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Parking Day LA 2008 Event Report
 

Parking Day LA 2008 Event Report

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Here is a draft report of the Downtown Los Angeles Neighborhood Council Park[ing] Day LA 2008 event. This document includes general logistical information and lessons learned about this exciting block ...

Here is a draft report of the Downtown Los Angeles Neighborhood Council Park[ing] Day LA 2008 event. This document includes general logistical information and lessons learned about this exciting block party that brought 400 people to our temporary park.

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    Parking Day LA 2008 Event Report Parking Day LA 2008 Event Report Document Transcript

    • URBAN PARK & BLOCK PARTY EVENT OVERVIEW & LESSONS LEARNED Park[ing] Day LA 2008 Friday, Sept. 19, 2008
    • Event report compiled by Ashley Zarella, LEED AP, Assoc. AIA Director, Area-Wide Work-Force, Private Sector Gunnar Hand, AICP Director, Area-Wide Work-Force, Public Sector Downtown Los Angeles Neighborhood Council 2008-2010 September 2008 Park[ing] Day LA 2008 Table of Contents With more than 400 people in attendance, this event was a great success. Here is an outline our report summarizing the first-ever Park[ing] Day LA block party. Park[ing] Day LA Overview 4 Event Execution Schedule 6 Event Outreach 8 Lessons Learned 12 Appendix A: Event Photos 15 Appendix B: Event Coverage 2 Appendix C: Budget & Insurance 45 
    • A 20-ft clear drive aisle was maintained per the street closure permit. Event diagram used for LAFD permit approval. 140’ MAIN STREET WINSTON STREET 30’ Game at 10:00am 4 1 2 5 3 Set-up at 1. Downtown Neighborhood Council Welcome Table 11:30am 2. Latino Urban Forum Model City 3. Live Art Staging Area 6 4. Dog Park 5. 3-on-3 Basketball Exhibition Game 6. Little Radio/Live Music 20’ drive aisle required for LAFD Park[ing] Day LA 2008 SCALE: 1” = 10’ 4
    • Park[ing] Day LA 2008 Block Party Overview This was the first-ever Park[ing] Day LA block party. Park[ing] Day is a national grassroots effort to highlight the need for more open space in our cities by transforming parking spots into small parks. Park[ing] Day started in San Francisco, CA and has spread nationwide. This is the second time Los Angeles has participated in the event. The American Institute of Architects Los Angeles Chapter (AIA/LA) started a blog and website to support Park[ing] Day, provided maps of the parking spots across the city, managed outreach for the day, and organized an post-event after party at the A+D Museum on Wilshire Boulevard. Monday, August 4, 2008 Ashley Zarella, LEED AP, Assoc. AIA (Director, Area-Wide Workforce, Private Sector) introduces Will Wright from the AIA/LA to the Parks, Recreation & Open Space Committee for a brief presentation on the event and encourage participation of the Downtown Los Angeles Neighborhood Council. Gunnar Hand, AICP (Director, Area-Wide Workforce, Public Sector) volunteer to take on a parking spot on the behalf of the Neighborhood Council. Henry Proctor (Director, Homeless) and Wendell Blessingame (Director, Social Services) also volunteered to get involved. Sunday, August 17, 2008 First planning meeting between Ashley, Gunnar and Henry meet to discuss the event, scope and walk around the Historic Core to determine a location. The event quickly balloons in concept from a single parking space to a parking lot and block party and we identify several parking lots along Main Street as potential sites. Friday, August 22, 2008 Permit for street closure initiated (although not issued befo re two weeks in advance of the event). Friday, August 29, 2008 Planning meeting at Gilmore & Associates to review status of the event permit, funding (proposed and needed), programming and materials needed, outreach and promotion. Thursday, September 4, 2008 Planning meeting with Gilmore & Associates, AIA/LA, DMJM Design, and the Historic Downtown Business Improvement District to review the event schedule and identify critical issues to be addressed. Thursday, September 11, 2008 Final planning meeting with Gilmore & Associates, Little Radio and the Historic Downtown Business Improvement District to review the event schedule and finalize details. Monday, September 16, 2008 LAPD approves the street closure. Tuesday, September 17, 2008 LAFD inspector walks the site with Gunnar Hand and gives his approval of the street closure. Friday, September 19, 2008 Event Day! Event photos are posted that evening on Flickr to facilitate event coverage. 5
