RE-PURPOSINGSURVEY RESULTS                 to use for                 content marketing
Traditional marketing
Content marketing
Your survey   What is currently   your biggest business   challenge?
Your survey  What would you like  your business to look  like in five years’ time?
Your survey  If you could influence  change in one area of  politics, what would  it be?
Your survey  How much does your  firm support local  community projects?
Your article                    85% of [town]What is currently   businessyour biggest        owners citebusiness          ...
Your article                      Optimism inWhat would you        [town] as 90%like your                      of localbus...
Your articleIf you could       Localinfluence change                   businesses callin one area of                   for...
Your article                ShockingHow much does   survey: lessyour firm       than 10% ofsupport local   local firmscomm...
Survey demo
Survey demo  https://www.surveymonkey.com/s/businessdemo             speed challenge!
Survey analysis Screen             Screen Summary          Download Full             Download
Re-purposing  PRESS        news RELEASE                social blog           media
Press release   Strong headline   Third person       PRESS   Subtle CTA        RELEASE   Contact details   Photograph
News item   Firm’s website   First person     news   Call to Action
Blog post   Human   Invite comment                     blog   Share button   Engagement
Social Media               blog
Social Media   Pose questions   Include link   Utilise headline   Different angles?
Continuous improvement              Promote               survey
Saving time    One survey    Covers many bases    Efficient     Effective                          
SurveyMonkey   www.surveymonkey.com   Free account   Up to 100 responses   Up to 10 questions   Paid account = more f...
Any questions?                 ?
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Repurposing survey results for content marketing

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Presentation from a 4P Marketing seminar in March 2013 by AVN - Changing the Numbers

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  • Are you involved with your community? Less than 10% of business owners in our survey admitted they weren’t – full story here bit.ly.X123xxY
  • Transcript of "Repurposing survey results for content marketing"

    1. 1. RE-PURPOSINGSURVEY RESULTS to use for content marketing
    2. 2. Traditional marketing
    3. 3. Content marketing
    4. 4. Your survey What is currently your biggest business challenge?
    5. 5. Your survey What would you like your business to look like in five years’ time?
    6. 6. Your survey If you could influence change in one area of politics, what would it be?
    7. 7. Your survey How much does your firm support local community projects?
    8. 8. Your article 85% of [town]What is currently businessyour biggest owners citebusiness cash flow aschallenge? biggest challenge
    9. 9. Your article Optimism inWhat would you [town] as 90%like your of localbusiness to looklike in five years’ businessestime? strive for growth
    10. 10. Your articleIf you could Localinfluence change businesses callin one area of for incentivespolitics, whatwould it be? to youth employment
    11. 11. Your article ShockingHow much does survey: lessyour firm than 10% ofsupport local local firmscommunity involved withprojects? community projects
    12. 12. Survey demo
    13. 13. Survey demo https://www.surveymonkey.com/s/businessdemo speed challenge!
    14. 14. Survey analysis Screen  Screen Summary  Download Full  Download
    15. 15. Re-purposing PRESS news RELEASE social blog media
    16. 16. Press release Strong headline Third person PRESS Subtle CTA RELEASE Contact details Photograph
    17. 17. News item Firm’s website First person news Call to Action
    18. 18. Blog post Human Invite comment blog Share button Engagement
    19. 19. Social Media blog
    20. 20. Social Media Pose questions Include link Utilise headline Different angles?
    21. 21. Continuous improvement Promote survey
    22. 22. Saving time  One survey  Covers many bases  Efficient Effective  
    23. 23. SurveyMonkey www.surveymonkey.com Free account Up to 100 responses Up to 10 questions Paid account = more flexibility
    24. 24. Any questions? ?

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