you must ask to get
great results from
your CRO agency
8 questions
`
You’ve identified that you
need help with
Conversion Rate Optimisation
And you’re hunting
for the right agency
for your business
But…
How do you find the
right agency?
Ask these questions
(and understand the
principles behind them)
To make your CRO project
infinitely more enjoyable
and fruitful
Question 1:
Good competent
CRO agencies
want to show you
what they can do,
so don’t be afraid
to ask
“Who are your clients...
Question 2:
Big wins
come from a
customer-centric
methodology, not
just anlaytics data
and best practice
“How do you decid...
Question 3:
It is important to
know exactly
where you are
losing sales to
know where to
focus attention
“Can you set up an...
Question 4:
If resource is tight,
you need a CRO
agency with a full-
service solution to
deliver designs,
code & split tes...
Question 5:
You get long term
benefits from
working with an
agency who can
teach your team a
scientific process
“Can you h...
Question 6:
Just a 30%
improvement in
win rate, test
frequency and win
value can double
the value of your
CRO
“Can you sho...
Question 7:
Only CRO
agencies adhering
to strict standards
of statistical
significance know
the change will be
positive fo...
Question 8:
Confident
consultants back
their claims with a
guarantee. Look
for at least a 10%
guaranteed
revenue uplift
“D...
Checklist:
Questions to ask a CRO Agency
□ What results do you get for your clients?
□ How do you decide what to split tes...
• Learn the key questions you need to ask about their clients
• Understand the two approaches CRO agencies generally take
...
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8 questions to ask to get great results from your Conversion Rate Optimisation agency

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You need to increase your online sales and are looking for the right Conversion Rate Optimisation agency for your business. It's an important decision. You want a guaranteed return on your investment.

These 8 questions are the most important questions you should ask before hiring a Conversion Rate Optimisation consultant. Covering topics such as:
* the results they get
* how they decide what the AB test
* the requirements from and benefits for your in-house team

This SlideShare presentation tells you the questions to ask and, more importantly, the answers a good, competent Conversion Rate Optimisation agency will provide.

For more details, download our whitepaper '8 questions you must ask to find, hire and get great results from CRO professionals' http://www.awa-digital.com/free-resources/

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8 questions to ask to get great results from your Conversion Rate Optimisation agency

  1. 1. you must ask to get great results from your CRO agency 8 questions `
  2. 2. You’ve identified that you need help with Conversion Rate Optimisation
  3. 3. And you’re hunting for the right agency for your business
  4. 4. But… How do you find the right agency?
  5. 5. Ask these questions (and understand the principles behind them)
  6. 6. To make your CRO project infinitely more enjoyable and fruitful
  7. 7. Question 1: Good competent CRO agencies want to show you what they can do, so don’t be afraid to ask “Who are your clients and what results have you got for them?”
  8. 8. Question 2: Big wins come from a customer-centric methodology, not just anlaytics data and best practice “How do you decide what changes to split test?”
  9. 9. Question 3: It is important to know exactly where you are losing sales to know where to focus attention “Can you set up and validate our conversion funnel?”
  10. 10. Question 4: If resource is tight, you need a CRO agency with a full- service solution to deliver designs, code & split tests “Can you run the project without draining my resources?”
  11. 11. Question 5: You get long term benefits from working with an agency who can teach your team a scientific process “Can you help to upskill my in-house team?”
  12. 12. Question 6: Just a 30% improvement in win rate, test frequency and win value can double the value of your CRO “Can you show my team how to optimise our optimisation?”
  13. 13. Question 7: Only CRO agencies adhering to strict standards of statistical significance know the change will be positive for your business “How do you know for sure that our split tests are statistically valid?”
  14. 14. Question 8: Confident consultants back their claims with a guarantee. Look for at least a 10% guaranteed revenue uplift “Do you guarantee your results?”
  15. 15. Checklist: Questions to ask a CRO Agency □ What results do you get for your clients? □ How do you decide what to split test? □ Can you set up and validate a conversion funnel? □ Can you do the project without taking up lots of our time and management resources? □ Can the project upskill our in-house team for long- term benefits? □ Can you show us how to optimise our optimisation? □ How do you know that the split test results are statistically valid? □ Do you guarantee results?
  16. 16. • Learn the key questions you need to ask about their clients • Understand the two approaches CRO agencies generally take • Discover 6 powerful deep-dive techniques good CRO agencies use to understand your visitors • Find out how to prepare your development team for a CRO project • Learn how to maximise the value of your CRO project • Understand the importance of statistical significance and how to achieve this even with low traffic levels Download now: http://www.awa-digital.com/conversion-rate- optimisation-tips/ Download the full whitepaper to:

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