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Transcript

  • 1. Anyone can write a bookAnd everyone should!
  • 2. Why?1. Credibility2. Reputation3. Differentiation4. Proves expertise and specialisation5. Generates leads6. Improve conversion7. Justifies higher prices8. Pride – for you and team
  • 3. What?Any format you want•Printed•PDF•E-bookAny content that shows you are worth talking to•General business tips•Industry specific tips…
  • 4. How?Shortcuts, help & “cheats”•Dictate it•Get business owners to write it•CutePDF Writer•www.peopleperhour.com …
  • 5. Blatant self promotionA properly published book• “Stress proof your business and your life”• Written by me for youFor just £600 you get:• 100 copies with your details on the cover• Unlimited PDF copies• Full marketing pack
  • 6. Promoting it• Press releases• Your own website• Amazon• LinkedIn
  • 7. Press releaseOn 5 August Watford accountants Smith & Co doubled in size whenthey added Sarah Jones to their team. To celebrate their growth theyare offering the first 50 Watford Observer readers to contact them afree copy of the new book called “How to explode with growth”.Making the announcement appointment, the firm’s founder Steve Pipesaid:“We have quite literally doubled the size of our full time team overnight.And if we carry on doubling at that rate we will employ the entirepopulation of Hertfordshire by 31 August. After that, of course, the sky’sthe limit!”Readers who want to share in the growth success - and secrets - ofSteve Pipe and his team can claim a free copy of the firm’s new book“How to explode with growth” by calling him on 01923 123456.
  • 8. Other top tips• Endorsements• Slice and dice – Articles – Blogs – Newsletters• Lead pages…