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The 2012 Project: A Year of Opportunity for Women -- March Webinar
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The 2012 Project: A Year of Opportunity for Women -- March Webinar



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  • The 2012 Project identifies executive-level women who have shown a track record or interest in community and civic involvement. These women, a previously untapped talent pool, are poised to be successful candidates but may need to be recruited directly to run.


  • 1. Welcome toThe 2012 Project Webinar
  • 2. Connie Morella Sharon Weston Broome Debbie WalshFormer Congresswoman (MD) State Senator (LA) Director, CAWP
  • 3. AWC MISSION:To champion the advancement of women across all communications disciplines by recognizing excellence, promotingleadership and positioning its members at the forefront of the evolving communications era.
  • 4. Co-Sponsors The Association for Women in Communications American Medical Women’s Association MANA - A National Latina OrganizationNational Asian Pacific American Women’s Forum  National Coalition of 100 Black Women National Hispaña Leadership Institute  Professional Women of Color NetworkRachel’s Network  Triangle Coalition for Science and Technology Education Victory Fund Women Impacting Public Policy  Women’s Action for New Directions
  • 5. Debbie Walsh is the director of the Center for American Women and Politics (CAWP), a unit of the Eagleton Institute of Politics at Rutgers University. CAWP is nationally recognized as the leading source of scholarly research and current data about American women’s political participation. Its mission is to promote greater knowledge and understanding about womens participation in politics and government and to enhance womens influence and leadership inCenter for American public life.Women and Politics Director The 2012 Project is CAWP’s newest initiative.
  • 6. A Campaign to Increase the Number of Women in Congress and State LegislaturesDon’t get mad. Get elected.
  • 7. We know the marquee namesand faces of women in politics.
  • 8. But these women obscure the norm. Freshman class of the U.S. House of Representatives, 112th Congress (2011-2012)
  • 9. Though51% of the population isfemale….. Congress State Legislature Governors Mayors
  • 10. Numbers for women ofcolor, even more dismal….. Congress State Legislature Governors
  • 11. The 2010 Election:Year of the Woman? Not so much. For the first time since 1979, women lost ground in Congress Largest percentage decline for women in state legislatures since the 1970s No increase in number of female governors (6) and loss of women in executive leadership One positive – first 2 women of color governors elected
  • 12. Why don’twomen run? REASONS Family Privacy Negativity Incumbency Lack of a “Nobody roadmap asked me!” DIY
  • 13. Why dowomen run? REASONS Solve a Change Problem Agent Desire to Asked to be Involved run!
  • 14. Women make adifference.
  • 15. The Solution:The 2012 ProjectThe 2012 Project is a national, non-partisan campaign to increase thenumber of women elected toCongress and state legislatures bytaking advantage of the uniqueopportunities of 2012.
  • 16. Women poised to besuccessful candidates• Women leaders in the public and private sector with a track record or interest in community and civic involvement, with specific outreach to women leaders of color• Women from fields currently underrepresented in government
  • 17. Why not you? And why not now?You can make a difference on importantissues of the day. • Economic Policy • Health Care • Civil Rights • Pay Equity • The Environment
  • 18. Connie MorellaFormer Congresswoman (MD) Sharon Weston Broome State Senator (LA)
  • 19. Connie Morella Constance A. Morella served as Ambassador to the Organization for Economic Cooperation and Development (OECD) from 2003 until 2007. From 1987 until 2003, she represented Maryland’s 8th Congressional District in the U.S. House of Representatives where she developed a national reputation as a leading advocate for women, children, and families. Previously, she served in the Maryland House of Delegates and is the only woman member of the Maryland General Assembly to be elected to the U.S. Congress. In Congress, Ambassador Morella was a leader in efforts to promote economic growth through science and technology, serving as a member of the House Committee on Science and chairing the subcommittee on Technology. She was a member of the Committee on Government Reform and chaired the Subcommittee on the District of Columbia. She chaired the Congressional Caucus for Women’s Issues, advancing efforts to promote access to micro-enterprise capital among women in developing countries and was Co-Chair of the Congressional Delegation to the U.N. Women’s Conference in Beijing. Ambassador Morella has received numerous awards and recognitions including induction into the Maryland Women’s Hall of Fame, outstanding public service awards from the American Medical Association, theThe 2012 Project American Bar Association, and the Hubert H. Humphrey Civil Rights Award from the Leadership Conference on Civil Rights. She was appointed by the Faculty President in 2010 to the American Battle Monuments Commission. In 2009, she was appointed Ambassador in Residence at American University School of Public Affairs where she teaches “Women, Politics, and Public Policy.”
  • 20. Sharon Weston Broome Sharon Weston Broomes role as a public servant has spanned over two decades. She was re-elected to her third term to the Louisiana State Senate without opposition in 2011. Broome is the President Pro Tempore of the Louisiana State Senate. Senator Broome served in the Louisiana House of Representatives for 12 years and was the first female elected as Speaker Pro Tempore. Senator Broome has been a vocal advocate for issues surrounding children and families. Broome is the national president of the National Organization of Black Elected Legislative Women (NOBEL-Women). She is a recipient of the Morehouse Colleges Gandhi, King, Ikeda Community Builders Award. With two degrees in communications, Sharon has established herself as a nationally recognized speaker and communications consultant. As president of Sharon Broome Communications, Inc., she has made various national television appearances including Courts TVs Your Turn, PBS Debates Debatesand the Montel Williams Show. She served for five yearsThe 2012 Project as the 2 On Your Side reporter for WBRZ-TV (ABC-Baton Rouge).
  • 21. What you can do: Sign up to run – in 2012, 2014, or 2016 Fill out the candidate questionnaire Get connected Leadership Institutes Campaign Training Fundraising Networks Not running in 2012? Help a woman who is.
  • 22. Every time awoman runs,women win. Geraldine Ferraro