Your SlideShare is downloading. ×
Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Marketing

306
views

Published on


0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
306
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
22
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Marketing
  • 2. What is Marketing???Marketing may be narrowly defined as a process by which goods and services areexchanged and the values determined in terms of money prices. That means marketingincludes all those activities carried on to transfer the goods from the manufacturers orproducers to the consumers.
  • 3. Concept of MarketingThe marketing concept holds that the key to achieving organizational goals consists indetermining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors.Satisfaction of CustomersIntegrated marketing Profitable sales volume
  • 4. Marketing & MarketMarket: A place where items arebought and sold.Marketing: Steps and processes ingetting the product from the producerto the consumer.
  • 5. Marketing versus SellingThe basic difference between marketing and selling lies in the attitude towards business.
  • 6. Market versus sellingStarting point Focus Means EndsSelling conceptFactory Products Selling& Profit Promoting by salesMarketing conceptMarket Customer Coordinated Profit needs marketing by customer satisfaction
  • 7. Customer satisfactionServ Objectives Profit ice of ability tosoci Marketing ety Coordin ation
  • 8. Importance of MarketingGeneration of employmentFoundation of BusinessSource of RevenueDevelopment of nationHigh living standardsCustomer satisfaction
  • 9. Functions of Marketing Functions of exchange1. Buying & assembling2. Selling and distribution Functions of physical supply1. Transportation2. Storage or warehousing Facilitating functions1. Market research2. Product planning & development3. Grading4. Packing5. Branding6. Pricing
  • 10. E-Marketing• E- marketing means the sites that are present on the web. Electronic versions of shops and establishment serve as E-Marketing places.