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Icici bank 1

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    Icici bank 1 Icici bank 1 Presentation Transcript

    • 1
      "
    • BY - Aditya Vajpayee
      PRESENTATION
      “Hum Hai Na”
      2
    • AGENDA
      • HISTORY & BACKGROUND
      • 5 YEAR PERFORMANCE
      • AWARDS & RECOGNITION
      • INITIATIVES
      • MISSION, VISION & VALUES
      • FUTURE PLANNING & CHALLENGES
      • MARKETING STRATEGY
      • CONCLUSION
      “Hum Hai Na”
      3
    • KEY PERSONS
      • CHAIRMAN-
      K.V. KAMATH
      • M.D. & CEO-
      CHANDA KOCHHAR
      4
      “Hum Hai Na”
    • HISTORY
      • Founded in 1955.
      • Incorporated at the initiative of World Bank, GOI & Representatives of
      Industry.
      • Objective was to provide financial assistance to Business projects.
      • Earlier known as “Industrial Credit & Investment Corporation of India”.
      5
      “Hum Hai Na”
    • OVERVIEW
      Offers a wide range of products & financial services.
      • ICICI BANK- Second largest bank.
      • ICICI PRUDENTIAL- Largest private sector insurance company.
      • ICICI LOBARD- Largest private sector general insurance company.
      • ICICI SECURITIES- Largest equity house in the country.
      • ICICI PRU AMC- Third largest mutual fund.
      • ICICI VENTURE- One of the largest private equity firms.
      6
      “Hum Hai Na”
      • India’s second largest bank.
      • Biggest private sector bank.
      • Introduced the concept of DSA & DST.
      • Focus on retail banking as a driver for growth.
      • Introduced the concept of branding in Indian
      Banking Industry.
      HQ BANDRA KURLA COMPLEX, MUMBAI
      7
      “Hum Hai Na”
    • 8
      LAST 5 YEAR PERFORMANCE
      Rs. crore
      “Hum Hai Na”
    • 9
      LAST 5 YEAR PERFORMANCE
      Rs. crore
      “Hum Hai Na”
    • ICICI HOME FINANCE
      10%
      3%
      87%
      62% 10%28%
      Total assets/liabilities: Rs. 128.15bn
      • Net Profit of Rs. 1.61bn in FY2010 as compared to Rs.1.43bn in FY2009
      • Capital Adequacy Ratio of 15.3% on March31, 2010
      • Net NPA ratio: 1.29%
      “Hum Hai Na”
      10
    • Compositionof Loan book, As on March, 2010
      43%
      60%
      18%
      4%
      Total loan book: Rs.1812bn Total retail loan book: Rs. 790bn
      Vehicle loan contains auto loan 10%, commercial business 6% & two wheeler 1%.
      Retail business group includes builder loan & dealer funding of Rs. 40.26bn.
      “Hum Hai Na”
      11
    • ICICI Bank CANADA assets profile
      Total Assets: CAD 5.7bn
      “Hum Hai Na”
      12
    • ICICI Bank UK assets profile
      Total assets: USD 7.4bn
      “Hum Hai Na”
      13
    • ICICI Bank EURASIA assets profile
      Total liabilities: USD 406mn
      “Hum Hai Na”
      14
    • AWARDS
      • It is the only Indian bank to be ranked as the 45th most valuable global brand
      • ICICI bank won the Asian Banker award for best banking security system
      • ICICI PRU life ranked as the most trusted pvt. Insurance brand in the brand equity
      • ICICI LOMBARD was awarded “Most Preferred General Insurance Brand” at CNBC consumer award 2010
      15
      “Hum Hai Na”
    • INITIATIVES
      • ICICI foundation for inclusive growth
      • ICICI group’s financial inclusive initiatives
      • Disha counseling
      • Technology finance group
      • Read to lead campaign
      • Go Green. Each one for a better earth
      16
      "HUM HAI NA"
    • “Perfection in Power”
      VISION
      • To be the leading provider of financial services in India & a global player.
      MISSION
      • We will leverage our people, technology, speed & financial capital to:
      Be the banker of first choice for our customers by delivering high quality, world class products & services.
      2. Expand the frontiers of our business globally.
      3. Maintain high standards of governance & ethics.
      4. Create value for our stake holders.
      17
      "HUM HAI NA"
    • VALUES
      18
      "HUM HAI NA"
    • FUTURE PLANNING & CHALLENGES
      • To revive growth after the sub-prime crisis
      • To increase its presence across India through mergers.