    • Friday, September 19, 2008 Park[ing] Day LA 2008 Event Execution Schedule Event Schedule This information was provided to all parties involved with the execution of the event to allow for verification and confirmation of the details. We organized a volunteer staff for the set-up and clean-up of the site and also had additional volunteers available to talk to the public throughout the day at the Community Table. Volunteers 0pm 0am 0am pm pm pm pm pm am am am 7:00 8:00 9:00 10:0 11:0 12:0 1:00 2:00 3:00 4:00 5:00 Task DLANC Other Responsible Party Address/Contact Other Needs Park[ing] Day 7:00am PICK-UP: LA 2008 Friday, September 19, 2008 Event Schedule Ashley Zarella (AZ) @ Donuts - Ralph's AZ DLANC (GH, AZ) pick-up 917-974-1891 PICK-UP: 7:00am-8:00am Volunteers 0pm 0am 0am pm pm pm pm pm am am am 1214 Long Beach Ave Little Radio astro turf, stage, sound Address/Contact 90021 Los Angeles, CA 7:00 8:00 9:00 10:0 11:0 12:0 1:00 2:00 3:00 4:00 5:00 Task DLANC Other Responsible Party Other Needs HDBID Multiple trips may be required 7:00 equipment, etc. David @ 310-210-3331 Jimmy @ 310-922-3722 PICK-UP: 7:00am Drop-off Little Radio materials at Letiticia Orozco @ HDBID 7:30 Winston Street/Main Street 213-479-5385 (AZ) @ Ashley Zarella Donuts - Ralph's AZ DLANC (GH, AZ) pick-up 917-974-1891 Street 727 S. Spring Los Angeles, CA 90014 PICK-UP: 7:00am-8:00am Latino Urban Forum HDBID Contact: James Rojas 8:00 213 922-2451 1214 Long Beach Ave 626 437-4446 Little Radio astro turf, stage, sound Los Angeles, CA 90021 HDBID Multiple trips may be required 7:00 equipment, etc. Urban Forum model at David @Orozco @ Letiticia 310-210-3331 Drop-off Latino HDBID 8:30 Jimmy @ 310-922-3722 Winston Street/Main Street 213-479-5385 Drop-off Little Radio materials at Letiticia Orozco @ HDBID 7:30 Winston Street/Main Street 213-479-5385 PICK-UP: 8:00am 727 S. Spring Street Gunnar & Josh Los Angeles, CA 90014 Volunteers Street Barricades (16 total) 1274 W 2nd Street Opens at 8:00am 8:00 0pm 0am 0am Kenin pm pm pm pm pm am am am Latino Urban Forum HDBID Contact: James Rojas 8:00 213 922-2451 7:00 8:00 9:00 10:0 11:0 12:0 1:00 2:00 3:00 4:00 5:00 Task Responsible Party Address/Contactat Garage Area of DLANC Other Other Needs 626 437-4446 131 Bimini Street (if you Volunteer with truck Trees are 2x3x12 and we hope to Trees have any trouble, tell PICK-UP: 7:00am needed have about two trees Drop-off Latino Urban Forum model at Letiticia Orozco @ made them arrangements HDBID 8:30 Winston Street/Main Street 213-479-5385 with Joe) Ashley Zarella (AZ) @ Donuts - Ralph's AZ DLANC (GH, AZ) pick-up 917-974-1891 SET UP: 8:00am 5 11 PICK-UP: 8:00am PICK-UP: 7:00am-8:00am Gunnar & Josh Opens at 8:00ambarricades as We will need the Street Barricades (16 total) 1274 W 2nd Street 8:00 8:00am - 5:00pm Street Closure DLANC (GH, AZ) N/A Long Beach Ave Kenin 1214 early as possible to close-off street Little Radio astro turf, stage, sound Los Angeles, CA 90021 Garage Area of at HDBID Multiple trips may be required 7:00 equipment, etc. DLANC (GH, AZ, 131 Bimini Street (if you David @ 310-210-3331 Volunteer with truck David @ 310-210-3331 Trees are 2x3x12 and we hope to 8:00am - Astro-turf WB + 5 Wendell Jimmy @ 310-922-3722 Trees have any trouble, tell 10:00am Wendell @ 213-622-2712 needed have about two trees Blessingame) them arrangements made Drop-off Little Radio materials at Letiticia Orozco @ HDBID 7:30 with Joe) Winston Street/Main Street 