Repurposing survey results for content marketing

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Presentation from a 4P Marketing seminar in March 2013 by AVN - Changing the Numbers

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  • Are you involved with your community? Less than 10% of business owners in our survey admitted they weren’t – full story here bit.ly.X123xxY
  • Repurposing survey results for content marketing

    1. 1. RE-PURPOSINGSURVEY RESULTS to use for content marketing
    2. 2. Traditional marketing
    3. 3. Content marketing
    4. 4. Your survey What is currently your biggest business challenge?
    5. 5. Your survey What would you like your business to look like in five years’ time?
    6. 6. Your survey If you could influence change in one area of politics, what would it be?
    7. 7. Your survey How much does your firm support local community projects?
    8. 8. Your article 85% of [town]What is currently businessyour biggest owners citebusiness cash flow aschallenge? biggest challenge
    9. 9. Your article Optimism inWhat would you [town] as 90%like your of localbusiness to looklike in five years’ businessestime? strive for growth
    10. 10. Your articleIf you could Localinfluence change businesses callin one area of for incentivespolitics, whatwould it be? to youth employment
    11. 11. Your article ShockingHow much does survey: lessyour firm than 10% ofsupport local local firmscommunity involved withprojects? community projects
    12. 12. Survey demo
    13. 13. Survey demo https://www.surveymonkey.com/s/businessdemo speed challenge!
    14. 14. Survey analysis Screen  Screen Summary  Download Full  Download
    15. 15. Re-purposing PRESS news RELEASE social blog media
    16. 16. Press release Strong headline Third person PRESS Subtle CTA RELEASE Contact details Photograph
    17. 17. News item Firm’s website First person news Call to Action
    18. 18. Blog post Human Invite comment blog Share button Engagement
    19. 19. Social Media blog
    20. 20. Social Media Pose questions Include link Utilise headline Different angles?
    21. 21. Continuous improvement Promote survey
    22. 22. Saving time  One survey  Covers many bases  Efficient Effective  
    23. 23. SurveyMonkey www.surveymonkey.com Free account Up to 100 responses Up to 10 questions Paid account = more flexibility
    24. 24. Any questions? ?

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