19th February 2013, AWS User Group UK, Meetup #3, Superbowl Campaign, Norman Driskell, Razorfish

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A very brief intro presentation to the meetup - the message is that there's only one way to satisfy a superbowl-level of campaign traffic without hundreds of thousands of £/$ investment in hardware that will only be required for 10 minutes - and that's to run it in the cloud.

Making maximum use of AWS native capabilities combined with the great minds and advice at AWS IEM (Infrastructure Event Management - paid for support for one-off events) we were able to go from near zero to 4TB/s traffic of content and custom video rendered to the client faster than real-time, with no slowdown, no measured slow-down in performance.

This topic deserves some real treatment rather than a 2-minute intro, so keep your eyes on future meetup agendas.

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19th February 2013, AWS User Group UK, Meetup #3, Superbowl Campaign, Norman Driskell, Razorfish

  1. 1. ?
  2. 2. Under 30s4TBytes/s
  3. 3. Under 30s4TBytes/s •340x cc2.8xl • Real-time video rendering •60x m1.xl • Front-end, apache/PHP •Distributed • Multi-region, Multi-AZ •Native AWS services • ELB, CloudFront, SQS, DynamoDB, S3 •Advice • AWS Infrastructure Events Management

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