213-479-5385 2 tables, shade, community 8:00am - Community Table AZ DLANC (GH, AZ) N/A 10:00am information/flyers 727 S. Spring Street SET UP: 8:00am 5 11 Los Angeles, CA 90014 8:00am - 3 on 3 basketball 2 Skid Row 3 on 3 OG @ 213-489-3420 10:00am Latino Urban Forum HDBID Contact: James Rojas 8:00 We will need the barricades as 213 922-2451 Roxanne Steinberg @ 8:00am - 8:00am - 5:00pm Street Closure DLANC (GH, AZ) N/A Farm Lab Agbin 1 Farm Lab early as possible to close-off street 626 437-4446 10:00am 310-383-6142 James Rojas @ @ Latino Urban AZ, DLANC (GH, Drop-off Latino Urban Forum model at David @Orozco Letiticia 310-210-3331 8:00am - 8:00am - HDBID 8:30 Lego City 1 213-922-2451 table, shade Astro-turf WB + 5 Wendell Winston Street/Main Street 213-479-5385 10:00am Forum 10:00am Wendell @ 213-622-2712 626-437-4446 Blessingame) Dan Herman @ 8:00am - 2 tables, shade, community 8:00am - PICK-UP: 8:00am Parking installation 5 DMJM (GH, AZ) volunteers provided by DMJM Community Table AZ DLANC N/A 10:00am 310-266-0417 10:00am information/flyers Gunnar & Josh 8:00am - 8:00am - Signage AZ DLANC (GH, AZ) N/A W 2nd Street ties for signage 3 on 3 Barricades (16 total) Street basketball 1274 Opens at 8:00am 8:00 2 Skid Row 3 on 3 OG @ 213-489-3420 10:00am Kenin 10:00am AAA Rentals @ at @ Garage Area of Roxanne Steinberg 8:00am - Farm Lab Agbin 1 Farm Huizar drop Jose Lab 818-344-7368 8:00am - 131 Bimini Street (if you 10:00am 310-383-6142 Tables, Chairs & AV Equipment 1 Volunteer with truck Trees are 2x3x12 and we hope to 10:00am off Irantzu Pujadas @ Trees James Rojas @ tell have any trouble, needed have about two trees Latino Urban 213-473-7014 8:00am - them arrangements made Lego City 1 213-922-2451 table, shade 10:00am Forum with Joe) Letiticia Orozco @ 8:00am - 626-437-4446 Trash and Recycling 1 HDBID/Chrysalis 10:00am 213-479-5385 Dan Herman @ 8:00am - SET UP: 8:00am 5 11 Parking installation 5 DMJM volunteers provided by DMJM 10:00am 310-266-0417 8:00am - Signage AZ DLANC (GH, AZ) N/A ties will signage barricades as We for need the 10:00am 8:00am - 5:00pm Street Closure DLANC (GH, AZ) N/A early as possible to close-off street AAA Rentals @ Jose Huizar drop 818-344-7368 DLANC (GH, AZ, 8:00am - Tables, Chairs & AV Equipment 1 David @ 310-210-3331 8:00am - 10:00am off Irantzu Pujadas @ Astro-turf WB + 5 Wendell 10:00am Wendell @ 213-622-2712 213-473-7014 Blessingame) Letiticia Orozco @ 8:00am - 2 tables, shade, community Trash and Recycling 1 HDBID/Chrysalis Community Table AZ DLANC (GH, AZ) N/A 10:00am 213-479-5385 information/flyers 8:00am - 3 on 3 basketball 2 Skid Row 3 on 3 OG @ 213-489-3420 10:00am Roxanne Steinberg @ 8:00am - Farm Lab Agbin 1 Farm Lab 10:00am 310-383-6142 James Rojas @ Latino Urban 8:00am - Lego City 1 213-922-2451 table, shade 10:00am Forum 626-437-4446 Dan Herman @ 8:00am - Parking installation 5 DMJM volunteers provided by DMJM 10:00am 310-266-0417 8:00am - Signage AZ DLANC (GH, AZ) N/A ties for signage 10:00am Page 1 of 2 9/19/2008 AAA Rentals @ Jose Huizar drop 818-344-7368 8:00am - Tables, Chairs & AV Equipment 1 10:00am off Irantzu Pujadas @ 213-473-7014 Letiticia Orozco @ 8:00am - Trash and Recycling 1 HDBID/Chrysalis 10:00am 213-479-5385 6 Page 1 of 2 9/19/2008
    • Friday, September 19, 2008 Park[ing] Day LA 2008 Event Schedule Volunteers 0pm 0am 0am Gunnar and Ashley opted to split the responsibilities of the event: Ashley was to coordinate the event schedule pm pm pm pm pm am am am 7:00 8:00 9:00 10:0 11:0 12:0 1:00 2:00 3:00 4:00 5:00 Task DLANC Other Responsible Party Address/Contact Other Needs and volunteers for the day while Gunnar managed the event site itself and organized the deliveries and pick- Lunch for volunteers EVENTS 10:00am 2 12 up of all materials. 