Profile toolbox 3_2011

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We filled the toolbox with tips on how to use storytelling techniques to succeed in business.

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Profile toolbox 3_2011

  1. 1. Onceupona time The secret to making friends and TexT: SaTu Rämö influencing people lies in storytelling. Be successful – be a good storyteller! You can use Toolbox materials at work, to link with your blog or when giving a presentation – or forward it to colleagues. The background ideas are available in a variety of web sources.
  2. 2. AGoodStoryis…
  3. 3. AGoodStoryis… …simple. “Sometimes reality is too complex. Stories give it form.” French film director Jean Luc Godard
  4. 4. AGoodStoryis…
  5. 5. A …detailed.Good “Give details; from them we prosper.Story In the generality,is… we die. Give an experience, not a whole life.” Finnish author Kari Hotakainen
  6. 6. 3AGoodStory…
  7. 7. 3AGood …creates emotions.Story… Stories entertain and bring order to a confusing world – both to life in general and to the business world.
  8. 8. 3 A Good …creates emotions. Story… Stories entertain and bring order to a confusing world – both to life in general and to the business world.“Stories are humane and identifiable. You can tell a story is good, when people relate to the characters. Relating to characters is what creates emotions.” Story designer and scriptwriter Anne Kalliomäki, CEO of Tarinakone
  9. 9. A GoodStory…
  10. 10. …sets you apart. Stories make companies more A humane and set them apart from competitors. A good story sticks Good in your mind and can easily beStory… recounted to others. Stories that communicate emotions enable companies to form strong bonds with their customers.
  11. 11. …sets you apart. Stories make companies more A humane and set them apart from competitors. A good story sticks Good in your mind and can easily be Story… recounted to others. Stories that communicate emotions enable companies to form strong bonds with their customers.“It is worthwhile for companies to openly tell about their weaknesses and how they overcame them. Those kinds of stories make it easier to connect with the company in a way that creates emotional bonds.” Story designer and scriptwriter Anne Kalliomäki, CEO of Tarinakone
  12. 12. A GoodStory…
  13. 13. A Good …reads likeStory… a crime novel. “There are many similarities in writing a good crime novel and coming up with a persuasive contract offer. You must make the buyer at the power plant understand your message, become interested in it, and fully engage himself in the content. The same applies to writing a good crime novel.” Division manager at the Icelandic engineering firm Verkís and bestselling author Yrsa Sigurðardóttir
  14. 14. 6A GoodStory…
  15. 15. 6 …grabs your attention. “A good crime novel has attention- grabbing details about the main characters and places that keep the story interesting. In the same mannerA Good a business partner, be that a client or a colleague, needs to be given relevantStory… details about a new thing to make it graspable, yet at the same time remembering not to drown them in trivial details.” Division manager at the Icelandic engineering firm Verkís and bestselling author Yrsa Sigurðardóttir
  16. 16. magazine 3/2011to read the whole magazine for free click here

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