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The Greying West
 

The Greying West

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Dr Pekka Mattila - The Greying West - Aalto University Perspective Day, December 7, 2011

Dr Pekka Mattila - The Greying West - Aalto University Perspective Day, December 7, 2011

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    The Greying West The Greying West Presentation Transcript

    • The Greying WestHow Do DemographicsChange BusinessesPekka MattilaGroup Managing Director Perspective DayAdjunct Professor of PracticeAalto University December 7, 2011Executive Education
    • Agenda• Senior society• Affluent target markets• Sources of new growth• Emerging leadership challenges Page 2 7.12.2011 Pekka Mattila
    • SeniorSocietyPekka MattilaAalto UniversityExecutive Education
    • Need forService DesignPekka MattilaAalto UniversityExecutive Education
    • Need forSocietal DesignPekka MattilaAalto UniversityExecutive Education
    • Shift of Powerto The RetiredPekka MattilaAalto UniversityExecutive Education
    • Managing FairnessPerceptionsPekka MattilaAalto UniversityExecutive Education
    • Affluent TargetMarketsPekka MattilaAalto UniversityExecutive Education
    • Purchasing-PoweredSeniors of The WestPekka MattilaAalto UniversityExecutive Education
    • Purchasing power of the retired (Finnish Centre for Pensions) Page 107.12.2011 Pekka Mattila
    • …And AspiringConsumersof The EastPekka MattilaAalto UniversityExecutive Education
    • Sources ofNew GrowthPekka MattilaAalto UniversityExecutive Education
    • The WorldNeeds More FoodPekka MattilaAalto UniversityExecutive Education
    • In search of nutrition? (Bryan 2010, McKinsey Quarterly) Page 147.12.2011 Pekka Mattila
    • The WorldNeeds More LuxuryPekka MattilaAalto UniversityExecutive Education
    • Luxury for China (Vinay & Dixit & Wu 2011) Page 167.12.2011 Pekka Mattila
    • …And The Luxury IsAssociated with Old,Continental and EvenDegeneratedPekka MattilaAalto UniversityExecutive Education
    • EmbracingConseptualAgePekka MattilaAalto UniversityExecutive Education
    • …Where PhysicalStrength isUndermined byExperience andKnowledgePekka MattilaAalto UniversityExecutive Education
    • GeriatricServicesPekka MattilaAalto UniversityExecutive Education
    • …The Japan IsFollowingPekka MattilaAalto UniversityExecutive Education
    • …And Even TheChina Eventually WillPekka MattilaAalto UniversityExecutive Education
    • EmergingLeadershipChallengesPekka MattilaAalto UniversityExecutive Education
    • ReinventingManagementPekka MattilaAalto UniversityExecutive Education
    • Motivating andEmpoweringThe DisillusionedPekka MattilaAalto UniversityExecutive Education
    • Page 267.12.2011 Pekka Mattila
    • Tapping intoDemocracyPekka MattilaAalto UniversityExecutive Education
    • EmpoweringGenerationX, Y and ZPekka MattilaAalto UniversityExecutive Education
    • …While KeepingThe Seniors onBoardPekka MattilaAalto UniversityExecutive Education
    • Managing theCreativeDestructionPekka MattilaAalto UniversityExecutive Education
    • UnderstandingThe TargetMarketsPekka MattilaAalto UniversityExecutive Education
    • The Greying WestHow Do DemographicsChange BusinessesPekka MattilaGroup Managing Director Perspective Day 7.12.2011Adjunct Professor of PracticeAalto UniversityExecutive Education