2. ExhibitionVisit our Partner & Solution Expo• 2 x AWS booths at the Ground Level• 10 x Partners in the ExpoGold Sponsor Silver Sponsor
3. AWS CloudTalkTell us your Opinion and Needs
4. 10 AWS Architecture ReviewsSubmit your project or idea for 1 of 10 free AWS Architecture Reviews- Submit up until 30.06.2013- Link and QR Code for project submission in the Summit brochure or you can finda leaflet on your seat
18. 2007 2008 2009 2010 2011 2012159826148249Including:AWS Oregon RegionElastic Beanstalk (Beta)Amazon SES (Beta)AWS CloudFormationAmazon RDS for OracleAWS Direct ConnectAWS GovCloud (US)Amazon ElastiCacheVPC Virtual NetworkingVPC Dedicated InstancesSMS Text NotificationIncluding:Amazon SNSAmazon CloudFrontAmazon Route 53S3 Bucket PoliciesRDS Multi-AZ SupportRDS Reserved DatabasesAWS Import/ExportIncluding:Amazon RDSAmazon VPCAmazon EMREC2 Auto ScalingEC2 Reserved InstancesIncluding:6 new Direct Connect SitesDynamoDBRDS in VPCAWS Trusted AdvisorCloudFormation in VPCAWS Storage GatewayAmazon GlacierCost Allocation TaggingCloudFront Live StreamingAmazon CloudSearchAWS MarketplaceRed Hat Reserved InstancesNew EC2 Instance TypesMulti-AZ Oracle RDSRDS SQL ServerEC2 RI MarketplaceVM ExportMultiple IPs in VPCProvisioned IOPSOracle Data PumpNew APAC Region - SydneyAWS Data PipelineAWS Pace of Innovation
19. AWS Pace of InnovationJanuary February March211814Including:AWS Management Console Tablet andMobile SupportElastic TranscoderPrice reduction for Amazon EC2, globalexpansion of M3 Standard Instances,and reduced data transfer pricing.53 New Service Announcementsand Updates in Q1 of 2013Including:Amazon Redshift Available to AllCustomersAWS OpsWorksIAM Role and Auto Scaling Support forAmazon CloudWatch MonitoringScripts for LinuxAmazon SQS and SNS AnnounceLower Prices and Expanded Free Tiers- 50% price drop for SQSIncluding:New Lower Pricing for Amazon EC2Reserved InstancesAWS Free Usage Tier Now IncludesAmazon ElastiCacheAmazon DynamoDB Reduces PricesAWS Elastic Beanstalk for Node.jsAmazon RDS now supports 3TB and30,000 Provisioned IOPS per databaseinstanceAnnouncing EBS-Optimized Supportfor Additional Instance Types
21. 01,500,0003,000,0004,500,0006,000,0005/22/20107/3/20108/14/20109/25/201011/6/201012/18/20101/29/20113/12/20114/23/20116/4/20117/16/20118/27/201110/8/201111/19/201112/31/20112/11/20123/24/20125/5/20126/16/20127/28/20129/8/201210/20/201212/01/20121/12/20132/23/20134/6/2013Amazon Elastic MapReduce: Clusters launched by customers5.5 M clusterslaunched since May 2010
22. Certification Program for AWS CloudComputing Professionals100 Countries and 750 Testing Locations WWTargeted Toward Solution Architects, Developers and SysOpsFirst Available Exam “AWS Certified Solutions Architect - Associate Level”http://aws.amazon.com/certification
