Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

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  • 1. TEAM TASK BOARD CONCEPT FOR A NEW WEB & APP FEATURE FOR LINKEDIN AMANDA WISE, UX DESIGN
  • 2. THE CONCEPT LinkedIn  wants  to  offer  a  new   product  in  its  popular  Groups   section  that  allows  people  to   collaborate  in  online  teams.
  • 3. DISCOVERY
  • 4. COMPETITIVE RESEARCH
  • 5. Sources:  powerformula.net  2013  LinkedIn  Users  Survey;  Quantcast.com LINKEFD IN USER RESEARCH
  • 6. Research  revealed  that  integration  with  Google  Calendar  and  Apps  is  the   lowest  friction  solution  for  integrating  document/task  sharing  for  most  users. Of the following features in LinkedIn, please check all that you use at least once a month. 0% 10% 20% 30% 40% Contacts The Search and Filter options on your Groups (follow professional interest Influencers (follow individuals) Companies (follow companies) 0% 20% 40% 60% 80% 100% Gannt Chart Scheduling tool (date, Integration with Google Tagging of tasks Resource allocation Secure workspaces that Instant Messaging Time Tracking Project Tasks (lists of task Reporting Budget view Timezone calculator Of these typical project management features, which do you use every day? USER RESEARCH: SURVEY
  • 7. COMPANY PROJECT MANAGEMENT TOOL EXPLORATION But  what  would  be  of  real  value  to  LinkedIn  users?  Companies  wouldn’t   want  another  tool  as  they  have  their  own  PM  systems  already.
  • 8. EVENTS SCENARIO EXPLORATION User  research  showed  an  Event  Management  tool  might  be  valuable  (and   there  is  currently  no  tool  like  this  on  LinkedIn),  but  this  wouldn’t  enable   deep  team  collaboration.
  • 9. 1 2 3 WHAT IF…? 1.  What  if  LinkedIn  Group  managers  could  call  out  for  members  to  get  involved   in  a  team  project?   2.  What  if  there  was  another  way  to  enhance  your  Group  contribution  level   other  than  just  posting  questions? 3.  How  could  you  be  “rewarded”  for  contributing  time  and  expertise  to  a   Groups  project?
  • 10. MY HYPOTHESIS Members  of  LinkedIn  Groups   would  find  value  in   contributing  their  skills  and   time  to  Group-­‐‑initiated  projects   that  build  their  professional   credibility  in  the  community. My  goal  was  to  design  a  new   form  of  “Project  contribution”   into  the  DNA  of  LinkedIn. Projects
  • 11. PERSONA & USER FLOWS
  • 12. ALANA THE FREELANCER PERSONA
  • 13. ALANA’S USER FLOW EXPLORATION
  • 14. WEB WIREFRAMES
  • 15. LINKED IN NAVIGATION Top Contributors in this Group Matt Henkes CEO, UX Design Firm orem ipsum dolor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor sit amet, consectetur Like (6) | Follow | Fenruary 2, 2014 Get involved in our new group project and show us your skills Project Discussion Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elitLorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit Popular Recent Car chases are interesting, but spelling is more importanter Please take a moment to ask yourself this question before reading this web log: “Am I a stupid person that can’t spell?” If yes, then answer this question: “Will I be offended if somebody, namely Dwight K. Schrute. Car chases are interesting, but spelling is more importanter Add a comment Let the world know what you can do. Get involved in our collaborative projects. INDUSTRY GROUP HOME PAGE Discussions Promotions Jobs Members Projects Search Join71,464 members Start by … lor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor Your group contribution level BAR CHART Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Ads you may be interested in Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Latest Activity GROUP HOME PAGE – CALL TO ACTION GET INVOLVED IN A PROJECT
  • 16. LINKED IN NAVIGATION LINKED IN NAVIGATION Top Contributors in this Group Matt Henkes CEO, UX Design Firm orem ipsum dolor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor sit amet, consectetur Like (6) | Follow | Fenruary 2, 2014 Get involved in our new group project and show us your skills Project Discussion Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elitLorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit Popular Recent Car chases are interesting, but spelling is more importanter Please take a moment to ask yourself this question before reading this web log: “Am I a stupid person that can’t spell?” If yes, then answer this question: “Will I be offended if somebody, namely Dwight K. Schrute. Car chases are interesting, but spelling is more importanter Add a comment Let the world know what you can do. Get involved in our collaborative projects. INDUSTRY GROUP HOME PAGE Discussions Promotions Jobs Members Projects Search Join71,464 members Start by … lor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor Your group contribution level BAR CHART Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Ads you may be interested in Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Latest Activity INDUSTRY GROUP Discussions Promotions Jobs Members Projects Searc 71,464 members Group Project Overview Lorem ipsum dolor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Project Discussion Project Activity PROJECT TIMELINE & DISCUSSOIN ACTIVITY Contributors TEAM MEMBERS VIEWED BY PROJECT ACTIVITY Files Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elitLorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit Featured Task Boa TEAM TA Team Me LIST IN Team En PRO PROF Lor con Con Lor con Con Lor con Con Your Activity Tell us what skills and time you’d like to contribute to our group projects Submit ApplicationEvent Help Particpate in Survey Professional Skills GROUP HOME PAGE WIREFRAME Integrating  a  call  to   action  to  get  involved  in   a  Group  project  on  the   Group  Home  page.
