WordPressBasicsSession OnewithCandace RobinsonAZREBN@gmail.comwww.AzRealEstateBlogs.comwww.PhoenixHousingBlog.comwww.Arizo...
WordPress Basics<br />Summary of Session One<br /><ul><li>        Why You Should Use WordPress?
How to Get Your Own Domain
How to Get a Web Host
How to Install WordPress
How to Upload Files to Your Web Host Using FTP
Choosing a WordPress Theme
How to Install and Use WordPress Plugins
How to Create Your Blog Post & Blog Page
What RSS is and Why You Need it!
How to Use FeedBurner</li></li></ul><li>WordPressBasics<br />Why You Should Use WordPress?<br />  What is WordPress? <br /...
It’s a collection of articles that are listed chronologically with the newest article on top.
Blogs also allow you to very easily add new content, like text posts or even audio and video. Traditionally, this has been...
In general the content is normally updated very frequently so there's new fresh content that brings people back again and ...
Readers tend to trust the information provided on blogs more than normal static, non-changing and non-interactive websites.
Using knowledge correctly, good content selection could massively increase your chances of influencing your readers to tak...
Externally Hosted Blogs
Self-Hosted Blogs
External Hosted means someone else is hosting your blog for you on a remote server and provides you the software to run yo...
Self-Hosted blogs mean you have your own domain name or website address set up for your blog, and that you also have you o...
Which One is Best to USE?</li></li></ul><li>WordPressBasics<br />Which to USE?<br />External vs. Self-Hosted Blogs?<br /><...
Drawback with Externally Hosted blogs is you don’t own your domain and it can be shut down at any time!
Less Admin control and customization!
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Wordpress Basics - Session 1

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Wordpress Basics - Session 1

  1. 1. WordPressBasicsSession OnewithCandace RobinsonAZREBN@gmail.comwww.AzRealEstateBlogs.comwww.PhoenixHousingBlog.comwww.ArizonaMortgageTeam.com<br />
  2. 2. WordPress Basics<br />Summary of Session One<br /><ul><li> Why You Should Use WordPress?
  3. 3. How to Get Your Own Domain
  4. 4. How to Get a Web Host
  5. 5. How to Install WordPress
  6. 6. How to Upload Files to Your Web Host Using FTP
  7. 7. Choosing a WordPress Theme
  8. 8. How to Install and Use WordPress Plugins
  9. 9. How to Create Your Blog Post & Blog Page
  10. 10. What RSS is and Why You Need it!
  11. 11. How to Use FeedBurner</li></li></ul><li>WordPressBasics<br />Why You Should Use WordPress?<br /> What is WordPress? <br /><ul><li>WordPress is an open-source CMS designed for blogging, but easily modified to enable the management of an entire website.
  12. 12. It’s a collection of articles that are listed chronologically with the newest article on top.
  13. 13. Blogs also allow you to very easily add new content, like text posts or even audio and video. Traditionally, this has been a very difficult thing to do for non-technical people.
  14. 14. In general the content is normally updated very frequently so there's new fresh content that brings people back again and again.</li></li></ul><li>WordPressBasics<br />Should I Use WordPress?<br /> YES! Why?<br /><ul><li>Blogs offer frequent content that brings people/readers back!
  15. 15. Readers tend to trust the information provided on blogs more than normal static, non-changing and non-interactive websites.
  16. 16. Using knowledge correctly, good content selection could massively increase your chances of influencing your readers to take action!</li></li></ul><li>WordPressBasics<br />How Does Wordpress Work?<br />It’s a FREE Source!<br /><ul><li>There basically two main types of blogs:
  17. 17. Externally Hosted Blogs
  18. 18. Self-Hosted Blogs
  19. 19. External Hosted means someone else is hosting your blog for you on a remote server and provides you the software to run your blog.
  20. 20. Self-Hosted blogs mean you have your own domain name or website address set up for your blog, and that you also have you own server space you purchase for storing your files of your blog.
  21. 21. Which One is Best to USE?</li></li></ul><li>WordPressBasics<br />Which to USE?<br />External vs. Self-Hosted Blogs?<br /><ul><li>Externally hosted blogs make it easy to get started and not a bad idea to start to get a feel for these like ActiveRain or Wordpress.com.
  22. 22. Drawback with Externally Hosted blogs is you don’t own your domain and it can be shut down at any time!
  23. 23. Less Admin control and customization!
  24. 24. Self-Hosted blogs will provide you with much more options for customizing your blog, provide you some powerful features not available on an external hosted blog.
  25. 25. WordPress.org vs. Wordpress.com</li></li></ul><li>WordPressBasics<br />How to get your own Domain Name?<br />
  26. 26. WordPressBasics<br />What is a Domain?<br /><ul><li>It’s an address for your website.
  27. 27. Domain name is like a street address to your home.
  28. 28. A domain name normally has something like http:// in front of it, indicating that it’s a website address. Http stands for: hyper text transfer protocol.</li></ul> Why you need a domain name!<br /><ul><li>Easy access for others to get to your website
  29. 29. You can purchase you own domain, possibly your name i.e.; www.CandaceRobinson.com
  30. 30. Much nicer solution than those of free options.