23. Amazon DynamoDBConsistent, high performance with unlimited scaleManaged non-relational database
24. Hash key Attribute 1 Attribute 2 Attribute nAttributes indexed by a primary hash key.
25. Range keys for additional flexibility.Hash key Range key Attribute 1 Attribute n
26. Hash key Range key Attribute 1 Attribute nRange keys for additional flexibility.Customer ID DateDeliverypostcodeTotal value
27. Hash key Range key Attribute 1 Attribute nCustomer ID DateDeliverypostcodeTotal valueImprove query flexibility and efficiency, while reducing read cost.Local Secondary Indexesfor Amazon DynamoDB
28. Amazon DynamoDBTransforming architectures
29. The most radical and transformative ofinventions are those that empowerothers to unleash their creativity -to pursue their dreams“”Jeff Bezos, Letter to Shareholders, 2012
30. The most radical and transformative ofinventions are those that empowerothers to unleash their creativity -to pursue their dreams“”Jeff Bezos, Letter to Shareholders, 2012
31. Transformation:What drives it?Who is doing it?What is next?
32. Transformation:What drives it?Who is doing it?What is next?
35. Addressing Uncertainty Acquire resources on demandRelease resources when nolonger neededPay for what you useLeverage other’s corecompetenciesTurn fixed cost into variable
36. The benefits of cloudcomputing.
37. 1. Trade Capital Expense for Variable Expense$0 to get startedPay as you goSaved $34M onSmartHub app
38. 2. Lower Variable Expense Than Going it AloneHalved IT hardwarespending while reducingend-user responsetimes by 20%Estimated savings of60 – 70% comparedto previous webhosting costsReduced the cost ofinfrastructure by 50%
39. 3. You Don’t Need to Guess CapacitySelfHostingWasteCustomerDissatisfactionActual demandPredicted DemandRigidActual demandElastic
46. Old World:Infrastructure in Weeks4. Dramatically Increase Speed And AgilityAWS:Infrastructure in Minutes# of Instances 1,000Instance Type M3 X-LargeAvailability Zone US-West-2bLaunchaws.amazon.com/managementconsole
47. Increase Innovation When The Cost of Failure Approaches ZeroOld world: AWS:Experiment infrequentlyFailure is expensiveLess innovationNear $0Experiment oftenFail quickly at a low costMore innovation
48. 5. Stop Spending Money on Undifferentiated Heavy Liftingso you don’t have to...We take care of...Data CentersPowerCoolingCablingNetworkingRacksServersStorageLaborbuy and install new hardwareset up and configure new softwarebuild new data centers
49. 6. Go Global In Minutes
50. 1. Trade capital expense for variable expense2. Lower variable expense than companies can do themselves3. You don’t need to guess capacity4. Dramatically improved speed and agility5. Stop spending money on undifferentiated heavy lifting6. Go global in minutesThe Benefits of Cloud Computing
51. The Foundation for21st Century Architectures
53. Old worldDevelopmentExperimentationFlexibilityYears$$$RigidAvailability Scarce
54. Old worldDevelopmentExperimentationFlexibilityYears$$$RigidAvailability ScarceAWSMinutes$0.00ElasticPlentiful
55. Chad FowlerCTO
56. Hello, we are
57. Failing, scaling, failing,scaling with AWSChad Fowler
58. Wunderlist 2The fastest growing to-do list in the world
61. #1To-Do App on Google Play, Chrome & App Store3world wide features by Apple + Google600,000new signups within 9 weeks30,000,000new tasks createdWunderlist 2 LaunchWhat we have achieved within only 9 weeks
62. Millions of hungry, polling clientsMacWebAndroid Phone & TabletWindowsiPad & iPhone
86. Kill and replacecells regularlyforces you to work with small components
87. Force heterogeneityif it’s hard to do (rewrites) do it all the time
88. Servers are replaceable
89. Add and remove at will
90. Add and remove at will
91. Measure Everything!
92. Fearless Change
93. Crash Tests
94. http://gigaom.com/2012/12/02/pinterest-ﬂipboard-and-yelp-tell-how-to-save-big-bucks-in-the-cloud/Spot instances are killedautomatically by the system