      • To restore customer’s faith
      • To maintain its brand & position of its subsidiaries
      • To capitalize on its strength i.e. maintain its place globally
      • To reduce the operating expenses, NPL &NPA.
      19
      "HUM HAI NA"
    • FY2011: NON BANKING SUBSIDIARY
      ICICI LIFE
      ICICI LOMBARD
      ICICI AMC
      ICICI SECURITIES
      20
      “Hum Hai Na”
    • Growth then & now
      OPERATING ENVIRONMENT
      FY2009 FY2010 FY2011
      “Hum Hai Na”
      21
    • STRATEGY
      22
      “Hum Hai Na”
    • Other Subsidiaries
      Continued market leadership in private sector
      23
      “Hum Hai Na”
    • CAPITAL ADEQUACY RATIO
      TOTAL (CAR) IS 19.4% = Rs.571.2bn
      24
      “Hum Hai Na”
    • EQUITY INVESTMENTS IN SUBSIDIARIES
      Rs. In bn
      25
      “Hum Hai Na”
    • COMPOSITION OF BORROWING
      Rs. In bn
      26
      “Hum Hai Na”
    • FY2011: Reorganizing for customer centrity
      BRANCH AS PRIMARY CHANNEL
      FROM “PRODUCT FOCUS” TO “CONSUMER FOCUS”
      27
      “Hum Hai Na”
    • Cost/Average assets
      Stringent cost reduction
      • 16.1% YOY reduction in operating expenses in FY2010
      *DMA- Direct Marketing Agency
      “Hum Hai Na”
      28
    • Saving deposits(Rs.bn)
      “Hum Hai Na”
      29
    • FY- 2011 GROWTH STRATEGY
      Whole sale
      Banking
      • Infrastructure & other project finance
      • Commercial Banking
      • Mid-Corporate & SME segments.
      • Leverage expanded branch infrastructure
      • Secured Retail loans(mortgage & vehicle loans)
      • Selective growth in personal loans and credit cards
      RetailBanking
      “Hum Hai Na”
      30
    • PROGRESS IN EXECUTION OF STRATEGY
      TARGETS ON 4C ACHIEVED
      31
      “Hum Hai Na”
    • MARKETING STRATEGY
      • To make its presence more prominent
      • Focus on credit quality
      • To create awareness about products through advertisement
      • To maintain its brand of a global bank
      32
      "HUM HAI NA"
    • BASIS FOR SEGMENTATION
      • OCCUPATION
      Different products for different occupation identified
      • INCOME
      Minimum balance serves as income barrier
      • GEOGRAPHICAL
      Concentrated on tier-1 & tier-2 cities, extending its reach
      33
      "HUM HAI NA"
    • ADVERTISING
      A man strolls down a beach, "Zindagi naam hai,mushkil ko aasaan banaane ka. Z A man strolls down a beach, "Zindagi naam hai,mushkil ko aasaan banaane ka
      Cut to a house, a man addresses the members,”I am Ajay Sharma from ICICI. Ma'am your home has been sanctioned.”
      Amitabh Bacchan turns to face the camera,
      "Bas. Ek bharosemand saathi hona chahiye."
      MVO: "Saathi jo zindagi ko aasan banaaye."
      Super: 'ICICI Group. Saral. Surakshit. Samajhdar
      34
      "HUM HAI NA"
    • ADVERTISING
      A couple enter ICICI Bank and areserved coffee as they wait toopen an account
      Super: How long does it take to open an
      account with ICICI Bank?
      ... disbelief and hands over the documents.VO: Have you opened an ICICI Bankaccount as yet?
      The man takes a swig from his cup... Super: Before your coffee goes cold. The executive smiles at their
      35
      “Hum Hai Na”
    • ADVERTISING
      36
      “Hum Hai Na”
    • NUMBER 1 BANKING BRAND IN INDIA
      37
      “Hum Hai Na”
    • NUMBER 1 BANKING BRAND IN INDIA
      38
      “Hum Hai Na”
    • CONCLUSION
      • To be more costumer oriented
      • Keep innovating with its products
      • To play a prominent role in the development of India
      39
      “Hum Hai Na”
    • THANK YoU
      40
      “Hum Hai Na”