  31. 31. It’s much more PROFESSIONAL!
  32. 32. Having your own domain is critical for you long term success as a blogger and the more you get into blogging, the more this will make sense!</li></li></ul><li>WordPressBasics<br />How to Choose a Domain?<br /><ul><li>Use a keyword search tool to provide you with the most popular keywords in the niche or topic area that you’re interested in blogging about!
  33. 33. Google AdWords: Keyword Tool
  34. 34. Freekeywords.wordtracker.com/
  35. 35. Search keywords that relate to your niche
  36. 36. Brainstorm all possible domain names
  37. 37. Use Keyword in URL; first or second word
  38. 38. Pick the 10 best domains & pick best!
  39. 39. Tips:
  40. 40. Something that makes sense.
  41. 41. Make sure it’s not too long
  42. 42. Easy to remember
  43. 43. Try not to use dashes or underscores in between words</li></ul> NOTE: If you follow these tips you should have no problem finding a great domain name. Your domain name is not the be all and end all of your blog!<br />
  44. 44. WordPressBasics<br />How to Register Your Domain<br /><ul><li>GoDaddy.com is one way to purchase domains and check to see if they are available.
  45. 45. Open your browser to GoDaddy.com
  46. 46. Open an account by following the required information needed.
  47. 47. Type in the search box to see if your best domain name is available.
  48. 48. If it’s available purchase it!
  49. 49. Check on www.FatWallet.com for GoDaddy.com discount code to get a cheaper price and at checkout use the code (you can search Google for ‘godaddy discount code’ also)!</li></li></ul><li>WordPressBasics<br />How To Get A Web Host<br /><ul><li>What is a Web Host?
  50. 50. Web host, which is sometimes referred to as a server, is really just like another computer, somewhere else in the world. It’s like a convenient and safe place to store your blog or website pages and files so people/readers can get access to them 24 hours a day, 7 days a week.
  51. 51. You can link your domain name to your web host, which allows people all over the world to access your web pages via your domain name.</li></ul> Why You Need a Web Host?<br /><ul><li>Others can access your website from a central place on the internet.
  52. 52. It’s much more affordable, simpler and hassle free to use web host opposed to your own personal server.</li></li></ul><li>WordPressBasics<br />How to Set Up Your Own Webhost<br /><ul><li>Picking a Hosting Company
  53. 53. Pick a very reliable and affordable hosting company for your website.
  54. 54. MediaTemple.com
  55. 55. Host Gator.com
  56. 56. DreamHost.com
  57. 57. GoDaddy.com</li></ul> Setting Up Your Hosting<br /><ul><li>Purchase hosting at your host company of choice.
  58. 58. Sign up for a monthly plan between $5.00 - $20.00 a month
  59. 59. Be sure to sign up for the Linux option
  60. 60. Check to see if they have WordPress as a quick install and compatible.</li></li></ul><li>WordPressBasics<br />How to Install WordPress?<br /><ul><li>Most Host companies have a “one click” install option, check to see if it’s available. If not, you will need to do the following:
  61. 61. Download the free platform from Wordpress.org and save it to your desktop
  62. 62. Then you will need to FTP it to your hosting server.
  63. 63. One click install is the fastest and easiest route to go.</li></ul> What is FTP?<br /><ul><li>FTP is a free program which will help you easily upload your files, graphics to your server. FTP stands for File Transfer Protocol.
  64. 64. FTP Programs:
  65. 65. Filezilla – works with Firefox
  66. 66. SmartFTP
  67. 67. GoFTP
  68. 68. CoffeeCup</li></li></ul><li>WordPressBasics<br />Using Filezilla or C-Panel on Webhost<br /><ul><li>Depending on your preference, most all host companies have C-panels for you to gain access to your files, their own version of an FTP program. </li></ul> Other Great Tools:<br /><ul><li>Filezilla – FTP (Firefox add-on)
  69. 69. TextPad.com (windows)
  70. 70. Windows Live Writer (Microsoft)
  71. 71. Blogo (Mac version, 21 day free version only)
  72. 72. Evernote.com
  73. 73. Posterous.com</li></li></ul><li>WordPressBasics<br />Choosing a Wordpress Theme!<br />Free vs. Premium?<br /><ul><li>A theme is essentially a special piece of software that affects the way that your blog is presented visually.
  74. 74. Style of your blog will include layout i.e.; header, color scheme, fonts, font sizes, navigation layout, page layouts, one sidebar or possibly two or more.
  75. 75. Themes are designed by programmers and give up their time to create beautiful WordPress designs.
  76. 76. BEWARE: Often times if you pick a theme that the designer no longer offers support, you could be lost for hiccups along the way!</li></ul>Totally customizable when using your premium theme of choice!<br />
  77. 77. WordPressBasics<br />Free vs Premium WP Design?<br /><ul><li>There are thousands of FREE designs available by programmers that sell premium designs as well, but offer free ones also.
