Team (Action Session) Euan Davis, Principal Analyst Rachel A. Dines, Researcher Can Your Offshore Providers Help In Business Transformation? Optimizing Service Management: Automate With Continual Sudin Apte, Principal Analyst Service Improvement Measuring The Risks And Value Of Emerging Technologies Glenn O’Donnell, Senior Analyst Chris Andrews, Senior Analyst Justifying Your Cloud Investment The Future Of Application Services In The Cloud James Staten, Principal Analyst Liz Herbert, Senior Analyst The Future Of Client Virtualization SaaS Sourcing Strategies: How To Sustain Business Benjamin Gray, Senior Analyst Empowerment While Maintaining IT Goals The Mobile Platform Wars Escalate Liz Herbert, Senior Analyst Benjamin Gray, Senior Analyst Understanding The Strengths And Weaknesses Of Major IT Assessing The Maturity Of Green IT In Your Organization (Action Sourcing Models Session) Wolfgang Benkel, Principal Consultant Doug Washburn, Analyst Focus On Governance To Drive Sourcing Success Real-World Infrastructure Efficiency KPIs Euan Davis, Principal Analyst, and Wolfgang Benkel, Principal Andrew Reichman, Senior Analyst Consultant Security In The Cloud — A Paradigm Shift How Sourcing Professionals Can Drive More Innovation From Khalid Kark, Vice President, Principal Analyst Service Providers Chris Andrews, Senior Analyst Building A World-Class Security Organization Khalid Kark, Vice President, Principal Analyst New Global Telecoms Service Delivery Models: Enterprises Will Identity Management In 2010: Building A Flexible, Compliant, Benefit From Emerging ICT And Cloud-Type Telecoms Services Brownlee Thomas, Ph.D., Principal Analyst Secure Foundation Andras Cser, Principal Analyst Noughty Software Licensing — Is The Obituary Premature? Liz Herbert, Senior Analyst Ian Oliver Sean Rhodes Stefan Valenti Infrastructure & Operations Security & Risk Professional Sourcing & Vendor Professional Management Professional 8
  • 9. TRACK G: TECHNOLOGY PRODUCT MANAGEMENT & MARKETING + VENDOR ATTEND A PRE-FORUM WORKSHOP! June 8, 2010 – Lisbon STRATEGY The Marketing Of IT Engaging BT Professionals: Navigating The Next Led by Bobby Cameron, Vice President, Principal Analyst, Forrester Three Years Of Tech Industry Recovery Research Participants in this Workshop will learn how to develop an IT Enterprise technology customers are seizing greater control over marketing program that improves the communication of IT’s value their destinies as they transform business with IT. These business and increases the successful deployment and adoption of IT-based technology (BT) professionals increasingly base decisions in solutions. The Workshop will provide detailed guidance on how to terms of business outcomes, not traditional technology feature, get started marketing IT’s work, using examples of how other IT function, or performance metrics. B2B tech companies must organizations organize, justify, target, and deliver successful IT significantly upgrade core customer-facing competencies marketing campaigns. Topics covered include: making the case to successfully engage business technologists. The tech for IT marketing, establishing a marketing plan, segmenting the industry’s new winners will be vendors that undergo their own BT business and IT audience, using multiple communication channels, transformation — introducing BT into all marketing, selling, and taking advantage of portals and newsletters, assigning the work, customer interactions that in turn will power clients’ BT adoption using external PR where appropriate, and measuring the program’s and success. Technology vendors large and small need to navigate success. Through discussions and group exercises, participants will huge issues in order to succeed, including the size and shape of gain valuable insight and sample takeaways that will enable their the tech industry’s recovery in 2010 and beyond, pivoting to “as- IT organizations to elevate business’ perception and involvement — a-service” delivery and pricing of IT capabilities, and the advent improving IT’s effectiveness. of Smart Computing that will bring IT capabilities to bear on new classes of business problems. www.forrester.com/itforumworkshop Sales Enablement: Effective Practices And Leadership Lessons Learned Justifying Technology Investments Eric G. Brown, Vice President, Research Director, and Bradford J. Holmes, Vice President, Role Manager – Sales Enablement Led by Robert Cormier, Principal Consultant, Forrester Research Learn the fundamentals for building effective business cases