10:00am - 3:00pm Event Letiticia Orozco @ Security 2 HDBID 10:00am - 3:00pm 213-479-5385 Friday, September 19, 2008 Park[ing] Day LA 2008 3 on 3 basketball 5 Skid Row 3 on 3 OG @ 213-489-3420 1 table, chairs, A/V Event Schedule 10:00 DLANC (Leslie & Ashley Zarella (AZ) @ Community flyers to be provided Community Table 2 10:00am - 3:00pm Kathleen) 917-974-1891 (Ashley Zarella) David @ 310-210-3331 Live Music 2 Little Radio table, shade 10:00am - 3:00pm Volunteers Jimmy @ 310-922-3722 0pm 0am 0am pm pm pm pm pm am am am Pussy & Pooch, 7:00 8:00 9:00 10:0 11:0 12:0 1:00 2:00 3:00 4:00 5:00 Task DLANC Other Responsible Party Address/Contact Other Needs Laurie Dowling & Dog Park 5 Bark Avenue, table, shade 11:00am - 3:00pm Henry @ 213-392-2286 Henry Proctor Lunch for volunteers EVENTS 10:00am 2 12 Live Art Crewest Alex @ 626-458-2444 table 11:00am - 3:00pm Introduction by Jan Perry GH/AZ Jan Perry's Office AV 12:30 10:00am - 3:00pm Event Pizza Delivery for Volunteers GH/AZ TBC Rocket Pizza @ 1:30 Letiticia Orozco Security 2 HDBID 10:00am - 3:00pm 213-479-5385 CLEAN-UP 3:00pm 5 6 3 on 3 basketball 5 Skid Row 3 on 3 OG @ 213-489-3420 1 table, chairs, A/V 10:00 DLANC (GH, AZ, Ashley Zarella (AZ) @ 3:00pm - Sod take down 5 pick-up 5:00pm WB) 917-974-1891 (AZ) @ DLANC (Leslie & Ashley Zarella Community flyers to be provided Community Table 2 10:00am - 3:00pm Kathleen) 917-974-1891 (Ashley Zarella) Roxanne Steinberg @ 3:00pm - Farm Lab Agbin pick-up 1 Farm Lab pick-up 5:00pm 310-383-6142 David @ 310-210-3331 Live Music 2 Little Radio table, shade 10:00am - 3:00pm Jimmy @ 310-922-3722 Constancio Abracia 3:00pm - Street Barricades GH DLANC (GH, AZ) delivery 5:00pm @ 213-847-6029 Pussy & Pooch, Laurie Dowling & Dog Park 5 Bark Avenue, table, shade 11:00am - 3:00pm Volunteers 3:00pm - 0pm 0am 0am N/A @ 213-392-2286 Henry Signage AZ DLANC (GH, AZ) delivery pm pm pm pm pm am am am Henry Proctor 5:00pm 7:00 8:00 9:00 10:0 11:0 12:0 1:00 2:00 3:00 4:00 5:00 Task DLANC Other Responsible Party Address/Contact Other Needs Live Art Crewest Alex @ 626-458-2444 table 11:00am - 3:00pm Letiticia Orozco @ 3:00pm - Trash and Recycling 1 HDBID pick-up 5:00pm 213-479-5385 Introduction by Jan Perry GH/AZ Jan Perry's Office AV 12:30 PICK-UP: 7:00am Irantzu Pujadas @ Pizza Delivery for Volunteers GH/AZ TBC Rocket Pizza 213-473-7014 1:30 3:00pm - Jose Huizar pick up Ashley Zarella (AZ) @ Tables, Chairs, AV Equipment 2 5:00pm Donuts - Ralph's AZ DLANC (GH, AZ) AAA Rentals @ pick-up 917-974-1891 CLEAN-UP 3:00pm 5 6 818-344-7368 Letiticia Orozco @ PICK-UP: 7:00am-8:00am HDBID (GH, AZ, DLANC Ashley Zarella (AZ) @ 3:00pm - Street Sweep 2 4:30 Sod take down 5 pick-up 213-479-5385 5:00pm WB) 917-974-1891 1214 Long Beach Ave Roxanne Steinberg @ 3:00pm - DROP-OFF: 3:00pm-5:00pm Farm Radio astropick-up Little Lab Agbin turf, stage, sound Los Angeles, CA 90021 1 Farm Lab pick-up trips may be required HDBID Multiple 7:00 5:00pm 310-383-6142 equipment, etc. David @ 310-210-3331 Constancio Abracia 3:00pm - DLANC (GH, AZ) Jimmy @ 310-922-3722 Need weekend Will need to be stored for the Street Barricades GH delivery 5:00pm @ 213-847-6029 Street Barricades (16 total) storage place & 1274 W 2nd Street weekend until drop-off possible on Drop-off Little Radio materials at Letiticia Orozco @ 8:00 HDBID 7:30 3:00pm - means for delivery 213-479-5385 Monday Winston Street/Main Street Signage AZ DLANC (GH, AZ) N/A delivery 5:00pm GarageSpringof at 727 S. Area Street Letiticia Orozco @ 3:00pm - 131 Angeles, CA 90014 Los Bimini Street (if you Trash and Recycling 1 HDBID pick-up 5:00pm 213-479-5385 HDBID with truck have anyJames Rojas Volunteer Trees are 2x3x12 and we hope to Latino Urban Forum Contact: trouble, tell 8:00 Trees needed have about two trees 213 922-2451 Irantzu Pujadas @ them arrangements made 626 437-4446 213-473-7014 3:00pm - Jose Huizar pick up with Joe) Tables, Chairs, AV Equipment 2 5:00pm AAA Rentals @ Drop-off Latino Urban Forum model at Letiticia Orozco @ 818-344-7368 HDBID 8:30 PICK-UP: 3:00pm-5:00pm Winston Street/Main Street 213-479-5385 Letiticia Orozco @ Street Sweep 2 HDBID 4:30 213-479-5385 Winston Street @ Main PICK-UP: 8:00am 727 S. Spring Street Return Latino3:00pm-5:00pm DROP-OFF: Urban Forum model to HDBID Los Angeles, CA 90014 3:00pm - Gunnar & Josh 