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Brightcove Video Cloud Analytics on Amazon Web Services (AWS)
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Brightcove Video Cloud Analytics on Amazon Web Services (AWS)



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  • We’ll focus on the analytics services built on top of Amazon AWS.
  • Smartphones, tablet and TVX create a diverse world of connected, overlapping devices. Customers are now capable of being online24 hours a day, raising the bar for original and creative content, but also providing firms with ample opportunities to establish a relationship. Must collect consistent data2. Everyone is an analyst. The online creative process is highly collaborative. ----- Meeting Notes (10/15/12 11:54) ------ Events and real-time data we can track and how publisher use this data to improve


  • 1. Brightcove Video Cloud Analytics onAmazon AWSMENG GOH, SR. PRODUCT MANAGER 10/12/2012
  • 2. Founded in 2004 317 employees in $63.6 million revenue in 9 countries 2011, 45% growthHeadquartered inBoston, MA 4,697+ customers in 95% recurring dollar over 50 countries retention rate © 2012 Brightcove Inc.
  • 3. Our mission is to publish and distribute the world’s professional digital content
  • 4. Complete Cloud Solutions Discrete Cloud SolutionsCloud Video and Audio Encoding VIDEOJS HTML5 Video Player
  • 5. We serve content-centric Organizationsand theWeb Developers whobuild their systems © 2012 Brightcove Inc.
  • 6. The Leading Online Video Platform
  • 8. Analytics Challenges for Digital Media Publishing • Monetization and optimization • More stakeholders need access to data than ever before • Mobile video will more than double every year between 2010 and 2015 Content equaling two-thirds of all mobile traffic Explosion • Cross devices data collection • Tracking cross device playback Devices • By 2014, IP-Connected content will account for 20% of total TV household Explosion viewing time • Short form, long form, advertising • Live streaming Content • User generated contents Types
  • 9. The Massive Reach of Brightcove Video Cloud 177,000,000 Monthly Unique Viewers Unique web sites with 143,000 traffic every quarter Countries and 237 territories with traffic 29% of top 10,000 web sites embed Video Cloud players © 2012 Brightcove Inc.
  • 10. Amazon AWS - WHAT S3 EC2 EMR • CDN log • Event • Billing • Activities collector • Batch log • Collection processing • Processed and data log API services • MongoDB
  • 11. Amazon AWS - WHY Need to migrated entire large scale system Unpredictable demand spike Ad-hoc request on large data set Ease of operation
  • 12. Amazon AWS – It’s working Independence from operation team Full control of infrastructure Real-world simulation QA Greater reliability Great environment for more experimentations