Icici bank 1

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Icici bank 1

  1. 1. 1<br />"<br />
  2. 2. BY - Aditya Vajpayee<br />PRESENTATION<br />“Hum Hai Na”<br />2<br />
  3. 3. AGENDA<br /><ul><li> HISTORY & BACKGROUND
  4. 4. 5 YEAR PERFORMANCE
  5. 5. AWARDS & RECOGNITION
  6. 6. INITIATIVES
  7. 7. MISSION, VISION & VALUES
  8. 8. FUTURE PLANNING & CHALLENGES
  9. 9. MARKETING STRATEGY
  10. 10. CONCLUSION</li></ul>“Hum Hai Na”<br />3<br />
  11. 11. KEY PERSONS<br /><ul><li>CHAIRMAN- </li></ul> K.V. KAMATH<br /><ul><li>M.D. & CEO- </li></ul>CHANDA KOCHHAR<br />4<br />“Hum Hai Na”<br />
  12. 12. HISTORY<br /><ul><li>Founded in 1955.
  13. 13. Incorporated at the initiative of World Bank, GOI & Representatives of </li></ul> Industry. <br /><ul><li> Objective was to provide financial assistance to Business projects.
  14. 14. Earlier known as “Industrial Credit & Investment Corporation of India”. </li></ul>5<br />“Hum Hai Na”<br />
  15. 15. OVERVIEW<br />Offers a wide range of products & financial services.<br /><ul><li> ICICI BANK- Second largest bank.
  16. 16. ICICI PRUDENTIAL- Largest private sector insurance company.
  17. 17. ICICI LOBARD- Largest private sector general insurance company.
  18. 18. ICICI SECURITIES- Largest equity house in the country.
  19. 19. ICICI PRU AMC- Third largest mutual fund.
  20. 20. ICICI VENTURE- One of the largest private equity firms. </li></ul>6<br />“Hum Hai Na”<br />
  21. 21. <ul><li> India’s second largest bank.
  22. 22. Biggest private sector bank.
  23. 23. Introduced the concept of DSA & DST.
  24. 24. Focus on retail banking as a driver for growth.
  25. 25. Introduced the concept of branding in Indian </li></ul>Banking Industry.<br />HQ BANDRA KURLA COMPLEX, MUMBAI<br />7<br />“Hum Hai Na”<br />
  26. 26. 8<br />LAST 5 YEAR PERFORMANCE<br />Rs. crore<br />“Hum Hai Na”<br />
  27. 27. 9<br />LAST 5 YEAR PERFORMANCE<br />Rs. crore<br />“Hum Hai Na”<br />
  28. 28. ICICI HOME FINANCE<br />10%<br /> 3%<br /> 87%<br />62% 10%28%<br />Total assets/liabilities: Rs. 128.15bn<br /><ul><li> Net Profit of Rs. 1.61bn in FY2010 as compared to Rs.1.43bn in FY2009
  29. 29. Capital Adequacy Ratio of 15.3% on March31, 2010
  30. 30. Net NPA ratio: 1.29%</li></ul>“Hum Hai Na”<br />10<br />
  31. 31. Compositionof Loan book, As on March, 2010<br />43%<br />60%<br />18%<br />4%<br />Total loan book: Rs.1812bn Total retail loan book: Rs. 790bn <br />Vehicle loan contains auto loan 10%, commercial business 6% & two wheeler 1%.<br />Retail business group includes builder loan & dealer funding of Rs. 40.26bn.<br />“Hum Hai Na”<br />11<br />
  32. 32. ICICI Bank CANADA assets profile<br />Total Assets: CAD 5.7bn<br />“Hum Hai Na”<br />12<br />
  33. 33. ICICI Bank UK assets profile<br />Total assets: USD 7.4bn<br />“Hum Hai Na”<br />13<br />
  34. 34. ICICI Bank EURASIA assets profile<br />Total liabilities: USD 406mn<br />“Hum Hai Na”<br />14<br />
  35. 35. AWARDS<br /><ul><li> It is the only Indian bank to be ranked as the 45th most valuable global brand
  36. 36. ICICI bank won the Asian Banker award for best banking security system
  37. 37. ICICI PRU life ranked as the most trusted pvt. Insurance brand in the brand equity
  38. 38. ICICI LOMBARD was awarded “Most Preferred General Insurance Brand” at CNBC consumer award 2010</li></ul>15<br />“Hum Hai Na”<br />
  39. 39. INITIATIVES<br /><ul><li>ICICI foundation for inclusive growth
  40. 40. ICICI group’s financial inclusive initiatives
  41. 41. Disha counseling
  42. 42. Technology finance group
  43. 43. Read to lead campaign
  44. 44. Go Green. Each one for a better earth</li></ul>16<br />"HUM HAI NA"<br />
  45. 45. “Perfection in Power”<br />VISION<br /><ul><li>To be the leading provider of financial services in India & a global player.</li></ul>MISSION<br /><ul><li> We will leverage our people, technology, speed & financial capital to:</li></ul>Be the banker of first choice for our customers by delivering high quality, world class products & services.<br />2. Expand the frontiers of our business globally.<br />3. Maintain high standards of governance & ethics.<br />4. Create value for our stake holders.<br />17<br />"HUM HAI NA"<br />