Dynamic Product Portfolios For Dynamic Channels for technology investments by applying Forrester’s proven Total Tom Grant, Ph.D., Senior Analyst, and Tim Harmon, Senior Analyst Economic Impact™ (TEI) framework and methodology. Forrester Building Powerful B2B Technology Communities Principal Consultant, Bob Cormier, teaches you how to build Peter Burris, Principal Analyst, Research Director sound business cases; easily understand basic financial concepts; The Future Of The B2B Technology Marketing Mix quantify business benefits, risks, and flexibility options; and Michael Gale, Vice President prioritize and communicate with business stakeholders and The Tech Industry Rebound In 2010 And Beyond management. Apply this learning in exercises and a case study, Andrew Bartels, Vice President, Principal Analyst, ending the day building an action plan to incorporate an improved Holger Kisker, Ph.D., Senior Analyst technology business case process within your organization. Strategies For “Everything-As-A-Service” Pricing And Delivery Models www.forrester.com/itforumworkshopJTI Pascal Matzke, Vice President, Principal Analyst The Cloud Opportunity for Strategists Pre-Forum Workshop pricing: €1,500 for paying IT Forum EMEA Stefan Reid, Senior Analyst 2010 attendees (€1,975 regular rate). To register, call: +31 (0)20.305.4848 Travis Martin Technology Product Management & Marketing Professional Victor Scott Vendor Strategy Professional ,, ,, "From the view of a sourcing unit in the financial industry, the Forrester IT Forum conference provided valuable insights into other buyers' challenges, the latest IT developments, and good, relevant networking opportunities." Jacob Ikkala, Sourcing Specialist, Group Sourcing, Nordea 9
  • 10. ANALYST ONE-ON-ONE MEETINGS PARTICIPATING FORRESTER ANALYSTS AND COVERAGE AREAS: Serving Application Development & Delivery Professionals Nigel Fenwick, Vice President, Principal Analyst Business Technology, Business Value of IT, CIO Leadership, CIO Role, Customer Mary Gerush, Analyst Experience, IT & Business Alignment, IT As A Business, IT Management, IT Strategic Application Development, Application Development Management, Application Planning, IT Strategy, Planning, & Governance, Retail, Retail Technologies, Serving Development Metrics & Benchmarks, Application Development Organizational The Business, Social Computing & Web 2.0, The Marketing Of IT Structure, Application Development Processes & Tools, Application Development Roles & Responsibilities, IT Management, Portfolio Management & PMOs, Project Chip Gliedman, Vice President, Principal Analyst Management Tools & Processes, Requirements De nition & Management Business Process Management, CRM Strategy & Deployment, Customer Relationship Management, Customer Relationship Management Applications, Customer Service & Mike Gilpin, Vice President, Research Director Support, IT Management, IT Spending & Budgeting, Packaged Applications, Portfolio Application Development, Application Development Processes & Tools, Management & PMOs, Total Economic Impact™ Information-As-A-Service, Lean Software, SOA & Web Services, Service-Oriented Craig Symons, Vice President, Principal Analyst Architecture Balanced Scorecard, CIO Leadership, CIO Role, IT Governance, IT Management, IT Organization, IT Portfolio Management, IT Strategic Planning, IT Strategy, Planning, Jost Hoppermann, Vice President, Principal Analyst & Governance Application Development, Application Planning & Strategy, Architecture & Technology Strategy, Banking Platforms, EA Governance Processes, EA Organizational Structure, Simon Yates, Vice President, CIO Group Enterprise Architecture, Enterprise Architecture Practices, Financial Services, Application Management, Client Computing Hardware, Client Operating Systems & Multichannel Architecture, Retail Banking Software, Client Security & Management, Computer Displays, Enterprise Laptops, George Lawrie, Principal Analyst Enterprise Mobile Devices, Enterprise Mobility, IT Infrastructure & Operations, Consumer Packaged Goods, Enterprise ERP, Enterprise Resource Planning Mobile Operating Systems, Mobile Software & Platforms, PC Support, Peripheral Applications, Financial Services, Manufacturing, Packaged Applications, Professional Devices, Server-Based Computing Services, Retail, Supply Chain Management Serving Enterprise Architecture Professionals Diego Lo Giudice, Vice President, Principal Consultant Alex Cullen, Vice President, Research Director Application Architecture, Application Development, Application