Social Media Executive Manifesto
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Social Media Executive Manifesto

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Executives of the world, heed my call! It is time to throw off the yoke of false hope. Yesteryear has passed. Welcome to the age of social media!

Executives of the world, heed my call! It is time to throw off the yoke of false hope. Yesteryear has passed. Welcome to the age of social media!

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Social Media Executive Manifesto Social Media Executive Manifesto Presentation Transcript

  • Executives of the world, heed my call! It Is tIme to throw off the yoke of false hope. yesteryear has passed. Welcome to the age of social media! social media Executive ManifestoBY maurice forget magazine 2/2011
  • Social media Do not believe the hype! has torndown the wall of public relations and marketingspeak separating you from your customers.
  • This is no lie. Change or perrish!Social media Do not believe the hype! has torndown the wall of public relations and marketingspeak separating you from your customers. It isno longer a question of choosing to engage yourcustomers. View slide
  • Speak your mind. And learn to listen. This is no lie. Change or perrish!Social media Do not believe the hype! has torndown the wall of public relations and marketingspeak separating you from your customers. It isno longer a question of choosing to engage yourcustomers. The conversation is already happening –the choice is whether or not you will have a say in theproceedings. View slide
  • Thereinis no profit without risk.To compete this brave new world, we must unabashedlyembrace the uncertainty of human contact.
  • Thereinis no profit without risk.To compete this brave new world, we must unabashedlyembrace the uncertainty of human contact. Social media and autocratic control do not mix.
  • Thereinis no profit without risk. To compete this brave new world, we must unabashedly embrace the uncertainty of human contact. Social media and autocratic control do not mix.“Controlling theconversation is like tryingto force a date to go well.” – blogger Chris Brogan
  • You need to say something meaningful forpeople to be willing to listen.
  • You need to say something meaningful for people to be willing to listen.Since theconversation isbetween people,it needs to beauthentic.
  • You need to say something meaningful for people to be willing to listen. Social media will not somehow replace the traditional marketing mix.Since theconversation isbetween people,it needs to beauthentic.
  • You need to say something meaningful for people to be willing to listen. Social media will not somehow replace the traditional marketing mix.Since theconversation is In the end, it isbetween people, content thatit needs to be theauthentic. sticks. Compelling content attracts visitors.
  • We will try to listen. 1. Build a strong listening platform.1. 2. 3. 4. 5.
  • We will try to listen. 2.Build a something goes wrong in case damage control plan, (happens all the time). 2. 3. 4. 5.Build astronglisteningplatform.
  • We will try to listen. 3. Experiment with the tools and build a voice without much sense of a goal, except to learn the territory. 3. 4. 5.Build a Build a damagestrong control plan, inlistening case something goes wrongplatform. (happens all the time).
  • We will try to listen. 4.Set some solid goals. 4. 5. ExperimentBuild a Build a damage with the toolsstrong control plan, in and build a voice withoutlistening case something goes wrong much sense ofplatform. (happens all a goal, except to learn the the time). territory.
  • We will try to listen. 5. Puthit those goals. to metrics in place 5. ExperimentBuild a Build a damage with the tools Setstrong control plan, in and build a voice without somelistening case something goes wrong much sense of solidplatform. (happens all a goal, except to learn the goals. the time). territory.
  • We will gauge our performanceaccording to stakeholder values,not just shareholder value.
  • We will gauge our performance according to stakeholder values, not just shareholder value.If a concept canchallenge you toquestion the meaningof your existence, it isa force to be reckonedwith. This is the powerof social media.
  • We will gauge our performance according to stakeholder values, not just shareholder value. Just ask any company that has had to fend off deserved criticismIf a concept can on Twitter, Facebook,challenge you to or a well-respected blogquestion the meaning whether they would preferof your existence, it is to be tried in a court ofa force to be reckoned law or the court of publicwith. This is the power opinion.of social media.
  • We must accept that our employees are individualsintelligent capable of makingindependent , informed decisions and will act interestsin the best of the company.
  • We must accept that our employees are individuals intelligent capable of making independent , informed decisions and will act interests in the best of the company.• As a part of any strategic risk assessment, companies must establish social media guidelines that reflect legal liability, safety, and security concerns along with the company values and code of conduct.
  • We must accept that our employees are individuals intelligent capable of making independent , informed decisions and will act interests in the best of the company.• As a part of any strategic risk assessment, companies must establish social media guidelines that reflect legal liability, safety, and security concerns along with the company values and code of conduct.• Beyond the security threats, employees need to abide by the company’s privacy, confidentiality, and legal guidelines for external communications.
  • We must accept that our employees are individuals intelligent capable of making independent , informed decisions and will act interests in the best of the company.• As a part of any strategic risk assessment, companies must establish social media guidelines that reflect legal liability, safety, and security concerns along with the company values and code of conduct.• Beyond the security threats, employees need to abide by the company’s privacy, confidentiality, and legal guidelines for external communications.• It must be made absolutely clear that the employee’s opinion does not necessarily reflect the company’s. Unless given permission otherwise, employees should not speak on behalf of the company.
  • personalizeWe have powerful tools toandenhance the brand experience forour employees.
  • personalize We have powerful tools to and enhance the brand experience for our employees.Careers are no longercarefully groomed fromrecruitment to retirementwithin a company
  • We have powerful tools to personalize and enhance the brand experience for our employees.Careers are no longercarefully groomed fromrecruitment to retirementwithin a company – they are patchwork affairs where employees pick and choose placements in different organizations to round out their professional experience and skills.
  • We have powerful tools to personalize and enhance the brand experience for our employees. If you create a sense of community, you build loyalty.Careers are no longercarefully groomed fromrecruitment to retirementwithin a company – they are patchwork affairs where employees pick and choose placements in different organizations to round out their professional experience and skills.
  • We have powerful tools to personalize and enhance the brand experience for our employees. If you create a sense of community, you build loyalty.Careers are no longer You need to remindcarefully groomed from your people that therecruitment to retirement company is not a giant,within a company faceless abstract “it” – they are patchwork affairs where employees pick and choose placements in different organizations to round out their professional experience and skills.
  • We have powerful tools to personalize and enhance the brand experience for our employees. If you create a sense of community, you build loyalty.Careers are no longer You need to remindcarefully groomed from your people that therecruitment to retirement company is not a giant,within a company faceless abstract “it” – they are patchwork affairs rather it is a group where employees pick of people and choose placements in – “we.” different organizations to round out their professional experience and skills.
  • Empower your future with social media.
  • Empower your future with social media.Company executivesneed to be willing tocommunicate with alltheir stakeholders.
  • Empower your future with social media.Company executivesneed to be willing tocommunicate with all Social media can betheir stakeholders. unpredictable and intimidating – and that is because it is real.
  • Empower your future with social media.Company executivesneed to be willing tocommunicate with all Social media can betheir stakeholders. unpredictable and intimidating – and that is because it is real. Social media makes your message real and gives your company authenticity.
  • magazine 2/2011to read the whole magazine for free click here