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The Greying West

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Dr Pekka Mattila - The Greying West - Aalto University Perspective Day, December 7, 2011

Dr Pekka Mattila - The Greying West - Aalto University Perspective Day, December 7, 2011

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  • 1. The Greying WestHow Do DemographicsChange BusinessesPekka MattilaGroup Managing Director Perspective DayAdjunct Professor of PracticeAalto University December 7, 2011Executive Education
  • 2. Agenda• Senior society• Affluent target markets• Sources of new growth• Emerging leadership challenges Page 2 7.12.2011 Pekka Mattila
  • 3. SeniorSocietyPekka MattilaAalto UniversityExecutive Education
  • 4. Need forService DesignPekka MattilaAalto UniversityExecutive Education
  • 5. Need forSocietal DesignPekka MattilaAalto UniversityExecutive Education
  • 6. Shift of Powerto The RetiredPekka MattilaAalto UniversityExecutive Education
  • 7. Managing FairnessPerceptionsPekka MattilaAalto UniversityExecutive Education
  • 8. Affluent TargetMarketsPekka MattilaAalto UniversityExecutive Education
  • 9. Purchasing-PoweredSeniors of The WestPekka MattilaAalto UniversityExecutive Education
  • 10. Purchasing power of the retired (Finnish Centre for Pensions) Page 107.12.2011 Pekka Mattila
  • 11. …And AspiringConsumersof The EastPekka MattilaAalto UniversityExecutive Education
  • 12. Sources ofNew GrowthPekka MattilaAalto UniversityExecutive Education
  • 13. The WorldNeeds More FoodPekka MattilaAalto UniversityExecutive Education
  • 14. In search of nutrition? (Bryan 2010, McKinsey Quarterly) Page 147.12.2011 Pekka Mattila
  • 15. The WorldNeeds More LuxuryPekka MattilaAalto UniversityExecutive Education
  • 16. Luxury for China (Vinay & Dixit & Wu 2011) Page 167.12.2011 Pekka Mattila
  • 17. …And The Luxury IsAssociated with Old,Continental and EvenDegeneratedPekka MattilaAalto UniversityExecutive Education
  • 18. EmbracingConseptualAgePekka MattilaAalto UniversityExecutive Education
  • 19. …Where PhysicalStrength isUndermined byExperience andKnowledgePekka MattilaAalto UniversityExecutive Education
  • 20. GeriatricServicesPekka MattilaAalto UniversityExecutive Education
  • 21. …The Japan IsFollowingPekka MattilaAalto UniversityExecutive Education
  • 22. …And Even TheChina Eventually WillPekka MattilaAalto UniversityExecutive Education
  • 23. EmergingLeadershipChallengesPekka MattilaAalto UniversityExecutive Education
  • 24. ReinventingManagementPekka MattilaAalto UniversityExecutive Education
  • 25. Motivating andEmpoweringThe DisillusionedPekka MattilaAalto UniversityExecutive Education
  • 26. Page 267.12.2011 Pekka Mattila
  • 27. Tapping intoDemocracyPekka MattilaAalto UniversityExecutive Education
  • 28. EmpoweringGenerationX, Y and ZPekka MattilaAalto UniversityExecutive Education
  • 29. …While KeepingThe Seniors onBoardPekka MattilaAalto UniversityExecutive Education
  • 30. Managing theCreativeDestructionPekka MattilaAalto UniversityExecutive Education
  • 31. UnderstandingThe TargetMarketsPekka MattilaAalto UniversityExecutive Education
  • 32. The Greying WestHow Do DemographicsChange BusinessesPekka MattilaGroup Managing Director Perspective Day 7.12.2011Adjunct Professor of PracticeAalto UniversityExecutive Education

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