Development IT Management, IT Organization, IT Strategy, Planning, & Governance, Organizational Processes & Tools, Architecture & Technology Strategy, Enterprise Architecture, Design & Change Management Enterprise Architecture Domains, Enterprise Architecture Practices, IT Management, Open Source Strategy, SOA & Web Services, Sourcing & Procurement, Sourcing Strategy & Execution Also serving Business Process & Applications professionals Randy Heffner, Vice President, Principal Analyst Application Architecture, Application Development, Application Development Margo Visitacion, Vice President Processes & Tools, Application Security, Digital Business Architecture, Enterprise Agile Methodologies, Application Development, Application Development Processes Architecture, Enterprise Architecture Domains, SOA & Web Services, SOA Design, & Tools, IT Management, Portfolio Management & PMOs, Project Portfolio SOA Management & Web Services Management, SOA Platforms, SOA Security, SOA Management, Quality Assurance, Testing & Test Management Strategy, Security & Risk, Service-Oriented Architecture, Software Modeling Dave West, Senior Analyst Gene Leganza, Vice President, Principal Analyst Agile Methodologies, Application Development Metrics & Benchmarks, Processes Application Architecture, Enterprise Architecture, Enterprise Architecture Domains, & Methodologies, Processes & Tools, Application Infrastructure Technologies, Government, IT Management, IT Strategic Planning, IT Strategy, Planning, & Application Life-Cycle Management, EA Modeling & Repository Tools, Enterprise Governance, Information Architecture, Technical Architecture Architecture, IT Management, Portfolio Management & PMOs, Programming Languages, Project Management Tools & Processes, Requirements De nition & Management, Software Change & Con guration Management, Software Modeling Henry Peyret, Principal Analyst EA Modeling & Repository Tools, Enterprise Architecture, Enterprise Architecture Noel Yuhanna, Principal Analyst Practices, Government, Healthcare & Life Sciences, Manufacturing, Professional B2B Sales & Marketing, Business Continuity & Disaster Recovery, Clustering, Services, Retail, Telecommunications Services, Transportation & Logistics, Travel Computer Architectures, Data Center Management, Data Integration, Data Management, Data Protection, Data Security, Database Management Systems, Galen Schreck, Principal Analyst Enterprise Architecture, IT Infrastructure & Operations, Information & Knowledge Cloud Computing, Computer Architectures, Data Center Management, Enterprise Management, Information Protection, Integration Technologies, Mobile Services, Architecture, Enterprise Architecture Domains, High Availability/Fault Tolerance, IT Security & Risk, Storage & Data Management, Telecommunications Services Infrastructure & Operations, IT Management, IT Strategic Planning, IT Strategy, Planning, & Governance, Processor Architectures, Server Virtualization, Systems Management, Serving Business Process Professionals Systems Partitioning & Virtualization, Technical Architecture Derek Miers, Principal Analyst Application Development, B2B Sales & Marketing, Enterprise Marketing Platforms, Serving Information & Knowledge Management Professionals Interactive Marketing, Marketing & Advertising, Marketing Automation, SOA & Web Rob Koplowitz, Principal Analyst Services Collaboration Strategy, Enterprise Collaboration, Information & Knowledge Management, Information Workplace, Instant Messaging, Messaging James G. Kobielus, Senior Analyst Analytic Applications, Business Intelligence, Data Integration, Data Management, Data Mining & Advanced Analytics, Data Visualization, Data Warehousing, Database Stephen Powers, Principal Analyst Management Systems, Enterprise Portals & Search, Information & Knowledge Digital Asset Management, Document Management, Enterprise Content Management, Management, Integration Technologies, OLAP, Predictive Analytics, Text Mining & Information & Knowledge Management, Web Content Management Analytics Connie Moore, Vice President, Research Director Ted Schadler, Vice President, Principal Analyst Business Process Management, Business Process Optimization, Collaboration Collaboration Platforms & Strategy, Enterprise Collaboration, Information & Strategy, Enterprise Collaboration, Enterprise Content Management, IT Management, Knowledge Management, Information Workplace, Instant Messaging, Real-Time IT Organization, Information & Knowledge Management, Organizational Design & Collaboration, Web Conferencing