Webinar websites - april 2012

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Webinar websites - april 2012

  1. 1. How to create a brilliant website Sue Davenport Ellen Woodbine Welcome • We‟re due to start at 10.20 • Make sure your speakers are turned on, your volume is up and you haven‟t accidentally muted the webinar • Grab a pen and paper
  2. 2. How to create a brilliant website Sue Davenport Ellen Woodbine So let’s get started… • Make sure your speakers are turned on, your volume is up and you haven‟t accidentally muted the webinar • Grab a pen and paper
  3. 3. Agenda • Why have a website? • Your target audience and MWA • Web design and functionality • Website content ideas • SEO and web analytics • … the one thing you MUST have on your website to maximise success
  4. 4. Do you currently have a website for your firm?• Yes• No• It’s under constructionIf yes, are you able to update every area of your website?• Yes• No, only some of it• No, none of it• N/AAre you happy with your current website?• Yes• No – the content needs updating• No – the whole thing needs an overhaulDoes your website generate leads for your practice?• Yes• No• Not sure
  5. 5. Why have a website? • „Shop window‟ for your practice • Immediacy of search • Open 24/7 • Allows frequent updates • Sells your services
  6. 6. Recognise these issues?• Boring design • Links not working• Out of date • Phone number hidden• Poor navigation • No testimonials• ‘Us’, not ‘you’ • Too much jargon• Wrong audience • No videos• Too much text • Latest News not updated• Inconsistent style • No analytics
  7. 7. Your target audience • „Ideal client‟ profile • What do prospects need to know? • What do clients need to know? • Future team members? • Other visitors
  8. 8. Your MWA • Most Wanted Action • Identify it • Make it obvious to visitors • Every page Find out how your business compares to hundreds of other businesses in YOUR industry!
  9. 9. Web design • Design is subjective • Should reflect your brand/personality • Do your research • Competitor sites • Other professional sites • Likes and dislikes
  10. 10. Logo removed name removed details removed
  11. 11. Website functionality • AIDA • Content Management System (CMS) • Navigation • Searchability • Contact / call me back • Location map
  12. 12. Website content • Written for the visitor – not “us/we” • Solutions – not services • “Above the fold” • Not too text-heavy – use images • Easy to navigate – plenty of page links • External links – when to use
  13. 13. Website compatibility • Different browsers • Mobile navigation • Test
  14. 14. Search Engine Optimisation • Keyword research – Google Adwords http://adwords.google.co.uk – click „get keyword ideas‟ • Keyword-rich text, titles and descriptions • Keyword-rich URLs / page links • Social bookmarking • Image alt tags • Regularly update content
  15. 15. Website Analytics • Google Analytics – free http://www.google.co.uk/analytics – Unique visitors – Average pages per visit – Average time on site – Traffic source – Bounce rate – Search keywords – Goal conversion
  16. 16. Includes ready-to-usesystems, checklists and an
  17. 17. Normally sold for £195 Just £145 if you order today
  18. 18. A simple solution Free trial - visitSet-up normally £1500 + VAT www.avnwebsites.co.uk Just £995 + VAT if you register
  19. 19. Fully customisable
  20. 20. • Use video• YouTube belongs to Google – searchable• Embed keywords• Adds interest• Human element• More powerful testimonials
  21. 21. Before we answer your questions…
  22. 22. http://linkd.in/wziwWh
  23. 23. Your questions If you think of any more questions following the webinar please post them on the Discussions board on our LinkedIn group – search for: Marketing Solutions for Accountants
  24. 24. How to create a brilliant website Sue Davenport Ellen WoodbineThank you so much for watching our webinar. Please complete the short survey.

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