5:00pm 727 S. Barricades (16 total) Street Spring Street James RojasStreet 1274 W 2nd Opens at 8:00am (Leticia Orozco) 8:00 Kenin 213-922-2451 Need weekend Will need to be stored for the 626-437-4446 at Garage Area of Street Barricades (16 total) storage place & 1274 W 2nd Street weekend until drop-off possible on 8:00 131 Bimini Street (if you means for with truck Volunteer delivery Winston Street @ Main Monday 2x3x12 and we hope to Trees are Trees have any trouble, tell needed have about two trees 1214 arrangements made them Long Beach Garage Area of at Ave Return Little Radio supplies to 1214 HDBID 3:00pm - Los Angeles, CA 90021 with Bimini Street (if you 131 Joe) 5:00pm Long Beach Avenue (Leticia Orozco) Volunteer with truck David @ 310-210-3331 Trees are 2x3x12 and we hope to Trees have any trouble, tell needed have about two trees Jimmy @ 310-922-3722 SET UP: 8:00am 5 11 them arrangements made with Joe) Ashley Zarella (AZ) @ 3:00pm - Delivery of donated goods DMJM/DLANC 5:00pm 917-974-1891 We will need the barricades as 8:00am - 5:00pm Street Closure DLANC (GH, AZ) N/A PICK-UP: 3:00pm-5:00pm early as possible to close-off street Yellow indicates AV equipment 34 required DLANC (GH, AZ, Winston Street @ Main David @ 310-210-3331 8:00am - Astro-turf WB + 5 Wendell 727 S. Spring Street 10:00am Wendell @ 213-622-2712 Blessingame) Return Latino Urban Forum model to HDBID Los Angeles, CA 90014 3:00pm - 5:00pm 727 S. Spring Street (Leticia Orozco) James Rojas 2 tables, shade, community 8:00am - Community Table AZ DLANC (GH, AZ) N/A 213-922-2451 10:00am information/flyers 626-437-4446 8:00am - 3 on 3 basketball 2 Skid Row 3 on 3 OG @ 213-489-3420 10:00am Winston Street @ Main 1214 Long Beach Ave Roxanne Steinberg @ 8:00am - Return Little Radio supplies to 1214 HDBID Farm Lab Agbin 1 Farm Lab 3:00pm - 10:00am Los Angeles, CA 90021 310-383-6142 5:00pm Long Beach Avenue (Leticia Orozco) David @ 310-210-3331 James Rojas @ Latino Urban 8:00am - Jimmy @ 310-922-3722 table, shade Lego City 1 213-922-2451 10:00am Forum 626-437-4446 Ashley Zarella (AZ) @ 3:00pm - Delivery of donated goods DMJM/DLANC 5:00pm 917-974-1891 Dan Herman @ 8:00am - Parking installation 5 DMJM volunteers provided by DMJM 10:00am 310-266-0417 Yellow indicates AV equipment required - 8:00am 34 Signage AZ DLANC (GH, AZ) N/A ties for signage 10:00am Page 2 of 2 10/14/2008 AAA Rentals @ Jose Huizar drop 818-344-7368 8:00am - Tables, Chairs & AV Equipment 1 10:00am off Irantzu Pujadas @ 213-473-7014 Letiticia Orozco @ 8:00am - Trash and Recycling 1 HDBID/Chrysalis 10:00am 213-479-5385 
    • Event Outreach A press release was issued to local newspapers and blogs and flyers were distributed in two waves throughout the adjacent neighborhood. Please see more information in the Lessons Learned portion of this report. Press Release & Flyers DLANC & Old Bank District celebrate Park[ing] Day LA on Friday, September 19, 2008 The Downtown Los Angeles Neighborhood Council (DLANC) is proud to participate in the second annual Park[ing] Day LA. This year’s Park[ing] Day LA will take place on Friday, September 19, 2008 throughout the region. The day is for anyone and everyone concerned about the lack of park land in the neighborhood and community to seize a street parking spot and turn it into their own park for a day. For our downtown event, DLANC and community partners will be hosting a block party on Winston Street between Main Street and Werdin Place in the downtown historic core. The block party will go from 10am to pm and will include a live band, live mural art, an interactive city landscape provided by the Latino Urban Forum, a temporary dog park, community information tables, an exhibition basketball game by the Skid Row -on- league, and other fun for passers-by. The event has been sponsored and supported by DLANC, the Historic Downtown Business Improvement District, Councilwoman Jan Perry, Councilman Jose Huizar, the Community Redevelopment Agency of the City of Los Angeles (CRA/LA), the American Planning Association (APA CA), Gilmore Associates, the Latino Urban Forum, Crewest Gallery, Little Radio and DMJM Design. Park[ing] Day LA is part of a larger, national awareness campaign where people from across the country stand up and demand more park space by demonstrating the impact of transforming a single parking spot into green open space. The DLANC event seeks to bring public awareness to the issues of open space downtown as it affects all stakeholders through the temporary transformation of a city block into an urban park. The Downtown Los Angeles Neighborhood Council represents all downtown stakeholders, whether they live, work, own a business or are actively involved in a local organization. If you have any questions or comments, please contact the DLANC Park[ing] Day LA block party coordinator and Public Sector Workforce Director, Gunnar Hand, AICP at GunnarHand@hotmail.com or 816-916-604. Thank you for your time and interest. 8
    • Flyer #1 Downtown Los Angeles celebrates the second annual Park[ing] Day LA 2008 Join the Downtown Los Angeles Neighborhood Council and community partners as we create an urban park for a day. Park[ing] Day is a national grassroots effort to highlight the need for more open space in our cities by transforming parking spots into small parks. So bring a lawn chair, grab the pooch, and please enjoy our park for a day. Friday, September 19, 2008 10am-3pm on Winston Street at Main Street (between W.4th & W. 5th Streets) Urban park and block party September 19, 2008 10am - 3pm • Get involved! Volunteer or donate to create a park for a day. All plant materials may be W donated to the LAUSD to be planted in a 4t h St school park. re et • Skid Row 3-on-3 Exhibition Game (10:00am) W et ins re • Dog Park St to in n Ma St • Live Music re et • Live Art et tre W • Interactive Cityscape sS 5t hS ele tre • Community Information g An et s • Green space open to all Lo 9
    • Flyer #2 10
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    • Lessons Learned With more than 400 people in attendance, this event was a great success -- particularly considering the time we had to plan and organize. Our partnerships with other organizations helped us quickly assemble the resources we need without spending a lot of money. The following is a summary of our recommendations as a result of lessons learned through planning and executing the Park[ing] Day LA 2008 block party. Good volunteers make the event possible. Our volunteer staff was instrumental to the success of the event. The team was prompt, enthusiastic and willing to hang out until the event was over to help us clean up. Wendell Blessingame and Ashley Zarella both coordinated volunteers although Wendell’s efforts were more successful because the volunteers arrived informed and ready for the tasks at hand. In the future, a meeting of event volunteers in advance of the event may be warranted, depending on the complexity of the event, to ensure that everyone is on the same page, all responsibilities are managed, and that no one is given more than a fair share of the work. Reward your volunteers. We provided donuts and water to all the volunteers as we waited for the deliveries for set-up. In addition, we asked for Gilmore & Associates to make a last-minute contribution of pizza for the volunteers which was well-received. Food also provided an incentive to the volunteer team to remain at the site throughout the day and enjoy the event itself. It doesn’t take a lot of time - just good partners. We were able to pull this event together in a relatively short amount of time because of the resources offered to us by our partners. We looked not only for donations of cash, which was necessary for any contigencies the day of the event, but for in-kind donations (such as the astro turf, tables and chairs, etc.) which helped us keep this a low-cost event. It would be better to have some more time. There were a lot of details we would have been able to work out if we had more time to coordinate. We would recommend