Change Management, Packaged Applications Alexander Peters, Ph.D., Principal Analyst Tim Walters, Ph.D., Senior Analyst Enterprise Architecture, IT Governance, IT Management, IT Organization, IT Strategic Digital Asset Management, Document Management, Enterprise Content Management, Planning, IT Strategy, Planning, & Governance, Organizational Design & Change Information & Knowledge Management, Web Content Management Management, Sourcing & Procurement, Sourcing Strategy & Execution Serving CIOs Serving Infrastructure & Operations Professionals Bobby Cameron, Vice President, Principal Analyst Rachel A. Dines, Analyst Application Development, Architecture & Technology Strategy, Business Value Build And Lead A High-Performing Infrastructure And Operations Team, Business of IT, Governance, Risk, & Compliance, IT & Business Alignment, IT Governance, Value Of IT, Data Center Management, Data Center Planning, IT Infrastructure & IT Management, IT Operations Measurement, IT Strategic Planning, IT Strategy, Operations, IT Management, IT Operations Measurement, IT Organization, IT Strategy, Planning, & Governance, Security & Risk, Serving The Business Planning, & Governance, Server Management, Server Virtualization, Serving The Business, Systems Management, The Marketing Of IT Marc Cecere, Vice President, Principal Analyst Application Development, Architecture & Technology Strategy, Budgeting & Benjamin Gray, Senior Analyst Forecasting, Cost Control, IT Management, IT Organization, IT Spending & Budgeting, Client Computing Hardware, Client Operating Systems & Software, Enterprise IT Strategic Planning, IT Strategy, Planning, & Governance, Organizational Design & Desktops, Enterprise Laptops, Enterprise Mobile Devices, Enterprise Mobility, IT Change Management Infrastructure & Operations, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Telecommunications Services
  • 11. Onica King, Researcher Data Center Management, Green IT, IT Asset Management, IT Infrastructure & Serving Technology Product Management & Marketing Professionals Operations, IT Process Automation, ITIL Peter Burris, Principal Analyst, Research Director Application Development, Enterprise Marketing Platforms, Interactive Marketing, Marketing & Advertising, Marketing Automation, SOA & Web Services, Sales, Marketing, Glenn O'Donnell, Senior Analyst & Product Strategy. Application Development, Application Performance Monitoring, Business Service Management, CMDB, Capacity Modeling & Planning, Data Center Automation, IT Asset Management, IT Infrastructure & Operations, IT Management, IT Organization, Tim Harmon, Senior Analyst IT Process Automation, IT Service Management, IT Strategy, Planning, & Governance, Boost leads and productivity through an integrated marketing mix, Build business ITIL, Infrastructure Change Management, Infrastructure Con guration Management, with effective channel partners, Drive client value and pro ts via effective product Infrastructure Metrics, Integrated IT Management, Networking, Organizational management, Drive sales and pipeline performance via effective, end-to-end Design & Change Management, Server Management, Server Provisioning, Service- programs, Engage customers and prospects globally using social media, Establish a Level Management, Software Distribution, Systems Management global brand that attracts opportunity and drives sales Andrew Reichman, Senior Analyst Peter O’Neill, Vice President, Principal Analyst Consumer Electronics, Consumer Technology, Data Archiving, Data Protection, IT Business Service Management, Competitive Analysis, Computer Hardware & Software Infrastructure & Operations, Next Generation DVDs, Storage & Data Management, Industries, Data Center Management, Globalization & Emerging Markets, Go-To- Storage Management, Storage Networking Market Strategies, IT Process Automation, ITIL, Innovation Networks, Marketing & Sales Strategies, Partnership Best Practices, Social Computing & Web 2.0, Tech Phil Sayer, Principal Analyst Tech Marketing Value Proposition, Technographics Segmentation, Technology Vendor Client Security & Management, Convergence Services, Data Services, Enterprise Alliances & Partnerships Mobile Devices, Enterprise Mobility, Financial Services, IT Infrastructure & Operations, IT Services, LAN Protocols & Standards, Local Area Networks, Managed Serving Technology Sales Enablement Professionals Telecommunications Services, Mobile Device Management, Mobile Services, Networking, Outsourcing, Telecommunications Services, Uni ed Communications, Eric