We’ll focus on the analytics services built on top of Amazon AWS.
Smartphones, tablet and TVX create a diverse world of connected, overlapping devices. Customers are now capable of being online24 hours a day, raising the bar for original and creative content, but also providing firms with ample opportunities to establish a relationship. Must collect consistent data2. Everyone is an analyst. The online creative process is highly collaborative. ----- Meeting Notes (10/15/12 11:54) ------ Events and real-time data we can track and how publisher use this data to improve
Analytics Challenges for Digital Media Publishing • Monetization and optimization • More stakeholders need access to data than ever before • Mobile video will more than double every year between 2010 and 2015 Content equaling two-thirds of all mobile traffic Explosion • Cross devices data collection • Tracking cross device playback Devices • By 2014, IP-Connected content will account for 20% of total TV household Explosion viewing time • Short form, long form, advertising • Live streaming Content • User generated contents Types