  46. 46. VALUES<br />18<br />"HUM HAI NA"<br />
  47. 47. FUTURE PLANNING & CHALLENGES<br /><ul><li>To revive growth after the sub-prime crisis
  48. 48. To increase its presence across India through mergers.
  49. 49. To restore customer’s faith
  50. 50. To maintain its brand & position of its subsidiaries
  51. 51. To capitalize on its strength i.e. maintain its place globally
  52. 52. To reduce the operating expenses, NPL &NPA.</li></ul>19<br />"HUM HAI NA"<br />
  53. 53. FY2011: NON BANKING SUBSIDIARY <br />ICICI LIFE<br />ICICI LOMBARD<br />ICICI AMC<br />ICICI SECURITIES<br />20<br />“Hum Hai Na”<br />
  54. 54. Growth then & now <br />OPERATING ENVIRONMENT<br />FY2009 FY2010 FY2011<br />“Hum Hai Na”<br />21<br />
  55. 55. STRATEGY <br />22<br />“Hum Hai Na”<br />
  56. 56. Other Subsidiaries <br />Continued market leadership in private sector<br />23<br />“Hum Hai Na”<br />
  57. 57. CAPITAL ADEQUACY RATIO <br />TOTAL (CAR) IS 19.4% = Rs.571.2bn <br />24<br />“Hum Hai Na”<br />
  58. 58. EQUITY INVESTMENTS IN SUBSIDIARIES<br />Rs. In bn<br />25<br />“Hum Hai Na”<br />
  59. 59. COMPOSITION OF BORROWING <br />Rs. In bn<br />26<br />“Hum Hai Na”<br />
  60. 60. FY2011: Reorganizing for customer centrity<br />BRANCH AS PRIMARY CHANNEL<br />FROM “PRODUCT FOCUS” TO “CONSUMER FOCUS”<br />27<br />“Hum Hai Na”<br />
  61. 61. Cost/Average assets<br />Stringent cost reduction<br /><ul><li> 16.1% YOY reduction in operating expenses in FY2010</li></ul>*DMA- Direct Marketing Agency<br />“Hum Hai Na”<br />28<br />
  62. 62. Saving deposits(Rs.bn)<br />“Hum Hai Na”<br />29<br />
  63. 63. FY- 2011 GROWTH STRATEGY <br />Whole sale <br />Banking<br /><ul><li>Infrastructure & other project finance
  64. 64. Commercial Banking
  65. 65. Mid-Corporate & SME segments.
  66. 66. Leverage expanded branch infrastructure
  67. 67. Secured Retail loans(mortgage & vehicle loans)
  68. 68. Selective growth in personal loans and credit cards</li></ul>RetailBanking<br />“Hum Hai Na”<br />30<br />
  69. 69. PROGRESS IN EXECUTION OF STRATEGY <br />TARGETS ON 4C ACHIEVED<br />31<br />“Hum Hai Na”<br />
  70. 70. MARKETING STRATEGY<br /><ul><li>To make its presence more prominent
  71. 71. Focus on credit quality
  72. 72. To create awareness about products through advertisement
  73. 73. To maintain its brand of a global bank</li></ul>32<br />"HUM HAI NA"<br />
  74. 74. BASIS FOR SEGMENTATION<br /><ul><li>OCCUPATION </li></ul>Different products for different occupation identified<br /><ul><li>INCOME</li></ul>Minimum balance serves as income barrier<br /><ul><li>GEOGRAPHICAL</li></ul>Concentrated on tier-1 & tier-2 cities, extending its reach<br />33<br />"HUM HAI NA"<br />
  75. 75. ADVERTISING<br /> A man strolls down a beach, "Zindagi naam hai,mushkil ko aasaan banaane ka. Z A man strolls down a beach, "Zindagi naam hai,mushkil ko aasaan banaane ka<br />Cut to a house, a man addresses the members,”I am Ajay Sharma from ICICI. Ma'am your home has been sanctioned.”<br />Amitabh Bacchan turns to face the camera, <br />"Bas. Ek bharosemand saathi hona chahiye." <br />MVO: "Saathi jo zindagi ko aasan banaaye." <br />Super: 'ICICI Group. Saral. Surakshit. Samajhdar<br />34<br />"HUM HAI NA"<br />
  76. 76. ADVERTISING<br />A couple enter ICICI Bank and areserved coffee as they wait toopen an account<br />Super: How long does it take to open an <br />account with ICICI Bank?<br />... disbelief and hands over the documents.VO: Have you opened an ICICI Bankaccount as yet?<br />The man takes a swig from his cup... Super: Before your coffee goes cold. The executive smiles at their<br />35<br />“Hum Hai Na”<br />
  77. 77. ADVERTISING<br />36<br />“Hum Hai Na”<br />
  78. 78. NUMBER 1 BANKING BRAND IN INDIA<br />37<br />“Hum Hai Na”<br />
  79. 79. NUMBER 1 BANKING BRAND IN INDIA<br />38<br />“Hum Hai Na”<br />
  80. 80. CONCLUSION<br /><ul><li> To be more costumer oriented
  81. 81. Keep innovating with its products
  82. 82. To play a prominent role in the development of India</li></ul>39<br />“Hum Hai Na”<br />
  83. 83. THANK YoU<br />40<br />“Hum Hai Na”<br />

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