G. Brown, Vice President, Research Director Voice Over IP Platforms, Voice Over IP Services, Wide Area Network Services Emerging Marketing Channels, Healthcare & Life Sciences, Marketing & Advertising, Marketing Organization & Culture, Value-Based Marketing James Staten, Principal Analyst Blade Servers, Capacity On Demand & Utility Computing, Cloud Computing, Computer Architectures, Data Center Architecture, Data Center Consolidation, Data Center Management, Grid Computing, IT Infrastructure & Operations, Server Consolidation, Bob Cormier, Principal Analyst Server Hardware, Server Virtualization, Systems Management, X86 Servers IT Spending & Budgeting, Total Economic Impact™ Doug Washburn, Analyst Client Computing Hardware, Data Center Management, Green IT, IT Infrastructure & Operations, IT Management, IT Organization, Server Hardware, Server Management, Storage & Data Management, Storage Management Bradford J. Holmes, Vice President, Role Manager — Sales Enablement B2B Sales & Marketing, Government, Healthcare & Life Sciences, Tech Marketing Serving Security & Risk Professionals Strategies, Tech Marketing Tools & Best Practices Andras Cser, Principal Analyst Enterprise Single Sign-On, Entitlement Management, Financial Services, Healthcare & Life Sciences, Identity & Access Management, Mobile Services, Passwords, Serving Vendor Strategy Professionals Professional Services, Security & Risk, Strong Authentication, Telecommunications Services, User Account Provisioning, Web Single Sign-On Andrew Bartels, Vice President, Principal Analyst Authentication, Authorization, & Audit, B2B Sales & Marketing, Financial Services, Khalid Kark, Vice President, Principal Analyst Government, High-Tech, IT Spending & Budgeting, Professional Services, Security Governance, Risk, & Compliance, IT Compliance Management, IT Risk Management, & Risk, Smart Cards, Sourcing & Procurement, Tech Marketing Strategies, Tech Regulations & Legislation, Security & Risk, Security Performance Management, Marketing Tools & Best Practices, Tech Sector Economics, eBusiness/eCommerce, Security Policies, Security Program Governance, Security Services, Security eCommerce Platforms & Technologies Standards, Regulations, & Legislation, Security Strategy Ellen Daley, Vice President, Role Manager – Vendor Strategy Serving Sourcing & Vendor Management Professionals B2B Sales & Marketing, Enterprise Mobility, Market Research Tools & Best Practices, Chris Andrews, Senior Analyst Tech Marketing Strategies & Best Practices, Telecommunications Services B2B Sales & Marketing, Contract Negotiations, Corporate Strategy, Go-To-Market Strategies, IT Consulting, IT Services, Innovation Networks, Marketing & Sales Strategies, Mergers & Acquisitions, Mergers & Acquisitions Best Practices, Offshore Mike Cans eld, Principal Analyst Services, Product & Solutions Strategies, RFPs, Sourcing & Procurement, Sourcing Communication Service Provider Issues & Technologies, Convergence Services, Strategy & Execution, Strategy Execution & Measurement, Strategy Frameworks & European Telecommunications Services, Managed Telecommunications Services, Models, Systems Integration, Vendor Management, Vendor Positioning Structural Separation, Telecommunications Marketing, Telecommunications Sudin Apte, Principal Analyst Services, Telecommunications Services By Region, Wholesale Communications IT Services, Offshore Services, Outsourcing, Systems Integration Holger Kisker, Ph.D., Senior Analyst Application Development, Application Strategy & Selection, Business Process Management, Business Process Modeling, Customer Relationship Management, Wolfgang Benkel, Principal Consultant Energy & Utilities, Enterprise Architecture, Enterprise Resource Planning Applications, Pricing, RFPs, Service-Level Agreements, Sourcing & Procurement, Sourcing Strategy Information & Knowledge Management, Manufacturing, Order Management, & Execution Packaged Applications, Supply Chain Management Pascal Matzke, Vice President, Principal Analyst B2B Sales & Marketing, Customer Relationship Management, Go-To-Market Brownlee Thomas, Ph.D., Principal Analyst Strategies, Marketing & Advertising, Mergers & Acquisitions, Offshore Services, Broadband & Remote Access, Client Security & Management, Contract Negotiations, Outsourcing, Packaged Applications, Partner & Af liate Marketing, Product & Convergence Services, Enterprise Mobile Devices, Enterprise Mobility, Global Mobile Solutions Strategies, Sourcing & Procurement, Sourcing Execution, Sourcing Services, Global Satellite Services, Global