95. AWS ismore than a toolset
96. AWS isis an architectural mindset
97. I wish yourapplicationsand your infrastructure along and healthy life
99. Transformation:What drives it?Who is doing it?What is next?
100. Transformation:What drives it?Who is doing it?What is next?
101. Every industry.TRANSFORMED
102. Media & AdvertisingTRANSFORMED
103. 1950 1960 1970 1980 1990 2000 2010$10,000$20,000$30,000$40,000$50,000$60,000$70,000Print OnlyIncluding OnlineMillions of 2012 DollarsNewspaper Advertising RevenueAdjusted for Inflation, 1950 to 2012Source: Newspaper Association of AmericaCarpe Diem Blog
104. Media and AdvertisingNew ways to monetize contentCompetitive landscape changingHighly competitiveDriven by data
105. Nikolai LongoliusCEO
106. Health Care & BiotechnologyTRANSFORMED
107. Health care & biotechnologyHuge impactRapid innovationCollaborative on a global scale
108. 1,000 Genomes Project250 TB of data~2,000 complete genomesAvailable to all, via S3
110. TransportationHighly competitiveCapital intensiveDeliver better customer service
112. HospitalityRapid growthCost consciousIT is undifferentiated heavy liftingA ‘long tail’ from B&B to boutiques
113. Rapid growth and huge opportunitiesfor online engagement.
114. Focus on the customer
115. Jeremy WardSenior Vice-President Information Technology
116. The Kempinski BrandWho we are, where we come from and what we believe in, since 1897
117. Portfolio Locations•Figure includes hotels under operation plus signed deals to date
118. Kempinski DNAPassion for LuxuryCreating TraditionsPeople-OrientedStraightforwardnessEntrepreneurial Performance
119. A Rich HeritageHotel Beijing Lufthansa Centre
120. A Rich HeritageHotel Baltschug Kempinski, Moscow
121. A Rich HeritageKempinski Hotel Ajman, UAE
122. A Rich HeritageKempinski Mokuti Lodge, Namibia
123. Locations in EuropeHotel Adlon KempinskiBerlin, GermanyHotel Vier Jahreszeiten KempinskiMunich, GermanyÇırağan Palace KempinskiIstanbul, Turkey
124. Locations in MEAKempinski Nile HotelGarden CityCairo, EgyptDjibouti Palace KempinskiDjiboutiEmirates PalaceAbu Dhabi, UAE
125. Locations in AsiaSiam Kempinski HotelBangkok, ThailandHotel Indonesia KempinskiJakarta, IndonesiaKempinski Hotel Haitang BayHainan Island, China
126. Talent ManagementIncluding top and middle management12’000 new employeesWorkforce requirements by 2015:TimeEmployees
127. Kempinski and Amazon Web Services
128. The Monkey Parable
129. A group of scientists placed 5monkeys in a cage and in themiddle, a ladder, with bananas onthe top.
130. Every time a monkey went up theladder, the scientists soaked the rest ofthe monkeys with ice cold water.
131. After a while, every time a monkey went togo up the ladder, the others jumped onhim to stop him
132. After some time, no monkey dare to goup the ladder regardless of thetemptation.
133. After a week the scientists then decided to replace one of themonkeys. The first thing the new monkey did was to go upthe ladder.Immediately the other monkeys jumped on him.
134. After being jumped on several times, the newmonkey learned not to climb the ladder eventhough he never knew why.
135. After one more week another new monkey isintroduced, when he goes for the banana ALLthe monkeys (including the new one) jump onhim
136. After one more week another new monkey isintroduced, when he goes for the banana ALL themonkeys (including the two new ones) jump on him
137. Eventually after five weeks, there are none of theoriginal monkeys left but any monkey that goes forthe banana gets jumped on
138. Soon no monkeys go for the banana, yet none ofthem ever got wet and they’d all happily jump onany new monkey that went for a banana
139. “If you could ask them whythey don’t try and eat thebananas”
140. “That’s the way it’salways been”
141. Kempinski Hotels S.A28, Boulevard du Pont dArve1205 Geneva, SwitzerlandT + 41 22 809 8890F + 41 22 809 8800Jeremy WardSenior Vice President - IT
142. Financial ServicesTRANSFORMED
143. Financial ServicesExtreme competitionNew products and instruments dailyRapid development and deliveryRapid experimentation