that for an event of this scale that a full six to eight weeks be allowed for planning and organization. Coordination meetings were instrumental to our success. By meeting with our partners in advance of the event, we were able to identify planning gaps and opportunities through collective brainstorming that we may not have considered otherwise. Additionally, we were able to identify many potential partners and resources by sharing our knowledge of the community which helped us meet our deadline. These meetings were brief (no more than one hour) and this made it possible for people to participate as it was not a major time commitment. Coordination schedule with contact information was useful the day of the event. When a delivery truck didn’t arrive as scheduled, this schedule was available at the site for easy reference. We were able to troubleshoot with our partners who were not on site but able to help with a simple phone call. The City is a great resource that we should enhance for our community. After only a few phone calls, we were given access to boxes of outreach materials from various City of Los Angeles Departments. This information and giveaways (e.g. pencils and rulers) were well-received by those in attendance and the remaining information was used for a second event (Grand Avenue Festival) a few weeks later. We should identify the department contacts and maintain a portfolio of community outreach materials to make every community table we host a valuable resource for our neighborhood stakeholders. 12
    • The Downtown Los Angeles Neighborhood Council needs to improve outreach materials and facilitate their availability in time for future events. Some of the greatest obstacles we faced when preparing for the event day was access to the necessary outreach materials from the Neighborhood Council. Due in part to the timing of executive committee member vacations, we had a very difficult time getting access and information as promised to us in a timely manner -- demanding more of our time as we tried to finalize the details of this event. Additionally, we were asked to do the work ourselves after being promised delivery which added to our responsibilities as event planners. Additional support from the Neighborhood Council would be recommended to help ease the pressure on event planners. Outreach and press releases need to be coordinated and timed appropriately. We should survey the relevant newspapers and blogs regarding their “press deadlines” to ensure that community announcements are received in a timely manner. We received a frustrated email from the Los Angeles Garment & Citizen who goes to press on Fridays and received the press release on Thursday. Additionally, when we were told some revisions were to be made to the release, this resulted in a 5-day delay in issuing because there was no action taken as promised. Eventually, we made the revisions ourselves and provided the final press release to the Secretary for distribution. Who really wants to know about these events and how are we reaching them? There were several organizations contacted in advance of this event that were thrilled to have their outreach information included on the Park[ing] Day LA 2008 community table. We should expand our press release list to include other local organizations that are important to the Downtown Neighborhood. We should identify and enhance our communications to ensure that we maximize the impact of these events for all involved -- both our partners and the community. The Community Table included information from the Neighborhood Council, City of Los Angeles, and other nonprofits associated with the event. 1
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    • Appendix A: Event Photos 15
    • Event Photos (Ashley Zarella) 16
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    • Event Photos (Leslie Taplin) 21
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    • Appendix B: Event Coverage 2
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    • Appendix C: Budget & Insurance 45