Telecommunications Services, Hosted & Strategy & Execution, Stakeholder Alignment, Strategy Execution & Measurement, Managed IP PBX Services, Managed Telecommunications Services, Mobile Broadband Systems Integration, Technology Vendor Alliances & Partnerships Access & Device Management, Mobile Roaming & Services, Outsourcing, RFPs, Remote Work & Telecommuting, Site-To-Site MPLS Services, Video/Videoconferencing Thomas Mendel, Ph.D., Vice President, Research Director Services, Sourcing & Procurement, Telecommunications Services, Uni ed B2B Sales & Marketing, Business Service Management, CMDB, Corporate Strategy, Communications, Vendor Management, Voice Over IP Platforms & Services, Wide Area Data Center Management, IT Infrastructure & Operations, IT Management Software, Networks & Data Services, Wireless Voice Services - Mobile Voice & VoWi-Fi IT Process Automation, Media & Entertainment, Mobile Services, Product & Solutions Strategies, Service-Level Agreements, Sourcing & Procurement, Strategy Execution Liz Herbert, Senior Analyst & Measurement, Systems Management, Telecommunications Services Accounting Systems, Contract Negotiations, Distribution Channels — ISVs, OEMs, & VARs, Enterprise ERP, Enterprise Resource Planning Applications, Financial Stefan Ried, Ph.D., Senior Analyst Management, IT Consulting, Midmarket ERP, Outsourcing, Package Implementation Application Development Processes & Tools, Application Infrastructure Technologies, Services, Packaged Applications, Pricing, RFPs, Service-Level Agreements, Software Application Planning & Strategy, Application Platforms & Programming Strategy, As A Service, Sourcing & Procurement, Supplier Scorecarding, Sustainable Sourcing, Application Server Platforms, Architecture & Technology Strategy, B2B Sales & Systems Integration, Vendor Evaluation, Vendor Management Marketing, EA Governance Processes, EA Organizational Structure, Enterprise Architecture Practices, Enterprise Service Bus, IT Infrastructure & Operations, Professional Services, Repositories & Registries, SOA & Web Services, SOA Governance, Service-Oriented Architecture
  • 12. VENUE & SPONSORS Hotel Miragem Cascais Avenida Marginal, 8554, Cascais 2754-536 Phone: +351 210 060 600 www.cascaismirage.com Forum Venue The Hotel Cascais Miragem is a contemporary design hotel that offers magnificent views over the Atlantic Ocean. Rooms at the conference hotel are limited, so register early for the Forum to secure your room at the Miragem! Special room rates are available for delegates at local hotels. Once you register for the Forum, you will be sent hotel booking information. www.forrester.com/ITForum2010emea/venue UPCOMING... Forrester Events 2010 Forrester’s Infrastructure & Operations Forum EMEA Forrester's Business Process & Applications Forum US March 11–12, 2010, London October 07–08, 2010, National Harbor Forrester's Security Forum EMEA Forrester's Content & Collaboration Forum US March 11–12, 2010, London October 07–08, 2010, National Harbor Forrester's Infrastructure & Operations Forum US Forrester's CIO Summit US March 17–18, 2010, Dallas October 07, 2010, National Harbor Forrester's IT Forum US Forrester's Services & Sourcing Forum US May 26–28, 2010, Las Vegas November 09–10, 2010, Chicago Forrester's IT Forum EMEA Forrester's Services & Sourcing Forum EMEA June 09–11, 2010, Lisbon November 16-17, 2010, London Forrester's Security Forum US September 16–17, 2010, Boston For a complete list of all upcoming Forrester Forums, including Workshops, please visit www.forrester.com/events. Sponsors Sponsors Be Visible. Create Excitement. Generate New Business. Sponsor A Forrester Event Platinum Sponsor Gold Sponsors Silver Sponsors For sponsorship information, please contact us at sponsorshipsEMEA@forrester.com or call the Event sponsorship lines on +31 (0)20 305 4351 (or 4337). Application Development & Delivery http://blogs.forrester.com/appdev/ Forrester Blogs Business Process http://blogs.forrester.com/business_process/ Join the conversations CIO http://blogs.forrester.com/cio/ on Forrester’s IT blogs: Enterprise Architecture http://blogs.forrester.com/ea/ Information & Knowledge Management http://blogs.forrester.com/information_management/ Infrastructure & Operations http://blogs.forrester.com/it_infrastructure/ Security & Risk http://blogs.forrester.com/srm/ Sourcing & Vendor Management http://blogs.forrester.com/svm/ Register Today! Call +31 (0)20 305 4848 or visit www.forrester.com/ITForum2010emea 12
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