The Greying West

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Dr Pekka Mattila - The Greying West - Aalto University Perspective Day, December 7, 2011

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The Greying West

  1. 1. The Greying WestHow Do DemographicsChange BusinessesPekka MattilaGroup Managing Director Perspective DayAdjunct Professor of PracticeAalto University December 7, 2011Executive Education
  2. 2. Agenda• Senior society• Affluent target markets• Sources of new growth• Emerging leadership challenges Page 2 7.12.2011 Pekka Mattila
  3. 3. SeniorSocietyPekka MattilaAalto UniversityExecutive Education
  4. 4. Need forService DesignPekka MattilaAalto UniversityExecutive Education
  5. 5. Need forSocietal DesignPekka MattilaAalto UniversityExecutive Education
  6. 6. Shift of Powerto The RetiredPekka MattilaAalto UniversityExecutive Education
  7. 7. Managing FairnessPerceptionsPekka MattilaAalto UniversityExecutive Education
  8. 8. Affluent TargetMarketsPekka MattilaAalto UniversityExecutive Education
  9. 9. Purchasing-PoweredSeniors of The WestPekka MattilaAalto UniversityExecutive Education
  10. 10. Purchasing power of the retired (Finnish Centre for Pensions) Page 107.12.2011 Pekka Mattila
  11. 11. …And AspiringConsumersof The EastPekka MattilaAalto UniversityExecutive Education
  12. 12. Sources ofNew GrowthPekka MattilaAalto UniversityExecutive Education
  13. 13. The WorldNeeds More FoodPekka MattilaAalto UniversityExecutive Education
  14. 14. In search of nutrition? (Bryan 2010, McKinsey Quarterly) Page 147.12.2011 Pekka Mattila
  15. 15. The WorldNeeds More LuxuryPekka MattilaAalto UniversityExecutive Education
  16. 16. Luxury for China (Vinay & Dixit & Wu 2011) Page 167.12.2011 Pekka Mattila
  17. 17. …And The Luxury IsAssociated with Old,Continental and EvenDegeneratedPekka MattilaAalto UniversityExecutive Education
  18. 18. EmbracingConseptualAgePekka MattilaAalto UniversityExecutive Education
  19. 19. …Where PhysicalStrength isUndermined byExperience andKnowledgePekka MattilaAalto UniversityExecutive Education
  20. 20. GeriatricServicesPekka MattilaAalto UniversityExecutive Education
  21. 21. …The Japan IsFollowingPekka MattilaAalto UniversityExecutive Education
  22. 22. …And Even TheChina Eventually WillPekka MattilaAalto UniversityExecutive Education
  23. 23. EmergingLeadershipChallengesPekka MattilaAalto UniversityExecutive Education
  24. 24. ReinventingManagementPekka MattilaAalto UniversityExecutive Education
  25. 25. Motivating andEmpoweringThe DisillusionedPekka MattilaAalto UniversityExecutive Education
  26. 26. Page 267.12.2011 Pekka Mattila
  27. 27. Tapping intoDemocracyPekka MattilaAalto UniversityExecutive Education
  28. 28. EmpoweringGenerationX, Y and ZPekka MattilaAalto UniversityExecutive Education
  29. 29. …While KeepingThe Seniors onBoardPekka MattilaAalto UniversityExecutive Education
  30. 30. Managing theCreativeDestructionPekka MattilaAalto UniversityExecutive Education
  31. 31. UnderstandingThe TargetMarketsPekka MattilaAalto UniversityExecutive Education
  32. 32. The Greying WestHow Do DemographicsChange BusinessesPekka MattilaGroup Managing Director Perspective Day 7.12.2011Adjunct Professor of PracticeAalto UniversityExecutive Education
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