  • 17. LINKED IN NAVIGATION INDUSTRY GROUP Discussions Promotions Jobs Members Projects Search Join71,464 members Group Project Overview Lorem ipsum dolor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Project Discussion Project Activity PROJECT TIMELINE & DISCUSSION ACTIVITY Contributors TEAM MEMBERS VIEWED BY PROJECT ACTIVITY Files Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elitLorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit Team Members Team Endorsements PROJECT TEAM PROFILE CREDITS Your Project Activity YOUR PROJECT ACTIVITY STATUS BAR See your Task Board >> Matt Henkes CEO, UX Design Firm Matt Henkes CEO, UX Design Firm Matt Henkes CEO, UX Design Firm Matt Henkes CEO, UX Design Firm Matt Henkes CEO, UX Design Firm Matt Henkes CEO, UX Design Firm NEW PROJECTS SECTION WIREFRAME Integrating  the  new   PROJECTS  tab  to  the   navigation  and  Project   activity.
  • 18. LINKED IN NAVIGATION INDUSTRY GROUP Discussions Promotions Jobs Members Projects Search Join71,464 members Group Project Overview Lorem ipsum dolor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Project Discussion Project Activity PROJECT TIMELINE & DISCUSSION ACTIVITY Contributors TEAM MEMBERS VIEWED BY PROJECT ACTIVITY Files Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elitLorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit Team Members Team Endorsements PROJECT TEAM PROFILE CREDITS Your Project Activity YOUR PROJECT ACTIVITY STATUS BAR See your Task Board >> Matt Henkes CEO, UX Design Firm Matt Henkes CEO, UX Design Firm Matt Henkes CEO, UX Design Firm Matt Henkes CEO, UX Design Firm Matt Henkes CEO, UX Design Firm Matt Henkes CEO, UX Design Firm DESIGN FOR FOR BETTER WAYS TO SEE CONNECTIONS AND SEARCH DISCUSSIONS
  • 19. EXPLORATION OF DATA VISUALISATIONS TO SEE CONNECTIONS AND SEARCH DISCUSSIONS
  • 20. LINKED IN NAVIGATION INDUSTRY GROUP Discussions Promotions Jobs Members Projects Search Join71,464 members Group Project Task Board Lorem ipsum dolor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Project Timeline GANNT CHART Your Task Board Your Activity YOUR PROJECT ACTIVITY STATUS BAR Your Team YOUR CONNECTIONS TO OTHERS ON THE PROJECT Your Endorsements Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. + Alert + iCal Done Featured Discussions Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Your Tasks Discussion Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elitLorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit Share Startt a discussion See all >> TASK BOARD WIREFRAME PROJECT INFO + INDIVIDUAL TASK CHECKLIST
  • 21. Say congrats on completing a Task on a Group project. ON COMPLETION OF A TASK – PUBLIC NEWS FEED ACKNOWLEDGMENT
  • 22. PROTOTYPE
  • 23. FEATURE PRIORITISATION AND SITEMAP
  • 24. PROTOTYPE LINK http:// nmt870.axshare. com/home.html
  • 25. PROTOTYPE LINK http:// nmt870.axshare. com/home.html
  • 26. PROTOTYPE LINK http:// nmt870.axshare. com/home.html
  • 27. Prototype Link: http://nmt870.axshare.com
  • 28. USER TESTING
  • 29. USER TESTING RESULTS
  • 30. KEY FINDINGS
  • 31. VALIDATED! •  User  testing  shows  a   Team  Task  Board  tool  is   valuable  for  the  first   Persona  “Alana  the   freelancer”. •  It  meets  her  need  to   raise  her  Activity  and   Profile  in  front  of  her   peers  and  prospective   clients. Next  steps •  Validate  with  the  next   Persona  “Charles  the   Group  Organiser” “I can see freelancers searching for Project tasks to work on so they can raise their professional profile on LinkedIn. Very helpful.”
  • 32. THANKS http://wiseamanda.wordpress.com/ Projects AMANDA WISE UX STRATEGY & DESIGN