  78. 78. Free designs often come with inconspicuous url at the bottom of the theme that links back to their website.
  79. 79. No Support Offered
  80. 80. Coding can be very weak
  81. 81. Very limited options in design
  82. 82. Premium designs are sold in two ways, either one time use or web developer use. One time use is a good option to start with, but will most likely cost anywhere from $40.00 on up.
  83. 83. BEWARE: One thing to check before purchasing a premium theme is to make sure it’s compatible with the latest WP platform (2.9.2) and it has current support from the designer!</li></ul>Premium Themes:<br />StudioPress.com<br />WooThemes.com<br />DIYThemes.com<br />ElegantThemes.com<br />WPRemix.com<br />iThemes.com<br />
  84. 84. WordPressBasics<br />What is a WordPress Plugin?<br /><ul><li>A plugin is a special piece of software that can provide your blog with a variety of extra functionally.
  85. 85. Easy to install from the admin section of your Wordpress dashboard. </li></ul> Examples of Plugins:<br /><ul><li>Wordpress Database Backup Plugin
  86. 86. Wordpress Automatic Upgrade Plugin
  87. 87. Google XML Sitemaps Plugin
  88. 88. Mortgage Loan Calculator
  89. 89. Share This Plugin
  90. 90. Similar Post Plugin
  91. 91. Redirection Plugin
  92. 92. All in One SEO Pack Plugin
  93. 93. There so many options, just about anything you can think of can be searched for!</li></ul>Plugins can extend WordPress to do almost anything you can imagine.<br />
  94. 94. WordPressBasics<br />Tutorials<br />How to Install a WordPress Theme<br />How to Install a Wordpress Plugin<br />How to Create your First Page<br />How to Create your First Post<br />
  95. 95. WordPressBasics<br />What is RSS and Why You Need It?<br /><ul><li>RSS is an acronym for really simple syndication, to syndicate or subscribe to a feed of a website, blog or almost any other media content on the internet.
  96. 96. RSS can be used for several purposes:
  97. 97. News feeds from other sites
  98. 98. Videos from other sites
  99. 99. Keeping clients informed of your content if they subscribe to your RSS</li></ul> Purpose of RSS:<br /><ul><li>To syndicate your content to other social media sites i.e.; facebook, twitter or perhaps other sites or to readers like Google Reader.
  100. 100. To allow others to subscribe to your site via Feedburner or Feedreader etc.</li></li></ul><li>WordPressBasics<br />How to Use Feedburner for RSS Capabilities?<br /><ul><li>What is Feedburner?
  101. 101. Free Service that basically gets your feed into the right format for mass distribution and other statistics about your subscribers.
  102. 102. www.FeedBurner.com
  103. 103. Benefit of Feedburner:
  104. 104. Easy to setup
  105. 105. Readers can set up email subscription and provide the newest of blog posts
  106. 106. Collect emails of your readers to build a newsletter campaign or other campaigns!
  107. 107. Statistics are collected from your visitors to your site, page views, where your traffic is coming from and also what pages people leave your website most often.</li></ul>Feedburner.com<br /><ul><li>Easy to Setup
  108. 108. Readers can subscribe
  109. 109. Stats available
  110. 110. Syndicate your RSS to other social media sites</li></li></ul><li>WordPressBasics Overview<br /><ul><li>Sites Mentioned:
  111. 111. Wordpress.com and Wordpress.org
  112. 112. FatWallet.com (discount code for domains)
  113. 113. http://adwords.google.com/select/KeywordToolExternal
  114. 114. Feedburner.com
  115. 115. StudioPress.com, iThemes.com, WooThemes.com, DIYThemes.com
  116. 116. Dreamhost.com, MediaTemple.com, HostGator.com, GoDaddy.com
  117. 117. To Do:
  118. 118. Sign up for Wordpress.com for API number
  119. 119. Buy and Pick out Domain Name
  120. 120. Buy Hosting
  121. 121. Pick Theme
  122. 122. Install Wordpress to Hosting Server
  123. 123. Install Theme
  124. 124. Install Plugins
  125. 125. Set Up Settings on Theme and Wordpress Dashboard
  126. 126. Create Pages on New Blog
  127. 127. Create a Post and content
  128. 128. Enjoy Blogging!</li></li></ul><li>WordPressBasics Session Two <br />Key pages to have on your blog<br />Keyword research and use of keywords<br />Using graphics on your blog<br />Set up Google Analytics Account<br />Handy writing tips for your blog posts<br />SEO – All in One SEO Plugin Install<br />Google XML Sitemap Plugin Install<br />How to submit your sitemap to Google.com<br />How to backup your Wordpress blog <br />Session 2come join us<br />
  129. 129. WordPressBasicsThe End! Thank you and enjoy!Candace RobinsonAZREBN@gmail.comwww.AzRealEstateBlogs.comwww.PhoenixHousingBlog.comwww.ArizonaMortgageTeam.com<br />
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