    • CITY OF LOS ANGELES CALIFORNIA DOWNTOWN LOS ANGELES DOWNTOWN LOS ANGELES NEIGHBORHOOD COUNCIL NEIGHBORHOOD COUNCIL OFFICERS J. RUSSELL BROWN, PRESIDENT P.O. Box 13096 Los Angeles, CA 90013-0096 BRADY WESTWATER, VP OF ADMINISTRATION TELEPHONE: (213) 488-1901 PATTI BERMAN, VP OF OUTREACH & COMMUNICATION FAX: (213) 341-2382 E-MAIL: Planning@DLANC.com ALEX CHA, TREASURER DLANC Office Coordinator: Ted Greaton ANNA DANIELLE DURAN, SECRETARY September 29, 2008 Alex Cha Treasurer Downtown Los Angeles Neighborhood Council Re: DLANC Park[ing] Day LA Block Party Budget Status Dear Alex, On September 19, 2008, the Downtown Los Angeles Neighborhood Council (DLANC) hosted a block party on Winston Street from 10am to 3pm for Park[ing] Day LA. The event was a great success due to the dedication of all our partners and sponsors. The following is a status report on the event’s budget. Funding Received The block party received $1,200 in direct sponsorship for the event. Six organizations gave $200.00 each for the event, including DLANC, the Historic Downtown Business Improvement District (HDBID), the Los Angeles Chapter of the American Planning Association (LA-APA), the City of Los Angeles Community Development Association (CRA/LA), Councilwoman Jan Perry’s office, and Councilman Jose Huizar’s office. Councilmember Jan Perry’s office transferred funds directly to our DONE account. LA-APA and the CRA/LA wrote checks directly to event coordinator Gunnar Hand. These checks have been endorsed to DLANC and are enclosed with this budget status report. Expenses The following outlines how the money was allocated. Our partners covered all other costs associated with this event and not listed below. A full summary of the Park[ing] Day LA block party event and budget will be provided to the Board of Directors at the next meeting. Expense Total Event insurance $176.00 Stage and tent rental $482.00 Sound technician $150.00 Mural $250.00 Incidentals $12.95 Breakfast for volunteers $16.51 Total $1,087.46 Remaining Funds $112.54 46
    • Outstanding Issues There are a few outstanding items that we will need you to help us address: The donation from Councilmember Jose Huizar is outstanding but anticipated within the next two weeks. We will forward this check to you as soon as possible. HDBID approved up to a $200 donation but will require receipts for payment. All event receipts are provided with this budget status for the Treasurer’s records and submittal to the HDBID. If you would please work with Russell Brown, Executive Director of the HDBID, to determine how this money will be paid to DLANC, we would appreciate your assistance. The Treasurer will need to determine what to do with the remaining $112.54 from the event budget and whether these funds will be returned to our sponsors or put into the DLANC account. If you have any questions, please contact Gunnar Hand at Gunnar.Hand@dlanc.com or 816.916.6304. Thank you for your time. Sincerely, GUNNAR HAND, AICP Director, Area-wide Work-Force, Public Sector ASHLEY ZARELLA, LEED-AP, Associate AIA Director, Area-wide Work-Force, Private Sector 2 DLANC – Park[ing] Day LA Block Party 4 Budget Status Report – September 29, 2008
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    • Municipality Invoice Insurance Services Date 8/27/2008 Special Event Program Insured’s Name Downtown Los Angeles Neighborhood Council 756 South Broadway, #1107 Los Angeles, CA 90014 Policy Information Coverage Period: 9/19/2008 - 9/20/2008 Insurance Carrier: Everest National Insurance company Certificate Term: 9-19-2008 to 9-20-2008 Certificate #: $135.00 Premium (Fully Earned) Taxes (Fully Earned) $0.00 Certificate Fee (Fully Earned) $35.00 TRIA Total Amt $170.00 Deposit $170.00 Balance Due Remit Payment to: Municipality Insurance Services, Inc. P.O. Box 4309 Fullerton, CA 92834 Tax ID# 330752903 50 P.O. Box 4309, Fullerton, CA 92834 800-420-0555 714-687-1100 fax 714-687-1106 License# 0C04849 Website address www.2sparta.com